Subliminal priming with nearly perfect performance in the prime-classification task

The subliminal priming paradigm is widely used by cognitive scientists, and claims of subliminal perception are common nowadays. Nevertheless, there are still those who remain skeptical. In a recent critique of subliminal priming, Pratte and Rouder (Attention, Perception, & Psychophysics, 71, 1276-1283, 2009) suggested that previous claims of subliminal priming may have been due to a failure to control the task difficulty between the experiment proper and the prime-classification task. Essentially, because the prime-classification task is more difficult than the experiment proper, the prime-classification task results may underrepresent the subjects' true ability to perceive the prime stimuli. To address this possibility, prime words were here presented in color. In the experiment proper, priming was observed. In the prime-classification task, subjects reported the color of the primes very accurately, indicating almost perfect control of task difficulty, but they could not identify the primes. Thus, I conclude that controlling for task difficulty does not eliminate subliminal priming.     

Parts outweigh the whole (word) in unconscious analysis of meaning

In unconscious semantic priming, an unidentifiable visually masked word (the prime) facilitates semantic classification of a following visible related word (the target). Three experiments reported here provide evidence that masked primes are analyzed mainly at the level of word parts, not whole-word meaning. In Experiment 1, masked nonword primes composed of subword fragments of earlier-viewed targets functioned as effective evaluative primes. (For example, after repeated classification of the targets angel and warm , the nonword anrm acted as an evaluatively positive masked prime.) Experiment 2 showed that this part-word processing was potent enough to oppose analysis at the whole-word level. Thus, smile functioned as an evaluatively negative (!) masked prime after repeated classification of smut and bile . Experiment 3 found no priming when masked word primes contained no parts of earlier targets. These results suggest that robust unconscious priming (a) is driven by analysis of part-word information and (b) requires previous classification of visible targets that contain the fragments later serving as primes. Contrary to a widely held view, analysis of subliminal primes appears not to function at the level of analysis of complete words.     

Priming of semantic classifications by novel subliminal prime words

Four experiments demonstrate category congruency priming by subliminal prime words that were never seen as targets in a valence-classification task (Experiments 1, 2, and 4) and a gender-classification task (Experiment 3). In Experiment 1, overlap in terms of word fragments of one or more letters between primes and targets of different valences was larger than between primes and targets of the same valence. In Experiments 2 and 3, the sets of prime words and target words were completely disjoint in terms of used letters. In Experiment 4, pictures served as targets. The observed subliminal priming effects for novel primes cannot be driven by partial analysis of primes at the word-fragment level; they suggest instead that primes were processed semantically as whole words contingent upon prime duration.     

Spatial frequency filtered images reveal differences between masked and unmasked processing of emotional information

High and low spatial frequency information has been shown to contribute differently to the processing of emotional information. In three priming studies using spatial frequency filtered emotional face primes, emotional face targets, and an emotion categorization task, we investigated this issue further. Differences in the pattern of results between short and masked, and short and long unmasked presentation conditions emerged. Given long and unmasked prime presentation, high and low frequency primes triggered emotion-specific priming effects. Given brief and masked prime presentation in Experiment 2, we found a dissociation: High frequency primes caused a valence priming effect, whereas low frequency primes yielded a differentiation between low and high arousing information within the negative domain. Brief and unmasked prime presentation in Experiment 3 revealed that subliminal processing of primes was responsible for the pattern observed in Experiment 2. The implications of these findings for theories of early emotional information processing are discussed.     

Exogenous spatial cueing modulates subliminal masked priming

An experiment combined exogenous spatial cueing with masked repetition priming. The task consisted of an alphabetic decision task (letter/pseudo-letter classification) with central targets and peripheral primes that were preceded by a valid or invalid spatial cue in the form of an exogenous abrupt onset. In an analysis including only participants who were not aware of prime stimuli, exogenous location cueing was found to reliably modulate the size of unconscious priming effects. These findings suggest that in early vision the exogenous cue boosts the signal at the location of the cue resulting in a higher gain for the subliminal prime. Our findings therefore suggest that exogenous cueing can affect the first feedforward sweep of information through the brain, a processing stream which is considered to be automatic and unconscious.     

