Being forward not backward: lexical limits to masked priming

This study investigated whether masked priming is mediated by existing memory representations by determining whether nonwords targets would show repetition priming. To avoid the potential confound that nonword repetition priming would be obscured by a familiarity response bias, the standard lexical decision and naming tasks were modified to make targets unfamiliar. Participants were required to read a target string from right to left (i.e., "ECAF" should be read as "FACE") and then make a response. To examine if priming was based on lexical representations, repetition primes consisted of words when read forwards or backwards (e.g., "face", "ecaf") and nonwords (e.g., "pame", "emap"). Forward and backward primes were used to test if task instruction affected prime encoding. The lexical decision and naming tasks showed the same pattern of results: priming only occurred for forward primes with word targets (e.g., "face-ECAF"). Additional experiments to test if response priming affected the LDT indicated that the lexical status of the prime per se did not affect target responses. These results showed that the encoding of masked primes was unaffected by the novel task instruction and support the view that masked priming is due to the automatic triggering of pre-established computational processes based on stored information.     

Response-bound primes diminish affective priming in the naming task

We found affective priming in the naming task (i.e., faster naming of a target picture that follows a valence-congruent prime picture compared to an incongruent prime) significantly reduced if prime stimuli were strongly bound to a naming response compared to when primes did not elicit a naming response. This result indicates that affective priming in the naming task originates from encoding facilitation processes, which are usually overshadowed by response conflict due to primes that also trigger a naming response.     

Reversing the affective congruency effect: The role of target word frequency of occurrence

In this research the outcome of an affective priming experiment is shown to critically depend on the frequency of occurrence of the target words used. Low frequency target words (5.7 occurrences per million words) resulted in an affective congruency effect, i.e., faster responses following affectively congruent than incongruent primes. High frequency target words (32.6 occurrences per million) resulted in a reverse priming effect, i.e., faster responses following incongruent than congruent primes. The size of the congruency effect was larger than the size of the reverse priming effect, thus masking its emergence when word frequency was not taken into account. We propose that target word frequency has its influence via an accessibility-related mechanism having to do with differences in observed changes in affect between prime and target.     

Unintentional processing of motivational valence

Recent motivational affective priming studies (Moors & De Houwer, 2001; Moors, De Houwer, & Eelen, 2004) showed that primes that indicate success on a goal-inducing task facilitate positive target responses whereas primes that indicate failure on that task facilitate negative target responses. In the current studies, we examined whether these priming effects depend on consciously intentional processing of the motivational valence of the primes. In Experiment 1, the outcome of success or failure was presented not only immediately before the target (i.e., the prime) but also a second time after the target response. This should encourage participants to ignore the prime. In Experiment 2, participants were asked to respond to the targets within 600 ms after target onset. As a result, participants had little opportunity to process the motivational prime valence in a consciously intentional way. Nevertheless, strong affective priming effects were found in both studies. These results provide additional support for the claim that motivational valence can be processed without the conscious intention to do so.     

Comparing different kinds of words and word-word relations to test an habituation model of priming

Huber and O'Reilly (2003) proposed that neural habituation exists to solve a temporal parsing problem, minimizing blending between one word and the next when words are visually presented in rapid succession. They developed a neural dynamics habituation model, explaining the finding that short duration primes produce positive priming whereas long duration primes produce negative repetition priming. The model contains three layers of processing, including a visual input layer, an orthographic layer, and a lexical-semantic layer. The predicted effect of prime duration depends both on this assumed representational hierarchy and the assumption that synaptic depression underlies habituation. The current study tested these assumptions by comparing different kinds of words (e.g., words versus non-words) and different kinds of word-word relations (e.g., associative versus repetition). For each experiment, the predictions of the original model were compared to an alternative model with different representational assumptions. Experiment 1 confirmed the prediction that non-words and inverted words require longer prime durations to eliminate positive repetition priming (i.e., a slower transition from positive to negative priming). Experiment 2 confirmed the prediction that associative priming increases and then decreases with increasing prime duration, but remains positive even with long duration primes. Experiment 3 replicated the effects of repetition and associative priming using a within-subjects design and combined these effects by examining target words that were expected to repeat (e.g., viewing the target word ‘BACK' after the prime phrase ‘back to'). These results support the originally assumed representational hierarchy and more generally the role of habituation in temporal parsing and priming.     

