Color preferences, extraversion, and neuroticism of art students.

Color preferences of 190 art students (G?tz & G?tz, 1974, 1975) were compared with the corresponding scores on extraversion (E) and neuroticism (N). It was found that the preferences of a group of 27 highly gifted young artists were different from preferences of average and less gifted Ss who had little or no artistic practice. In the latter group extraverts and ambiverts mainly preferred primary and secondary colors (light clear and dark clear tones included), while introverts preferred tertiary colors (earth colors) and achromatics. However, in the group of highly gifted Ss no significant differences between positive and negative rankings in both color categories were found. Neuroticism had no effect on color preferences; this holds for introverts and extraverts and for each single color.     

The politics of color: Preferences for Republican red versus Democratic blue

The present study reveals that Election Day differentially affects the color preferences of US Republicans and Democrats. Voters’ preferences for Republican red and Democratic blue were assessed, along with several distractor colors, on and around the 2010 interim and 2012 presidential elections. On non-Election Days, Republicans and Democrats preferred Republican red equally, and Republicans actually preferred Democratic blue more than Democrats did. On Election Day, however, Republicans’ and Democrats’ color preferences changed to become more closely aligned with their own party’s colors. Republicans liked Republican red more than Democrats did, and no longer preferred Democratic blue more than Democrats did. These results are consistent with the hypothesis that color preferences are determined by people’s preferences for correspondingly colored objects/entities (Palmer & Schloss in Proceedings of the National Academy of Sciences 107:8877–8882, 2010). They further suggest that color preferences are calculated at a given moment, depending on which color–object associations are currently most activated or salient. Color preferences are thus far more dynamic and context-dependent than has previously been believed.     

Relation of personality characteristics and color preferences

150 students responded to the Edwards Personal Preference Schedule and ranked color plates from the Luscher Color Test. Regression analysis yielded no relationship of predictive significance between the two sets of variables. An ancillary analysis using sets of random numbers in place of the color preference data yielded results basically similar to those produced in the earlier analysis. Males and females rank ordered the colors identically except for yellow, which was significantly more preferred by males than females.     

Short-term and long-term attentional biases to frequently encountered target features

It has long been known that frequently occurring targets are attended better than infrequent ones in visual search. But does this frequency-based attentional prioritization reflect momentary or durable changes in attention? Here we observed both short-term and long-term attentional biases for visual features as a function of different types of statistical associations between the targets, distractors, and features. Participants searched for a target, a line oriented horizontally or vertically among diagonal distractors, and reported its length. In one set of experiments we manipulated the target’s color probability: Targets were more often in Color 1 than in Color 2. The distractors were in other colors. Participants found Color 1 targets more quickly than Color 2 targets, but this preference disappeared immediately when the target’s color became random in the subsequent testing phase. In the other set of experiments, we manipulated the diagnostic values of the two colors: Color 1 was more often a target than a distractor; Color 2 was more often a distractor than a target. Participants found Color 1 targets more quickly than Color 2 targets. Importantly, and in contrast to the first set of experiments, the featural preference was sustained in the testing phase. These results suggest that short-term and long-term attentional biases are products of different statistical information. Finding a target momentarily activates its features, inducing short-term repetition priming. Long-term changes in attention, on the other hand, may rely on learning diagnostic features of the targets.     

Limitations on the parallel guidance of visual search: color x color and orientation x orientation conjunctions

In visual search for a conjunction it is much more difficult to search for the conjunction of 2 colors or 2 orientations than for Color x Orientation or Color x Shape conjunctions. The result is not limited to particular colors or shapes. Two colors cannot occupy the same spatial location in Color x Color searches. However, Experiments 6 and 7 show that Color x Shape searches remain efficient even if the color and shape are spatially separated. Our guided search model suggests that in searches for Color x Shape, a parallel color module can guide attention toward the correct color, whereas the shape module guides attention toward the correct shape. Together these 2 sources of guidance lead attention to the target. However, if a target is red and green among red-blue and green-blue distractors, it is not possible to guide search independently toward red items and green items or away from all blue items.     

Color preferences of art students: surface colors: II.

In a previous study (G?tz & G?tz, 1974b) the preferences of 14 surface colors were analyzed. While this set contained only one red, one blue, one yellow, etc., the color set of the present investigation was extended, and the preferences of 5 different reds, blues, yellow, etc. were analyzed. Between the five variations of red and yellow, respectively, the greatest affective differences were found, while the opposite was true for the 5 oranges, pinks, and grays. The most preferred colors are 2 reds, 2 blues, and 2 yellows; least preferred are a greenish yellow, a penetrating red-violet, and all 5 pinks. Significant sex differences were found for 8 colors.     

