Identity Structure,Narrative Accounts,and Commitment to a Volunteer Role

Degree of commitment was explored in relation to core self and role-identity. Thirty-one American emergency medical technicians (EMTs) described themselves in the EMT role (EMT now) and the way they anticipated they would be in the future (EMT future) by selecting items from an adjective checklist. Participants also described “real me,” “ideal me,” and “ought me.” Ratings of commitment and extranormative activity were also obtained. Finally, participants described a positive and a negative episode they had experienced as an EMT in an open-ended question that was coded for task and relational content. Each participant's checklist data set was individually analyzed using HICLAS, a clustering algorithm for binary data (P. DeBoeck, S. Rosenberg, & I. Van Mechelen, 1993). Results indicate that the similarity between EMT now and real me best predicted activity and the similarity between EMT future and real me best predicted commitment (positive correlations in both cases). Older, more experienced EMTs tended to describe positive episodes in relational terms, whereas younger, less experienced EMTs described positive experiences in task-oriented terms.     

Identity structure, narrative accounts, and commitment to a volunteer role

Degree of commitment was explored in relation to core self and role-identity. Thirty-one American emergency medical technicians (EMTs) described themselves in the EMT role (EMT now) and the way they anticipated they would be in the future (EMT future) by selecting items from an adjective checklist. Participants also described "real me," "ideal me," and "ought me." Ratings of commitment and extranormative activity were also obtained. Finally, participants described a positive and a negative episode they had experienced as an EMT in an open-ended question that was coded for task and relational content. Each participant's checklist data set was individually analyzed using HICLAS, a clustering algorithm for binary data (P. DeBoeck, S. Rosenberg, & I. Van Mechelen, 1993). Results indicate that the similarity between EMT now and real me best predicted activity and the similarity between EMT future and real me best predicted commitment (positive correlations in both cases). Older, more experienced EMTs tended to describe positive episodes in relational terms, whereas younger, less experienced EMTs described positive experiences in task-oriented terms.     

Problems in using an adjective checklist to measure fatigue

73 fatigued and 45 unfatigued members of the British Army completed a 16-item adjective checklist, derived from the Nowlis Mood Adjective Checklist. The items had been selected to provide a subjective measure of fatigue. Although the scores could differentiate between the two groups, they did not correlate with an objective measure of fatigue. Significant relationships were found between EPQ-scores and the checklist scores, suggesting that extraverts denied feeling fatigued while neurotics exaggerated their fatigue. Susceptibility to effects of social desirability, as measured by the lie-scale, was also found to decrease self-rated fatigue.     

Loyalty Without Conformity: Tailoring Self-Perception as a Means of Balancing Belonging and Differentiation

We argue that members of individualist cultures balance their desire to belong with their desire to be different by maintaining a self-image as being loyal but relatively immune to group influence. Consistent with this, in Study 1 there was a strong tendency for people to rate themselves as being more independent (i.e., less conformist) than other people in their college. College students also rated themselves as being highly loyal to the group, however no self-other discrepancies were found on this dimension. This is despite the fact that traits of loyalty were rated more positively than were traits of independence. Study 2 provided evidence that culture influences the pattern of self-other discrepancies. Whereas people from individualist countries self-enhance on independence dimensions, people from collectivist countries self-enhance on loyalty dimensions. Again, these effects could not be explained as being a function of how positive these traits were seen to be, suggesting a cultural explanation rather than a straight forward superiority bias explanation for the observed discrepancies in self-other ratings. Results are discussed in relation to the SCENT model.     

Relatives' Awareness of Their Own Expressed Emotion as Measured by a Self-Report Adjective Checklist

Relatives' ratings of their affective attitudes toward a schizophrenic family member (N = 54 ) on a self-report adjective checklist were compared with two methods for rating expressed emotion (EE) — the original Camberwell Family Interview (CFI-EE) and a Five-Minute Speech Sample method (FMSS-EE). Eighty-four relatives were included in the sample. Results indicate that, in general, the relatives in the present sample perceive in themselves attitudes toward the patient that parallel those assessed by outside raters. A higher rate of correspondence was found between adjective ratings and concurrent FMSS-EE status than with prior CFI-EE status. Relatives classified as high-EE, critical by either method, were more readily discriminable in their adjective ratings from those rated low-EE than were relatives rated high-EE on the basis of emotional overinvolvement.     

Consumer Well-Being (CWB): The Effects of Self-Image Congruence, Brand-Community Belongingness, Brand Loyalty, and Consumption Recency

Consumer well-being (CWB) refers to the extent to which a particular consumer good or service creates an overall perception of the quality-of-life impact of that product. We developed a model that posits that CWB related to a specific product is heavily influenced by self-image congruence and brand-community belongingness. Self-image congruence is also hypothesized to influence CWB moderated by brand loyalty. Similarly, brand-community belongingness is hypothesized to influence CWB moderated by consumption recency. Our survey data of 275 undergraduate students reporting on their coffee consumption showed the following: (1) CWB was significantly predicted by brand loyalty and brand-community belongingness; (2) the effect of brand loyalty on CWB was moderated by self-image congruence, and (3) the effect of brand-community belongingness was moderated by consumption recency.     

