On the nature of the affective priming effect: Effects of stimulus onset asynchrony and congruency proportion in naming and evaluative categorization

In line with the hypothesis that affective priming of evaluative categorization responses is based on processes that operate at a response selection stage, it has been observed that increasing the proportion of congruent trials brings about increased affective priming effects at short stimulus onset asynchronies (SOAs) in the evaluative categorization task. In the present study, we orthogonally manipulated the congruency proportion (.25, .50, and .75) and the SOA (0, 200, and 1,000 msec) in the evaluative categorization task and a naming task. Results showed that at both short and long SOAs, the affective priming effect in the evaluative categorization task was influenced by the congruency proportion. In contrast, affective priming effects in the naming task were unaffected by the congruency proportion at short SOAs. This pattern of results provides corroborating evidence for the hypotheses (1) that different processes underlie the affective priming effect in the evaluative categorization task and the naming task and (2) that valenced stimuli can automatically preactivate the memory representations of other, affectively related stimuli.     

Investigating the mechanisms underlying affective priming effects using a conditional pronunciation task

Recently, using a conditional pronunciation task, De Houwer and Randell (2004) reported evidence of affective priming effects only when pronunciation depended on the semantic category of targets. Although these findings support the notion that spreading of activation is the mechanism underlying affective priming effects, an explanation in terms of postlexical mechanism could not be ruled out. To clarify this point, we conducted two experiments in which nouns for both the to-be-pronounced as well as the not-to-be pronounced targets were used and all stimuli were affectively valenced words. In Experiment 1, the to-be-pronounced targets were object-words, and the not-to-be-pronounced targets were person-words, whereas in Experiment 2, the instructions were reversed. Results of experiment 1 showed affective priming effects only when pronunciation of target words was conditional upon their semantic category. Most importantly, affective priming effects were observed for both object-words (Experiment 1) and person-words (Experiment 2). These results are compatible with a spreading activation account, but not with a postlexical mechanism account of affective priming effects in the pronunciation task.     

Individual Differences in Affective Priming Effects: Any Links with Personality and Trait Affectivity?

Processing tendencies refer to individual differences in the automatic processing of affective stimuli. Using the affective priming paradigm one can tap these processing tendencies and differentiate positive and negative affective priming scores. In this study we used a classical evaluative decision task with nouns as primes and adjectives as targets to assess individual differences in positive and negative affective priming in two time points. Using Steyer’s (Steyer et al. in Methods of Psychological Research Online 2(1), 21–33, 1997) true intraindividual change modeling approach, the positive and negative priming scores were defined on a latent level. No significant relationships were found between positive affective priming and trait positive affect nor extraversion, as well as between negative affective priming and trait negative affect and neuroticism. As these findings are not in line with previous research (Robinson et al. in Emotion 10(5), 615–626, 2010; Robinson et al. in Personality and Individual Differences 42(7), 1221–1231, 2007) possible moderating influences are discussed.     

Adult attachment avoidance and automatic affective response to sad facial expressions

The present work represents the first study to investigate the relationship between adult attachment avoidance and anxiety and automatic affective responses to basic facial emotions. Subliminal affective priming methods allowed for the assessment of unconscious affective reactions. An affective priming task using masked sad and happy faces, both of which are approach‐related facial expressions, was administered to 30 healthy volunteers. Participants also completed the Relationship Scales Questionnaire and measures of anxiety and depression. Attachment avoidance was negatively associated with affective priming due to sad (but not happy) facial expressions. This association occurred independently of attachment anxiety, depressivity, and trait anxiety. Attachment anxiety was not correlated with priming due to sad or happy facial expressions. The present results are consistent with the assumption that attachment avoidance moderates automatic affective reaction to sad faces. Our data indicate that avoidant attachment is related to a low automatic affective responsivity to sad facial expressions.     

