Modelling consumer entertainment software choice: An exploratory examination of key attributes,and differences by gamer segment

• From virtually nowhere 20 years ago to sales of US$9.5 billion in 2007, the video game industry has now overtaken movie industry box‐office receipts in terms of annual sales, and blockbuster video games can out perform blockbuster movies for opening‐week sales. This dramatic growth is likely to continue in coming years. Yet there has been little scholarly attention to consumers within the industry. This research fills this gap by providing a comprehensive study of consumer behaviour in the gaming industry, using the Theory of Planned Behaviour (TPB); a widely used, robust and reliable consumer research instrument. The study elicits key salient attributes for the major constructs in the TPB model – attitude, subjective norm, and perceived behavioural control – and shows how these key constructs affect purchase intention. To avoid aggregation error in analysing overall market data, this study segments the market and examines differences in perspective by gamer type. We therefore examine differences in these key salient attributes by gamer type to understand consumer motivations better.
• As the first systematic study to examine consumer behaviour issues in the gaming industry, this study provides useful insights to consumers' behaviour in a large, growing industry. Consumer perceptions and behaviour toward entertainment software is complex and this study is not the final word, but it is the first available empirical evidence and can thus move forward the discussion from speculation to replication, extension, and alternative approaches. For managers in this industry, this study demonstrates how a comprehensive model can be applied to entertainment software.

Copyright © 2010 John Wiley & Sons, Ltd.     

The application of Memory‐Work in consumer research

• Memory‐Work is by origin a feminist, social constructionist method devoted to the investigation of socially constructed and culturally embedded phenomena. In this paper, Memory‐Work is presented to consumer research in order to (1) widen the methodological scope of interpretive consumer research and thus advance new insights, (2) present a method well known to other scientific fields that may supplement micro‐social studies of consumer's practices with more macro‐cultural insights, and finally (3) to illustrate the application of the general method to the study of consumer behaviour. Apart from a few notable exceptions, Memory‐Work has not yet been applied to consumer research and its benefits for this kind of research have not been discussed. This paper seeks to fill this gap, by illustrating how consumer research may apply and benefit from Memory‐Work.

Copyright © 2009 John Wiley & Sons, Ltd.     

A translational application of music for preschool cognitive development: RCT evidence for improved executive function,self-regulation,and school readiness

The benefits of active music participation and training for cognitive development have been evidenced in multiple studies, with this link leveraged in music therapy approaches with clinical populations. Although music, rhythm, and movement activities are widely integrated into children's play and early education, few studies have systematically translated music therapy-based approaches to a nonclinical population to support early cognitive development. This study reports the follow-up effects of the Rhythm and Movement for Self Regulation (RAMSR) program delivered by generalist preschool teachers in low socioeconomic communities. This randomized control trial (RCT) involved 213 children across eight preschools in disadvantaged communities in Queensland, Australia. The intervention group received 16–20 sessions of RAMSR over 8 weeks, while the control group undertook usual preschool programs. Primary outcome measures included executive function (child assessment of shifting, working memory, and inhibition) and self-regulation (teacher report), with secondary outcomes of school readiness and visual-motor integration. Data were collected pre- and post-intervention, and again 6 months later once children had transitioned into school. Results demonstrated significant intervention effects across the three time points for school readiness (p = 0.038, η_p² = 0.09), self-regulation (p < 0.001, η_p² = 0.08), and inhibition (p = 0.002 η_p² = 0.23). Additionally, the feasibility of building capacity in teachers without any music background to successfully deliver the program was evidenced. These findings are important given that children from low socioeconomic backgrounds are more likely to need support for cognitive development yet have inequitable access to quality music and movement programs.

Research Highlights

• Initial effects of self-regulation from a rhythm and movement program were sustained following transition into school for children from disadvantaged backgrounds.
• Delayed effects of inhibition and school readiness from a rhythm and movement program appeared 6 months post-intervention as children entered school.
• Generalist teachers can successfully implement a rhythm and movement program, which boosts critical developmental cognitive skills.

     

Extending the psychological profile of market mavenism

• This paper describes a study in the psychology of market mavenism, the consumer tendency to become especially involved in the marketplace. The purpose was to investigate empirically associations with the important consumer characteristics of innovativeness, status consumption, and need for uniqueness. The findings support the notion that market mavenism is due less to the demographic characteristics of consumers as it is more a socially constructed phenomenon. Global innovativeness, status consumption, and creative choice counterconformity explained more variance in market mavenism than did demographics. Theoretically, these findings enrich our knowledge of the psychology of market mavens by suggesting some motivations for their behavior. Practically, marketing strategies can be fine‐tuned to appeal more effectively to this important segment of consumers by appealing to mavens' willingness to try new things, to their need for uniqueness, and to their willingness to seek social status through consumption.

