Not all automatic associations are created equal: How implicit normative evaluations are distinct from implicit attitudes and uniquely predict meaningful behavior

We propose a new construct (implicit normative evaluations) that purports to measure automatic associations about societal evaluations. We develop a new measure of this construct based on a modification of the Implicit Association Test (IAT) and describe how it is related to but not redundant with implicit attitudes and explicit normative evaluations. Study 1 provided evidence that implicit normative evaluations and implicit attitudes uniquely predicted evaluations measured by the traditional IAT. Study 2 demonstrated that Asian-Canadian immigrants' implicit normative evaluations toward older people became more negative the longer they were in Canada. Study 3 found that engineering students' (both men and women) implicit normative evaluations toward female engineers became more negative as they were exposed to engineering and that for women these negative normative evaluations predicted their intention to drop out of engineering. Study 4 demonstrated that implicit normative evaluations predicted the speed at which participants decide to “shoot” an African Canadian target on a shooter bias task (Correll, Park, Judd, & Wittenbrink, 2002). Finally, in Study 5, an experimental manipulation of an audience's reaction to racist jokes targeting people from the Middle East affected implicit normative evaluations about this group and that these implicit normative evaluations in turn affected discrimination. The implications of these results for the importance of social influence and culture in shaping thoughts and behavior are discussed.     

Folkbiology meets microbiology: a study of conceptual and behavioral change

Health education can offer a valuable window onto conceptual and behavioral change. In Study 1, we mapped out 3rd-grade Chinese children’s beliefs about causes of colds and flu and ways they can be prevented. We also explored older adults’ beliefs as a possible source of the children’s ideas. In Study 2, we gave 3rd- and 4th-grade Chinese children either a conventional cold/flu education program or an experimental “Think Biology” program that focused on a biological causal mechanism for cold/flu transmission. The “Think Biology” program led children to reason about cold/flu causation and prevention more scientifically than the conventional program, and their reasoning abilities dovetailed with their mastery of the causal mechanism. Study 3, a modified replication of Study 2, found useful behavioral change as well as conceptual change among children who received the “Think Biology” program and documented coherence among knowledge enrichment, conceptual change, and behavioral change.     

Predictive Validity of the Implicit Association Test in Studies of Brands,Consumer Attitudes,and Behavior

Three studies investigated implicit brand attitudes and their relation to explicit attitudes, product usage, and product differentiation. Implicit attitudes were measured using the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998). Study 1 showed expected differences in implicit attitudes between users of two leading yogurt brands, also revealing significant correlations between IAT‐measured implicit attitudes and explicit attitudes. In Study 2, users of two fast food restaurants (McDonald's and Milk Bar) showed implicit attitudi‐nal preference for their favorite restaurant. In Study 3, implicit attitudes of users of two soft drinks (Coca‐Cola and Pepsi) predicted brand preference, product usage, and brand recognition in a blind taste test. A meta‐analytic combination of the three studies showed that the use of IAT measures increased the prediction of behavior relative to explicit attitude measures alone.     

The Palm IAT: A portable version of the implicit association task

The Implicit Association Test (IAT) uses reaction times to measure implicit linkages among concepts or between concepts and attributes. The Palm IAT is a simplified version of the IAT that runs on Palm Pilot or Handspring Visor personal digital assistant devices. The Palm IAT is portable, provides precise measurement, and allows for efficient data collection inside or outside the laboratory. Three studies were conducted to assess its practical usefulness. Study 1 (N = 12) replicated a previous demonstration of more favorable implicit associations for flowers than for insects. Study 2 (N = 9) found individual differences in linking the self-concept to characteristics of agency and communion. Study 3 (N = 23) found individual differences in linking the self-concept to characteristics of boldness and friendliness. Reliability of the Palm IAT is similar to reliability of the original desktop computer version. Using the Palm IAT, one can study hard-to-reach populations in unusual settings.     

