Value Relevance and the Value-Attitude Relation: Value Expressiveness Versus Halo Effects

This study examined whether considering the relevance of values to an attitude issue differentiated between two processes potentially underlying the relations between undergraduates' general value priorities and their attitudes toward capital punishment and affirmative action: value expressiveness, whereby attitude express values, and halo effects, whereby attitudes affect perception of values. In line with findings that indicate the attitudes of low self-monitors (SMs) are value expressive, while those of high SMs are not, the impact of value relevance on the value-attitude relation differed for high and low SMs. Low SMs' attitudes were correlated only with those values deemed relevant to an attitude issue, while high SMs' attitudes were related to both relevant and irrelevant values. Regression analyses revealed that controlling for the relation between low SMs' attitudes and irrelevant values slightly increased the relation between their attitudes and relevant values. Controlling for the relation between high SMs' attitudes and irrelevant values, in contrast, decreased the strength of the relation between their attitudes and relevant values. This suggest the magnitude of the relation between attitudes and relevant values, after controlling for the extent to which attitudes are tied to irrelevant values, may reflect the extent to which attitudes are value expressive. The implications of these findings for the methods used to change values and attitudes are also discussed.     

Relation of Unit Management Attitudes and Robust Unit Performance

This study evaluates the relationship of unit management attitudes to a robust measure of unit performance. A global indicator that is sensitive to a variety of problems is called a robust indicator. A standardized employee attitude survey was conducted with restaurant unit managers revealing differences between those at below and above average performing units. The value to organizations for examining performance and employee attitudes is discussed.     

Circumventing resistance: Using values to indirectly change attitudes

Most research on persuasion examines messages that directly address the attitude of interest. However, especially when message recipients are inclined to resist change, indirect methods might be more effective. Because values are rarely attacked and defended, value change could serve as a useful indirect route for attitude change. Attitudes toward affirmative action changed more when the value of equality was attacked (indirect change) than when affirmative action was directly attacked using the same message (Experiments 1-2). Changes in confidence in the value were responsible for the indirect change when the value was attacked (controlling for changes in favorability toward the value), whereas direct counterarguments to the message were responsible for the relative lack of change when the attitude was attacked directly (Experiment 2). Attacking the value of equality influenced attitudes toward policies related to the value but left policy attitudes unrelated to the value unchanged (Experiment 3). Finally, a manipulation of value confidence that left attitudes toward the value intact demonstrated similar confidence-based influences on policies related to the value of freedom (Experiment 4). Undermined value confidence also resulted in less confidence in the resulting policy attitudes controlling for the changes in the policy attitudes themselves (Experiments 3 and 4). Therefore, indirect change through value attacks presented a double threat-to both the policy attitudes and the confidence with which those policy attitudes were held (potentially leaving them open to additional influence). (PsycINFO Database Record (c) 2012 APA, all rights reserved).     

Opening the mind to close it: considering a message in light of important values increases message processing and later resistance to change

Past research showed that considering a persuasive message in light of important rather than unimportant values creates attitudes that resist later attack. The traditional explanation is that the attitudes come to express the value or that a cognitive link between the value and attitude enhances resistance. However, the current research showed that another explanation is plausible. Similar to other sources of involvement, considering important rather than unimportant values increases processing of the message considered in light of those values. This occurs when the values are identified as normatively high or low in importance and when the perceived importance differs across participants for the same values. The increase in processing creates resistance to later attacks, and unlike past research, individual-level measures of initial amount of processing mediate value importance effects on later resistance to change. Important values motivate processing because they increase personal involvement with the issue, rather than creating attitudes that represent or express core values.     

Appreciation of nature and appreciation of environmental protection: How stable are these attitudes and which comes first?