Evaluative priming from subliminal emotional words: Insights from event-related potentials and individual differences related to anxiety

The present ERP study investigated effects of subliminal emotional words on preference judgments about subsequent visual target stimuli (paintings, portraits). Each target was preceded by a masked 17-ms emotional adjective. Four classes of prime words were distinguished according to the combinations of positive/negative valence and high/low arousal. Targets were liked significantly more after positive-arousing primes (e.g., happy), relative to negative-arousing (brutal), positive-nonarousing (mild), and negative-nonarousing primes (lazy). In the target ERP, amplitude of right-hemisphere positive slow wave was increased after positive-arousing compared to negative-arousing primes. Evaluative priming effects on judgments and ERPs were more pronounced in high state-anxious participants. The results suggest that (1) there is indeed affective/semantic processing of unconscious words, (2) evaluative priming operates relatively late during target processing, (3) to be effective, prime words need to score high on the arousal dimension, and (4) individual differences in state anxiety modulate the susceptibility to subliminal evaluative priming.     

What is a nice smile like that doing in a place like this? Automatic affective responses to environments influence the recognition of facial expressions

An affective priming paradigm with pictures of environmental scenes and facial expressions as primes and targets, respectively, was employed in order to investigate the role of natural (e.g., vegetation) and built elements (e.g., buildings) in eliciting rapid affective responses. In Experiment 1, images of environmental scenes were digitally manipulated to make continua of priming pictures with a gradual increase of natural elements (and a decrease of built elements). The primes were followed by presentations of facial expressions of happiness and disgust as to-be-recognized target stimuli. The recognition times of happy faces decreased and the recognition times of disgusted faces increased as the quantity of natural/built material present in the primes increased/decreased. The physical changes also influenced the evaluated restorativeness and affective valence of the primes. In Experiment 2, the primes used in Experiment 1 were manipulated in such a way that they were void of any recognizable natural or built elements but contained either similar colours or similar shapes as primes in Experiment 1. This time the results showed no effect of priming. These results were interpreted to give support for a view that the priming effect by environmental pictures is due to the primes representing environmental scenes and not due to the presence of certain low-level colour or shape information in the primes. In all, the present results provide evidence that perception of environmental scenes elicits automatic affective responses and influences recognition of facial expressions.     

Dissociated backward priming effects in lexical decision and pronunciation tasks

Backward priming was examined at 150- and 500-msec prime-target stimulus onset asynchronies (SOAs) using visually presented primes and targets in lexical decision and pronunciation tasks. Two kinds of backward relations were used: compound items for which targets and primes formed a word in the backward direction (e.g., prime: HOP; target: bell), and noncompound items for which targets and primes did not form a word but were associatively related in the backward but not the forward direction (e.g., prime: BABY; target: stork). Results showed that backward priming effects were equivalent for compounds and noncompounds. However, for lexical decisions, backward priming occurred at both SOAs, whereas for pronunciation, it occurred only at the 150-msec SOA. We discuss how this SOA-dissociated backward priming effect in lexical decision and pronunciation tasks poses a serious challenge for all theories of semantic priming.     

Affective priming with subliminally presented pictures.

Affective priming studies have demonstrated that subliminally presented prime words can exert an influence on responses towards positive or negative target stimuli. In the present series of experiments, it was investigated whether these findings can be extended to pictorial stimuli. Ideographically selected positive, neutral, and negative picture primes that were sandwich-masked immediately preceded positive or negative target pictures (Experiment 1) or words (Experiments 2 & 3). Evaluative categorization responses to these target stimuli were significantly influenced by the valence of the prime. First, it was demonstrated that high anxious participants were selectively slowed when the subliminally presented prime was negative (Experiments 1 & 2). Second, the affective congruence between primes and targets also exerted an influence on the responses, but in a direction that is opposite to what is typically observed in affective priming research. These reverse priming effects are situated within a series of recent similar findings, and implications for theories of affective priming are discussed.     

