Evaluative contrast in social comparison: the role of distinct and shared features of the self and comparison others

Self‐other comparisons frequently evoke contrastive reactions, especially when the comparison dimension is relevant and when people strive to maintain or preserve a positive self‐evaluation. In three studies, normal‐weight women were asked to gauge satisfaction with their body weight. In Study 1, self‐evaluation was affected by accessible distinctive information either referring to the self or to comparison others. Studies 2 and 3 tested whether the evaluative contrast observed in Study 1 is reduced when shared features receive greater weight. Consistent with the proposition that perceived similarity between self and comparison others renders assimilative reactions more likely, evaluative contrast was markedly reduced when similarities were stressed prior to the comparison process, either by suggesting that one shares certain characteristics with others unrelated to the comparison dimension or by increasing the identification with the comparison other through an intergroup contrast.. Copyright © 2004 John Wiley & Sons, Ltd.     

Affect Is Greater Than,Not Equal to,Condition: Condition and Person Effects in Affective Priming Paradigms

Affective primes may impact ensuing behavior through condition and person effects. However, previous research has not experimentally disentangled these two sources of influence in affective priming paradigms. In the current research, we simultaneously examine the influence of condition factors, in terms of prime valence, and person factors, in terms of affect reactivity and personality. In both studies, undergraduate participants (total N = 174) were primed with either positive or negative affective stimuli (words, Study 1; pictures, Study 2) prior to judging the likability of a neutral target (Arabic characters, Study 1; inkblots, Study 2). Although we did observe between‐condition differences for positive and negative primes, person‐level effects were more consistent predictors of target ratings. Affect reactivity (affect Time 2, controlling Time 1) to the primes predicted evaluative judgments, even in the absence of condition effects. In addition, the personality traits of Neuroticism (Study 1) and behavioral inhibition system sensitivity (Study 2) predicted evaluative judgments of neutral targets following negative affective primes. With effects for condition, affect reactivity, and personality, our results suggest that affective primes influence ensuing behaviors through both informational and affective means. Research using affective priming methodologies should take into account both condition and person‐level effects.     

Recent books

Recent studies have shown that the basic evaluative conditioning (EC) effect (originally neutral stimuli acquiring an affective value congruent with the valence of the affective stimulus they were paired with) seems to be limited to participants who are unaware of the stimulus pairings. If participants are aware of the pairings, reactance effects occur (i.e., changes in the opposite direction of the valence of the affective stimulus). To examine whether these reactance effects are due to processes of conscious countercontrol or whether the ratings reflect intrinsic feelings towards the stimuli, a new procedure was developed that included a bogus‐pipeline condition. In this procedure, which was adapted from attitude research, participants were connected to bogus lie detector equipment leading them to believe that their “true” affective‐evaluative responses were being observed. In Experiment 1, reactance effects occurred also in this procedure, suggesting that the effect is spontaneous and not due to processes of conscious countercontrol. In Experiment 2, these effects were replicated using a between‐subjects design in addition to the standard within‐subjects control condition.     

Alexithymia and automatic affective processing

According to recent theories of emotion evaluative information is activated automatically in the associative network on the observation of a stimulus. This study investigates the relationship between alexithymic personality dimensions and automatic affective facilitation effects. The 20-Item Toronto Alexithymia Scale (TAS-20) was administered to 32 subjects along with two sequential word–word priming tasks (a pronunciation and an evaluation task). The TAS-20 scale ‘Difficulties Describing Feelings’ showed a correlation with affective facilitation based on negative stimuli, whereas the scale ‘Externally Oriented Thinking’ as well as the TAS-20 sum score correlated with affective facilitation based on positive stimuli. Thus, some evidence was found that individuals with difficulties verbalizing their emotions are especially sensitive to the negative valence of stimuli at a pre-attentive level. It is argued that the scale ‘Difficulties Describing Feelings’ might assess aspects of social anxiety or shame. Individuals who report a pragmatic and externally oriented cognitive style seem to be characterized by a heightened perceptual sensitivity for positive information. Methodological problems in measuring affective priming effects are discussed. © 1998 John Wiley & Sons, Ltd.     