IntroductionAttitude toward nature and attitude toward environmental protection are two separate but correlated attitudes. Little is known about the two attitudes’ stability/volatility over time, despite the practical value of such knowledge.Objectives & methodUsing longitudinal survey data from 251 adults in a cross-lagged structural equation model, we assessed the degree of spontaneous (i.e., unprompted) change in the two attitudes. We also considered whether such change could provide evidence regarding causal direction; causation could go in either of two directions between the two attitudes, or it could even be bi-directional.ResultsWe corroborated the substantive connection between attitude toward nature and attitude toward environmental protection; however, the absence of change in the attitudes despite the passage of two years disallows reliable statements about causal direction.ConclusionIt is possible to protect the environment by encouraging appreciation of nature, but change in attitude toward nature and attitude toward environmental protection may be difficult to achieve with mature individuals.     

Interaction Across Modalities: I. Successive Stimulation

The aim of the study was to determine the structure and dimensionality of social-political attitudes. Also investigated was the hypothesis that the liberal vs. conservative attitude dimension was synonymous with the value dimension rule free vs. authoritarian. An attitude measure consisting of simply stated social-political issues and a personal values inventory were administered to a varied sample of 300 men and women. Analysis of the attitude items disclosed three factors—Liberal vs. Conservative, Freedom of Sex Expression, and Equalitarianism—whose intercorrelations indicated a common dimension of conservatism. The cross-correlations in both the male and female samples support the hypothesis that conservative attitudes and authoritarian values were essentially identical constructs. Groups ranked by conservativism and groups ranked as to age increased significantly in mean conservativism score as anticipated.     

When linking is stronger than thinking: Associative transfer of valence disrupts the emergence of cognitive balance after attitude change

The present research investigated the role of cognitive balance vs. associative transfer of valence in attitude change. Participants first formed positive or negative attitudes toward several source individuals. Subsequently, participants were shown source–target pairs along with information about the source–target relationship (‘likes’/‘dislikes’). Afterwards, participants’ attitudes toward the sources were changed by means of information that was opposite to the initially induced attitude. In a control condition, initial source attitudes remained unqualified. Results in the control condition showed that initially formed attitudes and available relationship information produced target evaluations that were consistent with the notion of cognitive balance. However, when attitudes toward the sources changed, target evaluations directly matched attitudes toward individually associated sources, irrespective of the relation between source and target. These results suggest that associative transfer of valence can disrupt the emergence of cognitive balance after attitude change.     

Do Disagreeable Political Discussion Networks Undermine Attitude Strength?

How attitudes change and affect behavior depends, in large part, on their strength. Strong attitudes are more resistant to persuasion and are more likely to produce attitude‐consistent behavior. But what influences attitude strength? In this article, we explore a widely discussed, but rarely investigated, factor: an individual's political discussion network. What prior work exists offers a somewhat mixed picture, finding sometimes that disagreeable networks weaken attitudes and other times that they strengthen attitudes. We use a novel national representative dataset to explore the relationship between disagreeable networks and attitude strength. We find, perhaps surprisingly, no evidence that disagreements in networks affect political attitude strength. We conclude by discussing likely reasons for our findings, which, in turn, provide a research agenda for the study of networks and attitude strength.     

The concept of attitude

Current conceptions of attitude do not adequately distinguish between attitudes and factual beliefs on the one hand, or between attitudes and preferences on the other. To hold an attitude is to ascribe an objective moral property to the attitude‐object; however, the conception of such properties rests on an incoherent theory of relations as constitutive of their terms, and the belief in them has only pseudo‐cognitive content. Moralism, or the maintaining of attitudes, is a special technique for disguising and promoting interests. Attitudes serve as rationalizations for concealed or unconscious impulses and are themselves defended by further rationalizations. These considerations call into question some common techniques of attitude‐assessment. Some apparent exceptions, namely ‘aesthetic attitudes’ and ‘authentic values’, reveal themselves to be either (a) factual beliefs about aesthetic properties or about human motivation respectively, (b) preferences, or (c) moral attitudes as defined. Moralism is not essential to socialization and is inimical to the ‘social feelings’.     