Affective Priming Effects in the Left and Right Cerebral Hemispheres in Patients With Alzheimer's Disease

Alzheimer’s disease (AD) patients and control subjects were tested in an affective priming paradigm associated with an affective discrimination task. Two pictures, one affectively positive or affectively negative and the other neutral, were presented simultaneously in the right and in the left visual fields; the participants had to decide which of the two pictures was the most affectively positive or negative. The target pictures were preceded by a prime picture that was either affectively positive, affectively negative, or neutral. The principal result was the observation, in AD patients as well as in control subjects, of negative affective priming effects for targets presented in the right hemisphere, and of positive affective priming effects for targets presented in the left hemisphere. The presence of affective priming effects suggests that AD patients have no particular deficit in the automatic activation of emotional information; the fact that priming effects were also observed for targets presented in the left hemisphere showed that AD patients probably have no left hemisphere deficit in the automatic activation of emotional information. However, in AD patients, affective priming effects were significant with negative targets but not with positive targets, which could suggest that AD patients processed positive targets in a more semantic way than negative targets.     

Selective attention for masked and unmasked emotionally toned stimuli: Effects of trait anxiety,state anxiety,and test order

We investigated selective attention for masked and unmasked, threat, and positively valenced words, in high trait anxious (HTA) and low trait anxious (LTA) individuals using the emotional Stroop colour‐naming task. State anxiety was varied within participants through the threat of electric shock. To investigate whether the sequencing of the state anxiety manipulation affected colour‐naming latencies, the ordering of the shock threat and shock safe conditions was counterbalanced across participants. The results indicated that the ordering of the state anxiety manipulation moderated masked and unmasked threat bias effects. Specifically, relative to LTA individuals, HTA individuals showed a threat interference effect, but this effect was limited to those who performed under the threat of shock in the later stages of the experiment. Irrespective of exposure mode and state anxiety status, all individuals showed interference for threat in the early stages of the experiment, relative to a threat facilitation effect in the later stages of the experiment. For the unmasked trials alone, the data also revealed a significant threat interference effect for the HTA group relative to the LTA group in the shock threat condition, and this effect was evident irrespective of shock threat order. The results are discussed with respect to the automatic nature of emotional processing in anxiety.     

Directionality of affective priming: effects of trait anxiety and activation level

Among the most influential models of automatic affective processing is the spreading activation account (Fazio, Sanbonmatsu, Powell, & Kardes, 1986). However, investigations of this model by different research groups using the pronunciation task in an affective priming paradigm yielded contradictory results. Whereas one research group reported congruency effects, another obtained reversed priming effects (contrast effects), and still another found null effects. In Experiment 1, we were able to show an influence of trait anxiety on the direction of the affective priming effect. By using a multiple priming paradigm in Experiment 2, we were able to link the occurrence of reversed priming effects to increased levels of activation of affective representations. We propose that this relation might underlie the influence of trait anxiety on the direction of affective priming effects. Both experiments indicate that automatic evaluation in an affective network is substantially moderated by personality traits and activation level.     

Response-bound primes diminish affective priming in the naming task

We found affective priming in the naming task (i.e., faster naming of a target picture that follows a valence-congruent prime picture compared to an incongruent prime) significantly reduced if prime stimuli were strongly bound to a naming response compared to when primes did not elicit a naming response. This result indicates that affective priming in the naming task originates from encoding facilitation processes, which are usually overshadowed by response conflict due to primes that also trigger a naming response.     

Aberrant semantic and affective processing in people at risk for psychosis

Semantic and affective processing were examined in people at risk for psychosis. The participants were 3 groups of college students: 41 people with elevated Perceptual Aberration and Magical Ideation (PerMag) scores, 18 people with elevated Social Anhedonia (SocAnh) scores, and 100 control participants. Participants completed a single-word, continuous presentation pronunciation task that included semantically related words, affectively valenced words, and semantically unrelated and affectively neutral words. PerMag participants exhibited increased semantic priming and increased sensitivity to affectively valenced primes. SocAnh participants had increased sensitivity to affectively valenced targets.     

