Eroticizing Men: Cultural Influences on Advertising and Male Objectification

The purpose of this paper is twofold. First, the model offered by Thomas Rochon is used to examine how ideas, activism, and changing American values have influenced advertiser practices as they relate to sexualized images of men in mainstream media. Previous research has highlighted the importance of economic shifts on advertiser practices, ignoring the importance of cultural factors, such as the influence of the gay liberation movement on representations of masculinity in the post 1960s era. Second, a quantitative analysis of sexualized depictions of masculinity is presented. These data suggest that men in contemporary advertisements increasingly display the visual cues of objectification. After positioning these sexualized images in a larger social, political, and economic context, the implications of male objectification is discussed.     

Sexy Dolls, Sexy Grade-Schoolers? Media & Maternal Influences on Young Girls’ Self-Sexualization

Concern is often expressed that mass media contribute to the early sexualization of young girls; however, few empirical studies have explored the topic. Using paper dolls, we examined self-sexualization among sixty 6–9?year-old girls from the Midwestern United States; specifically self-identification, preference, and attributions regarding sexualized dress. Based on simultaneous maternal reports, we also investigated potential risk factors (media consumption hours, maternal self-objectification) and potential protective factors (maternal television mediation, maternal religiosity) for young girls’ sexualization. Findings support social cognitive theory/social learning theory and reveal nuanced moderated effects in addition to linear main effects. Girls overwhelmingly chose the sexualized doll over the non-sexualized doll for their ideal self and as popular; however, dance studio enrollment, maternal instructive TV mediation, and maternal religiosity reduced those odds. Surprisingly, the mere quantity of girls’ media consumption (tv and movies) was unrelated to their self-sexualization for the most part; rather, maternal self-objectification and maternal personal religiosity moderated its effects.     

The Effects of the Sexualization of Female Video Game Characters on Gender Stereotyping and Female Self-Concept

The present study utilized an experimental design to investigate the short term effects of exposure to sexualized female video game characters on gender stereotyping and female self-concept in emerging adults. Bussey and Bandura’s (1999) social cognitive theory of gender development and differentiation was used to explicate this relationship. Undergraduate students (N?=?328) at a large U.S. Southwestern university participated in the study. Students were randomly assigned to play a “sexualized” heroine, a “non-sexualized” heroine, or no video game; then completed an online questionnaire. Female self-efficacy was negatively affected by game play with the sexualized female character. Results cautiously suggest that playing a sexualized video game heroine unfavorably influenced people’s beliefs about women in the real world.     

Spoiled milk: an experimental examination of bias against mothers who breastfeed

Drawing from the objectification literature, three experiments tested the hypothesis that breastfeeding mothers are the victims of bias. In Study 1, participants rated a woman who had breastfed as incompetent. Study 2 replicated these effects and determined that the bias was specific to conditions that sexualized the breast. In Study 3, participants interacted with a confederate in which attention was drawn to her as a mother, as a mother who breastfeeds, as a woman with sexualized breasts, or in a neutral condition. Results showed the breastfeeding confederate was rated significantly less competent in general, in math and work specifically, and was less likely to be hired compared to all other conditions, except for the sexualized breast condition. Importantly, the breastfeeding mother emphasis and the sexualized breast emphasis resulted in equally negative evaluations. Results suggest that although breastfeeding may be economical and healthy, the social cost is potentially great.     

bathhouse intercourse: structural and behavioral aspects of an erotic oasis

Drawing on participant observation data this article examines the social and sexual dynamics of gay bathhouses. Focusing on the setting as an erotic oasis, this research addresses one of the least studied forms of social settings, and presents a unique opportunity for insight into the sexualized aspects of gender and deviance. This article explores the pervasiveness and range of sexual activity among bathhouse patrons, the environmental features of bathhouses that facilitate sexual activities, and the ways that men construct and negotiate (usually anonymous) sexual interactions.     

