Motivational effects in the mere-exposure paradigm

Three experiments investigated the effects of time-pressure and evaluation apprehension on the mere-exposure phenomenon (Zajonc, 1968). Subjects viewed slides of abstract paintings at different frequencies of exposure and subsequently indicated their liking for the stimuli. Evaluation apprehension during the assessment phase consistently undermined mere-exposure effects. Furthermore, when evaluation apprehension was high, time-pressure magnified those effects. These findings were discussed in terms of the notions that (1) prior exposure may increase the sense of processing fluency associated with a stimulus (Jacoby & Kelley, 1990), (2) fluency may be interpreted as plausibility of a judgmental cue evoked by the stimulus, (3) motivational factors like time-pressure and evaluation apprehension may moderate the impact of plausibility information on judgment, hence, may moderate ‘mere-exposure’ effects.     

Mix me a list: Context moderates the truth effect and the mere-exposure effect

When participants are repeatedly presented with an unfamiliar stimulus, this stimulus is rated as more likable (mere-exposure effect) or more valid (truth effect) as compared with a similar non-repeated stimulus. Both effects have been discussed as effects of fluency. Typical research designs on these effects involve a test phase in which ratings of both repeated and non-repeated stimuli are required. Based on research on moderators of fluency effects, we propose that the procedure of assessing the effects with mixed lists of repeated and non-repeated stimuli contributes strongly to the emergence of both effects. Two experiments found that the truth effect and the mere-exposure effect were strongly moderated by whether mixed lists or only repeated items were used at the test phase: whereas strong effects occurred in a context of repeated and non-repeated stimuli, the effects vanished with only repeated stimuli. Methodological and theoretical implications are discussed.     

The Fluency Amplification Model: Fluent stimuli show more intense but not evidently more positive evaluations

Processing fluency plays a large role in forming judgments, as research repeatedly shows. According to the Hedonic Fluency Model, more fluently processed stimuli are rated more affectively positive than less fluently processed stimuli. Most research documenting such findings uses neutral or positive stimuli with low complexity, thus any potential impact of initial stimulus valence cannot be tested. In the present study, 60 IAPS stimuli ranging from very negative to very positive valence were rated on liking by participants. Processing fluency was manipulated through perceptual priming (7 ms). Results of Experiment 1 (N = 35) support the prediction of the Hedonic Fluency Model, but only for stimuli with an initially positive valence. However, when negative stimuli were processed more fluently, they were rated as more negative than when processed less fluently. Experiment 2 (N = 39) showed that enhancing the accessibility of the stimulus content (via prolonging the prime duration to 100 ms) cannot account for the results of Experiment 1, since Experiment 2 failed to replicate the findings obtained in Experiment 1. Potential factors influencing affective evaluation of negative stimuli are discussed. A model is offered for the reinterpretation of processing fluency as an amplifying factor for evaluative judgment.     

Effects of Perceptual Fluency on Affective Judgments

According to a two-step account of the mere-exposure effect, repeated exposure leads to the subjective feeling of perceptual fluency, which in turn influences liking. If so, perceptual fluency manipulated by means other than repetition should influence liking. In three experiments, effects of perceptual fluency on affective judgments were examined. In Experiment 1, higher perceptual fluency was achieved by presenting a matching rather than nonmatching prime before showing a target picture. Participants judged targets as prettier if preceded by a matching rather than nonmatching prime. In Experiment 2, perceptual fluency was manipulated by figure-ground contrast. Stimuli were judged as more pretty, and less ugly, the higher the contrast. In Experiment 3, perceptual fluency was manipulated by presentation duration. Stimuli shown for a longer duration were liked more, and disliked less. We concluded (a) that perceptual fluency increases liking and (b) that the experience of fluency is affectively positive, and hence attributed to positive but not to negative features, as reflected in a different impact on positive and negative judgments.     

Negative priming reduces affective ratings

The mere exposure effect is the commonly observed increase in pleasantness ratings of stimuli that have been given prior exposure. According to the fluency attribution account of the mere exposure effect, repeated presentations of a stimulus lead to increased ease of processing, which in turn is attributed to pleasantness. If so, processing fluency manipulated by means other than repetition should influence liking. In the present experiment, processing fluency was manipulated using a negative priming procedure, and its influence on affective judgement was examined. Previously ignored stimuli were responded to slower (negative priming) and were rated as less pleasant than controls. It was concluded that decreased processing fluency decreases liking of previously ignored stimuli.     

