Categorical priming of famous person recognition: a hitherto overlooked methodological factor can resolve a long-standing debate

The Burton, Bruce and Johnston [Burton, A. M., Bruce, V., & Johnston, R. A. (1990). Understanding face recognition with an interactive activation model. British Journal of Psychology, 81, 361-380] model of person recognition proposes that representations of known persons are connected by shared semantic attributes. This predicts that priming should be observed between persons from the same category, e.g. famous persons with the same occupation. Empirical investigations to date have produced mixed results, and comparison of methods suggests that priming based on shared occupation may have been suppressed by the presence of prime-target pairs representing a stronger relationship of close association. In the present experiment, 72 participants performed a familiarity decision to famous names preceded by close associates or members of the same occupational category. As predicted, categorical priming was observed in the group of participants for whom the same occupation prime-target pairs were presented before the close-associate pairs, but not in the group for whom the two types of relationship were intermixed. Associate priming was significant in both groups. These results are attributed to differing levels of processing of the primes, invoked by participants' observation of the most salient prime-target relationship.     

What happens to our representation of identity as familiar faces age? Evidence from priming and identity aftereffects

Matching identity in images of unfamiliar faces is error prone, but we can easily recognize highly variable images of familiar faces – even images taken decades apart. Recent theoretical development based on computational modelling can account for how we recognize extremely variable instances of the same identity. We provide complementary behavioural data by examining older adults’ representation of older celebrities who were also famous when young. In Experiment 1, participants completed a long-lag repetition priming task in which primes and test stimuli were the same age or different ages. In Experiment 2, participants completed an identity after effects task in which the adapting stimulus was an older or young photograph of one celebrity and the test stimulus was a morph between the adapting identity and a different celebrity; the adapting stimulus was the same age as the test stimulus on some trials (e.g., both old) or a different age (e.g., adapter young, test stimulus old). The magnitude of priming and identity after effects were not influenced by whether the prime and adapting stimulus were the same age or different age as the test face. Collectively, our findings suggest that humans have one common mental representation for a familiar face (e.g., Paul McCartney) that incorporates visual changes across decades, rather than multiple age-specific representations. These findings make novel predictions for state-of-the-art algorithms (e.g., Deep Convolutional Neural Networks).     

Repetition priming and face processing: Priming occurs within the system that responds to the identity of a face

A familiar stimulus that has recently been recognized will be recognized a second time more quickly and more accurately than if it had not been primed by the earlier encounter. This is the phenomenon of “repetition priming”. Four experiments on repetition priming of face recognition suggest that repetition priming is a consequence of changes within the system that responds to the familiarity of a stimulus. In Experiment 1, classifying familiar faces by occupation facilitated subsequent responses to the same faces in a familiarity decision task (Is this face familiar or unfamiliar?) but not in an expression decision task (Is this face smiling or unsmiling?) or a sex decision task (Is this face male or female?). In Experiment 2, familiar faces showed repetition priming in a familiarity decision task, regardless of whether a familiarity judgment or an expression judgment had been required when the faces were first encountered. Expression decisions to familiar faces again failed to show repetition priming. In Experiment 3, familiar faces showed repetition priming in a familiarity decision task, regardless of whether a familiarity judgment or a sex judgment had been asked for when the faces were first encountered. Sex decisions to familiar faces again failed to show repetition priming. In Experiment 4, familiarity decisions continued to show repetition priming when a brief presentation time with encouragement to respond while the face was displayed reduced response latencies to speeds comparable to those for sex and expression judgments in Experiments 1 to 3. The results are problematic for theories that propose that repetition priming is mediated by episodic records of previous acts of stimulus encoding.     

Priming the activation of fear and disgust: evidence for semantic processing

Given that semantic processes mediate early processes in the elicitation of emotions, we expect that already activated emotion-specific information can influence the elicitation of an emotion. In Experiment 1, participants were exposed to masked International Affective Picture System (IAPS) pictures that elicited either disgust or fear. Following the presentation of the primes, other IAPS pictures were presented as targets that elicited either disgust or fear. The participants' task was to classify the target picture as either disgust or fear evoking. In Experiment 2, we substituted the IAPS primes with facial expressions of either disgust or fear. In Experiment 3, we substituted the IAPS primes with the words disgust or fear. In all three experiments, we found that prime-target combinations of the same emotion were responded to faster than prime-target combinations of different emotions. Our findings suggest that the influence of primes on the elicitation of emotion is mediated by activated schemata or appraisal processes.     