Copyright © 2006 John Wiley & Sons, Ltd.     

Extending the brand image on new products: the facilitative effect of happy mood states

• Investigates the influence of mood and brand favorability on the evaluation of brand extensions. It is argued that affective states have an impact on the likelihood that the evaluation of a new product is based on the implications of the brand rather than on the implications of the features of the new product. Specifically, participants reported more positive evaluations of a new product when it was introduced by a positive rather than a negative brand – and this differential impact of category information was more pronounced for participants in a positive compared to a neutral or a negative mood.

Copyright © 2007 John Wiley & Sons, Ltd.     

Consumer perception of salesperson influence strategies: an examination of the influence of consumer goals

• Consumers regularly interact with retail salespeople in order to make purchases across a wide range of products and services. Retail sales encounters occur on a daily basis yet we know little about these complex interactions, especially from the consumer's perspective in terms of his or her perceptions with regard to these types of persuasive attempts. Understanding consumer perceptions is an important precursor to understanding consumer behavior during retail sales encounters. In three experiments subjects' perceptions of specific influence strategies were measured with regard to the degree of sales‐orientation of each strategy. Support was found for hypotheses that proposed that certain influence strategies would be perceived as significantly more sales‐oriented than others and that the interaction of consumer goals with salesperson influence would affect how influence strategies are perceived. Willingness to interact with and purchase from a salesperson using specific influence strategies was also examined in order to shed light on how the use of specific influence strategies is likely to affect consumers' intentions.

Copyright © 2006 John Wiley & Sons, Ltd.     

Noneconomic goals of investors

• This study adopts a consumer perspective and explores investors' noneconomic goals. This approach shifts the focus from the investment vehicle and its performance to the investor and her/his investing goals. We explore the influence of religiosity, environmental attitude, materialism, collectivism, risk tolerance, and social investing efficacy on investors' noneconomic goals. We find that social investing efficacy mediates the relationships between the aforementioned variables and noneconomic goals. Implications for managerial practice are discussed.

Copyright © 2009 John Wiley & Sons, Ltd.     

Emerging perspectives on customer relationships,interactions and loyalty in Irish retail financial services

• This paper presents the key findings in relation to current consumer perspectives on the role of relationships, the nature of loyalty and types of customer interaction from an in‐depth qualitative consumer study of Irish retail banking.
• Although the literature proposes that the RM approach is particularly applicable to the financial services sector, the research findings identify key supply and demand‐related changes within Irish financial services and raise questions as to the appropriateness of general RM theory to the current nature of interaction between consumers and their financial suppliers.
• Key customer factors such as low involvement, apathy and dissatisfaction have resulted in much apparent customer loyalty actually being spurious. More important for customers in this study was how convenient the bank was for their lifestyle.
• In an age in which increased depersonalisation and automation impact upon the nature of consumer‐supplier interaction and service delivery, it would appear that the concepts of relationship and loyalty need to be fundamentally re‐examined and their role and relevance within current retail financial services re‐appraised.

Copyright © 2006 John Wiley & Sons, Ltd.     

Suicide in the 1970s: A Second Look

ABSTRACT: The decade of the 70's has been reviewed with the document Suicide Prevention in the 70's serving as a guide. Twenty-one goals put forward in the report were reviewed in light of subsequent progress in the field. Although progress was noted on many fronts, four areas were outstanding in the sense that envisioned goals were met or exceeded. These involved the areas of promulgation of information about suicide, establishment of standards and certification procedures, development of regional organizations to forward training and program development, and education of the public to improve awareness of suicide as a public problem. This analysis also identified areas where little or no progress has been made. From this there developed four recommendations:

• 1 The funding and establishment of a national case file using a standard nomenclature and a standard data base to improve epidemiologic knowledge, and to provide pooled data appropriate for more sophisticated research analyses.
• 2 The establishment of a task force to study the application of program evaluation methods to suicide prevention efforts.
• 3 The development of new programs at local levels to try to reach known high-risk groups and to provide relevant programs of suicide prevention for them.
• 4 Making creative efforts toward elaboration of a comprehensive theory of life-threatening behavior and exploration of developmental correlates of such behavior.

     

Shareability and Objectivity

The aim of this essay is to work toward a better understanding of the metaphysical status of meaning by critically examining two arguments – one is Plato’s, the second Frege's – along the following lines:

• P1: Meaning is shared in successful communication.
• P2: Successful communication occurs.
• C: Therefore, meaning is objective.