Performing well in an evaluative situation: the roles of perceived competence and task-irrelevant interfering thoughts

This research expands on previous research by arguing and demonstrating that high perceived competence buffers the detrimental effects of an evaluative situation. In Study 1 (n=75, 38.7% male), the situation (evaluative vs. non-evaluative) and perceived competence (high vs. low) were manipulated, whereas in Study 2 (n=42, 33.3% male), perceived competence relied on naturally occurring differences in perceived competence. The results of Study 1 indicate that people may underachieve in an evaluative situation. More importantly, in Study 2 it was demonstrated that such an evaluative situation had only a negative effect on test performance among individuals low in perceived competence. The occurrence of task-irrelevant interfering thoughts during task completion accounted for this inimical effect of an evaluative situation on test performance among these individuals.     

Attitudes and social representations: a theoretical and experimental approach

We propose here to establish the theoretical link between the concepts of ‘attitude’ and ‘social representation’. We shall base our proposal on recent conceptions of the notion of attitude, and on a structural approach to representations which account for their evaluative nature. This theoretical proposal will be followed by two experiments. The first showed that attitudes towards objects are based on the evaluative components of the representation of those objects. The second showed that a change in attitude about an object may be accompanied by changes in the evaluative dimension of its representation. © 1997 John Wiley & Sons, Ltd.     

Children's reasoning about evaluative feedback

Children's reasoning about the willingness of peers to convey accurate positive and negative performance feedback to others was investigated among a total of 179 6‐ to 11‐year‐olds from the USA and China. In Study 1, which was conducted in the USA only, participants responded that peers would be more likely to provide positive feedback than negative feedback, and this tendency was strongest among the younger children. In Study 2, the expectation that peers would preferentially disclose positive feedback was replicated among children from the USA, and was also seen among younger but not older children from China. Participants in all groups took the relationship between communication partners into account when predicting whether peers would express evaluative feedback. Results of open‐ended responses suggested cross‐cultural differences, including a greater emphasis by Chinese children on the implications of evaluative feedback for future performance, and reference by some older Chinese children to the possibility that positive feedback might make the recipient ‘too proud’.     

Measuring evaluative conditioning using the Implicit Association Test

When a neutral stimulus is paired with a stimulus that has strong affective properties, these properties often appear to be transferred to the neutral stimulus. This learning has been termed evaluative conditioning. In two experiments, participants first learned the ‘meanings’ of four non-words. Two of these meanings were affectively positive, and two were affectively negative. Transfer of affect was measured in the Implicit Association Test (IAT). In the IAT, a participant’s affective response to an item is inferred from his or her ability to categorise that item with other pleasant and unpleasant stimuli. An item easily categorised with other liked stimuli is deemed to be liked itself. In both experiments, evidence for transfer of affect was observed in the IAT. Thus, non-words given pleasant meanings in training (evaluative conditioning) were more easily categorised with pleasant than unpleasant personality characteristics, compared to non-words given unpleasant meanings. The results suggest that the IAT is a useful way to test for evaluative conditioning. It is both sensitive to the transfer of affective properties from one stimulus to another, and, because affect is measured indirectly, the results are unlikely to be due to the demand characteristics of the experiment.     