Associative priming in color naming: interference and facilitation

In Experiment 1, color-naming interference for target stimuli following associated primes was greater in a group making a lexical decision to the prime than in a group reading the prime silently. High-frequency targets were responded to more quickly than low-frequency targets. In Experiment 2, with subjects naming the prime, there was evidence of associative interference when the prime and the target were grouped temporally but not when the intertrial interval was comparable with the prime-target interval. Associative primes presented at a short (120-msec) prime-target stimulus onset asynchrony facilitated color naming in Experiment 3. Taken together, the results suggest that the effect of faster processing of the base word in a color-naming task is facilitatory and that color-naming priming interference arises when associative prime processing increases conflict between word and color responses by enhancing phonological or articulatory activation of the base word.     

The categorical structure of knowledge for famous people (and a novel application of Centre-Surround theory)

Knowledge of familiar people is essential to guide social interaction, yet there is uncertainty about whether semantic knowledge for people is stored in a categorical structure as for objects. Four priming experiments using hard-to-perceive primes investigated whether occupation forms a category connecting famous persons in semantic memory. Primes were famous faces exposed for 17ms with masking, resulting in severely restricted awareness and thus precluding expectancy-based priming effects. Targets were consciously perceptible famous faces (Experiments 1-3), famous names (Experiment 3), or occupations (Experiment 4) representing either the same or different occupation to the prime. Significant priming demonstrated the operation of automatic processes, including spreading activation, among persons sharing a common occupation; this supports the categorical view. The direction of priming (faster/slower responses to same-occupation than different-occupation targets) was dependent on prime-target stimulus onset asynchrony (Experiments 1-3) and type of target (Experiment 4). This pattern of results is attributed to the Centre-Surround mechanism proposed by Carr and Dagenbach [Carr, T. H., & Dagenbach, D. (1990). Semantic priming and repetition priming from masked words: evidence for a centre-surround attentional mechanism in perceptual recognition. Journal of Experimental Psychology: Learning, Memory and Cognition, 16, 341-350]. These results support (a) the categorical structure of semantic knowledge for famous people and (b) the application of the Centre-Surround mechanism to the domain of person recognition.     

Arithmetic word problem solving: evidence for a magnitude-based mental representation

Previous findings have suggested that number processing involves a mental representation of numerical magnitude. Other research has shown that sensory experiences are part and parcel of the mental representation (or “simulation”) that individuals construct during reading. We aimed at exploring whether arithmetic word-problem solving entails the construction of a mental simulation based on a representation of numerical magnitude. Participants were required to solve word problems and to perform an intermediate figure discrimination task that matched or mismatched, in terms of magnitude comparison, the mental representations that individuals constructed during problem solving. Our results showed that participants were faster in the discrimination task and performed better in the solving task when the figures matched the mental representations. These findings provide evidence that an analog magnitude-based mental representation is routinely activated during word-problem solving, and they add to a growing body of literature that emphasizes the experiential view of language comprehension.     

The effects of different types of retrieval cues on the recall of names of famous faces

The present study investigated the effects of cues on subjects’ abilities to retrieve the names of famous faces that they had previously been unable to recall. In Experiment 1 subjects were presented with a second photograph of the celebrity, or biographical information about the celebrity, or the celebrity’s initials. Each type of cue produced a quite different pattern of recall. Biographical information was least likely to elicit the name when the subject already knew the celebrity’s occupation, and most likely when subjects found the face familiar only. Conversely, initials were more likely to elicit the name when the occupation was already known than when the face was at first found unfamiliar or familiar only. Rather surprisingly, no significant differences were observed when a new photograph was used as a cue. In Experiment 2, the effects of a new photograph were compared with a condition in which the same photograph was presented twice. A new photograph was beneficial when subjects had previously found the face unfamiliar and when they found the face familiar only, but not when they knew the occupation. It is argued that these, as well as other aspects of the results, generally support the view that successive, but distinct stages are involved in face recognition, consistent with the model put forward by Bruce and Young (1986).     

