Evaluating the evaluator: The effects of the valence,sequence and target of evaluations on the perception of the evaluator

People commonly want to be perceived as intelligent, as well as be liked by others. Previous research has demonstrated that people who wish to appear intelligent tend to criticise others, and that criticising others indeed leads to the perception of high intelligence. In the current research we hypothesised and found that this is not the case when (a) the criticism is targeted towards the people who form the impression, and (b) the criticism is targeted towards those with whom the people who form the impression have just interacted. In both cases, participants in our study liked evaluators less when they used criticism than when they used praise. Moreover, they perceived the evaluators as less intelligent. We also demonstrated that in cases of mixing praise with criticism, the sequence of the evaluation interacted with the target of the evaluation in influencing liking. We found a greater liking for evaluators whose evaluation changed from negative to positive rather than vice versa, but only when the perceiver was the target of the evaluation. The discussion centres on the potential underlying mechanisms for these results, as well as on the practical applications of the results and directions for future research.     

The effects of verbal and visual interference on impressions: An associated-systems approach

This study investigated associated-systems theory's prediction that interference with the visual or verbal mental systems should alter person impressions by removing or reducing the impact of the information represented within those systems, while accentuating the influence of other information. In Experiment 1, interference with the verbal system decreased the influence of verbal information on trait judgments and increased the influence of visual information on attractiveness and liking judgments. In Experiment 2, visual interference decreased the impact of visual information on attractiveness judgments and, at least for attractive targets, increased the impact of verbal information on trait and liking judgments. These results support the premise that impressions consist of representations allied with separate processing systems and that those impressions can be affected by other activities involving those systems.     

Dressing up posture: The interactive effects of posture and clothing on competency judgements

Individuals often receive judgements from others based on their clothing and their posture. While both of these factors have been found to influence judgements of competency independently, their relative importance in impression formation is yet to be investigated. We address this by examining interactive effects of posture and clothing on four competency measures: confidence, professionalism, approachability, and likeliness of a high salary. Participants rated photographs of both male and female models pictured in different postures (strong, neutral, weak) in smart clothing (a suit for males; both a trouser suit and skirt suit for females) and casual clothing. We confirm that posture manipulations affected judgements of individuals differently according to the clothing they were pictured in. The nature of these interactions varied by gender and, for women, competency judgements differed according to attire type (trouser or skirt suit). The implications of these findings in relation to impression formation are discussed.     

Professed impressions: What people say about others affects onlookers’ perceptions of speakers’ power and warmth

During a conversation, it is common for a speaker to describe a third-party that the listener does not know. These professed impressions not only shape the listener’s view of the third-party but also affect judgments of the speaker herself. We propose a previously unstudied consequence of professed impressions: judgments of the speaker’s power. In two studies, we find that listeners ascribe more power to speakers who profess impressions focusing on a third-party’s conscientiousness, compared to those focusing on agreeableness. We also replicate previous research showing that speakers saying positive things about third parties are seen as more agreeable than speakers saying negative things. In the second study, we demonstrate that conscientiousness-power effects are mediated by inferences about speakers’ task concerns and positivity-agreeableness effects are mediated by inferences about speakers’ other-enhancing concerns. Finally, we show that judgments of speaker status parallel judgments of agreeableness rather than of power, suggesting that perceivers use different processes to make inferences about status and power. These findings have implications for the literatures on person perception, power, and status.     

Inference making and linking both require thinking: Spontaneous trait inference and spontaneous trait transference both rely on working memory capacity

Past research suggests that spontaneous trait inference (STI) and spontaneous trait transference (STT) may reflect different cognitive processes, the former being inferential and the latter associational. The present research was designed to explore whether either or both of these processes involve thinking that occupies cognitive capacity. Four studies suggest that reductions in available cognitive capacity reduce both STI and STT effects, both on measures of savings in relearning (which reflect the strength of trait associations with a person) and on trait ratings measures (which reflect the strength of trait inferences made about a person). Similar results were obtained using an individual difference measure of cognitive capacity. Although these results suggest that STI and STT are similar, in that both exhibit interference from reductions in cognitive capacity, other results, such as halo effects in trait ratings, support previous assertions that their underlying processes are distinct.     

Body movements of male and female speakers and their influence on perceptions of personality

Men and women score differently on some personality traits and people’s behavior reflects who they are. Therefore, males and females could be expected to express themselves differently on a behavioral level. To test this idea we turned the public performances of speakers (20 female and 20 male) into stick figure movies. Students of the University of Vienna (n = 150) rated these movies on scales measuring the Big Five personality traits. The participants experienced difficulties in ascribing the correct sex to the stick figures. Nevertheless, stick figures representing male speakers received higher ratings for extraversion and emotional stability than stick figure animations of female speakers. In addition, gender stereotypes seemed to influence the participants’ ratings. Agreeableness, for instance, was preferably classified as female trait. In conclusion, our results suggest that body motion conveys social information, that men and women present themselves differently, and that people’s judgments are influenced by gender stereotypes.     