Fair and dependent versus egoistic and free: effects of semantic and evaluative priming on the ‘Ring Measure of Social Values’

Two experiments investigated the influence of priming trait concepts associated with cooperation versus competition on cooperative choices in the ‘Ring Measure of Social Values’. While models of associative memory explain priming effects on immediate associative responses, they fail to provide a sufficient account for the impact of priming on deliberate, voluntary behaviours, because the same activated concepts (e.g. ‘strong’, ‘profit’, ‘success’) may foster opposite behavioural tendencies (i.e. raise competitive impulses or remind the individual of a cooperation norm). The hypothesis is proposed and tested that the evaluative component of the prime stimuli moderates the behavioural tendency (approach versus avoidance) elicited by the semantic priming component. Accordingly, Experiment 1 shows that both positively toned concepts linked to cooperation as well as negatively toned concepts linked to competition lead to increased cooperative choices. Experiment 2 demonstrates that simple, invariant properties of the prime stimuli are more readily extracted than more complex, interactive prime relations. In general, the priming effects are confined to subjects who lack a consistent, pre-experimental value orientation. © 1998 John Wiley & Sons, Ltd.     

Movement direction or change in distance? Self- and object-related approach-avoidance motions

Based on the conceptualization of approach as a decrease in distance and avoidance as an increase in distance, we predicted that stimuli with positive valence facilitate behavior for either approaching the stimulus (object as reference point) or for bringing the stimulus closer (self as reference point) and that stimuli with negative valence facilitate behavior for withdrawing from the stimulus or for pushing the stimulus away. In Study 1, we found that motions to and from a computer screen where positive and negative words were presented lead to compatibility effects indicative of an object-related frame of reference. In Study 2, we replicated this finding using social stimuli with different evaluative associations (young vs. old persons). Finally, we present evidence that self vs. object reference points can be induced through instruction and thus lead to opposite compatibility effects even when participants make the same objective motion (Study 3).     

Performing well in an evaluative situation: The roles of perceived competence and task-irrelevant interfering thoughts

Abstract

This research expands on previous research by arguing and demonstrating that high perceived competence buffers the detrimental effects of an evaluative situation. In Study 1 (n=75, 38.7% male), the situation (evaluative vs. non-evaluative) and perceived competence (high vs. low) were manipulated, whereas in Study 2 (n=42, 33.3% male), perceived competence relied on naturally occurring differences in perceived competence. The results of Study 1 indicate that people may underachieve in an evaluative situation. More importantly, in Study 2 it was demonstrated that such an evaluative situation had only a negative effect on test performance among individuals low in perceived competence. The occurrence of task-irrelevant interfering thoughts during task completion accounted for this inimical effect of an evaluative situation on test performance among these individuals.     

The closed mind: ‘Experience’ and ‘cognition’ aspects of openness to experience and need for closure as psychological bases for right‐wing attitudes

Openness to Experience and Need for Closure (NFC) are dispositional variables related to social‐cultural right‐wing attitudes. The present study investigated their joint effects. Factor analysis revealed an ‘experiential’ dimension with high loading openness items, and a ‘cognition’ dimension with high loadings for most NFC items and about a quarter of the openness item set. The experiential openness items were weakly related to right‐wing attitudes, demonstrating little predictive value. Conversely, the cognitive openness and NFC items were powerful predictors of right‐wing attitudes, and also played an important role in integrative models, both as a predictor of authoritarianism‐based racism and as a mediator of age related increments in right‐wing attitudes. It is concluded that right‐wing attitudes should be primarily understood in terms of (motivated) cognition, and to a smaller extent in terms of experiential openness. The distinction between ‘experiential’ and ‘cognitive’ openness is critically assessed, and it is asserted that because cognition is a multifaceted construct openness contains more than one cognitive dimension. Copyright © 2010 John Wiley & Sons, Ltd.     

