Perelman’s Audience Revisted: Towards the Construction of a New Type of Audience

This article asks whether Perelman’s concepts of the audience can help us achieve a better understanding of the Internet Audience in the specific context of the recent French and American presidential elections. It concludes that Perelman’s notion of “argumentation before a single hearer” is most useful for that purpose. Applying it to Internet audience allows us to discern some of the communicative devices, such as appeal to participation and appeal to proximity, used by candidates in order to achieve a higher degree of involvement on the part of the surfers and potential voters, which in turn is translated to action by the surfers/voters on behalf of the candidate. The application of Perelman’s concept shows that on the Web the interaction between the candidate and the surfer shifts from an argumentative situation per se to a context in which what appears to be a dialogue or conversation invites connivance between rhetor and audience.

The New Rhetoric’s Inheritance. Argumentation and Discourse Analysis

This paper aims at showing how the New Rhetoric’s insights allow for an integration of argumentation studies in linguistic investigation, and more specifically in discourse analysis. Claiming that argumentativity is a constitutive feature of discourse, it endeavors to explore logos as both reason and language by analyzing patterns of reasoning in their discursive actualization. In this approach, the attempt at influencing the audience’s representations is analyzed in the complexity of a discourse explored in its formal and socio-institutional dimensions.

Perelman, ad Hominem Argument, and Rhetorical Ethos

Perelman’s view of the role of persons in argument is one of the most distinctive features of his break with Cartesian assumptions about reasoning. Whereas the rationalist paradigm sought to minimize or eliminate personal considerations by dismissing them as distracting and irrelevant, Perelman insists that argumentation inevitably does and ought to place stress on the specific persons engaged in an argument and that the relationship between speaker and what is spoken is always relevant and important. In taking this position, Perelman implicitly revives the classical conception of proof by character (ethos or “ethotic” argument), but despite an extended discussion of act and person in argument, The New Rhetoric does not give much consideration to the classical concept and confuses differing approaches to it within the tradition. The result is that Perelman treats the role of the speaker in argument only by reference to abstract techniques and does not recognize the importance of examining particular cases in order to thicken understanding of how ethotic argument works in the complex, situated context of its actual use. Consequently, Perelman’s account of the role of persons in argument should be supplement by reference to case studies, and to that end, I consider ethotic argument in W.E.B. Du Bois’ famous essay “Of Mr. Booker T. Washington and Others”.

The tragedy of a comic: fundamentalists crusading against fundamentalists

Christian Fundamentalists used to read the apocalyptic scenario through the “red” filter of communism, but since the 1980s the target has shifted to the “green tide” of Islam. One of the more colorful Fundamentalist diatribes against Islam is cartoon evangelist Jack Chick’s The Prophet, a comic book that calls Islam a Satanic plot hatched by the Catholic church. This article examines the rhetoric of Christian Fundamentalist diatribe against Islam in light of apocalyptic scenarios drawn out of biblical prophecy. Chick’s comic and the millenarian Hal Lindsay’s The Late Great Planet Earth are placed in the context of doctrinal attacks on Islam in medieval Christendom. In tracing the usage of “Islamic fundamentalism,” I argue that the term “fundamentalism” is problematic for cross-cultural studies of religious expression and movements.

Who is the Addressee of Philosophical Argumentation?

Chaim Perelman invokes the idea of “universal audience” for explaining the nature of philosophical argumentation as rational rhetoric. As opposed to this view, centuries before Perelman, Socrates argues that philosophy should be conducted as a dialogue between concrete individuals with very specific qualities. The paper presents these different views in order to claim that the philosopher addresses neither a universal audience nor a particular other, but mainly and essentially the philosopher herself/himself. This brings to light the problem of self-deception as a central problem of philosophical thinking. In posing this view the paper uses Nietzsche’s definition of “the will to truth” as the will not to deceive, not even myself.

Empty signifiers,education and politics

The paper assumes that education is part of the process of discursive construction of society. The theoretical framework on which this argument is based includes Ernesto Laclau’s theory of the “ontological impossibility and political necessity of society”, and the role discourse and empty signifiers play in the establishment of political identities. Laclau’s theory is supplemented here by ideas of Derrida, Lacan, Žižek and Marx, and by other traits in contemporary semiotics that relate to the notion of “the void” in semantic systems. My claim is that empty signifiers, crucial to the production of the totality of society, are discursively produced, among others, in pedagogical debates. This is illustrated by one historical example (Rouuseau), which gives ground for more contemporary analyses, and on the basis of the present economic discourse of educating and the idea of “knowledge society”. The main conclusion is that education, in contemporary discourse of learning, becomes a neurotic symptom of the lack of overt domination in social relations.