Xbox or SeXbox? An Examination of Sexualized Content in Video Games

Video games often offer players a chance to visit fantastical places that could never exist in reality. However, these interactions are related to and can influence how one perceives the real world. Research has primarily focused on the relationship between violent video games and aggression, but there is another aspect of video games that could influence players: sexualized content. In this article we review the prevalence of sexualized content in video games and discuss the relationship this content has with players’ attitudes toward women. This burgeoning body of work indicates that sexualized content is both highly prevalent in video games and is linked to increased sexist attitudes and perceptions of the real world. We conclude by highlighting important questions that remain unanswered regarding the role that sexualized content has on video game players.     

Feminists who flaunt it: exploring the enjoyment of sexualization among young feminist women

The phenomenon of women enjoying sexualized male attention has recently been operationalized and found to be related to primarily traditional and sexist beliefs, but some argue that enjoying sexiness can be a feminist act. This study assessed the extent to which 326 self‐identified heterosexual feminist women reported that they enjoyed sexualization and how this related to beliefs about the need for social change. Results indicated that enjoying sexualization was related to a mix of feminist and traditional beliefs. Paradoxically, feminists who enjoyed sexualization felt empowered but were less likely to notice personal social injustice or continued gender inequity. Whether embracing empowered sexuality is related to a more general gender empowerment is discussed.     

Athlete or Sex Symbol: What Boys Think of Media Representations of Female Athletes

Little research has investigated males?? reactions to non-objectified media images of women, including those that depict women in instrumental activities like playing a sport. Using a survey methodology, this study examined U.S. adolescent boys?? open-ended responses to images of performance athletes, sexualized athletes, and sexualized models. Participants were 104 adolescent boys from California (ages 12?C17, primarily European-American). They remarked on the performance athletes?? physical competence and focused on the athletic context depicted in the photograph. In contrast, participants focused on the physical appearance and attractiveness of the sexualized athletes and sexualized models. Overall, findings suggest that performance images of women evoke instrumental evaluations of women from male viewers, while sexualized images induce objectified appraisals.     

“It’s Not the Right Way to Do Stuff on Facebook:” An Investigation of Adolescent Girls’ and Young Women’s attitudes Toward Sexualized Photos on Social Media

Using thematic analysis of interview data, the present study assessed teen girls’ and young adult women’s attitudes toward posting sexualized profile photos on Facebook. In addition, sexualization behaviors depicted in participants’ profile photos were examined. Participants overwhelmingly disapproved (either in a reluctant or a clear manner) of posting a profile photo of oneself in underwear on social media. A somewhat different pattern emerged in attitudes about posting a swimsuit photo in which specific conditions were laid out determining whether swimsuit photos were acceptable or not. Sexualization cues in profile photos were generally low. Findings suggest that posting a sexualized photo on social media comes with relational costs for girls and women. Strategies for educating young people about new media use and sexualization are discussed.     

The Effect of Prolonged Implementation of Cooperative Learning on Social Support Within the Classroom

This study was conducted to determine whether cooperative learning experiences are related to social support in the classroom. The relationship between cooperative learning and social support, the impact of prolonged implementation of cooperative learning on social support, and the effect of different frequency of cooperative learning experiences on social support in the classroom were investigated. An instrument measuring social support was administered in November and in January to 91 eighth-grade students from a suburban school district in the Midwest. The results indicate that cooperative learning was highly related to social support within the classroom and that the longer and more frequently students engaged in cooperative learning, the greater the social support within the classroom.     

Women's responses to stereotypical media portrayals: An fMRI study of sexualized and domestic images of women