焦虑情绪对图像信息意识提取和无意识提取影响的实验研究

采用加工分离程序,以不同性价图片为实验材料,考察了特质焦虑、启动焦虑和非焦虑三种焦虑类型对图片信息意识提取和无意识提取的影响,结果表明：（1）不同焦虑类型对图像信息的意识提取和无意识提取均有影响,其中特质焦虑对图像的无意识提取更敏感,非焦虑状态对意识提取更敏感;（2）特质焦虑明显促进了负性图片的意识和无意识提取且干扰了正性图片的提取,启动焦虑促进了对负性图片的意识提取。     

Automatic non-associative semantic priming: episodic affective priming of naming responses

Affective priming for associatively unrelated prime-target pairs was investigated using (a) the naming task, (b) a short stimulus onset asynchrony (250 ms), and (c) primes that had acquired their affective connotation during a differential evaluative conditioning procedure. Despite the fact that the primes and the targets were related on the affective dimension only, significant priming emerged. This finding indicates that mere affective overlap is sufficient to produce automatic priming. As such, our results are in line with theoretical accounts of automatic priming that are based on semantic relatedness.     

Self-esteem moderates affective reactions to briefly presented emotional faces

According to the sociometer hypothesis individuals with low self-esteem experience increased negative affect in response to negative social stimuli, even when these stimuli are not perceived consciously. Using an affective priming paradigm, the present study examined whether trait self-esteem would moderate mood following briefly presented facial expressions. Results from 43 undergraduates revealed that, after controlling for baseline mood, anxiety and depression, the degree of negative affect experienced by the participants following exposure to expressions of anger and disgust varied as a function of their self-esteem. Implications for individuals with low-self esteem and our understanding of the link between self-esteem and negative affect are discussed.     

Priming the trait category “hostility”: The moderating role of trait anxiety

Recent studies on affective priming with the naming task have revealed an influence of trait anxiety on the direction of affective priming effects (e.g., Berner & Maier, 2004 Berner, M. P. and Maier, M. A. 2004. The direction of affective priming as a function of trait anxiety when naming target words with regular and irregular pronunciation. Experimental Psychology, 51: 180–190. [Crossref], [PubMed], [Web of Science ®] , [Google Scholar]). This moderating role of trait anxiety was further investigated in a study employing a conceptual priming task. After masked presentation of either hostile or neutral primes, participants performed a person judgment task. As expected, the direction of the hostility rating difference score, defined as the difference between hostility ratings of a target person in the hostility priming condition and in the neutral priming condition, changed from positive to negative with increasing levels of self-reported trait anxiety. The findings are interpreted in terms of salience-dependent overcorrection processes (Glaser & Banaji, 1999 Glaser, J. and Banaji, M. R. 1999. When fair is foul and foul is fair: Reverse priming in automatic evaluation. Journal of Personality and Social Psychology, 77: 669–687. [Crossref], [PubMed], [Web of Science ®] , [Google Scholar]). Implications for our understanding of the cognitive functioning in high trait anxiety are discussed.     

启动刺激含有多个靶子条件下的负启动效应

采用数字命名任务,在通常的负启动范式基础上增加启动刺激靶子数目．进行了两个实验。实验一发现,当启动刺激靶子个数为1个和2个时。出现负启动效应;当启动刺激靶子个数为3个和4个时。则不出现负启动效应。这提示靶子所获注意资源数量的作用。实验二发现．当启动刺激有2个和3个靶子时．如果未被选择来反应的靶子成为探测刺激的靶子,其反应时与控制组无显著差异。即不出现负启动。这表明在启动刺激中未被选择来反应的靶子与干扰项所受到的加工是有差别的。     

The affective priming effect: Automatic activation of evaluative information in memory

Abstract

Fazio, Sanbonmatsu, Powell, and Kardes (1986) argued that affect may be activated automatically from memory on the mere observation of an affect-loaded stimulus. Using a variant of the standard sequential priming paradigm, it was demonstrated that the time needed to evaluate target words as positive or negative decreased if they were preceded by a similarly valenced prime word, but increased when preceded by a prime of opposite valence. Several aspects of their procedure, however, do not warrant their conclusion concerning the unconditionality of the effect. The present research investigated the generality of this affective priming effect. In Experiment 1, it was tested whether the effect can be generalised to more complex visual material. Stimulus pairs consisted of colour slides. Subjects had to evaluate the targets as quickly as possible. In Experiment 2, the standard word-word procedure was used, but target words had to be pronounced. In both experiments, significant affective priming effects were observed, supporting Bargh, Chaiken, Govender, and Pratto's (1992) assertion that the automatic activation effect is a pervasive and relative unconditional phenomenon. Implications for theories of affect and emotion are discussed.     