Attitude strength: Distinguishing predictors versus defining features

Attitudes play a fundamental role in many aspects of social psychology, but researchers have long recognized that attitudes vary in their susceptibility to change and their influence on behavior and cognitive processes. This insight lies at the heart of attitude strength, which is defined as an attitude's durability and impact. A variety of attitude attributes such as certainty and ambivalence have been shown to correlate with these aspects of attitude strength, which has made for some confusion as to what variables define strong attitudes versus predict an attitude's strength. In this article, we highlight this distinction between predictors and defining features of strength and review recent programs of research demonstrating the independence of strength‐related attitude attributes and attitude strength itself. Specifically, although some attitude attributes are associated with the attitude's durability and impact, there are conditions under which those attributes fail to predict attitude strength or even have the opposite effects. Throughout, this review reveals nuances in the attitude strength literature and provokes new questions for future inquiry.     

Associations between visual attention,implicit and explicit attitude and behaviour for physical activity

The current study explored associations between previous physical activity and both implicit and explicit attitudes, as well as visual attention and activity motivation (intention). Analyses were performed on participants initially unaware of the physical activity focus of the study (N = 98). Higher levels of physical activity were associated with positive implicit attitudes and an attentional bias towards exercise cues. There was a quadratic (‘U’ shaped) relationship between implicit attitude and attention: the more extreme individuals’ implicit attitudes towards exercise (positive or negative) the greater their attentional bias to exercise cues. Furthermore, explicit attitude moderated the relationship between attentional bias and physical activity: attentional bias to exercise cues was associated with higher levels of physical activity only for those who had a strong positive explicit attitude. Findings suggested that implicit cognitions are linked with previous physical activity. Future research should consider strategies for strengthening positive implicit and explicit attitudes and directing attention to cues signalling healthy behaviour.     

Individualism and Authoritarianism Shape Attitudes Toward Physician-Assisted Suicide1

We investigated the relation between value orientations and attitudes toward physician-assisted suicide (PAS) in 267 United States college students. We predicted that individualistic values, especially those having to do with control and self-determination, would lead to favorable attitudes toward PAS, and authoritarianism would lead to a rejection of PAS. A positive association between individualism and approval of PAS emerged which was moderated by attitude importance: People who did not endorse individualistic values did not have favorable opinions of PAS, regardless of how important the issue was to them. However, for individualists, PAS attitudes and attitude importance were positively related. Independent of individualism, authoritarianism was negatively related to PAS attitudes. Primarily for low authoritarianism, we found a correlation between attitude and attitude importance. The discussion focuses on the value-expressive function of death-related attitudes.     

Changes in implicit and explicit exercise-related attitudes after reading targeted exercise-related information

The purpose of this research was to examine if reading exercise information targeted at pretest explicit attitudes were related to changes in corresponding implicit or explicit attitudes. The associative-propositional evaluation (APE) model guided the research. Participants (N = 154) completed pretest measures of implicit and explicit attitudes; one week later they read information that targeted pretest explicit affective or instrumental attitudes and again completed the attitude measures. Results showed changes in implicit attitudes in both instrumental message conditions that supported the hypotheses that counter-attitudinal information would result in implicit attitude change in the opposite direction to the reading whereas information that targeted congruent attitudes would show changes in keeping with the information. This study demonstrates the importance of considering how implicit cognitions may change as a result of reading exercise-related information, and the relationship between implicit and explicit attitudes.     

I like you,I like you not: Understanding the formation of context-dependent automatic attitudes

Previous research has shown that automatic evaluations can be highly context dependent. Expanding on past research demonstrating context effects for existing attitudes toward familiar objects, the present research examined basic principles that guide the formation of context-dependent versus context-independent automatic attitudes. Results from four experiments showed that: (a) newly formed attitudes generalised to novel contexts when prior experiences with the attitude object were evaluatively homogeneous; (b) when prior experiences were evaluatively heterogeneous, automatic evaluations became context sensitive, such that they reflected the contingency between the valence of prior experiences and the context in which these experiences occurred; and (c) when prior experiences were evaluatively heterogeneous across different contexts, novel contexts elicited automatic evaluations that reflected the valence of first experiences with the attitude object. Implications for research on automatic evaluation and attitude change are discussed.     

