Majority and Minority Influence

The study of minority influence has advanced considerably since the late 1960s when Moscovici's pioneering efforts brought the minority's role in the process of persuasion and social influence to the forefront. Moscovici's (1980) insight that the underlying processes of majority and minority influence are quite different has been supported, but the steady pace of research has uncovered various unanticipated findings not easily explained by his conversion theory. In this review, we track recent developments and debates in the field, and consider some major explanatory models of minority influence and their differential postulates regarding cognitive processing and attitude change. We pay particular attention to Crano's (2001 ) leniency contract model, which details the specific conditions under which majorities and minorities impart influence. Finally, we advance some novel postulates regarding the persuasive impact of out-group minorities.     

Antecedents and Components of Majority Attitudes toward Multiculturalism in the Netherlands

Les prédicteurs et les composantes des attitudes envers le multiculturalisme ont étéétudies chez 341 Néerlandais tout‐venant. Les attitudes relèvent d’une structure unidimensionnelle, mais le niveau d’adhésion au multiculturalisme varie significativement selon les domaines. Le niveau culturel et le fait de vivre en ville avec peu d’immigrés étaient les seules variables positivement corrélées avec l’adhésion au multiculturalisme. Un modèle en pistes causales s’est révélé pertinent, les attitudes et les comportements dépendant des variables psychologiques suivantes; connaissances, satisfaction générale, perspectives d’avenir, désirabilité sociale et perception des normes sociales favorables au multiculturalisme ou en faisant au contraire une menace. Globalement, l’exclusion était désapprouvée par la majorité des Néerlandais, mais le pluralisme culturel nétait pas ressenti comme étant un atout précieux pour leur société, et ils nétaient pas disposés à faire beaucoup d’efforts pour faciliter l’intégration des minorités. Predictors and components of attitudes toward multiculturalism were studied in 341 native Dutch people. Attitudes were found to have a unidimensional structure, but the level of support for multiculturalism was found to vary significantly over societal domains. Level of education and living in city districts with few non‐natives were the only background variables that were (positively) related to support for multiculturalism. A path model, with psychological background variables (knowledge, life satisfaction, life opportunities, perceived social norms about multiculturalism as a threat and support for multiculturalism, and social desirability) predicting attitudes and behavior, showed a good fit. Generally, exclusionist positions were not endorsed by majority Dutch, but cultural pluralism was not seen as a valuable asset of their society, and they are not inclined to put much effort into minority integration.     

Selecting Talented Migrants: Majority and Minority Perspectives

Many countries seek to specifically attract talented migrants in order to match the needs of national economies. In addition to the well-known intergroup antagonism between natives and immigrants, such immigration policies targeting talented migrants imply differentiation within the immigrant group, using normative criteria to distinguish desirable and economically useful immigrants from undesirable ones. Based on European Social Survey data (Round 7, N = 9856) comprised of national citizens from six multinational countries, we show that national majorities support individualized, “cherry picking” immigration policies to a greater degree than historical national minorities and that this support is associated with national majorities' stronger sense of identification with the country and its individualistic norms. We thereby conceptualize a novel facet of multiculturalism based on individual justice principles that is rarely at the forefront of research on immigration and multiculturalism.     

The Concept of Multiculturalism: A Study Among Dutch Majority Members

The current study examined the concept of multiculturalism as seen by 1,285 Dutch majority members, and tested its expected relation with acculturation and intergroup relations aspects. The concepts of multiculturalism and acculturation were unidimensional. Dutch majority members were slightly positive (almost neutral) toward multiculturalism, and saw both its advantages and disadvantages. They preferred immigrants to adapt as much as possible, and they perceived a norm that they should approve the immigrant's way of living. A path model showed that acculturation orientations and intergroup relations aspects (perceived social norms/social distance) predicted multicultural attitudes. Furthermore, multicultural attitudes predicted contact with and knowledge about immigrants. Finally, level of education and perceived opportunities in society were positively associated with multicultural attitudes.     

Stability of Majority Attitudes toward Multiculturalism in the Netherlands between 1999 and 2007

The success of multiculturalism as an ideology to deal with cultural differences depends upon the level of support for multiculturalism by majority members. It has been argued that support for multiculturalism in the Netherlands has substantially changed in response to various national and international events, such as the terrorist attacks on New York (2001), Madrid (2004), and London (2005), and the assassinations of popular politician Fortuyn (2002) and controversial movie director Van Gogh (2004). We compared survey data on Dutch majority attitudes in 1999 ( n = 333), 2001 ( n = 1,266), 2004 ( n = 246), 2005 ( n = 170), 2006 ( n = 306), and 2007 ( n = 464). Contrary to popular belief, we found little evidence for enduring attitude changes over the nine-year period. Implications for studies of multiculturalism and for policy-makers are discussed.
Le succès du multiculturalisme en tant qu'idéologie pour appréhender les différences culturelles dépend du soutien dont il bénéficie de la part de la majorité de la population. On a dit que l'approbation du multiculturalisme s'était profondément altérée aux Pays-Bas à la suite de divers évènements nationaux et internationaux, telles que les attaques terroristes sur New York (2001), Madrid (2004) et Londres (2005), et les assassinats du politicien populaire Fortuyn (2002) et du metteur en scène controversé Van Gogh (2004). On a comparé des données d'enquête sur les attitudes majoritaires chez les Néerlandais en 1999 ( n = 333), 2001 ( n = 1,266), 2004 ( n = 246), 2005 ( n = 170), 2006 ( n = 306) et 2007 ( n = 464). A l'encontre de la croyance populaire, un changement d'attitudes durable est loin d'être évident sur cette période de neuf ans. On discute des conséquences pour les études sur le multiculturalisme et les projets politiques.     