The first two sections are dedicated to expounding and justifying the two premises; the third distinguishes some relevant notions of objectivity. Sections four and five discuss the arguments of Plato and Frege, with a view to paring away some potentially misleading ways of speaking, and avoiding any slippage among distinct senses of ‘objective’. The sixth section analyses the content of the claim that abstract objects exist. I conclude by criticizing some assumptions, and drawing some morals, about the place of meaning in one's metaphysical world‐view.     

Identifying factors that promote consumer behaviours causing expired domestic food waste

Many commentators argue that domestic food waste is strongly influenced by consumer behaviours. This article reports on a study using mixed‐methods to identify key factors responsible for promoting consumer behaviours that lead to domestic food waste through the lens of the value–belief–norm theory. On the basis of the study's findings, three factors are proposed that cause behaviours that lead to food waste: supply knowledge – does a consumer know what food they have available; location knowledge – does a consumer know where to locate food items; and food literacy – to what degree do past experience and acquired knowledge impact on a consumer's food consumption and wastage practices. We analyse the study's findings in light of a review of literature about consumer food wastage behaviours and in turn, present new insights into consumer behaviour, food waste and the use of technology to reduce food waste. Copyright © 2014 John Wiley & Sons, Ltd.     

Children's reasoning with peers in cooperative and competitive contexts

We report two studies that demonstrate how five‐ and seven‐year‐olds adapt their production of arguments to either a cooperative or a competitive context. Two games elicited agreements from peer dyads about placing animals on either of two halves of a playing field owned by either child. Children had to produce arguments to justify these decisions. Played in a competitive context that encouraged placing animals on one's own half, children's arguments showed a bias that was the result of withholding known arguments. In a cooperative context, children produced not only more arguments, but also more ‘two‐sided’ arguments. Also, seven‐year‐olds demonstrated a more frequent and strategic use of arguments that specifically refuted decisions that would favour their peers. The results suggest that cooperative contexts provide a more motivating context for children to produce arguments.

Statement of contribution

What is already known on this subject ?

• Reasoning is a social skill that allows people to reach joint decisions.
• Preschoolers give reasons for their proposals in their peer conversations.
• By adolescence, children use sophisticated arguments (e.g., refutations and rebuttals).

What the present study adds?

• Cooperation offers a more motivating context for children's argument production.
• Seven‐year‐olds are more strategic than five‐year‐olds in their reasoning with peers.
• Children's reasoning with others becomes more sophisticated after preschool years.

     

Understanding consumption within a care home: an interpretation of George's experiences of life and death

• We are witnessing perhaps the most important shift in the history of mankind – the rapid ageing of the earth's population. This trend raises such issues as elderly care giving and living arrangements in old age. By virtue, the author suggests that managing service provision for elderly consumers within care homes is going to become an increasingly important issue as more consumers live longer and require care. Moreover, given the paucity of literature related to elderly consumers' understandings of such institutions this research aims to illuminate and distil this issue. Based on interpretive methods the author reveals that elderly consumers such as George actively consume life and death related experiences in order to create a meaningful existence within the context of a care home.

Copyright © 2009 John Wiley & Sons, Ltd.     

The effects of counterfeiting on consumer search

• Counterfeit products and the brand pirates who make, distribute, and sell them continue to be a challenge for many marketers around the globe. Estimates of global sales for bogus products are in the hundreds of billions of dollars and recent evidence suggests that fakes are prevalent in both developed and developing countries. We investigate brand/product counterfeiting from a consumer search perspective. As the quality of counterfeits improves, it is becoming more difficult for the consumer to identify them. Interviews with 102 international informants yield a picture of the cues consumers use to detect counterfeits and the roles of face and taste in decisions to purchase or not to purchase fake goods. We conclude with a discussion of some managerial implications.

Copyright © 2006 John Wiley & Sons, Ltd.     

‘Mr. MASS motivations himself’: explaining Dr. Ernest Dichter

• During the 1950s and into the 1960s no marketing consultant was better known than Dr. Ernest Dichter (1907–1993). Business leaders, advertising professionals, journalists, and even academics attributed to Dichter near‐magical powers to penetrate to the very heart of consumer motivations with his unique psychoanalytic version of ‘Motivation Research’. Social critics saw him as a menace to free societies.
• Much of what he claimed, however, was inaccurate and needs to be critically checked against other sources, as will be done here, where archival and other primary sources are evaluated to explore Dichter's career and his legacy.
• Dichter exploited the esteem of psychoanalysis yet was not particularly well versed in it himself. He was hardly the ‘father’ of Motivation Research (MR) but rather took from its originators without acknowledgement. His work represented only part of MR.
• On the positive side, Dichter's creative and intuitive approach enabled him to portray consumer behavior in ways that celebrated mass affluence, enriched popular mythology, and still influences advertising creatives.