Relative fluency and illusions of recognition memory

A hallmark of the experience of perceptual fluency is the sense that a familiar stimulus seems to pop out from its background, such as when one notices the face of a friend in a crowd of strangers. This experience suggests that fluency-based illusions of recognition memory may be more powerful when there are only a few fluent stimuli presented in a recognition context. The results of the present study were consistent with this prediction. The magnitude of fluency-based illusions of recognition memory was inversely related to the percentage of fluent stimuli on a recognition test. Furthermore, standard fluency manipulations did not impact recognition responses in between-participants designs. The results suggest that illusions of recognition memory may be more powerful when fluency is encountered in a context in which the surrounding stimuli are less fluent.     

Repetition priming of words, pseudowords, and nonwords

In 5 experiments, the authors assessed repetition priming for words, pseudowords, and nonwords using a task that combines an implicit perceptual fluency measure and a recognition memory assessment for each list item. Words and pseudowords generated a consistently strong repetition effect even when there was a failure to recognize the stimulus. In 2 of the experiments, the repetition effect for nonwords was reliably above chance even when there was a failure to recognize the stimulus. The authors propose a parallel distributed processing (PDP) model based on the work of J. McClelland and D. Rumelhart (1985) as a way to understand the mechanisms potentially responsible for the pattern of findings. Although the error-driven nature of learning in the model results in a poor fit to the nonword priming data, this is not endemic to all PDP models. Using a model based on Hebbian learning, the authors instantiate a property that they believe is characteristic of implicit memory--that learning is primarily based on the strengthening of connections between units that become active during the processing of a stimulus. This model provides a far more satisfactory account of the data than does the error-driven model.     

Implicit /explicit memory versus analytic/nonanalytic processing: Rethinking the mere exposure effect

In studies of the mere exposure effect, rapid presentation of items can increase liking without accurate recognition. The effect on liking has been explained as a misattribution of fluency caused by prior presentation. However, fluency is also a source of feelings of familiarity. It is, therefore, surprising that prior experience can enhance liking without also causing familiarity-based recognition. We suggest that when study opportunities are minimal and test items are perceptually similar, people adopt an analytic approach, attempting to recognize distinctive features. That strategy fails because rapid presentation prevents effective encoding of such features; it also prevents people from experiencing fluency and a consequent feeling of familiarity. We suggest that the liking-without-recognition effect results from using an effective (nonanalytic) strategy in judging pleasantness, but an ineffective (analytic) strategy in recognition. Explanations of the mere exposure effect based on a distinction between implicit and explicit memory are unnecessary.     

Temporal characteristics of visual memory

In order to infer the temporal relations among iconic, short-term, and long-term components of visual memory, random dot patterns were used as memory stimuli in six recognition memory experiments. Experiment 1 demonstrated that recognition was still above chance for intervals up to 12 s. In Experiments 2 and 3, an intervening masking stimulus was found to be effective only if presented within the first 500 ms of the interval. The remaining three experiments employed a two-target task, with the second target replacing the masking stimulus. Recognition performance with the second target was the same as that in a single-target task, whereas performance with the first target was almost at chance level. Increasing the interval between the targets resulted in a gradual improvement in the recognition of the first target.     

Changes in background impair fluency-triggered positive affect: a cross-cultural test using a mere-exposure paradigm

This study examined whether repeated exposure would enhance positive evaluations when only a part of a stimulus (e.g., the central object) was identical to a previously presented stimulus. Japanese and American participants were exposed to photographs of animals with scenery, then asked their preferences for each of four types of photographs of animals (photographs of animals with the original scenery, photographs of animals without scenery, photographs of animals with novel scenery, and photographs of animals not depicted previously). Finally, their recognition of the animals presented in the exposure phase was tested. Members of both groups showed the mere-exposure effect for the first two types of stimuli, irrespective of stimulus recognition accuracy, whereas this effect was not observed for animals presented with novel scenery. This suggests that changes in background impair positive affect as a result of repeated exposure.     

It felt fluent but I did not like it: fluency effects in faces versus patterns

Whether you like a person or not is often appraised in a glance. However, under such short presentation durations stimuli are harder to perceive and, according to hedonic fluency theory-which holds that higher fluency is linked to higher liking-thus, are liked less. Given that liking considerably influences person perception, we tested how shorter and longer presentation durations affect liking for faces and compared this with abstract patterns. To capture facets of fluency of processing we assessed felt fluency, liking, and certainty ratings. Following predictions of fluency theory, longer presentation durations led to higher felt fluency, certainty, and positively affected liking judgments in the abstract patterns. In faces, felt fluency and certainty also increased with longer durations. However, with longer durations, faces were liked less, and liking was not related to felt fluency. In other words, in contrast to hedonic fluency theory, faces are more attractive when only seen for a short amount of time. Thus, fluency does not inevitably lead to more positive evaluations—it rather depends on the stimulus category. We discuss these findings in terms of the special status that faces have with regard to human perception and evaluation.     