The development and validation of an implicit measure of competence need satisfaction

Research on self-determination theory has typically relied on explicit measures when examining the concept of competence need satisfaction. As a result, we know relatively little about competence need satisfaction that arises under conditions of automaticity. Across four studies, we developed and validated implicit measures of competence need satisfaction by drawing on two tasks: a relational variant of the implicit association test (IAT; Study 1, 3, and 4) and the implicit relational assessment procedure (IRAP; Study 2–3). Results across these studies revealed that both implicit measures were either unrelated or moderately related to their explicit counterpart. They were also unrelated to one another. Unlike the IRAP, the IAT was found to be reliable, to display discriminant validity, and to yield meaningful but modest relations with constructs in a nomological network. Together, these results provide modest support for the usefulness of the competence need satisfaction IAT but not of the competence need satisfaction IRAP as an implicit measure of the need for competence. Future research examining the unique predictive value of this IAT is needed, together with research on possible explanations for the low reliability of the IRAP.     

When old and frail is not the same: Dissociating category and stimulus effects in four implicit attitude measurement methods

It is not always clear whether implicit attitude measures assess the attitude towards single stimuli or the attitude towards categories. Nevertheless, this is important to know—both for interpreting implicit attitude effects and for selecting the test that is most appropriate for individual research aims. We investigated this for four implicit measures: the standard Implicit Association Test (IAT), the IAT-recoding free (IAT-RF), and two versions of the Extrinsic Affective Simon Task (EAST, identification (ID)-EAST). Effects in the standard IAT reflect evaluations of categories and single stimuli, whereas the IAT-RF measures attitudes towards categories only. Both versions of the EAST measure evaluations of single stimuli independently from the evaluation of categories. Three different effect sources are distinguished: attitudes towards single stimuli (IAT; EAST and ID-EAST), attitudes towards target categories (IAT and IAT-RF), and processes of recoding (IAT), which do not necessarily reflect attitudes.     

Development and initial validation of an implicit measure of humility relative to arrogance

Data from two studies describe the development of an implicit measure of humility and support the idea that dispositional humility is a positive quality with possible benefits. In Study 1, 135 college students completed Humility and Self-Esteem Implicit Association Tests (IATs) and several self-report measures of personality self-concept. Fifty-four participants also completed the Humility IAT again approximately 2 weeks later and their humility was rated by close acquaintances. The Humility IAT was found to be internally and temporally consistent. Implicit humility correlated with self-reported humility relative to arrogance, implicit self-esteem, and narcissism (inversely). Humility was not associated with self-reported low self-esteem, pessimism, or depression. In fact, self-reported humility relative to arrogance correlated positively with self-reported self-esteem, gratitude, forgiveness, spirituality, and general health. In addition, self-reported humility and acquaintance-rated humility correlated positively; however, implicit humility and acquaintance-rated humility were not strongly associated. In Study 2, to examine the idea that humility might be associated with increased academic performance, we examined actual course grades of 55 college students who completed Humility and Self-Esteem IATs. Implicit humility correlated positively with higher actual course grades when narcissism, conscientiousness, and implicit self-esteem were simultaneously controlled. Implications and future research directions are discussed.     

Implicit attitudes towards meat and vegetables in vegetarians and nonvegetarians

Previous research, in which self‐report measures were used, showed that vegetarians have more negative beliefs about meat than nonvegetarians. An important limitation of this research is that it did not examine differences in spontaneous affective reactions (i.e., implicit attitudes) towards meat and other types of food. We therefore conducted a new study in which not only self‐report measures were used, but also two tasks that have been developed to measure implicit attitudes: The Implicit Association Test (IAT) and a pictorial version of the Extrinsic Affective Simon Task (EAST). Both the IAT and EAST revealed that implicit attitudes towards vegetables (as compared to implicit attitudes towards meat) were more positive in vegetarians than in nonvegetarians. In line with previous findings, the self‐report measures showed that, compared to nonvegetarians, vegetarians had more positive attitudes towards vegetables and more negative attitudes towards meat. The IAT and EAST measures both correlated in the expected manner with self‐reported attitudes. A logistic regression showed that self‐reported attitudes were an almost perfect predictor of group status (vegetarian or nonvegetarian), and that adding the IAT and EAST measures as predictors did not improve prediction of group status. The results suggest that vegetarians and nonvegetarians differ in their spontaneous affective reaction towards vegetables or meat, and provide further evidence for the validity of the IAT and EAST as measures of inter‐individual differences in attitudes. Implicit attitudes could influence eating behaviour indirectly by biasing the decision to become a vegetarian or by determining how difficult it is for someone to maintain a vegetarian diet.     