形状-性别内隐联结及其对消费者形状偏好的影响

本文探讨了形状与性别之间的内隐联结及其对消费者形状偏好的影响。通过4个实验, 作者发现形状与性别之间存在内隐联结, 即圆润的形状与女性更相关, 而有棱角的形状与男性更相关。这一内隐联结被拓展到品牌感知上, 导致品牌的性别形象影响消费者对圆形或棱角形产品的偏好, 而感知匹配度在其中起中介作用。这些研究发现进一步丰富了现有关于形状偏好以及形状象征意义的文献, 并对视觉营销中的形状设计提供了重要的实践指导。     

Brain Potential Studies of Perseveration: I. Perseveration Time to Light

In an effort to investigate the effects of attachment to the dominant culture and of developmental level on the self-concept, 62 male Lebanese-Americans of first, second, or third generation of residence in America completed two forms (questionnaire and adjective checklist) of an instrument designed to measure self-image disparity. A series of questions was used to measure extent of attachment to the Lebanese subculture, and a social competence index was employed as the measure of developmental level. No effects associated with self-image disparity emerged for generation of residence or developmental level. However, subjects who were strongly attached to the Lebanese culture showed less disparity on the questionnaire than those who were detached from it. Some support was provided for the developmental position, since Low Competence Ss made larger numbers of extreme responses on the questionnaire than the High Competence S.     

Reference groups and professional self-image: The case of architects

The two objectives of this study are: (1) to investigate empirically the relationships between reference groups and the individual's self-image, as part of understanding the process of self-image development; and (2) to increase our understanding of architects' professional identity dilemma of whether to identify themselves as artists or as engineers. The study demonstrated that reference groups which were not membership groups, and even not dominant references, were significantly associated with self-image. Focusing on architectural students, it showed that although reference to artists was not dominant for most of the subjects (i.e., they did not select artists as one of the two most important groups of evaluators of one's professional work), a significant difference was found between the self-image of students who referred to artists and those who did not. The image of the former was closer to that of the artist, while the latter was closer to that of the engineer.     

Creation and Validation of an Observational Tool to Assess Children's Domain-General Skills at Museum Exhibits

Abstract

Understanding visitor experiences is an important focus for visitor research in attractions such as museums, zoos, and heritage sites because the visitor experience is the core product of the interaction between the visitor and the activities, events, and environments they encounter. This article describes the development of an instrument designed to capture multiple facets of the visitor experience using a simple and unobtrusive adjective checklist. The checklist has been tested and used at a range of attractions, including museums, art galleries, science centers, zoos, and aquariums. The instrument allows visitors’ responses to the experiential offerings of each site to be captured and graphically displayed, as well as providing individual measures on 15 dimensions. The instrument can be used to support further research and theory development as well as exhibit design and evaluation. Examples of such applications are discussed.     

消费者自我构念、独特性需求与品牌标识形状偏好

市场上品牌标识形状各具形态,它们已成为吸引消费者眼球的重要品牌要素,如何设计出科学实效的品牌标识形状已成为营销策略中基础而又关键的内容。什么形状的品牌标识更能获得目标群体的偏爱?本文从自我构念的水平视角出发,推论认为不同自我构念的个体在"独特性需求"上具有显著差异,由此形成对多角和圆润的品牌标识形状的偏好差异,独特性需求在自我构念与品牌标识形状偏好之间起中介作用。文章通过4个实验,一致证实独立型自我构念的消费者独特性需求更高,偏爱多角的品牌标识;相依型自我构念的消费者,独特性需求更低,偏爱圆润的品牌标识。但上述效应只存在于公开产品购买情境,当消费者购买和使用私人产品时,无论个体的自我构念是独立型还是相依型,他们对品牌标识多角与圆润的偏好没有显著差异。本文推进了自我构念、独特性需求、品牌标识形状等领域的理论研究,为企业在设计、调整品牌标识形状及制定配套营销策略方面提供了丰富的战略启示。     

Retail brand extension—perceived fit,risks and trust

• This study examines consumer fit perception, risks and trust in retail brand extension in financial services. Respondents (324) living in Sheffield were involved in the consumer survey, conducted on three major British supermarkets. Mean scores were compared between four groups of respondents. Discriminant analysis was used to determine the factor(s) distinguishing the retailers. Retailers A and B were perceived as trusted brands with respect to financial services. Retailer A was perceived as a trusted brand regardless of the product category. Retailer B was seen as a trusted brand when product performance and financial risks were low while Retailer C was perceived unfit and risky by non‐users and the non‐intend‐to‐buy groups. Age, gender and income influenced fit, risks and trust perception. When consumers knew the store or were store loyal, they tended to trust the store brand extension whereas when consumers did not know or were new to the store, fit and risks were perceived. Implications for corporate branding, brand extension decision‐making and implementations are sought.