A consequence of school grade labels: preservice teachers’ interpretations and recall of children’s classroom behavior

This study investigated whether preservice teachers’ attitudes surrounding school grade labels influenced interpretations and recall of children’s classroom behavior using the automatic attitude activation model (Fazio, In R. M. Sorrentino & E. T. Higgins (Eds.), Handbook of motivation and cognition: Foundations of social behavior, 1986) as a theoretical framework. Participants were randomly assigned to one of three conditions: The expectation of viewing a video of children in schools labeled as “A,” “F,” or “typical” as a result of the school’s aggregated student performance on standardized tests. Results indicated that participants who believed that they were viewing a video of an “F” classroom recalled more negative and fewer positive behaviors compared to the “typical” classroom. Likewise, there was a trend for participants to recall more negative and fewer positive behaviors when viewing a video of an “F” compared to an “A” school. Therefore, negative attitudes about a school label of “F” biased preservice teachers’ perceptions and memories of children’s classroom behaviors.

That Which “Has No Name in Philosophy”: Merleau-Ponty and the Language of Literature

In this paper I address some related aspects of Merleau-Ponty’s unfinished texts, The Visible and the Invisible and The Prose of the World. The point of departure for my reading of these works is the sense of philosophical disillusionment which underlies and motivates them, and which, I argue, leads Merleau-Ponty towards an engagement with art in general and with literature in particular. I suggest that Merleau-Ponty’s emerging conception of ethics—premised on the paradox of a “universal singularity” and concerned with the concrete experience of the individual subject, rather than with abstractions and formal categories—can best be articulated through the formalist concept of “defamiliarization,” the fundamental performativity of all literature, and the dialogic relations which, though inherent in all discourse, become most powerfully evident in the dynamics of reading.

Argumentative Ordering of Utterances for Language Generation in Multi-party Human–Computer Dialogue

In trying to control various aspects concerning utterance production in multi-party human–computer dialogue, argumentative considerations play an important part, particularly in choosing appropriate lexical units so that we fine-tune the degree of persuasion that each utterance has. A preliminary step in this endeavor is the ability to place an ordering relation between semantic forms (that are due to be realized as utterances, by the machine), concerning their persuasion strength, with respect to certain (explicit or implicit) conclusions. Thus, in this article, we propose a mechanism for assessing utterances, in terms of their argumentative force. The framework designed conflates insights from Asher and Lascarides’ SDRT (“Segmented Discourse Representation Theory”), and from Anscombre and Ducrot’s AT (“Argumentation Theory”). These mechanisms are included in a language generation component of a multi-party dialogue system for book reservation applications (i.e., a “virtual librarian”), and thus evaluated via typical human–machine conversations.

The exemplarities of artworks: Heidegger, <Emphasis Type="Italic">Shoes</Emphasis>, and <Emphasis Type="Italic">Pixar</Emphasis>

Heidegger’s essays “The Origin of the Work of Art” and “The Question Concerning Technology” provide a revealing insight into the importance of exemplarity to artworks. Originally the notion that exemplarity is essential to art is Kantian: As Kant puts it, since originality can produce “original nonsense, [beautiful art’s] products must be models, i.e. exemplary.” However, what Heidegger recognizes is that even if exemplarity allows us to take art seriously in spite of its excesses, it exposes the artwork to new dangers: on the one hand, to the “world withdrawal of the work” as occurs in consignment to the museum shelf, and on the other, to the conditions of Enframing as “challenging-forth,” under which art is taken as a means to an end—dangers which point to the division of artworks between “fine” art and “popular” art. Since Heidegger’s approach favors the former, we will try to gain new critical insight by considering his arguments in the light of a “popular” work that allows us to formulate an exemplarity of popular art as the necessary complement to that of traditional art. By means of an understanding of the exemplarities (in the plural) of artworks, we will be able to reconsider the significance of Heidegger’s notions of reliability, Enframing, and poiesis for our current technological conditions.

Al-Ghazali’s Reflections on the Metaphysics of Metaphor in the Mishkāt al-Anwar

Mythological language is sometimes understood as a way of representing, by concrete imagery, more abstract notions. In this paper, we will pose some metaphysical questions about the possibility of such a representation. These questions will serve to motivate a brief tour of Mishkāt al-Anwār (Niche of Lights)—Abu Hamid al-Ghazali’s commentary on the famous ayat al-nur (“verse of light”) of the Qur’an—wherein is discussed, among other things, how symbolic imagery is possible, and “the respect in which the spirits of the meanings are specified within the frames of the similitudes.”

Laughing at finitude: Slavoj Žižek reads <Emphasis Type="Italic">Being and Time</Emphasis>

“Laughing at Finitude” interprets Slavoj Žižek’s intellectual project as responding to a challenge left by Being and Time. Setting out from discussions of Heidegger’s book in The Parallax View and The Ticklish Subject, the essay exfoliates Žižek’s response to the Heideggerian version of a “philosophy of finitude”—both finding the central insight of Žižek’s work in Heidegger’s radical proposal for “anticipatory resoluteness” and developing Žižek’s critique of Being and Time as indicating Heidegger’s retreat from that proposal within the very book where it appears. Žižek reads Being and Time’s existential thematic as proposing a radical subjectivism and, unlike other Heidegger-critics, praises this aspect of the project. Indeed, Žižek claims that the weakness of Being and Time as a whole is that it is insufficiently radical in its subjectivism. For him, Heidegger is a thinker of ambiguous value, one who develops a program from whose own demands he hides. “Laughing at Finitude” both articulates this accusation of self-deception in Heidegger and examines the imperatives necessary to avoid it, for a dialectical shift from the “tragic” voice in existential treatments of finitude and for a revolutionary collectivist re-conception of social “Mitsein.” It suggests, in the process, Žižek’s own intellectual itinerary.