Evidence for the underestimation of implicit in-group favoritism among low-status groups

We question the evidence and the reasoning underlying recent research suggesting that members of low-status groups often fail to show in-group favoritism at the implicit level. Specifically, we argue the predominant measure revealing this pattern of group attitudes (the IAT) is influenced by extrapersonal associations, just the sort of information that would lead low-status groups to appear not to prefer their in-group. In the research reported here, respondents from low-status groups (African-Americans in Study 1 and homosexual males in Study 2) exhibited no in-group favoritism on the standard IAT, replicating previous research. However, reliable in-group favoritism by members of both groups was revealed on a personalized IAT [Olson, M. A., & Fazio, R. H. (2004). Reducing the influence of extrapersonal associations on the Implicit Association Test: Personalizing the IAT. Journal of Personality and Social Psychology, 86, 653-667] that reduces extrapersonal influences. We also rule out the possibility that differential error rates can account for the different patterns observed on the two versions of the IAT.     

Greenwald提出的内隐联想测验介绍

内隐联想测验(Implicit Association Test,简称IAT)是Greenwald等于1998年提出的一种新的内隐社会认知的研究方法,其采用的是一种计算机化的辨别分类任务,以反应时为指标,通过对概念词和属性词之间的自动化联系的评估进而来对个体的内隐态度等进行间接测量。该文先对内隐联想测验的由来、原理进行了介绍,再从性能及应用两方面对已有的相关研究进行了归纳、整理和论述。最后,通过分析指出该方法符合现代心理测量学的最新发展方向,将有着强大的生命力。     

Reliability and validity of the Single‐Target IAT (ST‐IAT): assessing automatic affect towards multiple attitude objects

In contrast to the original Implicit Association Test (IAT), the Single‐Target Implicit Association Test (ST‐IAT) measures the evaluation of a target object without the need to simultaneously evaluate a counter‐category. The present research investigates (a) whether position within a series of several ST‐IATs affects reliability and validity, and (b) whether the ST‐IAT exhibits adequate construct validity if the target objects are closely interrelated. We address these questions by taking five interrelated yet distinct political parties in Germany as an exemplary domain. The ST‐IAT reliably and validly assessed attitudes towards political parties (Study 1). Serial position effects did not affect the results. The ST‐IATs mostly captured a specific party evaluation and exhibited discriminant validity. At the same time, discriminant validity was limited among parties within one wing of the political left–right spectrum that underlies implicit and explicit party evaluations (Study 2). If used with caution, the ST‐IAT can be a valuable supplement to implicit measures in the case of multiple single‐target assessments. Copyright © 2007 John Wiley & Sons, Ltd.     

基于反应时范式的内隐社会认知研究方法

三种新的内隐社会认知研究方法－－IAT、GNAT和EAST,这些方法采用反应竞争任务,考察概念间的联结强度。IAT通过对个体在不同任务上的操作,考察不同目标与属性间的联系、GNAT考察某一特定对象和评价间的联系;EAST考察被试在一个任务上的操作来推断个体对目标的评价。     

Parkinson’s disease disrupts both automatic and controlled processing of action verbs

The problem of how word meaning is processed in the brain has been a topic of intense investigation in cognitive neuroscience. While considerable correlational evidence exists for the involvement of sensory-motor systems in conceptual processing, it is still unclear whether they play a causal role. We investigated this issue by comparing the performance of patients with Parkinson’s disease (PD) with that of age-matched controls when processing action and abstract verbs. To examine the effects of task demands, we used tasks in which semantic demands were either implicit (lexical decision and priming) or explicit (semantic similarity judgment). In both tasks, PD patients’ performance was selectively impaired for action verbs (relative to controls), indicating that the motor system plays a more central role in the processing of action verbs than in the processing of abstract verbs. These results argue for a causal role of sensory-motor systems in semantic processing.     

What is implicit about implicit self-esteem?