Women tend to be portrayed in a sexualized or domestic manner in mainstream advertising; importantly this trend holds not only for ads targeting men but also for those targeting women themselves. Such a focus on sexualized portrayals in particular may not seem strategic given a wealth of evidence suggesting that women evaluate these portrayals quite negatively. Consumer attitudes toward domestic portrayals are more mixed but, unsurprisingly, vary according to how much a woman identifies as traditional. If female consumers do not evaluate these common portrayals positively, why might they persist? Past work suggests a disconnect between reported attitudes toward general visual sexual stimuli and physiological and neural responses; therefore, it is plausible that neural responses to stereotypical female portrayals in advertising may be at odds with reported attitudes and may have a bigger impact on consumer behavior. The current study exposed women to sexualized, domestic, and control images in a functional magnetic resonance imaging scanner as an initial test of this idea. We found that participants reported liking both domestic and control images more than sexualized images. In contrast, they showed more activity in regions associated with reward and arousal (ventral striatum and amygdala, respectively) while viewing sexualized images relative to both control and domestic images. Surprisingly, ventral striatum response to sexualized ads was stronger for women who endorsed traditional attitudes than those who reported less traditional attitudes. These results suggest that despite reporting negative attitudes toward sexualized portrayals, women may in fact have a favorable response to these images. Copyright © 2017 John Wiley & Sons, Ltd.     

Children and the Sexualized Construction of Otherness: the Imaginary Perceptions of Russian and Romanian Immigrant Women in Cyprus

This article explores Greek Cypriot children's constructions of Russian and Romanian immigrant women in Cyprus as primarily sexualized "others." Using both qualitative and qualitative data, the article illustrates how children operate within structural and ideological constraints at the intersection of race, ethnicity, gender, and sexuality to construct a sense of "self" and "other" in relation to these women and to ultimately contribute to the reproduction of the nation's moral sense. The presence of these women in Cyprus gives rise to intense anxieties about national identity which is seen as being threatened by the promiscuous and often perceived immoral, sexual encounters between these Eastern European women and Greek Cypriot men. By drawing on the Greek Cypriot cultural ideologies of family, gender, and sexuality within the larger context of interethnic encounters resulting from immigration, children contribute in their own ways to the reproduction of a sense of national identity and moral superiority. The article aims to contribute to the small but emerging literature which considers children to be social actors who are able to reflect on and interpret their own social worlds and construct meaningful identities for themselves.     

Queer Migration and Digital Affects: Refugees Navigating from the Middle East via Turkey to Germany

This article explores the ways in which digital media are used as self-empowering tools by queer refugees in the course of their migration from several Middle Eastern countries via Turkey to Germany. Our discussion expands upon queer migration scholarship and insists on the need to shift attention away from refugees’ vulnerability to the empowering strategies that queer refugees develop for themselves. Based on observation and interviews conducted with queer refugees in Istanbul and Berlin, we argue that not only social media activism and interpersonal message platforms such as social networks, but also dating applications, open up opportunities for refugees to develop new coping strategies and a sense of belonging during migration. This leads us to focus on the emotional and affective value of digital media for queer refugees. While translocal digital media embed refugees within transnational networks that offer interpersonal/emotional support as well as useful tools for activism, our study reveals the restrictive power of such media. We argue that digitally circulated affects can become regulatory forces, which integrate queer refugees into European regimes of racialized and sexualized difference.     

Codes of online sexuality: Celebrity,gender and marketing on the web

Marketers use the combination of sex and celebrity to sell movies, music, and more. this qualitative project uses content analysis to track sexualized images on the official Web sites and fan sites of 41 celebrities. An official Web site may construct a celebrity’s sexuality as part of overall marketing, with all images as tightly controlled as trademarked images. Over time, these celebrity images become a public sexual iconography. While such images have been studied in other mass media, few studies have scrutinized sexuality on mainstream Web sites. This analysis finds that female musicians are more likely than other celebrities to be represented by sexualized images, and that all types of female celebrities are sexualized more than males. In general, a female celebrity who uses sexuality to promote her public image wears this sexuality like a uniform on both official and fan Web sites.     