The influence of intention on masked priming: a study with semantic classification of words

Unconscious perception is commonly described as a phenomenon that is not under intentional control and relies on automatic processes. We challenge this view by arguing that some automatic processes may indeed be under intentional control, which is implemented in task-sets that define how the task is to be performed. In consequence, those prime attributes that are relevant to the task will be most effective. To investigate this hypothesis, we used a paradigm which has been shown to yield reliable short-lived priming in tasks based on semantic classification of words. This type of study uses fast, well practised classification responses, whereby responses to targets are much less accurate if prime and target belong to a different category than if they belong to the same category. In three experiments, we investigated whether the intention to classify the same words with respect to different semantic categories had a differential effect on priming. The results suggest that this was indeed the case: Priming varied with the task in all experiments. However, although participants reported not seeing the primes, they were able to classify the primes better than chance using the classification task they had used before with the targets. When a lexical task was used for discrimination in experiment 4, masked primes could however not be discriminated. Also, priming was as pronounced when the primes were visible as when they were invisible. The pattern of results suggests that participants had intentional control on prime processing, even if they reported not seeing the primes.     

时间间隔对面部表情唤醒度阈下情绪启动的影响

采用3×4混合实验设计,研究了启动刺激与靶刺激的时间间隔对面部表情唤醒度阈下情绪启动效应的影响,实验因素为启动刺激的唤醒度和时间间隔。结果发现,当时间间隔为200ms、300ms、500ms时,出现了阈下情绪启动效应,时间间隔为700ms时,启动效应消失。上述结果表明阈下情绪启动效应可在唤醒度维度上实现,但此效应只能在启动刺激与靶刺激间隔时间较短的情况下出现。     

Associative and repetition priming with the repeated masked prime technique: No priming found

Wentura and Frings (2005) reported evidence of subliminal categorical priming on a lexical decision task, using a new method of visual masking in which the prime string consisted of the prime word flanked by random consonants and random letter masks alternated with the prime string on successive refresh cycles. We investigated associative and repetition priming on lexical decision, using the same method of visual masking. Three experiments failed to show any evidence of associative priming, (1) when the prime string was fixed at 10 characters (three to six flanking letters) and (2) when the number of flanking letters were reduced or absent. In all cases, prime detection was at chance level. Strong associative priming was observed with visible unmasked primes, but the addition of flanking letters restricted priming even though prime detection was still high. With repetition priming, no priming effects were found with the repeated masked technique, and prime detection was poor but just above chance levels. We conclude that with repeated masked primes, there is effective visual masking but that associative priming and repetition priming do not occur with experiment-unique prime-target pairs. Explanations for this apparent discrepancy across priming paradigms are discussed. The priming stimuli and prime-target pairs used in this study may be downloaded as supplemental materials from mc.psychonomicjournals. org/content/supplemental.     

Long-term semantic memory versus contextual memory in unconscious number processing

Subjects classified visible 2-digit numbers as larger or smaller than 55. Target numbers were preceded by masked 2-digit primes that were either congruent (same relation to 55) or incongruent. Experiments 1 and 2 showed prime congruency effects for stimuli never included in the set of classified visible targets, indicating subliminal priming based on long-term semantic memory. Experiments 2 and 3 went further to demonstrate paradoxical unconscious priming effects resulting from task context. For example, after repeated practice classifying 73 as larger than 55, the novel masked prime 37 paradoxically facilitated the "larger" response. In these experiments task context could induce subjects to unconsciously process only the leftmost masked prime digit, only the rightmost digit, or both independently. Across 3 experiments, subliminal priming was governed by both task context and long-term semantic memory.     

Subliminal or not? Comparing null-hypothesis and Bayesian methods for testing subliminal priming

A difficulty for reports of subliminal priming is demonstrating that participants who actually perceived the prime are not driving the priming effects. There are two conventional methods for testing this. One is to test whether a direct measure of stimulus perception is not significantly above chance on a group level. The other is to use regression to test if an indirect measure of stimulus processing is significantly above zero when the direct measure is at chance. Here we simulated samples in which we assumed that only participants who perceived the primes were primed by it. Conventional analyses applied to these samples had a very large error rate of falsely supporting subliminal priming. Calculating a Bayes factor for the samples very seldom falsely supported subliminal priming. We conclude that conventional tests are not reliable diagnostics of subliminal priming. Instead, we recommend that experimenters calculate a Bayes factor when investigating subliminal priming.     