Impact and Causes of Rater Severity/Leniency in Appraisals without Postevaluation Communication Between Raters and Ratees

In performance appraisals, some assessors are substantially more lenient than others. Research on this effect in appraisals involving communication and interaction between raters and ratees after the performance evaluation has taken place indicates that it may be at least partly caused by individual differences in assessor personality. However, little is known about the impact or causes of rater severity versus leniency in situations in which there is little or no contact between raters and ratees after the performance evaluation. In Study 1 (N = 174) the strength of the severity–leniency effect in this ‘no‐contact’ context is estimated and found to be similar to that reported for ‘with‐contact’ appraisals. No evidence of an association between assessor personality and assessor severity (vs. leniency) is found in the ‘no‐contact’ context. In Study 2 (N = 54) there is no evidence of an association between the fluid cognitive ability of assessors and the severity of their ratings in a no‐contact context. It is concluded that the severity versus leniency effect probably has a considerable impact on performance ratings in ‘no‐contact’ appraisal settings, but that neither rater personality nor rater cognitive ability appear to play a significant role in this.     

Does sunshine prime loyal … or summer? Effects of associative relatedness on the evaluative priming effect in the valent/neutral categorisation task

After 30 years of research, the mechanisms underlying the evaluative priming effect are still a topic of debate. In this study, we tested whether the evaluative priming effect can result from (uncontrolled) associative relatedness rather than evaluative congruency. Stimuli that share the same evaluative connotation are more likely to show some degree of non-evaluative associative relatedness than stimuli that have a different evaluative connotation. Therefore, unless associative relatedness is explicitly controlled for, evaluative priming effects reported in earlier research may be driven by associative relatedness instead of evaluative relatedness. To address this possibility, we performed an evaluative priming study in which evaluative congruency and associative relatedness were manipulated independently from each other. The valent/neutral categorisation task was used to ensure evaluative stimulus processing in the absence of response priming effects. Results showed an effect of associative relatedness but no (overall) effect of evaluative congruency. Our findings highlight the importance of controlling for associative relatedness when testing for evaluative priming effects.     

The effects of counterfactual defences on social judgements

Research on counterfactuals (‘If only…’) has seldom considered the effects of counterfactual communication, especially in a defensive context. In three studies, we investigated the effects of counterfactual defences employed by politicians. We assumed that self‐focused upward counterfactuals (‘If only I…, the outcome would have been better’) are a form of concession, other‐focused upward counterfactuals (‘If only they…, the outcome would have been better’) are a form of excuse, and self‐focused downward counterfactuals (‘If only I…, the outcome would have been worse’) are a form of justification. In Study 1, a counterfactual defence led to a more positive evaluation of the politician than a corresponding factual defence. Of the two types of defence, the counterfactual defence reduced the extent to which the politician was held responsible for the past event and was perceived as more convincing. In Study 2, counterfactual excuse and counterfactual justification were equally effective and led to a more positive evaluation of the politician than counterfactual concession. In Study 3, the higher effectiveness of counterfactual justification was independent from perceived ideological similarity with the politician, supporting the strength of this defence. These results show that counterfactual defences provide subtle communication strategies that effectively influence social judgements. Copyright © 2013 John Wiley & Sons, Ltd.     

Observational evaluative conditioning of an embedded stimulus element

Evaluative conditioning refers to the observation that the mere paired presentation of a neutral stimulus (CS) with a liked or disliked stimulus (US) may result in the neutral stimulus itself acquiring positive or negative valence. In most studies, the CS is an autonomous, invariant stimulus, and the subject directly experiences both CS and US. In this experiment, we investigated whether evaluative conditioning can be extended to a situation wherein the CS is no more than an invariant element of a complex, variable stimulus configuration, and wherein the subject experiences the CS–US co-occurrences indirectly, i.e. by observing a socius who is exposed to the CS–US pairings and facially expresses either liking or disliking the US. During acquisition, subjects watched video-taped sequences of an actor drinking a glass containing a liquid and facially expressing either liking or disliking the drink. The stimulus element which was systematically paired with the actor's facial expression of liking or disliking, was whether the glass contained a ‘foot’ or no ‘foot’ (CS), while other characteristics of the scenes were systematically varied and paired equally often with an expression of like and dislike. Next, valence ratings were obtained for pictures in which the CS element (foot/no foot) was embedded. A clear observational evaluative learning effect could be demonstrated when the feature CS was embedded in objects identical to those presented during learning, but not when it was embedded in new objects. These data demonstrate the possibility of vicarious evaluative conditioning of an embedded stimulus element, but probably at a lower level of abstraction than intended.     