Modern advances in implicit social cognition enabled development of novel methods for examining less conscious aspects of self-worth. The use of such “implicit” measures of self-esteem is based on the premise that because they circumvent direct self-reports, they must capture more implicit, automatic components of self-evaluation. Whether self-evaluations captured via “implicit” measures actually have these functional properties requires empirical verification, however. This investigation critically examined the evidence for such assumptions regarding the Name-Letter Test, one of the most popular implicit measures, by adopting a phenomenological approach. The results revealed that many respondents were aware of the self-relevant nature of the measure at the time of assessment. Moreover, at least some variance in the “implicit” measurement outcomes was accounted for by relevant conscious beliefs, particularly among those aware of the self-relevant nature of the task. The implications for understanding the nature and assessment of unconscious self-worth are discussed.     

父母教养方式与内隐攻击性的关系研究

采用父母养育方式量表和内隐联想测验,分别测量53名初二学生的父母教养方式和内隐攻击性。研究结果表明,在父母教养方式上,男生和女生在父亲情感温暖、惩罚严厉和母亲干涉保护、惩罚严厉4个因子上差异显著;在内隐攻击性测验上,男生和女生没有显著差异。相关分析结果表明,内隐攻击性与父亲的惩罚严厉、过分干涉和母亲的惩罚严厉等3个因子有显著正相关。     

Predicting the Vote: Implicit Attitudes as Predictors of the Future Behavior of Decided and Undecided Voters

Two studies assessed the predictive validity of implicit political attitudes in relation to voting behavior. In Study 1 , we demonstrated the validity of the adopted measure (i.e., the IAT; Greenwald, McGhee, & Schwartz, 1998 ) with a sample of voters who clearly sided with one of the opposing parties. In Study 2 , implicit political preferences were measured in a sample of undecided voters one month before the election, and actual voting behavior was assessed immediately after the election. Results demonstrated that implicit political attitudes were good predictors of future voting behaviors. These findings support the hypothesis of the presence of embryonic attitudes even in the case of those voters who at the explicit and conscious level deny any preference for one of the two opposing candidates.     

Plausible assumptions, questionable assumptions and post hoc rationalizations: Will the real IAT, please stand up?

In a recent article, we described psychometric limitations to the Implicit Association Test (IAT). These limitations restrict the utility of this measure and render it problematic for testing many psychological theories that posit a causal role for implicit attitudes. Past failures to recognize this may have promoted faulty conclusions in the literature. In a critique of our article, Nosek and Sriram rejected our entire analysis. They asserted that our original article was based on faulty assumptions and argued that the IAT performs nicely when these assumptions are replaced by other, more plausible assumptions. We show that these plausible assumptions have all the hallmarks of post hoc rationalizations. They make little theoretical sense, are buttressed by deceptive statistical practices, contradict statements these same researchers have made in the past and do little to advance research and theory on implicit attitudes. We close by considering the vigor with which IAT researchers have dismissed meaningful criticisms of their measure.     

Development and Initial Validation of an Implicit Measure of Religiousness‐Spirituality

An implicit measure of religiousness‐spirituality (RS) was constructed and used in two studies. In Study 1, undergraduates completed a Religiousness‐Spirituality Implicit Association Test (RS‐IAT) and several self‐report measures of RS and related constructs (e.g., religious fundamentalism, authoritarianism). Informants rated the participants’ RS. The RS‐IAT was internally consistent. Implicit RS correlated positively with self‐reported RS, spiritual transcendence, spiritual experiences, religious fundamentalism, and intrinsic religiousness. Informant ratings correlated positively with participants’ self‐reported religiousness but not implicit RS. In Study 2, implicit RS accounted for unique variability in self‐reported attitudes toward gay men and lesbian women when controlling for self‐reported religiousness and right‐wing authoritarianism. These findings demonstrate that an implicit measure of trait RS explains some variability in attitudes that self‐report measures do not. An implicit measure of RS could advance the scientific study of religion beyond what is known from self‐report measures.     

个体对不同社会阶层的内隐公平偏见及态度

考察个体对不同社会阶层的公平偏见及内隐态度，对社会治理和发展（如，缓解社会阶层之间矛盾）具有重要意义。通过两项实验对上述问题进行了探讨，采用内隐联想测验(IAT)发现，相对于低社会阶层，个体更易将公平性词汇与高社会阶层相联结（实验1）；也更易将积极性词汇与高社会阶层相联结（实验2）。上述结果表明，个体存在社会阶层偏好，对高社会阶层持有一种更加公平的、积极的内隐认知。