Test-retest reliability of subliminal facial affective priming

Since the seminal 1993 demonstrations o f Murphy an d Zajonc, researchers have replicated and extended findings concerning subliminal affective priming. So far, however, no data on test-retest reliability of affective priming effects are available. A subliminal facial affective priming task was administered to 22 healthy individuals (15 women and 7 men) twice about 7 wk. apart. Happy and sad facial expressions were used as affective primes and neutral Chinese ideographs served as target masks, which had to be evaluated. Neutral facial primes and a no-face condition served as baselines. All participants reported not having seen any of the prime faces at either testing session. Priming scores for affective faces compared to the baselines were computed. Acceptable test-retest correlations (rs) of up to .74 were found for the affective priming scores. Although measured almost 2 mo. apart, subliminal affective priming seems to be a temporally stable effect.     

Interaction of prime and target in the subliminal affective priming effect

It has been found that an emotional stimulus such as a facial expression presented subliminally can affect subsequent information processing and behavior, usually by shifting evaluation of a subsequent stimulus to a valence congruent with the previous stimulus. This phenomenon is called subliminal affective priming. The present study was conducted to replicate and expand previous findings by investigating interaction of primes and targets in the affective priming effect. Two conditions were used. Prime (subliminal presentation 35 msec.) of an angry face of a woman and a No Prime control condition. Just after presentation of the prime, an ambiguous angry face or an emotionally neutral face was presented above the threshold of awareness (500 msec.). 12 female undergraduate women judged categories of facial expressions (Anger, Neutral, or Happiness) for the target faces. Analysis indicated that the Anger primes significantly facilitated judgment of anger for the ambiguous angry faces; however, the priming effect of the Anger primes was not observed for neutral faces. Consequently, the present finding suggested that a subliminal affective priming effect should be more prominent when affective valence of primes and targets is congruent.     

Retroactive semantic priming in a lexical decision task

The present study reports two experiments that required subjects to name target items preceded by a masked prime. Additionally, and subsequent to the naming task, subjects were required to indicate whether or not the prime was a word, along with a confidence rating of their lexical decision. Experiment 1 demonstrates that the processing of masked primes is facilitated by related targets when such targets are presented either 100 or 200 msec after the onset of the prime. Experiment 2 extends the finding of “retroactive” priming to a 1000=msec separation in prime-target presentation (SOA). The extent of retroactive priming is not dependent on SOA between prime and target, nor is it affected by the prime-mask SOA, which varied from 10 to 180 msec. Priming of targets was also independent of prime-target and prime-mask SOA, providing that primes had been classified as words. For word primes classified as non-words there was no semantic priming on target naming reaction time. Implications of these findings with respect to the nature of retroactive priming and the current controversy concerning subliminal priming effects were discussed.     

Unconscious preparation: Effects of prime visibility on semantic generalization of task priming

Studies found that subliminal primes can be associated with specific tasks to facilitate task performance, and such learning is highly adaptive and generalizable. Meanwhile, conditioning studies suggest that aversive/reward learning and generalization actually occur at the semantic level. The current study shows that prime–task associations can also be generalized to novel word/neighbour primes from the same semantic category, and this occurs without contingency awareness. Previous studies have counterintuitively suggested that both the learning of task priming and the semantic priming of word neighbours depend on the lack of visibility. Here, we show that semantic generalization indeed depends on reduced visibility, but cannot occur subliminally. The current study shows for the first time that semantic learning and generalization can occur without any emotional or motivational factors, and that semantic priming can occur for arbitrary-linked stimuli in a context completely devoid of semantics.     

负相容效应中启动项-目标项关系对阈下信息加工的影响

采用掩蔽启动范式考察了负相容效应中启动项与目标项关系对阈下信息加工的影响,以及是否存在语义水平的负相容效应.两个实验分别以双箭头和汉字为掩蔽启动项,考察启动项和目标项重复、加工水平相同及加工水平不同三种条件下的启动效应.结果发现,两个实验的重复及加工水平相同条件下都出现负相容效应,且重复条件下启动量最大,加工水平不同条件下则无启动.这表明:(1)启动项与目标项的知觉重复影响启动量,但不是负相容效应的必要条件,只有当启动项和目标项加工水平相同时,才出现负相容效应;(2)存在语义水平上的负相容效应,阈下语义信息可得到加工并表现为对后继同类反应的抑制.     