Stress priming in picture naming: an SOA study

This study investigates whether or not the representation of lexical stress information can be primed during speech production. In four experiments, we attempted to prime the stress position of bisyllabic target nouns (picture names) having initial and final stress with auditory prime words having either the same or different stress as the target (e.g., WORtel-MOtor vs. koSTUUM-MOtor; capital letters indicate stressed syllables in prime-target pairs). Furthermore, half of the prime words were semantically related, the other half unrelated. Overall, picture names were not produced faster when the prime word had the same stress as the target than when the prime had different stress, i.e., there was no stress-priming effect in any experiment. This result would not be expected if stress were stored in the lexicon. However, targets with initial stress were responded to faster than final-stress targets. The reason for this effect was neither the quality of the pictures nor frequency of occurrence or voice-key characteristics. We hypothesize here that this stress effect is a genuine encoding effect, i.e., words with stress on the second syllable take longer to be encoded because their stress pattern is irregular with respect to the lexical distribution of bisyllabic stress patterns, even though it can be regular with respect to metrical stress rules in Dutch. The results of the experiments are discussed in the framework of models of phonological encoding.     

Depth of facial expression processing depends on stimulus visibility: Behavioral and electrophysiological evidence of priming effects

Participants performed a priming task during which emotional faces served as prime stimuli and emotional words served as targets. Prime-target pairs were congruent or incongruent, and two levels of prime visibility were obtained by varying the duration of the masked primes. To probe a neural signature of the impact of the masked primes, lateralized readiness potentials (LRPs) were recorded over motor cortex. In the high-visibility condition, responses to word targets were faster when the prime-target pairs were congruent than when they were incongruent, providing evidence of priming effects. In line with the behavioral results, the electrophysiological data showed that high-visibility face primes resulted in LRP differences between congruent and incongruent trials, suggesting that prime stimuli initiated motor preparation. Contrary to the above pattern, no evidence for reaction time or LRP differences was observed in the low-visibility condition, revealing that the depth of facial expression processing is dependent on stimulus visibility.     

Sex differences in phonological processes: Speeded matching and word reading

Sex differences in phonological processing were investigated in four experiments. Two experiments required college students to decide whether two five-letter strings matched. Same-case (AA) pairs of letter strings could be matched using physical features, whereas mixed-case (Aa) pairs of letter strings required the mediation of a speech-based code (letter name) for the comparison. Women were significantly faster than men when the comparisons required the speech-based codes. In another experiment, college students read lists of words and lists of pseudohomophones to determine whether there was a sex difference in the computation of phonology for unfamiliar words (assembled phonology). In a final experiment, students read lists of words with phonologically inconsistent spelling patterns to determine whether there was a sex difference in accessing pronunciations of familiar words (addressed phonology). Women were more proficient than men under both of these conditions. Results were interpreted in terms of a female advantage in both prelexical and lexical processing, an advantage that may stem from a sex difference in the quality of the phonological representations.     

Rhyme Priming in Aphasia: The Role of Phonology in Lexical Access

The present experiment was conducted to explore the facilitory effects of rhyme in lexical processing in brain-damaged individuals. Normal subjects and non-fluent and fluent aphasic subjects performed auditory lexical decision and rhyme judgement tasks, in which prime-target pairs were phonologically related (either identical or rhyming) or unrelated. Results revealed rhyme facilitation of lexical decisions to real-word targets for normal and non-fluent aphasic subjects; for fluent aphasic subjects, results were equivocal. In the rhyme judgement task, facilitory effects of rhyme were found for all three groups with real-word targets. None of the groups showed clear rhyme facilitation effects with non-word targets in either task. Findings are discussed with reference to the role of phonology in lexical processing in normal and aphasic populations.     

