Reactions to objective self-awareness

In order to determine reactions to objective self-awareness, 96 female undergraduates received either positive or negative feedback on a “creativity” task prior to being given an opportunity to write a response to a visual cue. Half of the subjects were made objectively self-aware, via a mirror, during the visual cue task; half were not. In addition, half of the subjects were led to believe that the visual cue task was highly related to creativity, while half learned that the task was low in relevance. A “longer the response, the better” standard of correctness was established for all subjects. As predicted, the results indicated that when made objectively self-aware, subjects who received negative feedback wrote more in response to the visual cue than did those who received positive feedback, a difference which was not obtained for the subjectively self-aware subjects. The task relevance manipulation also produced a significant main effect. A similar pattern of results was obtained on a measure of the time spent on the task. The implications of the results for objective self-awareness theory are considered.     

Facilitation of physical aggression through objective self-awareness

Based on a theory of self-awareness it was hypothesized that induced attention to the self would facilitate aggression if the salient standard of behavior was one in which high aggression was positively valued. Female subjects were given an opportunity to shock a male confederate of the experimenter in a presumed learning experiment. Self-awareness was induced in half the subjects by the presence of a mirror. The Mirror group delivered significantly higher shocks to the confederate than did the No-Mirror control group.     

Effects of objective self-awareness on attribution of causality

Two experiments were conducted to test the proposition that attribution of causality will be determined by the focus of attention. In Expt I Ss responded to 10 hypothetical situations, each presenting the possibility that either the S or someone else might be the cause of a negative consequence. After each situation was presented, the S was asked to estimate in percentages the extent to which he was causal in bringing about the negative consequence. In order to reduce experimentally the degree of attention focused toward the self, approximately half of the Ss were required to engage in a motor activity while replying to the questions. The procedure of Expt II differed from the first in two respects: (1) There were five hypothetical situations with positive consequences as well as five with negative consequences, and (2) for approximately half of the Ss a stimulus was introduced that would direct their attention to themselves, rather than to the environment. The results of both experiments indicated that attribution of causality to the self was greater when attention was focused on the self, and in the second experiment it was found that this effect operates independently of whether the consequences are good or bad.     

Locus of control,field dependence and the conditions arousing objective vs subjective self-awareness

Observations of persons engaged in quasievaluative situations revealed that the greater amounts of body movement characterized as tension reducing were exhibited by persons holding internal control as opposed to external control expectancies. Conceptualizing situations as varying in the degree to which they allow one to become task involved (subjective self-awareness) or self-conscious (objective self-awareness) it was hypothesized that the latter would be more disruptive to internals, the former to externals. Body movement exhibited during introspection and personal reminiscence supported this hypothesis though no support was found in another task involving the completion of moral dilemma stories. In the latter task field dependent subjects proved to be more affected by self-awareness conditions, writing more normative stories when cues for objective self-awareness were more prominent.     

Mirrors in the head: cultural variation in objective self-awareness

In a society where there are pronounced concerns for "face," people come to be especially focused on how they are being evaluated by others. We reasoned that Japanese should conceive of themselves in terms of how they think they are considered by others. This hypothesis was tested by contrasting Japanese and North American participants who were in front of a mirror with those who were not. In two studies, replicating past research, North Americans who were in front of a mirror were more self-critical and were less likely to cheat than were those who were not in front of a mirror. In contrast, Japanese participants were unaffected by the presence of the mirror.     

Physical aggression as a function of objective self-awareness and attitudes toward punishment

Based on a theory of self-awareness, it was hypothesized that subjects would use their attitudes to determine their behaviors when (a) that attitude was salient and (b) their attention was directed toward themselves. Subjects, who on questionnaires had indicated that they opposed or condoned the use of punishment, were given the opportunity to shock a male confederate in two (bogus) learning experiments. Each subject was instructed to use his own attitude in choosing shocks to punish incorrect responses. Self-awareness was increased among half the subjects by the presence of a mirror. In each experiment a Punitiveness by self-awareness interaction resulted: High Punitive-Mirror subjects shocked higher than Low Punitive-Mirror subjects, but their respective No Mirror controls did not differ from each other.     

Effect of repetition on grammaticality judgments under objective and subjective self-awareness conditions

Three experiments were performed to investigate the differential effect of repeated presentation of sentences on judgments of grammaticality under the two mental states of objective and subjective self-awareness. In Experiment 1, 22 students judged the relative grammaticality of sentences twice, receiving a repetition treatment between the two judgments. During the repetition phase, they were exposed to a repeated presentation of sentences. The findings showed that repetition makes a judgment criterion more stringent on judgments after repetition than on those before repetition for the subjectively self-aware subjects, while it does not influence the judgments for the objectively self-aware subjects. Experiment 2 was run using a revised procedure with 26 students. The findings showed the expected, interaction, such that the repetition makes a criterion stringent for the subjectively self-aware subjects while it makes the criterion lenient for the objectively self-aware subjects. Experiment 3 examined with 12 students whether the finding for the latter subjects could be explained, by divided attention theory in a concurrent task condition. The findings showed no change of judgment criterion. These findings indicate that repeated exposure to the sentences exerts differential effects on grammaticality judgments dependent on whether the subjects are objectively or subjectively self-aware.     

Self-consciousness, self-awareness, and self-attribution

Self-awareness was either manipulated by a mirror (experimental) or not (control). Subjects were selected for being high or low in private self-consciousness (disposition to attend to one's thoughts, feelings, motives). Private self-consciousness had a stronger effect on self-attributions than did self-awareness. These findings have implications for attribution, self-consciousness, and the relationship between manipulations and dispositions.     