颜色偏好的性别差异研究进展

颜色偏好是人在心理上所喜爱或偏好的颜色,性别是影响颜色偏好的重要因素之一。本文区分一般人群和特殊人群,结合不同的心理发展阶段,评述对抽象颜色和具体物色的偏好的性别差异研究进展,具体比较了打猎者-采摘者理论、视锥-对立对比成分理论、性别图式理论以及生态效价理论等,并且讨论分析了以往研究者在内容和理论解释等方面存在的不足。未来研究者应采用多元化的方法,深入探索颜色偏好性别差异的机制,期望整合得到解释力更强的理论观点。     

Children’s incidental learning of the colors of objects and clothing

Few researchers have examined adults’ and children’s incidental recall of color information. In Experiment 1, we examined how well children recalled the colors of items seen in a first aid demonstration. Color recall of objects was above chance levels after three different time delays. However, recall of clothing color was poor. In Experiment 2, we examined whether colors of items from the same category (e.g., items of clothing) were more difficult to remember than distinct items (i.e., belonging to a range of different categories). Children and adults saw 18 items from three different categories. Color recall was above chance levels. The colors of distinct items were recalled more often than the color of category items. The results suggest that color is encoded automatically to some extent. However, participants had difficulty in recalling the color of clothing worn by the experimenter.     

Social preference of female gerbils (Meriones unguiculatus) as influenced by coat color of males

Female gerbils (Meriones unguiculatus) of three distinct coat colors (agouti, black, and sandy or pink-eyed dilution) were tested in a Y-maze whose arms led to compartments containing unfamiliar male gerbils of varying coat colors. The stimulus animals were separated from the females by a Plexiglas door. The trials lasted for 2 min and each female was exposed to the following four combinations: two males of the same coloring as the female; one male of the same color and another of a different color from the female; both males of different color from the female. The number of crossings to the left and right arms was relayed by photocells to an IBM PC computer. The results indicate that agouti females preferred visiting the arm occupied by agouti males while those of the other coat colors showed no preference for the "wild-type" males. Instead, sandy and black female gerbils preferred to be in proximity with those of non-wild types.     

Why Saturday could be both green and red in synesthesia

It has long been observed that certain words induce multiple synesthetic colors, a phenomenon that has remained largely unexplored. We report here on the distinct synesthetic colors two synesthetes experienced with closed sets of concepts (digits, weekdays, months). For example, Saturday was associated with green, like other word starting with s; however, Saturday also had its specific color (red). Auditory priming and Visual Color Stroop tasks were used to understand the cognitive mechanisms supporting the distinct synesthetic colors. Results revealed that processing of word segments and whole words was specifically involved in each type of synesthetic colors. However, these mechanisms differed between participants, as they could relate either to orthography (and written words) or phonology (and spoken words). Further differences concerned the word representations, which varied as to whether or not they encoded serial positions. In addition to clarifying the cognitive mechanisms underlying the distinct synesthetic colors, our results offer some clues for understanding the neurocognitive underpinnings of a rather common form of synesthesia.     

Introversion — Extraversion and Color Preferences

Experimental evidence was sought for F. Birren's claims (Birren, 1956; 1961; 1963) that introverts prefer “cool” (green-blue) colors, while extraverts prefer “warm” (yellow-red) colors. One hundred and twenty Middle-East Introvert, Normal, and Extravert subjects, classified in accordance with the scores obtained on MPI, with equal number of males and females in each group, expressed their preferences for eight Ostwald hues (R, O, Y, YG, G, GB, B, & P) using the method of paired comparisons. The findings were at variance with the above-mentioned claims in that nearly all the personality groups preferred “cool” colors to the “warm”, but there was a tendency for Introverts to prefer more “cool” colors and for Extraverts more “warm” colors.     

The Color of Children��s Gender Stereotypes

To examine the impact of gender and gender-related color stereotypes, 98 Israeli preschoolers and 3rd graders chose between booklets mismatched in the stereotypicality of color (pink vs. blue) versus illustration (Batman vs. Bratz) and subsequently colored gender-stereotyped versus gender-neutral illustrations with male and female-stereotyped color crayons. Color was ignored in booklet choice. More colors were used for figures stereotypically associated with one??s own gender. Boys?? use of female-stereotyped colors did not vary across figures and differed significantly from chance. Boys avoided coloring the female-stereotyped figure and using pink. Girls used fewer female-stereotyped colors for the male-stereotyped figure but used both types of color equally for the other figures. The results were discussed in terms of children??s socialization into gender roles     

"Blue and seven phenomena" among Japanese students

To investigate color and number preferences in Japan, 586 university undergraduates (239 men and 347 women; M age = 20.9 yr.) were asked to name a color (Question 1), to name their preferred color (Question 2), and to name their preferred number between zero and nine (Question 3). The results showed that Japanese students chose blue (33.5%) or red (26.0%) when asked to name a color but that red was not chosen as frequently as blue as a preferred color (red: 11.1%, blue: 37.1%). Sex differences were found on both Questions 1 and 2 by chi-squared test. Black was chosen more by men, while pink was selected more by women. 22.5% subjects also selected the number seven, supporting Simon's observation of the "blue-seven phenomenon." The reasons given for the choice showed that seven was "a lucky number" and "represented happiness" among Japanese students. Four colors (blue, red, white, and black) accounted for 76.8% and 65.1% of responses to Questions 1 and 2, respectively, and odd numbers 68.4% for Question 3.     