Double Denial in Attitude Formation1

While expressing their attitude toward an object, people sometimes deny both the probability of attributes that would speak against the attitude and the value of these attributes. We term this kind of functioning double denial. Double denial is incompatible with expectancy-value models of attitude formation. In eight studies of attitudes, values, and beliefs, there was clear evidence for double denial. The evidence was particularly strong for items measuring salient beliefs and for items and groups of participants yielding belief ratings that strongly correlated with attitudes. The results are interpreted in terms of the social functions of values and beliefs in the construing of arguments pro or con an attitude object. It is concluded that beliefs and values are dynamic entities, continually shaped in argumentation, and that expectancy-value models of attitude are inadequate to account for the relationships among attitudes, beliefs and values.     

Changing Attitude and Moral Obligation: Their Independent Effects on Behavior

It was hypothesized that the study of religion should distinguish between attitudes and religious values/moral obligations such that both aid in predicting religiously relevant behavior and changing either will change behavior. However, if they are distinct, then changing one will not necessarily change the other. For the 195 religious participants, attitudes predicted a church-sponsored blood donation and moral obligations increased that prediction. Using both posttest only and pre-post control group designs, an intervention to shift the effect underlying the attitude increased participants' attitude and donating behavior while a religious values intervention increased moral obligations and behavior. Zero to 4 percent of the control groups donated blood, while 13 to 48 percent of the intervention groups donated blood. Results confirm that psychology of religion should distinguish moral obligations from attitude because (1) additional prediction, (2) changing one does not necessarily change the other, and (3) changes based on religious values impact moral obligations.     

On the automatic activation of attitudes

We hypothesized that attitudes characterized by a strong association between the attitude object and an evaluation of that object are capable of being activated from memory automatically upon mere presentation of the attitude object. We used a priming procedure to examine the extent to which the mere presentation of an attitude object would facilitate the latency with which subjects could indicate whether a subsequently presented target adjective had a positive or a negative connotation. Across three experiments, facilitation was observed on trials involving evaluatively congruent primes (attitude objects) and targets, provided that the attitude object possessed a strong evaluative association. In Experiments 1 and 2, preexperimentally strong and weak associations were identified via a measurement procedure. In Experiment 3, the strength of the object-evaluation association was manipulated. The results indicated that attitudes can be automatically activated and that the strength of the object-evaluation association determines the likelihood of such automatic activation. The implications of these findings for a variety of issues regarding attitudes--including their functional value, stability, effects on later behavior, and measurement--are discussed.     

Acculturation Attitudes of Potential Emigrants: Jewish Youths in Russia

The present paper investigates the acculturation attitudes of potential emigrants and their relationship to value priorities, cultural identifications, and psychological well-being. The results confirm that potential emigrants have a well-formed system of acculturation attitudes and that integration is the predominant acculturation attitude of the majority of potential emigrants. Preference for acculturation attitudes other than integration is associated with the psychological distress of potential emigrants. The research confirms that personal value preferences underlie acculturation attitudes of potential emigrants, thus indicating that each acculturation attitude allows accomplishment of different motivational goals in the situation of emigration. Cultural identifications of Jewish potential emigrants in Russia are discussed in light of their relationships with value priorities and acculturation attitudes.     

Subjectivism and Relational Good

In this paper, a distinctly subjectivist analysis of the nature of relational goodness or goodness for is proposed. Like the generic subjectivist analysis of value, the proposal is to analyse value in terms of attitudes. Specifically, the proposed analysis of goodness for appeals to a special kind of attitude: namely, so-called for-someone’s-sake attitudes. Unlike other analyses in the literature that have appealed to this kind of attitude, the analysis proposed here is not a fitting-attitude analysis. Rather than appealing to for-someone’s-sake attitudes that it is fitting to have or that there are reasons to have, the proposed analysis takes actually held for-someone’s-sake attitudes to ground or constitute goodness for (relative to the subject who holds the attitude). The analysis should be attractive to those already within the subjectivist camp. One of its appeals is that it is a special case of a general subjectivist approach to values, thus showing that subjectivism provides the resources to analyse relational values.