Multiple context mere exposure: Examining the limits of liking

Recent evidence suggests that increased liking of exposed stimuli—a phenomenon known as the mere exposure effect—is dependent on experiencing the stimuli in the same context at exposure and test. Three experiments extended this work by examining the effect of presenting target stimuli in single and multiple exposure contexts. Target face stimuli were repeatedly paired with nonsense words, which took the role of contexts, across exposure. On test, the mere exposure effect was found only when the target face stimuli were presented with nonsense word cues (contexts) with which they had been repeatedly paired. The mere exposure effect was eliminated when exposure to target face stimuli with the nonsense word cues (contexts) was minimal, despite the overall number of exposures to the target face being equated across single- and multiple-context exposure conditions. The results suggest that familiarity of the relationship between stimuli and their context, not simply familiarity of the stimuli themselves, leads to liking. The finding supports a broader framework, which suggests that liking is partly a function of the consistency between past and present experiences with a target stimulus.     

Recognition memory and the mere exposure effect

Repeated exposure to novel stimuli tends to make the stimuli better liked. Examined here is the relation between this increment in liking and recognition of the stimuli. An attempt was made to replicate findings taken as evidence that liking is used as a basis for inferring prior exposure and thus for making recognition decisions (e.g., Matlin, 1971; Moreland & Zajonc, 1977). The claim was not supported. Although in each of five experiments liking and recognition were positively correlated, liking was less sensitive to prior exposure than was recognition. Moreover, statistical analyses suggested that if liking and recognition were causally related, recognition mediated liking rather than the other way around.     

Parallel memory retrieval in dual-task situations: II. Episodic memory

Three experiments asked whether subjects could retrieve information from a 2nd stimulus while they retrieved information from a 1st stimulus. Subjects performed recognition judgments on each of 2 words that followed each other by 0, 250, and 1,000 ms (Experiment 1) or 0 and 300 ms (Experiments 2 and 3). In each experiment, reaction time to both stimuli was faster when the 2 stimuli were both targets (on the study list) or both lures (not on the study list) than when 1 was a target and the other was a lure. Each experiment found priming from the 2nd stimulus to the 1st when both stimuli were targets. Reaction time to the 1st stimulus was faster when the 2 targets came from the same memory structure at study (columns in Experiment 1; pairs in Experiment 2; sentences in Experiment 3) than when they came from different structures. This priming is inconsistent with discrete serial retrieval and consistent with parallel retrieval.     

The time course of the verbal prediction effect

Choice reaction times following correct verbal predictions of the presented stimulus are faster than after incorrect predictions. Two experiments examined the influence of the time interval (PSI) between the prediction and the stimulus on the magnitude of the prediction effect. Experiment 1 used equiprobable stimuli and showed a smaller prediction effect at a 2-sec PSI than at a 0- or .5-sec PSI. Experiment 2 used unequal-probability stimuli and showed that the prediction effect was independent of PSI when the more frequent stimulus was predicted. When the less frequent stimulus was predicted, however, the magnitude of the prediction effect was smaller at .75- and 2-sec PSIs than at a 0-sec PSI. These results were discussed in terms of a prediction substitution hypothesis.     

汉字认知过程中整字对部件的影响

英文研究中,"字优效应"是单词促进字母加工的一个重要依据。但中文研究中还存在一些争议。本研究通过两个实验考查了汉字的部件认知中,汉字整体对局部(部件)的影响。实验刺激材料分为三种,即左右结构或上下结构的真字、假字与部件字。目标部件为既能够放置于三种字符的左侧,又能放置于右侧(上部或下部)的汉字部件。实验一采用Reicher-Wheeler实验任务,先呈现刺激材料350ms,掩蔽后再呈现需要判断的目标部件,被试对目标部件进行按键反应。实验二中采用部件判断实验任务,先呈现需要判断的目标部件,再呈现刺激材料,被试对刺激材料中是否包含目标部件进行按键反应。记录反应时与正确率。27位健康女性大学生参与本实验。结果显示:(1)不论是Reicher-Wheeler实验任务还是部件判断实验任务,均显示部件字的部件认知判断速度最快。真字与假字相比,无"字优效应"。真字与部件字相比,存在着"字劣效应"。这些结果表明,汉字整字对汉字部件认知加工起到抑制作用;(2)两个实验任务均表现出汉字结构方式效应,即对左右结构的汉字的部件认知比上下结构的汉字更快;(3)部件的空间位置对部件识别存在影响。实验一中对下部件分辨最困难,分辨时间最长;实验二中发现对左部件的反应最快。字符结构方式效应与部件空间位置效应既存在于真字中,也存在于假字中。     