注意和非注意条件下的整体和局部性质加工

以往关于整体和局部知觉的研究通常要求被试直接对出现在复合刺激整体或局部水平上的靶目标做反应,因此复合刺激与任务相关并被注意。该研究通过测量复合字母的整体和局部性质对随后出现的探测刺激的启动效应来研究在非注意条件下整体和局部性质加工的差异。实验一发现复合刺激的整体和局部性质对探测刺激产生负启动效应,但二者没有显著差异。实验二缩短了启动刺激与探测刺激之间的时间间隔,复合刺激的整体和局部性质对探测刺激都不再产生启动效应。在实验一、二中,当要求被试直接对复合刺激做反应时,其分辨局部性质的错误率都比分辨整体性质的错误率高。根据这些结果,讨论了在注意和非注意下的整体和局部性质加工的差异。     

Mechanisms of unconscious priming: I. Response competition, not spreading activation

Four experiments were conducted to replicate and expand upon A. G. Greenwald, S. C. Draine, and R. L. Abrams's (1996) demonstration that unconsciously perceived priming words can influence judgments of other words. The present experiments manipulated 2 types of relationships between priming and target stimuli: (a) whether priming and target stimuli possess a preexisting semantic relationship (an affective relationship in Experiments 1, 2, and 4; an associative relationship in Experiment 3; and an animacy relationship in Experiment 4) and (b) whether the primes and targets produce the same response. Large priming effects were found only when the primes and targets possessed response compatibility. No residual effects for affective, animacy, or semantic relatedness were observed. Although these results strongly support the conclusion that word meaning can be unconsciously activated, they do not support the claim that the unconscious perception effects obtained in Greenwald et al.'s (1996) paradigm are caused by automatic spreading activation of word meaning. Instead, the results reported here are consistent with a claim that unconsciously perceived words automatically trigger response tendencies that facilitate or interfere with target responding.     

Boundary conditions for the influence of unfamiliar non-target primes in unconscious evaluative priming: The moderating role of attentional task sets

Evaluative priming by masked emotional stimuli that are not consciously perceived has been taken as evidence that affective stimulus evaluation can also occur unconsciously. However, as masked priming effects were small and frequently observed only for familiar primes that there also presented as visible targets in an evaluative decision task, priming was thought to reflect primarily response activation based on acquired S–R associations and not evaluative semantic stimulus analysis. The present study therefore assessed across three experiments boundary conditions for the emergence of masked evaluative priming effects with unfamiliar primes in an evaluative decision task and investigated the role of the frequency of target repetition on priming with pictorial and verbal stimuli. While familiar primes elicited robust priming effects in all conditions, priming effects by unfamiliar primes were reliably obtained for low repetition (pictures) or unrepeated targets (words), but not for targets repeated at a high frequency. This suggests that unfamiliar masked stimuli only elicit evaluative priming effects when the task set associated with the visible target involves evaluative semantic analysis and is not based on S–R triggered responding as for high repetition targets. The present results therefore converge with the growing body of evidence demonstrating attentional control influences on unconscious processing.     

Tracking hand movements captures the response dynamics of the evaluative priming effect

We tested the response dynamics of the evaluative priming effect (i.e. facilitation of target responses following evaluatively congruent compared with evaluatively incongruent primes) using a mouse tracking procedure that records hand movements during the execution of categorisation tasks. In Experiment 1, when participants performed the evaluative categorisation task but not the non-evaluative semantic categorisation task, their mouse trajectories for evaluatively incongruent trials curved more toward the opposite response than those for evaluatively congruent trials, indicating the emergence of evaluative priming effects based on response competition. In Experiment 2, implementing a task-switching procedure in which evaluative and non-evaluative categorisation tasks were intermixed, we obtained reliable evaluative priming effects in the non-evaluative semantic categorisation task as well as in the evaluative categorisation task when participants assigned attention to the evaluative stimulus dimension. Analyses of hand movements revealed that the evaluative priming effects in the evaluative categorisation task were reflected in the mouse trajectories, while evaluative priming effects in the non-evaluative categorisation tasks were reflected in initiation times (i.e. the time elapsed between target onset and first mouse movement). Based on these findings, we discuss the methodological benefits of the mouse tracking procedure and the underlying processes of evaluative priming effects.     

Masked form priming is moderated by the size of the letter-order-free orthographic neighbourhood

University students made lexical decisions to targets preceded by masked primes. In Experiment 1, transposed-letter primes were used also in the sandwich priming paradigm, in which the target is briefly pre-presented prior to the prime. The priming effects in the masked paradigm, but not in the sandwich paradigm, were moderated by the density of the letter-order-free neighbourhood of the target. In Experiment 2, letter-order-free neighbour prime words produced a priming cost in masked priming. These results are consistent with the idea that sandwich priming attenuates letter-order-free neighbour competition in target identification. Unexpectedly, no priming cost was produced by conventional (letter-position-preserving) word neighbour primes. Order-free neighbours may produce facilitation of target processing less, and more variably, than conventional neighbours.     