Differentiating the effects of anger and sadness: A perspective of spontaneous trait inference

In the present research, three experiments were conducted to examine the effects of anger and sadness on spontaneous trait inferences (STIs). Using a probe recognition paradigm, Experiment 1 revealed that angry participants made more errors in response to probes following trait‐implying behaviours than sad participants did. Using a false recognition paradigm, Experiments 2 and 3 revealed that angry participants made more errors in response to systematic pair trials than sad participants did. The three experiments provided convergent evidence that angry individuals were more inclined to form STIs than sad individuals were. The current research first demonstrated the different effects of specific negative mood states (anger vs. sadness) on STIs, providing further insight into the relationship between mood and STIs.     

Forming first impressions: The role of gender and normative accuracy in personality perception

Gender is associated with interpersonal sensitivity across different domains, with females, on average, demonstrating higher levels of interpersonal sensitivity than males. What underlies these gender differences in the accuracy of first impressions of personality remains unclear. Across two large video studies and a large round-robin design, perceivers’ gender was related to the accuracy of general personality trait impressions. Specifically, female perceivers achieved higher levels of accuracy, but only with respect to normative accuracy or perceiving what others are like in general. There were no significant gender differences in terms of distinctive accuracy or perceiving how others are different from the average person. Discussion considers how these findings relate to previously established gender differences in other domains of interpersonal sensitivity.     

You're getting warmer: Level of construal affects the impact of central traits on impression formation

Construal Level Theory argues that psychologically distant information will be processed conceptually, while psychologically near information will be processed concretely. Such theorizing implies that in the classic Asch (1946) paradigm in which participants make trait judgments of targets after viewing lists of trait words describing the targets, the words “warm” and “cold” should have more impact on impressions when targets are psychologically distant than when they are psychologically near. Results from two studies, indeed, found that the “warm–cold” effect reported by Asch was moderated by psychological distance. We interpret these findings as providing support both for the idea that the processes used to form impression of others can vary across situations and they do so in accord with the tenets of Construal Level Theory.     

Unpacking outcome dependency: Differentiating effects of dependency and outcome desirability on the processing of goal-relevant information

Outcome dependency has been shown to have a substantial impact on impression formation. Perhaps because the outcome dependency variable is a composite variable (including variation in amount of dependency, desirability of outcome, or both), many different effects have been described by researchers. The current research unpacks the outcome dependency variable by separately examining effects of dependency (when outcome desirability is held constant) and effects of outcome desirability (when amount of dependency is held constant). Using research methods adapted from those used in the attitudes domain, variation in the amount of dependency on a target person influenced the level of objective processing of target information (when outcomes were not substantial, Experiment 1), but variation in the desirability of the outcomes influenced biases in the processing of information (when dependency was relatively high, Experiment 2). Furthermore, personal motivation mediated effects of desirable outcomes on positive biases in processing (Experiment 3).     

Infra-humanization: Ambivalent sexism and the attribution of primary and secondary emotions to women

Leyens and colleagues (e.g., Leyens et al., 2001) have observed that people are more likely to attribute uniquely human (secondary) emotions to the in-group than to the out-group. We examined whether males and females differentially attribute primary and secondary emotions to women. We hypothesized that individual differences in hostile sexism (HS) and benevolent sexism (BS), rather than participant sex, would predict the attribution of emotions to women. As expected, high BS individuals were more likely to attribute positive secondary emotions to women than low BS individuals. In contrast, high HS individuals were more likely to deny positive secondary emotions to women than low HS individuals. Participant sex was not related to the attribution of emotions to women after the effects of HS and BS were accounted for.     

It is better to smile to women: Gender modifies perception of honesty of smiling individuals across cultures

Social perception studies have revealed that smiling individuals are perceived more favourably on many communion dimensions in comparison to nonsmiling individuals. Research on gender differences in smiling habits showed that women smile more than men. In our study, we investigated this phenomena further and hypothesised that women perceive smiling individuals as more honest than men. An experiment conducted in seven countries (China, Germany, Mexico, Norway, Poland, Republic of South Africa and USA) revealed that gender may influence the perception of honesty in smiling individuals. We compared ratings of honesty made by male and female participants who viewed photos of smiling and nonsmiling people. While men and women did not differ on ratings of honesty in nonsmiling individuals, women assessed smiling individuals as more honest than men did. We discuss these results from a social norms perspective.     