高社交焦虑个体对正性面孔的解释偏差

本研究采用情绪启动范式考察社交焦虑个体对正性刺激解释偏差。研究以正性和打碎的面孔为启动项,正性或负性非社交词为目标项,要求高社交焦虑组被试和控制组被试判断目标项的情感色彩,并记录其反应时与准确率。结果发现,两组被试具有不同的情绪启动模式：高焦虑组被试未表现出显著地相容性效应;他们在正性-正性条件下的反应时显著慢于控制组被试。研究结果提示高社交焦虑个体具有对正性社交刺激的解释偏差,他们不能充分理解正性社交刺激的积极含义。     

Semantic priming of different affective categories

The authors investigated affective semantic priming using a lexical decision task with 4 affective categories of related word pairs: neutral, happy, fearful, and sad. Results demonstrated a striking and reliable effect of affective category on semantic priming. Neutral and happy prime-targets yielded significant semantic priming. Fearful pairs showed no or modest priming facilitation, and sad primes slowed reactions to sad targets. A further experiment established that affective primes do not have generalized facilitatory-inhibitory effects. The results are interpreted as showing that the associative mechanisms that support semantic priming for neutral words are also shared by happy valence words but not for negative valence words. This may reflect increased vigilance necessary in adverse contexts or suggest that the associative mechanisms that bind negative valence words are distinct.     

On the predictive validity of indirect attitude measures: Prediction of consumer choice behavior on the basis of affective priming in the picture-picture naming task

Recent studies have revealed that robust and replicable affective priming of naming responses can be obtained when pictures are used as primes and targets. The aim of the present research was to examine the predictive validity of affective priming effects that are obtained with the picture-picture naming task. In two studies that were modeled after [Karpinski, A., & Hilton, J. L. (2001). Attitudes and the Implicit Association Test. Journal of Personality and Social Psychology, 81, 774-778], we observed that individual difference scores that are obtained with the naming task exhibit good predictive validity. Both practical and theoretical implications of this finding are discussed.     

Trial-by-trial effects in the affective priming paradigm

In this paper, we yield evidence for the dependence of affective priming on the congruency of the previous trial. Affective priming refers to the finding that valence categorizations of targets are facilitated when the preceding prime is of the same valence. In two experiments, affective priming was diminished after incongruent trials (i.e., prime and target were of different valence), whereas, significant affective priming was observed after congruent trials (i.e., prime and target were of same valence). We compare this pattern to the known sequential dependencies in Stroop- and Eriksen-type tasks. Furthermore, our results can help to improve the statistical power of studies in which the affective priming task is used as a measure for automatic evaluations of attitude-objects.     

Evidence for attenuated affective processing in obesity

Attenuated affective processing is hypothesized to play a role in the development and maintenance of obesity. Using an affective priming task measuring automatic affective processing of verbal stimuli, a group of 30 obese participants in a weight-loss program at the Psychosomatic University Clinic Bonn (M age = 48.3, SD = 10.7) was compared with a group of 25 participants of normal weight (M age = 43.6, SD = 12.5). A smaller affective priming effect was observed for participants with obesity, indicating less pronounced reactions to valenced adjectives. The generally reduced affective processing in obese participants was discussed as a possible factor in the etiology of obesity. Individuals who generally show less pronounced affective reactions to a given stimulus may also react with less negative affect when confronted with weight gain or less positive affect when weight is lost. Consequently, they could be expected to be less motivated to stop overeating or to engage in dieting and will have a higher risk of becoming or staying obese.