Copyright © 2007 John Wiley & Sons, Ltd.     

Social and Cognitive Aspects of the Vulnerability to Political Misinformation

In the last few years, especially after the Brexit referendum and the 2016 U.S. elections, there has been a surge in academic interest for misinformation and disinformation. Social, cognitive, and political scientists' work on these phenomena has focused on two main aspects:

• Individuals' (and by extension societies') vulnerability to misinformation;
• Factors and interventions that can increase individuals' (and societies') resistance to misinformation.

In this article, we offer a critical review of the psychological research pertaining to these two aspects. Drawing on this review, we highlight an emerging tension in the relevant literature. Indeed, the current state of the art of the political misinformation literature reflects the combined operation of two opposing psychological constructs: excess gullibility on the one hand and excess vigilance on the other. We argue that this conceptualization is important in both advancing theories of individuals' and societies' vulnerability to misinformation and in designing prospective research programs. We conclude with proposing what, in our view, are the most promising avenues for future research in the field.     

Cognitive anthropology and the problem‐solving behaviour of green consumers

• This paper examines the contextual aspects of problem‐solving behaviour of ‘green’, environmentally oriented consumers. It is argued that by profiling the consumer in cognitive terms, a more robust understanding of green consumer behaviour can be provided.
• To illustrate this, we draw upon the cognitive anthropological concepts of practical thinking and bricolage. These are used to integrate ‘context’ into a model of cognition via qualitative, interview‐based research which examined how consumers assess the environmental friendliness of supermarket products.
• In order to increase external validity two respondent groups were compared, British and German consumers. Different levels of successful and unsuccessful practical thinking and bricolage were identified.

Copyright © 2006 John Wiley & Sons, Ltd.     

The Internal Problem of Dreaming: Detection and Epistemic Risk

Abstract

There are two epistemological problems connected with dreaming, which are of different kinds and require different treatment. The internal problem is best seen as a problem of rational consistency, of how we can maintain all of:

1. Dreams are experiences we have during sleep.

2. Dream‐experiences are sufficiently similar to waking experiences for the subject to be able to mistake them for waking experiences.

3. We can tell that we are awake.

(1)–(3) threaten to violate a requirement on discrimination: that we can only tell Xs from Ys if there is some detectable difference between Xs and Ys. Attempts to solve the problem by Descartes and Williams are considered. It is suggested that if we take account of levels of epistemic risk, we can use Descartes’s criterion of lack of coherence, at least with hindsight – which is the time when we need to use it.     

Joining a consumer society: Russian immigrant versus American materialism

• Regardless of their home country, immigrants to the United States often arrive in search of personal freedom and a share of the riches of this country. Prior research has identified a range of knowledge and skills that immigrants must acquire in order to navigate such a consumer society. One aspect of joining a consumer society that has not been addressed, however, is the role of material goods in one's life. The purpose of this paper is to examine the changing role, if any, of material goods in the lives of immigrants arriving in the United States from a non‐consumer society and to compare the level of materialism among such immigrants with that of Americans. The results of a study of 278 Soviet‐era Russian immigrants and 200 native‐born Americans indicate that at the time the immigrants arrived, they were just as materialistic as Americans and became no more materialistic, the longer they lived in the United States. Both Americans and Russians, however, became less materialistic with age. Copyright © 2006 John Wiley & Sons, Ltd.

     

Ouch! – a logotherapeutic discourse of butch and tattooed in China

• This is a study of a small group of self‐identified butch lesbians in their consumption of tattoos. The emotion‐laden experience of negotiating social symbolism and self‐identity (Elliott, 1997 ) in the context of hyperrealism (Baudrillard, 1983 ) has given rise to what Frankl ( 1984 ) has described as “existential vacuums.” Frankl suggested that these “existential vacuums” can be filled with a higher level of meaning. An artifact of consumption, the tattoo, is used by the informants in this study as a component of bricolage in the DIY process of constructing a new self (Elliott, 1997 ), with the entire process of being tattooed – particularly the hyper‐stimulation and pain of the procedure – further “existentializing” a new existence of “imagined masculinity.” This new existence that transcends suffering and assigns new meaning to life is the principle idea of Frankl's logotherapy (Frankl, 1984 ; Barnes, 2000 ; Blair, 2004 ).

Copyright © 2010 John Wiley & Sons, Ltd.