Looking beyond gender: The effects of racial differences on tokenism perceptions of women

This study looks beyond gender to explore the impact of the social status of race and of token difference defined by race. In a 2 × 4 design, 53 African American women and 76 white women undergraduates rated a woman target, of the same race as themselves, who was described as being of the same race and gender as the dominant members of her work group or as a token defined by her gender alone, race alone, or both her race and gender. White women tokens were perceived to experience better social relations, more supportive colleagues, and lower stress than African American targets. Across African American and white raters/targets, token representation, defined by any ascribed status, was associated with expected negative tokenism outcomes relative to those projected for dominants. The omnirelevance of race toward understanding tokenism processes is discussed.We wish to thank Marchell Bass, Paulina Beres, Darya Burns, Roy Carrera, Nicole Cassie, Comilita Jackson, Susan Mathews, Pamela Ramsey, Catina Scott, and Aretha Strickland for their invaluable help with data collection and entry. These findings were presented at the meeting of the Midwestern Psychological Association in May 1995 in Chicago.     

The how and why of disagreement among perceivers: An exploration of person models

Impression formation has been conceptualized as a process whereby perceivers form person models of others, describing what the person is like and why (Park, DeKay, & Kraus, 1994). If they exist, person models could help explain why there appears to be little consensus in personality judgments; perceivers forming different models of a person would also view them differently on trait and affect ratings. Two experiments were conducted to test assumptions of the person-model paradigm using naturalistic targets. The structure of person models was examined, along with their content. Results demonstrated that three distinct person models emerge for each target and that the majority of perceivers can easily identify with one of the three models. We found that person models were valid across different groups of perceivers, and that the models differed in terms of masculinity-femininity and affect. Implications for the person model formulation process are discussed.     

The object of my aggression: Sexual objectification increases physical aggression toward women

Objectification involves reducing someone to a sexual object, rather than seeing them as a full person. Despite numerous theoretical claims that people are more aggressive toward the objectified, and empirical evidence that objectification is linked to high willingness to aggress, rape proclivity, and aggressive attitudes, no research has examined a causal link between objectification and physical aggression, particularly in the context of provocation. In two experiments, we examined this predicted link. In Experiment 1, using a 2 (objectification: no/yes) × 2 (provocation: no/yes) factorial between‐subjects design, we investigated the effects of objectification, induced via body focus during a face‐to‐face interaction, and provocation on physical aggression toward a female confederate. Our results revealed a significant main effect of provocation, a marginal main effect of objectification, and a significant interaction between these variables. In the absence of a provocation, focusing on a woman's body increased aggression toward her. Experiment 2 replicated Experiment 1 using a video of a target woman instead of a face‐to‐face interaction. Again, our results showed a significant two‐way interaction between objectification and provocation, wherein objectification increased aggression in the absence of provocation. Overall, this research indicates that objectification can lead to heightened physical aggression toward objectified women.

     

Brief Report The coherence of emotion systems: Comparing “on‐line” measures of appraisal and facial expressions,and self‐report

Recently, investigators have challenged long‐standing assumptions that facial expressions of emotion follow specific emotion‐eliciting events and relate to other emotion‐specific responses. We address these challenges by comparing spontaneous facial expressions of anger, sadness, laughter, and smiling with concurrent, “on‐line” appraisal themes from narrative data, and by examining whether coherence between facial and appraisal components were associated with increased experience of emotion. Consistent with claims that emotion systems are loosely coupled, facial expressions of anger and sadness co‐occurred to a moderate degree with the expected appraisal themes, and when this happened, the experience of emotion was stronger. The results for the positive emotions were more complex, but lend credence to the hypothesis that laughter and smiling are distinct. Smiling co‐occurred with appraisals of pride, but never occurred with appraisals of anger. In contrast, laughter occurred more often with appraisals of anger, a finding consistent with recent evidence linking laughter to the dissociation or undoing of negative emotion.     

Narcissism and self-presentation: The moderating effects of accountability and contingencies of self-worth

Using email, we investigated intra- and inter-personal variables that may influence self-presentational behavior of those high in narcissism. Participants rated themselves in domains requiring either external validation (e.g., attractiveness) or internal validation (e.g., morality), when either accountable or non-accountable to an evaluative audience. When degree of external self-worth contingency [Crocker, J., Luhtanen, R. K., Cooper, M. L., & Bouvrette, S. (2003). Contingencies of self-worth in college students: Theory and measurement. Journal of Personality and Social Psychology, 85, 894–908.] was high, those high in narcissism presented themselves in a self-enhancing manner in external domains, even when accountable, whereas those low in narcissism were more modest when accountable. Those high in narcissism may be chronically vigilant for self-enhancement opportunities, especially in external domains where their self-worth is contingent, but may be insensitive to social constraints and norms in their efforts to construct grandiose identities.