Inhibition of return in subliminal letter priming

The present study combined exogenous spatial cueing with masked repetition priming to study attentional influences on the processing of subliminal stimuli. Participants performed an alphabetic decision task (letter versus pseudo-letter classification) with central targets and briefly presented peripherally located primes that were either cued or not cued by an abrupt onset. A relatively long delay between cue and prime was used to investigate the effect of inhibition of return (IOR) on the processing of subliminal masked primes. Primes presented to the left visual field showed standard effects of Cue Validity and no IOR (significant priming with valid cues only). Primes presented to the right visual field showed no priming from valid cues (an IOR effect), and priming with invalid cues that depended on hand of response to letter targets (right-hand in Experiment 1, left-hand in Experiment 2). The results are interpreted in terms of a differential speed of engagement and disengagement of attention to the right and left visual fields for alphabetic stimuli, coupled with a complex interaction that arises between Prime Relatedness and response-hand.     

Conditional automaticity in subliminal morphosyntactic priming

We used a gender-classification task to test the principles of subliminal morphosyntactic priming. In Experiment 1, masked, subliminal feminine or masculine articles were used as primes. They preceded a visible target noun. Subliminal articles either had a morphosyntactically congruent or incongruent gender with the targets. In a gender-classification task of the target nouns, subliminal articles primed the responses: responses were faster in congruent than incongruent conditions (Experiment 1). In Experiment 2, we tested whether this congruence effect depended on gender relevance. In line with a relevance-dependence, the congruence effect only occurred in a gender-classification task but was absent in another categorical discrimination of the target nouns (Experiment 2). The congruence effect also depended on correct word order. It was diminished when nouns preceded articles (Experiment 3). Finally, the congruence effect was replicated with a larger set of targets but only for masculine targets (Experiment 4). Results are discussed in light of theories of subliminal priming in general and of subliminal syntactic priming in particular.     

阈下语义启动效应影响因素述评

阈下语义启动效应是指阈下呈现的启动词能够对与之有语义联想关系的目标词的加工产生促进作用.阈下语义启动效应具有不稳定性且容易受到各种因素的影响.影响阈下语义启动效应的因素有外部因素和内部因素两大类,外部因素包括任务类型、实验材料和实验程序等因素,内部因素包括注意、任务设置、目的和期望.本文首先简单回顾阈下语义启动效应的研究历史,并介绍相应的研究范式及觉知状态的测量方法,然后重点对影响因素进行了总结和评述.未来的研究可以从优化研究范式、加强脑机制研究以及发展理论等几个方面进一步拓展.     

Beyond spreading activation: An influence of relatedness proportion on masked semantic priming

Semantic priming in the lexical decision task has been shown to increase when the proportion of related-prime trials is increased. This finding typically is taken as evidence for a conscious, strategic use of primes. Three experiments are reported in which masked semantic primes displayed for only 45 msec were tested in high- versus low-relatedness proportion conditions. Relatedness proportion was increased either by using a high proportion of semantically related primes or a large set of repetitionprimed filler trials. Semantic priming was consistently enhanced relative to a low-relatedness proportion condition. These relatedness proportion effects were not due to conscious, strategic use of primes: Exclusion of prime-aware subjects did not attenuate the effects, and better performance in a prime classification task was not associated with larger semantic priming effects. These results are interpreted within a retrospective account of semantic priming in which recruitment of a prime event is modulated by prime validity.     

Long-term Effects of Subliminal Priming on Academic Performance

This research examines the temporal range of subliminal priming effects on complex behavior. In Experiments 1 and 2, participants were subliminally primed with words either related or unrelated to intelligence before completing a practice exam, administered 1 to 4 days before an actual course midterm. Results revealed that the intelligence primes increased performance on the midterm compared to neutral primes. Experiment 1 demonstrated that being told that the priming task was designed to help exam performance moderated the effect of the intelligence primes. In Experiment 2, practice test performance mediated the effect of the primes on midterm performance. These experiments demonstrated that subliminal priming may have long-term effects on real-world behavior, and demonstrates one means by which long-term priming effects may occur.