Evaluation,self-awareness,and task performance

Two contradictory hypotheses regarding the effect of self-attention or self-awareness on task performance are considered. Recent research on test anxiety indicates that self-awareness interferes with task performance by decreasing the proportion of attention paid to the task. Wicklund and Duval's (1971) theory of objective self-awareness predicts the opposite: that self-awareness will induce a person to try harder and to perform at a higher level. Experimental evidence indicates that both hypotheses are correct, each at a different level of evaluation. The results are discussed in terms of their implications for a unified social-psychological theory of evaluative self-awareness which could account for findings now classed under separate headings such as test anxiety, self-awareness, and social facilitation.     

Use of first person pronouns as a function of increased objective self-awareness and performance feedback

A recent integrating formalation in social psychology, the Duval-Wicklund theory of “objective self-awareness,” has the core assumption that attention focused on the self is always aversive and, hence, avoided. While faced with either a TV camera or a mirror, and after they had received false feedback concerning their creativity, 98 undergraduates guessed at the meaning of foreign language pronouns, the unobtrusive dependent measure of the direction of the focus of attention. The standard Duval-Wicklund effect was replicated—more attention to self, that is, more first-person pronouns—in the “camera” or “mirror” than in the “no camera” or “no mirror” conditions. However, within the camera or mirror conditions, avoidance of self-focused attention occurred only after negative feedback.     

Homeostasis,discrepancy, dissonance

The argument is presented that motivation is equated to energy mobilization, and that the mechanism involved in all such instances of arousal is a discrepancy-detecting and -reducing mechanism. Motives are specific categories of discrepancy but they operate through a common arousal system. This system, further, may be coopted into (integrated into) processes involving social comparison, relative deprivation, discrepancies with respect to ego-involved persons and objects, and industrial, social, and political motives. While biological homeostasis provides the basic CNS system, other forms of discrepancy-triggered energy arousal must be recognized as important. Hedonism and theories of curiosity, as well as other similar factors, can be subsumed under discrepancy theory.A portion of this paper was prepared with the support of NIMH Fellowship 1-F03-MH-54564-01.     

Choice ambiguity, dissonance, and defensiveness

Female repressors and sensitizers were presented with a choice between two pens of different colors from five which they had previously rated on a relative-attractiveness scale Following choice, they rerated the pens under one of two conditions (a) where the choice had unequivocal implications for their femininity or (b) where it had equivocal implications for femininity Attractiveness ratings of the pens before and after choice constituted the major dependent variable Repressors tended to show greater average change in ratings than sensitizers under low ambiguity but not under high ambiguity Skin conductance measurements did not show interpretable dissonance effects, but there was evidence of R-S differences in skin conductance and self-report measures of tension     

Reduction of cognitive dissonance as a function of magnitude of dissonance,differentiation, and self-esteem

The purpose of the present experiment was to test several hypotheses concerning the interrelationship of dissonance reduction mechanisms in a situation where response possibilities are relatively unconstrained. Engaged female students were invited to take part in a bogus ?Marriage Expectancy Test' that was supposed to allow predictions of marriage success. One week later, they received fictitious results differing negatively from their initial expectations of marriage success. The reactions measured were ?conformity with the result' and ?derogation of source' (confrontation mechanisms), and ?devaluation of importance of the issue' and ?under-recall' (avoidance mechanisms). As predicted, avoidance responses increased steeply with discrepancy, while little increase was found for confrontation mechanisms. Psychological differentiation had no significant effect on dissonance reduction, whereas high vs. low self-esteem influenced ?derogation of source' and ?devaluation of importance of the issue'.     

Self-consciousness, self-awareness, and justice in reward allocation

To what extent can self-awareness affect behavior in justice-related situations? The present study investigated the impact of both chronic levels (public and private self-consciousness), and experimentally induced self-awareness on responsiveness to concurrently operative hut opposing standards of justice in an allocation of pay situation. Subjects were exposed to an externally based (equity) standard and an internally based (equality) standard before dividing pay between themselves and a coworker. The results indicated that high public, low private self-consciousness persons conformed to the external standard by allocating equitably; high private, low public individuals confirmed to the internal standard by allocating equally. Further, subjects who divided their pay in the presence of a mirror allocated most equitably, followed by those whose allocations were made public, while those allocating in private allocated most equally. These latter results were discussed in terms of Wicklund and Hormuth's (1981) vs. Hull and Levy's (1979) conception of self-awareness phenomena. Finally, the importance of the self as a source for evaluating differing criteria of justice was discussed.     

Cognitive dissonance,double forced compliance,and commitment

Double forced compliance situations are studied to analyse how attitudes change after the performance of two behaviours, rather than just one as in standard forced (or induced) compliance situations. In the present experiment, subjects were asked to execute two successive counterattitudinal behaviours: writing an essay in favour of selective admission to the third year of university (first behaviour) and giving a convincing speech in favour of selective admission (second behaviour). The first behaviour was always performed in a high‐commitment context (free choice, publicness, and consequences), whereas the second was performed in a high‐commitment context as well as in a low‐commitment context (free choice, anonymity, and no consequences). The following hypotheses were tested. (1) If the second behaviour is performed in a high‐commitment context, it will increase the dissonance induced by the first. (2) If the second behaviour is performed in a low‐commitment context, it will decrease the dissonance induced by the first. The results confirmed both hypotheses, which comply with the radical version of dissonance theory (Beauvois & Joule, 1996 , 1999 ). As a whole, these results are incompatible with competing theories of Festinger's theory of dissonance (1957), and in particular with self‐perception and impression‐management theories. Copyright © 2003 John Wiley & Sons, Ltd.