Processes underlying the cross-race effect: an investigation of holistic, featural, and relational processing of own-race versus other-race faces

Adults are often better at recognising own-race than other-race faces. Unlike previous studies that reported an own-race advantage after administering a single test of either holistic processing or of featural and relational processing, we used a cross-over design and multiple tasks to assess differential processing of faces from a familiar race versus a less familiar race. Caucasian and Chinese adults performed four tasks, each with Caucasian and Chinese faces. Two tasks measured holistic processing: the composite face task and the part/whole task. Both tasks indicated holistic processing of own-race and other-race faces that did not differ in degree. Two tasks measured featural and relational processing: the Jane/Ling task, in which same/ different judgments were made about face pairs that differed in features of their spacing, and the scrambled/blurred task, in which test faces were scrambled (isolates memory for components) or blurred (isolates memory for relations). Both tasks provided evidence of an own-race advantage in both featural and relational processing. We conclude that even when adults process other-race faces holistically, other manifestations of an own-race advantage remain.     

Dissociative affective and associative priming effects in the lexical decision task: yes versus no responses to word targets reveal evaluative judgment tendencies

The affective priming effect (AP; i.e., shorter evaluative or lexical decision latencies for affectively congruent prime-target pairs) has often been interpreted as evidence for spreading activation from the prime to affectively congruent targets. The present study emphasizes the view that in the lexical decision task, the prime-target configuration is implicitly evaluated as a question of the form "Is (prime) (target)?" (e.g., "Is death wise?") so that there is a tendency to affirm in cases of congruency and to negate in cases of incongruency. Therefore, after establishing the AP with the lexical decision task in Experiment 1, in Experiment 2 the assignment of yes responses to words and nonwords was varied. For the word = yes condition, the AP emerged, whereas the data pattern was reversed for the word = no condition. In Experiment 3, a comparable pattern of results was not found for symmetrical or backward associatively related prime-target pairs.     

Semantic processing of unattended parafoveal words

The influence that a context word presented either foveally or parafoveally, may exert on the processing of a subsequent target word was studied in a semantic decision task. Fourteen subjects participated in the experiment. They were presented with word-nonword pairs (prime). One member of the pair (which the subjects had to attend to) appeared centrally, the other parafoveally. The prime was followed by a target at two inter-stimulus intervals (ISI; 200 and 2000 msec). The word stimulus of the pair could be semantically related or unrelated to the target. The subjects' task was to classify the target as animal or not animal by pressing one of two buttons as quickly as possible. When the target word was semantically associated with the foveal (attended) word the reaction times were faster for both ISIs; when it was associated with the parafoveal (unattended) word in the prime pair, there were facilitatory effects only in the short ISI condition. A second experiment was run in order to evaluate the possibility that the obtained results were due to identification of the parafoveal stimulus. The same prime-target pairs of experiment 1 (without the target stimuli) were used. The prime-target pairs were presented to fourteen subjects who were requested to name the foveal (attended) stimulus and subsequently, if possible, the parafoveal (unattended) one. Even in this condition, percentage of identification of the unattended word was only 15%, suggesting that previous findings were not due to identification of unattended stimuli. Results are discussed in relation to Posner and Snyder's (1975) dual coding theory.     

Demonstrating how unfamiliar faces become familiar using a face matching task

Two experiments examine a novel method of assessing face familiarity that does not require explicit identification of presented faces. Earlier research (Clutterbuck & Johnston, 2002; Young, Hay, McWeeny, Flude, & Ellis, 1985) has shown that different views of the same face can be matched more quickly for familiar than for unfamiliar faces. This study examines whether exposure to previously novel faces allows the speed with which they can be matched to be increased, thus allowing a means of assessing how faces become familiar. In Experiment 1, participants viewed two sets of unfamiliar faces presented for either many, short intervals or for few, long intervals. At test, previously familiar (famous) faces were matched more quickly than novel faces or learned faces. In addition, learned faces seen on many, brief occasions were matched more quickly than the novel faces or faces seen on fewer, longer occasions. However, this was only observed when participants performed “different” decision matches. In Experiment 2, the similarity between face pairs was controlled more strictly. Once again, matches were performed on familiar faces more quickly than on unfamiliar or learned items. However, matches made to learned faces were significantly faster than those made to completely novel faces. This was now observed for both same and different match decisions. The use of this matching task as a means of tracking how unfamiliar faces become familiar is discussed.     