Copyright © 2008 John Wiley & Sons, Ltd.     

How believing in affirmative action quotas affects White women’s self-image

Believing that affirmative action entails quotas may both help and hurt White women’s self-image - contingent on whether they perceive themselves as beneficiaries of affirmative action. Consistent with research on the affirmative action “stigma of incompetence” (Heilman, Block, & Lucas, 1992), White women who think of themselves as affirmative action beneficiaries may report a more negative self-image the more they believe that affirmative action entails quota procedures. Conversely, White women who do not think of themselves as beneficiaries of affirmative action may report a more positive self-image as a function of quota beliefs, consistent with research suggesting that non-beneficiaries can derive self-image benefits from maintaining the belief that affirmative action entails quotas (Unzueta, Lowery, & Knowles, 2008). Two studies provide evidence for the benefits of quota beliefs on White women’s self-image, but no support for the stigma of incompetence perspective. The lack of support for the stigma of incompetence perspective suggests that self-stigmatization may occur only under operationalizations of affirmative action that explicitly inform beneficiaries that they were selected on the basis of demographics and not merit. Absent such an operationalization, the affirmative action self-stigma may not emerge.     

Message strength and persuasion when consumers imagine product usage

This paper analyzes the effects of message strength on brand attitude when consumers simulate product usage. The relevant literature suggests that advertising message strength does not matter when consumers imagine product usage, but previous studies do not consider the potential moderating effects of involvement and product category knowledge. The results of this research demonstrate that among high‐involvement consumers who perceive their knowledge in the product category as limited, imagining product usage does not reduce the relevance of a strong advertising message. This paper also shows that overall, imagining product usage positively affects brand attitude – regardless of message strength, involvement, and self‐perceived knowledge. An important practical implication arises from the study. Marketers should encourage mental simulation in their advertisements, but be careful not to set a good argument aside if the product/service is highly relevant to potential customers and the potential customers do not perceive themselves as very knowledgeable about the product category. This finding is particularly relevant to complex or relatively new products, because here, the group of consumers who are highly involved but do not perceive themselves as very knowledgeable may be large. Copyright © 2010 John Wiley & Sons, Ltd.     

Stay Loyal or Exit the Party? How Openness to Experience and Extroversion Explain Vote Switching

Following Hirschman, voters who are discontent with the party they voted for have two options: exit the party and vote for another or stay loyal. The inclination to exit or stay loyal is rooted in the Five Factor Model (FFM) of personality. We test our argument in two panel studies in Denmark and the United Kingdom. We find that citizens open to experience are more likely to switch parties since they are more likely to think about alternatives and take risks. Extroverts identify and commit themselves to organizations and stay loyal in Denmark, but we do not confirm this pattern in the United Kingdom. Our findings demonstrate that electoral volatility is, at least partly, rooted in personality.     

品牌形象系统的因素结构

采用问卷法以446名大学生为被试,运用探索性因素分析探讨了不同产品类别（牙膏、运动鞋和随身听）的品牌形象的构成因素,然后以整体分配法确定了各因素的权重。结果表明:(1)品牌形象是由若干因素构成的有组织、有序的系统,这些因素分别属于功能成分和意义成分。(2)不同产品类别的品牌形象构成有共性,也有个性。(3)低外显产品的功能成分比高外显产品的功能成分重要。     

Keeping It Real: How Perceived Brand Authenticity Affects Product Perceptions

This article examines the effects of firm motivation (an intrinsic or extrinsic interest in their product) on perceptions of brand authenticity and anticipated product quality. Specifically, studies 1 and 2 show that an intrinsic motivation increases authenticity perceptions which, in turn, increase perceived product quality, even for negatively regarded products. Studies 3a and 3b demonstrate that motivation affects perceived product quality (through perceived authenticity) by influencing deliberate attribute‐level inferences consumers make about the product, and Study 4 demonstrates that the positive effect of intrinsic motivation (through authenticity) disappears in the presence of objective product attribute information, when such inferences are no longer necessary. These findings suggest that authenticity perceptions are malleable, and they shed light on the mechanism through which brand authenticity leads consumers to anticipate that a brand's products will be higher in quality.     

The impact of banners on digital television: the role of program interactivity and product involvement

In a sample of 281 respondents, the effect of a noninteractive and a medium-interactive television program on recall and brand attitudes for low- and high-involvement products advertised in banners during these programs was investigated. Medium-interactive programs resulted in less product and brand recall and recognition of brands in embedded banner advertisements, but generated more positive brand attitudes than noninteractive programs. These effects were more outspoken for a high-involvement product than for a low-involvement product. The impact of perceived program interactivity on brand attitude is fully mediated program valence and involvement for low-involvement products, but not for high-involvement products, for which perceived program interactivity had a direct impact on brand attitude.