Negative priming and perceptual fluency: more than what meets the eye

In two priming experiments, we manipulated the perceptual quality of the target or the distractor on the prime trial; the stimuli were repeated or novel. Negative priming was found to be contingent on stimulus repetition, because it was obtained with repeated items but not with novel items. Prime trial perceptual degradation modulated negative priming for repeated items but had no effect on priming in ignored repetition conditions using novel stimuli. These patterns were obtained even when the effect of perceptual degradation was (1) greater than the effect of stimulus repetition and (2) greater for novel words than for repeated words. Although stimulus repetition increases perceptual fluency, the activation of perceptual representations by itself is not sufficient to produce negative priming. Instead, we suggest that negative priming is a manifestation of an activation-sensitive inhibitory mechanism that functions to reduce response competition.     

Negative priming and perceptual fluency: More than what meets the eye

In two priming experiments, we manipulated the perceptual quality of the target or the distractor on the prime trial; the stimuli were repeated or novel. Negative priming was found to be contingent on stimulus repetition, because it was obtained with repeated items but not with novel items. Prime trial perceptual degradation modulated negative priming for repeated items but had no effect on priming in ignored repetition conditions using novel stimuli. These patterns were obtained even when the effect of perceptual degradation was (1) greater than the effect of stimulus repetition and (2) greater for novel words than for repeated words. Although stimulus repetition increases perceptual fluency, the activation of perceptual representations by itself is not sufficient to produce negative priming. Instead, we suggest that negative priming is a manifestation of an activation-sensitive inhibitory mechanism that functions to reduce response competition.     

Attention affects the recognition of briefly presented visual stimuli in infants: an ERP study

This study examined the effect of attention in infants on the ERP changes occurring during the recognition of briefly presented visual stimuli. Infants at ages 4.5, 6 and 7.5 months were presented with a Sesame Street movie that elicited periods of attention and inattention, and computer-generated stimuli were presented overlaid on the movie for 500 ms. One stimulus was familiar to the infants and was presented frequently, a second stimulus was familiar but presented infrequently, and a set of 14 novel stimuli were presented infrequently. An ERP component labeled the 'Nc' (Negative Central, about 450-550 ms after stimulus onset) was larger during attention than inattention and increased in magnitude over the three testing ages during attention. Late slow waves in the ERP (from 1000 to 2000 ms post-stimulus onset) consisted of a positive slow wave in response to the infrequent familiar stimulus at all three testing ages. The late slow wave in response to the infrequent novel stimulus during attention was a positive slow wave for the 4.5-month-old infants, to a positive-negative slow wave for the 6-month-old infants and a negative slow wave for the 7.5-month-old infants. These results show attention facilitates the brain response during infant recognition memory and show that developmental changes in recognition memory are closely related to changes in attention.     

Neural theory for the perception of causal actions

The efficient prediction of the behavior of others requires the recognition of their actions and an understanding of their action goals. In humans, this process is fast and extremely robust, as demonstrated by classical experiments showing that human observers reliably judge causal relationships and attribute interactive social behavior to strongly simplified stimuli consisting of simple moving geometrical shapes. While psychophysical experiments have identified critical visual features that determine the perception of causality and agency from such stimuli, the underlying detailed neural mechanisms remain largely unclear, and it is an open question why humans developed this advanced visual capability at all. We created pairs of naturalistic and abstract stimuli of hand actions that were exactly matched in terms of their motion parameters. We show that varying critical stimulus parameters for both stimulus types leads to very similar modulations of the perception of causality. However, the additional form information about the hand shape and its relationship with the object supports more fine-grained distinctions for the naturalistic stimuli. Moreover, we show that a physiologically plausible model for the recognition of goal-directed hand actions reproduces the observed dependencies of causality perception on critical stimulus parameters. These results support the hypothesis that selectivity for abstract action stimuli might emerge from the same neural mechanisms that underlie the visual processing of natural goal-directed action stimuli. Furthermore, the model proposes specific detailed neural circuits underlying this visual function, which can be evaluated in future experiments.