The influence of extinction and counterconditioning instructions on evaluative conditioning effects

In three experiments, we tested the influence of instructions about an allegedly upcoming extinction or counterconditioning phase on evaluative conditioning (EC) effects. After an acquisition phase in which neutral stimuli were related to positive or negative stimuli via instructions (Experiments 1 and 2a) or actual pairings (Experiment 2b), three different groups of participants were either informed that in the next phase the neutral stimuli would be presented without positive or negative stimuli (extinction instruction), that the neutral stimuli in the next phase would be paired with stimuli of the opposite valence than before (counterconditioning instruction), or received no further instructions. Afterwards, liking of the originally neutral stimuli was measured either with an evaluative rating (Experiment 1) or with an Implicit Association Test (IAT; Experiments 2a and 2b). EC was reduced in the counterconditioning condition of Experiment 1 and in the joint analysis of Experiments 2a and 2b. The extinction instruction led to a reduction of EC only in Experiment 1. Finally, whether the acquisition phase consisted of instructions about CS–US pairings (Experiment 2a) or the actual experience of CS–US pairings (Experiment 2b) did not significantly impact the observed changes in liking. Overall, our results suggest that similar mechanisms might mediate instruction- and experienced-based EC. Our results are in line with propositional models of EC but can be explained also by association formation models and dual process models of EC, provided that certain auxiliary assumptions are made.     

Essentialist theory of ‘hybrids’: From animal kinds to ethnic categories and race

This article presents a theory of the perception of hybrids, resulting from cross‐breeding natural animals that pertain to different species and of children parented by couples with a mixed ethnic or racial background. The theory states that natural living beings, including humans, are perceived as possessing a deeply ingrained characteristic that is called ‘essence’ or ‘blood’ or ‘genes’ in everyday discourse and that uniquely determines their category membership. If, by whatever means, the genes or essences of two animals of different species are combined in a hybrid, the two incompatible essences collapse, leaving the hybrid in a state of non‐identity and non‐belonging. People despise this state and reject the hybrid (Study 1). This devaluation effect holds with cross‐kind hybrids and with hybrids that arise from genetically combining animals from incompatible habitats across three cultures: Austria, India and Japan (Study 2). In the social world, groups and ethnic or racial categories frequently are essentialized in an analogue way. When people with an essentialist mindset judge ethnically or racially mixed offspring, they perceive a collapse of ethnic or racial essence and, consequently, denigrate these children, as compared to children from ‘pure’ in‐group or out‐group parents (Study 3). The findings are discussed in terms of the widespread ‘yuck factor’ against genetically modified animals, in terms of the cultural concepts of monstrosity and of racism and prejudice.     

Adults' versus children's performance on the Stroop task: Interference and facilitation

Stroop tasks (Stroop, 1935) present stimuli having two dimensions, and participants respond to one dimension whilst ignoring the other. The two dimensions are made congruent, incongruent or neutral with respect to one another. Many claim that ‘Stroop interference’ is higher in children than in adults. However, taking interference as the difference between the incongruent condition and the neutral condition, with interference within the congruent condition itself termed the ‘incongruity effect’ then surprisingly few studies directly address this issue. Also, there is recent debate as to whether the ‘facilitation effect’ (the contrast between the congruent and neutral conditions) is just the opposite of interference. The present investigation (N = 31) concerned a direct comparison between children and adults. Although the incongruity effect reduced with age, interference did not. However, facilitation was far higher in children than in adults. The groups' opposite facilitation/interference asymmetry was used to examine the recent claim that these derive from inadvertent word‐reading and suppression of semantic activation, respectively; rather than solely from the latter.