Constitutional biases in early perceptual learning: I. Preferences between colors, patterns, and composite stimuli of colors and patterns in genetically manipulated and imprinted quail chicks (C. coturnix japonica)

Bidirectional genetic selection of quail for early color preferences, for eighteen generations, resulted in nearly perfect choices of blue over red in one and red over blue in the other selected line. It also enhanced the preference of a grated over a dotted black-and-white pattern. Color and pattern preferences in hybrids of selected and control lines fell back to about halfway between parental values. Choices between composite stimuli of colors and patterns indicated summation of the respective, genetically influenced preference values, with partial dominance of color over pattern effects. Exposure to colors modified color choices. Exposure to colored patterns likewise modified color choices, but it did not change, or only marginally changed, choices between patterns. The phenotypic expression of this selective learning, however, was influenced by the genetically manipulated preference values and preference combinations of colors and patterns in the stimuli with which postexposure performances were tested. Overall, the data highlighted the need for concepts that would discriminate between the developmental and the episodic expression of genetic influences and genotype--environment interactions in behavior.     

Aesthetic preferences for the unity ratio resist the influence of color illusions

The addition of color produces an extension of previous research examining aesthetic preferences for proportional relationships. To date, most favored preferences have been for the unity (1:1) and golden section (1.618:1) ratios. Two experiments examined preferences in and assessed the accuracy of areajudgments for divided figures that varied in saturation contrast and were presumed to present a complementary color illusion. Regardless of colors, saturation contrast, direction of division, or area-to-area ratio, participants were accurate in locating the boundary between the two areas of the divided figure, and preferences for the unity ratio dominated as the most preferred ratio. There was no notable interest in the golden section ratio. Looking at the world through colored glasses seems not to interfere with a preference for symmetry, as produced by the unity ratio.     

Interactions between color and word processing in a flanker task

To examine interactions between color and word attributes, participants responded, either manually or vocally, to a central target (color patch or word) flanked by a Stroop stimulus. Color and word attributes of the flanker affected both vocal and manual responding to color patches. Color and word flankers also affected manual responding to word targets, but only word flanker affected vocal responding to word targets. These results are not consistent with models (e.g., translational models) of Stroop tasks, which posit that interactions between colors and words occur only when vocal responding is required.     

患者的药物颜色偏好

本研究比较了患者的一般颜色与药物颜色偏好的不同,探究患者对药物颜色的态度及服药时间对二者的影响。通过对699名患者的调查发现,其一般颜色偏好仍是蓝、红、绿、紫、黄,但药物颜色偏好紫色。与深色相比,患者更偏好浅色药物。患者认为药物颜色的作用主要是区分药物种类,而且服药时间越久,对这种功能的需求越强。这些结果支持了生态效价理论,并有很重要的实用价值。药物颜色偏好的其它影响因素和心理效应是未来研究的方向。     

Color charts, esthetics, and subjective randomness

Color charts, or grids of evenly spaced multicolored dots or squares, appear in the work of modern artists and designers. Often the artist/designer distributes the many colors in a way that could be described as "random," that is, without an obvious pattern. We conduct a statistical analysis of 125 "random-looking" art and design color charts and show that they differ significantly from truly random color charts in the average distance between adjacent colors. We argue that this attribute generalizes results in subjective randomness in a black/white setting and gives further evidence supporting a connection between subjective randomness and what is esthetically pleasing.     

The Touch Spots and the Intensity of the Stimulus

Most studies investigating the Stroop phenomenon have used duration of performance as a measure to demonstrate the interference effects. In the present study the Stroop phenomenon was examined by means of a recall test. Sixty male and female undergraduates, randomly assigned into one of three experimental conditions, were included in the study. The three conditions consisted of lists of six colored Xs, six colored words, and six color names printed in incongruent colors. The task was to recall the items in each list. Color names were recalled better than and at the expense of printed colors. These findings support the Norman and Bobrow notion regarding the limited amount of processing resources.     

Learning of sensory sequences in cerebellar patients

A possible role of the cerebellum in detecting and recognizing event sequences has been proposed. The present study sought to determine whether patients with cerebellar lesions are impaired in the acquisition and discrimination of sequences of sensory stimuli of different modalities. A group of 26 cerebellar patients and 26 controls matched for age, sex, handedness, musicality, and level of education were tested. Auditory and visual sensory sequences were presented out of different sensory pattern categories (tones with different acoustic frequencies and durations, visual stimuli with different spatial locations and colors, sequential vision of irregular shapes) and different ranges of inter-cue time intervals (fast and slow). Motor requirements were small, with vocal responses and no time restrictions. Perception of visual and acoustic stimuli was generally preserved in patients and controls. The number of errors was significantly higher in the faster tempo of sequence presentation in learning of sequences of tones of different frequencies and in learning of sequences of visual stimuli of different spatial locations and different colors. No difference in tempo between the groups was shown. The total number of errors between the two groups was identical in the sequence conditions. No major disturbances in acquisition or discrimination of various sensory sequences were observed in the group of cerebellar patients. Sequence learning may be impaired only in tasks with significant motor demands.