Sexualized and Athletic: Viewers’ Attitudes toward Sexualized Performance Images of Female Athletes

Using an experimental methodology, the present study investigated college students’ attitudes toward media images of female athletes. We are particularly focused on how viewers perceive media images of female athletes that have both an appearance and athleticism focus, such as those found in ESPN’s The Body Issue. An aim of our study was to assess viewers’ attitudes toward these images that are not purely objectified, thereby contributing to the objectification literature and providing empirical data relevant to theorizing on the social impact of these images. U.S. college students (n?=?563) viewed one of four types of images of the same athletes including: (a) sexualized athletes, (b) sexualized performance athletes (in which both athleticism and sexualization are present), (c) sport performance athletes (in which athletes are depicted playing their sport), or (d) non-sexualized athletes. They then rated the athletes’ competence, esteem, and sexual appeal. Overall, sexualized performance athletes were rated more positively than sexualized athletes, but less positively than sport performance athletes. These results have implications for advocacy efforts calling for more media coverage in which women are depicted as athletes rather than as sexual objects.

     

Cognitive culture: theoretical and empirical insights into social learning strategies

Research into social learning (learning from others) has expanded significantly in recent years, not least because of productive interactions between theoretical and empirical approaches. This has been coupled with a new emphasis on learning strategies, which places social learning within a cognitive decision-making framework. Understanding when, how and why individuals learn from others is a significant challenge, but one that is critical to numerous fields in multiple academic disciplines, including the study of social cognition.     

SEXUAL ATTACHMENTS: A THEORETICAL PSYCHOANALYTIC PERSPECTIVE ON INCEST

A psychoanalytic framework for understanding the incest‐spectrum group of disorders is outlined. Incest disorders are viewed as a group of perverse activities representing a dynamic solution to developmental conflict or, alternately, as compensatory enactments that serve the function of re‐regulating a defective or fragmenting self‐structure. While incest is typically thought of as behavioural in nature, it also involves particular psychodynamics that underpin the sexualized behavioural enactment. Incestuous activity employs sexualized, bodily engagements to restore self‐regulation or to regulate intense adverse affective states. This perspective emphasizes the need to understand the developmental and psychostructural features of the incest patient. Case material is provided to illuminate aspects of this understanding.     

Too Sexualized to be Taken Seriously? Perceptions of a Girl in Childlike vs. Sexualizing Clothing

Girls in the United States are increasingly confronted with a sexualized culture, including sexualized clothing made especially for pre-teen girls. Previous research has shown that when adult women are portrayed as sexualized they are seen as less competent. In the present study we depicted a pre-teen girl in sexualized clothing to determine if similar effects would occur as have been found with depictions of adult women. One hundred sixty two male and female students from a small liberal arts college in the Midwestern U.S. looked at one of three images of a fifth-grade girl (obtained from an internet advertisement and manipulated through computer software) who was presented in either childlike clothing, somewhat sexualized clothing, or definitely sexualized clothing. Level of accomplishment was also manipulated so that the girl was described as either average or above average in accomplishment. Participants then rated the girl on ten different traits. The clothing and accomplishment manipulations significantly affected ratings of the girl’s masculine-stereotyped traits such that the girl who was portrayed as more sexualized and less accomplished was seen as the least intelligent, competent, determined, and capable. In addition, the sexualized girl was seen as perhaps “responsible” for her sexualized clothing in that she was rated relatively low in self-respect and morality. Possible implications of the sexualization of girls are discussed.     

Heightened male aggression toward sexualized women following romantic rejection: The mediating role of sex goal activation

Research from a variety of disciplines suggests a positive relationship between Western cultural sexualization and women's likelihood of suffering harm. In the current experiment, 157 young men were romantically rejected by a sexualized or non‐sexualized woman then given the opportunity to blast the woman with loud bursts of white noise. We tested whether the activation of sexual goals in men would mediate the relationship between sexualization and aggressive behavior after romantic rejection. We also tested whether behaving aggressively toward a woman after romantic rejection would increase men's feelings of sexual dominance. Results showed that interacting with a sexualized woman increased men's sex goals. Heightened sex goal activation, in turn, predicted increased aggression after romantic rejection. This result remained significant despite controlling for the effects of trait aggressiveness and negative affect. The findings suggest that heightened sex goal activation may lead men to perpetrate aggression against sexualized women who reject them.