Effect on of familiarity and category contrast stimulus and response priming

In a letter-symbol classification task, flanking incompatible symbols slowed response latencies to letter targets, whereas incompatible letter flankers did not slow the classification of symbol targets. The conditions surrounding this asymmetry in response competition were investigated in five experiments. The results showed that: (1) the asymmetry was not related to the familiarity of the symbol targets or to the prime-target interval; (2)when the classification involved familiar and unfamiliar symbols, the asymmetry remained (i.e., there was less interference associated with the unfamiliar symbol targets), but there was now significant response competition associated with both symbol categories; and (3) with a mixed-category task (i.e., letters and symbols assigned to both responses), the symbol targets continued to be less interfered with by both letter and symbol incompatible flankers. These findings were interpreted as suggesting that response competition can be influenced by both classification decision rules and cohesiveness of exemplars comprising a category.     

Mental rotation with egocentric and object-based transformations

Two experiments were conducted to address methodological issues with past studies investigating the influence of egocentric and object-based transformations on performance and sex differences in mental rotation. In previous work, the egocentric and object-based mental rotation tasks confounded the stimulus type (embodied vs. non-embodied) and transformation task (egocentric vs. object-based). In both experiments presented here, the same stimuli were used regardless of the type of transformation but task instructions were modified to induce either egocentric (left–right judgment) or object-based (same–different judgment) processing. Experiment 1 used pairs of letters whereas Experiment 2 presented pairs of line-drawings of human hands. For both experiments, it was hypothesized that the mental rotation slope for response time would be steeper for object-based than for egocentric transformations. This hypothesis was verified in both experiments. Furthermore, Experiment 2 showed a reduced male advantage for egocentric compared to object-based rotations, whereas this pattern was reversed for Experiment 1. In conclusion, the present study showed that the influence of the type of transformation involved in mental rotation can be examined with the same set of stimuli simply by modifying task instructions.     

Effect of familiarity and category contrast on stimulus and response priming

In a letter-symbol classification task, flanking incompatible symbols slowed response latencies to letter targets, whereas incompatible letter flankers did not slow the classification of symbol targets. The conditions surrounding this asymmetry in response competition were investigated in five experiments. The results showed that: (1) the asymmetry was not related to the familiarity of the symbol targets or to the prime-target interval; (2) when the classification involved familiar and unfamiliar symbols, the asymmetry remained (i.e., there was less interference associated with the unfamiliar symbol targets), but there was now significant response competition associated with both symbol categories; and (3) with a mixed-category task (i.e., letters and symbols assigned to both responses), the symbol targets continued to be less interfered with by both letter and symbol incompatible flankers. These findings were interpreted as suggesting that response competition can be influenced by both classification decision rules and cohesiveness of exemplars comprising a category.     

Associative strength effects in the lexical decision task

Four experiments explore the role of automatic and attentional processing in producing strength effects in a lexical decision task. Experiment I manipulated the relative proportion of related and unrelated pairs, the stimulus-onset-asynchrony (SOA), and the strength of the prime-target relationship. Results indicated that strength was independent of the proportion of related and unrelated pairs and SOA. Experiment 2 manipulated the relative proportion of strong and weak related pairs and the strength of the prime-target relationship at a relatively long SOA interval (500 msec). Results showed that the strength effect was present when more strong than weak pairs were presented, and it was absent when the stimulus list contained more weak than strong pairs. Experiment 3 replicated the more weak pairs condition of Experiment 2 but with a short SOA interval (100 msec) and showed that the strength effect was found regardless of the large number of weak related pairs presented. Experiment 4 manipulated strength of the prime-target relationship and proportion of strong and weak pairs but introducing a neutral prime condition and a longer SOA interval (1000 msec). Results are discussed within a two-process model (Posner & Snyder, 1975) postulating that the strength effect at short SOAs is due to automatic processes, whereas at long SOAs it is due to the influence of attentional processes.