Heidegger in Mexico: Emilio Uranga’s ontological hermeneutics

“Exiled” Spanish philosopher José Gaos was the first to translate, in its entirety, Martin Heidegger’s Sein und Zeit. Emilio Uranga, a student of Gaos in Mexico City (exiled since 1938), appropriates Heidegger’s ontological hermeneutics in an effort to expose the historico-existential structures making up “lo mexicano,” or Mexicanness. Uranga’s Análisis del ser del mexicano (1952) freely and creatively employs the methods of existential analysis, suggesting that the being-there of the Mexican being is ontologically “insufficient” and “accidental”—modes of being reflected in existential expressions of sentimentality, indifference, and angst particular to this form of life. As a work indebted to Heidegger’s Sein und Zeit, Analysis of the Being of the Mexican fails to be faithful to this method. This, however, is the source of its value. The purpose of this paper is two-fold: one, to introduce the Anglo–American philosophical readership to Uranga’s existential phenomenology; and, two, to disentangle the lines of thought that make up Uranga’s Análisis and in the process defend Uranga from the possible charge that he ignorantly misappropriates Heidegger’s method.

Studying the Practice of Cooperation and Collaboration Within an International Research Project on the Everyday Lives of Families

The aim of this paper is to analyse the sociocultural dynamics underlying collaborative research. The article is based on an international collaborative project on the everyday lives of working families in Italy, Sweden and the USA. The aim of this paper is to show that collaborative research does not necessarily produce collaboration: this is possible only with very strong rules between partners. It proposes a distinction between collaboration and cooperation, and uses this distinction to examine intergroup and intragroup joint activity. Through the analysis of the communicative exchanges occurring between researchers, the paper highlights conditions in which cooperation can become fruitful collaboration.

Persuasion or Alignment?

Persuasion is a fact of social life, one upon which positive and negative views can be taken. Argumentative rhetoric is often functionally defined as aiming to persuade. Different views on persuasion are taken in argumentative studies, and many other disciplines focus on persuasion. This article takes an “inter-discursive” view of argumentation, and, following the “Hamblin’s trend”, suggests a possible replacement for the concept of persuasion by the inter-discursive concept of alignment.     

Doing Justice and Demonstrating Fairness in Small Claims Arbitration

This paper examines the intersection of technical law and common sense reasoning in small claims arbitration, a distinctive and increasingly prevalent kind of legal work. Following (Garfinkel, Ethnomethodology’s program: Working out Durkheim’s aphorism, 2002), the study explores the “reform of technical reason” and what a “just outcome” means by focusing on the arbitration of actual small claims cases and how technical-legal and non-technical/informal resources are brought into alignment to produce dispute resolution. The arbitrator elicits discussions that establish consensual and commonplace formulations of “the case,” formulations that foreshadow its disposition as technical matters of law. The research demonstrates how formal structures of equity, evenhandedness, and decisions without bias have their production in vivo, and how a just and fair course becomes a “just outcome.”

The social semantics of Mikhail Pokrovskij and Nikolaj Marr

Criticizing the works of “Western” specialists in semantics, Soviet academician M. M. Pokrovskij (1868–1942) comes to the conclusion that social factors are essential for semantic evolution, while psychological factors constitute an intermediate link between the “external” life of a society and the semantics of the corresponding language. This conception resembles the general explanations of semantic evolution proposed by N. Ja. Marr (1864–1934). Nevertheless, despite a number of common points in the semantic theories of these two researchers, Pokrovskij’s attitude towards Marr was negative: in particular, he disagreed with the thesis of the chronological primacy of Marr’s discoveries in the domain of semantics. The article investigates why Pokrovskij had for a long time constituted an intermediate link between Russian and “Western” “traditions” in the field of semantics.

The Milwaukee Inventory for Subtypes of Trichotillomania-Adult Version (MIST-A): Development of an Instrument for the Assessment of “Focused” and “Automatic” Hair Pulling

This article describes the development of the Milwaukee Inventory for Subtypes of Trichotillomania-Adult Version (MIST-A), which was designed to assess “automatic” and “focused” pulling subtypes of trichotillomania (TTM). Participants reporting symptoms of TTM (n = 1,697) completed an internet survey; participants were later randomly assigned to either Exploratory (n = 848) or Confirmatory (n = 849) Analyses. Exploratory Analyses examined the development and psychometric properties of the MIST-A. Results of an exploratory factor analysis revealed a two-factor solution. Factor 1 (“focused” pulling scale) and 2 (“automatic” pulling scale) consisted of ten and five items respectively, with both scales demonstrating adequate internal consistency and good construct and discriminant validity. Subsequent confirmatory factor analysis demonstrated support for the scale’s underlying factor structure. The MIST-A provides researchers with a reliable and valid assessment of “automatic” and “focused” pulling, although replication using a clinically ascertained sample is necessary.