Masked cross-modal priming turns on a glimpse of the prime

We examined if cross-modal priming (print to speech) was greater for participants who were aware of the presence of letters in the experiment. Experiment 1 determined that word primes displayed at 47 ms were adequately masked. In Experiment 2 (a, b) with primes displayed at 47 ms masked priming occurred for within-mode printed targets but not for spoken ones. Experiment 3, with spoken targets, presented primes at two different durations (59, 71 ms) and priming was found for participants who reported seeing letters but not for those who did not. The results are discussed in terms how the link between prime and target representations might be strengthened even by cursory awareness of the prime and what this tells us about priming.     

Masked affective priming by name letters: Evidence for a correspondence of explicit and implicit self-esteem

In an affective priming experiment (N = 60), participants’ initials were used as masked primes. We found a significant priming effect (denoting positivity of the personal initials) if personal initials (compared to yoked participants’ initials) were followed by other-relevant positive or negative targets (e.g., honest, cruel). For possessor-relevant targets (e.g., healthy, lonely), there was no main effect of priming. However, this priming index positively correlated with explicit self-esteem. For participants with high self esteem, a positive effect was found, whereas for participants with low self-esteem, a negative effect was found.     

Attentional modulation of masked repetition and categorical priming in young and older adults

Three experiments examined the effects of temporal attention and aging on masked repetition and categorical priming for numbers and words. Participants' temporal attention was manipulated by varying the stimulus onset asynchrony (i.e., constant or variable SOA). In Experiment 1, participants performed a parity judgment task and a lexical decision task in which categorical priming and repetition priming were, respectively, tested. Experiment 2 used a semantic categorization task testing categorical priming. In Experiment 3, repetition and categorical priming were tested in the same semantic categorization task with the same stimuli. The results of the three experiments showed that masked repetition priming is insensitive to manipulations of temporal attention whereas categorical priming is. Furthermore, no differences were found between young and older adults in repetition priming effects, again contrasting with the categorical priming results for which older adults were more sensitive to attentional manipulations than young adults.     

Priming of emotion recognition

Four experiments investigated priming of emotion recognition using a range of emotional stimuli, including facial expressions, words, pictures, and nonverbal sounds. In each experiment, a prime-target paradigm was used with related, neutral, and unrelated pairs. In Experiment 1, facial expression primes preceded word targets in an emotion classification task. A pattern of priming of emotional word targets by related primes with no inhibition of unrelated primes was found. Experiment 2 reversed these primes and targets and found the same pattern of results, demonstrating bidirectional priming between facial expressions and words. Experiment 2 also found priming of facial expression targets by picture primes. Experiment 3 demonstrated that priming occurs not just between pairs of stimuli that have a high co-occurrence in the environment (for example, nonverbal sounds and facial expressions), but with stimuli that co-occur less frequently and are linked mainly by their emotional category (for example, nonverbal sounds and printed words). This shows the importance of the prime and target sharing a common emotional category, rather than their previous co-occurrence. Experiment 4 extended the findings by showing that there are category-based effects as well as valence effects in emotional priming, supporting a categorical view of emotion recognition.     

Rose-colored priming effects: Life satisfaction and affective priming

The authors hypothesized that individual differences in life satisfaction would be systematically related to memory networks favoring positive to negative affective priming. To examine this prediction, three studies involving a total of 198 undergraduate participants were conducted. Four tasks were used in the three studies, and each task was fairly distinct in nature. In all tasks, positive and negative affective priming effects were calculated by examining facilitation in relation to consecutive positive stimuli (i.e., a positive priming effect) vs. consecutive negative stimuli (i.e., a negative priming effect). In all studies, life satisfaction interacted with the relative magnitude of positive and negative priming effects, such that higher levels of life satisfaction were associated with a larger positive priming effect and a smaller negative priming effect. The studies significantly extend the view that there is an intimate relationship between life satisfaction and the mental organization of positive vs. negative concepts in memory.