Enhancement Programs for Entering University Majority and Minority Freshmen

In this study the authors evaluated the relative effects of two enhancement programs for minority and White entering freshmen. Minorities had greater satisfaction ratings and awareness of individual differences. Students showed improved adjustment regardless of treatment condition, suggesting comparable effects for a 10-week classroom-structured adjustment program.     

The Ethnic Hierarchy Among Majority and Minority Youth In The Netherlands

This study tests the hypothesis that ethnic groups have consensus about the relative position of ethnic out-groups in society. A survey among ethnic majority and minority youth in the city of Rotterdam indicated that: (a) each ethnic group preferred the in-group, (b) there was consensus on an ethnic hierarchy within ethnic groups, and (c) ethnic groups largely agreed on the ethnic rank order. Among the Dutch respondents, the ethnic hierarchy was found to be related to real cultural differences. The scheme of ethnic preferences corresponded inversely to the rank ordering of the ethnic groups in terms of collectivism. Among ethnic minority youth the rank ordering did not correspond to cultural differences but to existing socioeconomic status differences.     

Majority Support for Minority Out-Groups: The Roles of Compassion and Guilt

The purpose of this study was to examine the effects of compassion and guilt on support for and avoidance of an out-group program. Participants were 98 heterosexuals who were given 3 different sets of perspective-taking instructions: other-focused, self-focused, and detachment. Next, they watched a video of a bogus interview with a gay university student who described being physically assaulted because of his sexuality. It was hypothesized that other-focused instructions would elicit stronger support for a gay and lesbian anti-violence program than the other 2 conditions. This hypothesis was supported for willingness to volunteer for the program, but not for funds allocated to the program. Self-focused instructions were associated with program avoidance. Implications of the results are discussed.     

The Effects of Caffeine Consumption on Direct and Indirect Majority and Minority Influence

A study is reported that examines the effect of caffeine consumption on majority and minority influence. In a double blind procedure, 72 participants consumed an orange drink, which either contained caffeine (3.5mg per kilogram of body weight) or did not (placebo). After a 40-minute delay, participants read a counter-attitudinal message (antivoluntary euthanasia) endorsed by either a numerical majority or minority. Both direct (message issue, i.e., voluntary euthanasia) and indirect (message issue-related, i.e., abortion) change was assessed by attitude scales completed before and after exposure to the message. In the placebo condition, the findings replicated the predictions of Moscovici's (1980) conversion theory; namely, majorities leading to compliance (direct influence) and minorities leading to conversion (indirect influence). When participants had consumed caffeine, majorities not only led to more direct influence than in the placebo condition but also to indirect influence. Minorities, by contrast, had no impact on either level of influence. The results suggest that moderate levels of caffeine increase systematic processing of the message but the consequences of this vary for each source. When the source is a majority there was increased indirect influence while for a minority there was decreased indirect influence. The results show the need to understand how contextual factors can affect social influence processes.     

Evaluating Political Acculturation Strategies: The Perspective of the Majority and Other Minority Groups

Applying the acculturation framework to the political domain, this research examines how Dutch majority members and members of different minority groups evaluate the political acculturation strategies of an immigrant‐origin group. Using an experimental vignette design (N = 664), the results show that the strategy of political assimilation (only advance the interests of society) was evaluated most positively, followed by integration (advance the interest of society and of the minority group), and then separation (only advance the interest of the minority group). This was found for the native Dutch as well as the immigrant‐origin groups. This suggest that minority members do not view minority outgroups as potential allies to counter the dominance of the majority group, but rather as competitors for political influence. Furthermore, the role of dual identification for the evaluation of ingroup political acculturation depended on the type of political acculturation strategy.     

Minority Religious Practices: The Need for Awareness and Knowledge

This study was conducted to investigate whether educators have knowledge regarding various religious groups. Results indicated that few educators possess knowledge of (a) which holidays are religious in nature and would necessitate that children be absent from school, (b) religious prohibitions and restrictions, and (c) the names of prophets and founders of various religions. Although significant differences in knowledge were found between educators who had completed a course in religion and those who had not completed such a course, completion of a multicultural education course did not produce significant differences. Recommendations for acquisition of knowledge, techniques, and strategies are also included.     

Differences Between Minority,Majority, and Unanimous Group Members in the Communication of Information

This article integrates research on minority influence and information sampling in groups. The traditional information‐sampling paradigm implies that the discussion bias for common over unique information affects all types of groups universally. We proposed an alternative in which information sampling depends on the composition of opinions. We proposed that groups with a minority opinion may focus more on unique information and that a minority opinion may lead majority members to consider more preference‐inconsistent information. In a study that tested how minority, majority, and unanimous group members differ in their discussion of information, results lent no support for the alternative conception of information sampling. However, when the minority prevailed, minority members repeated significantly more common information than when the majority prevailed.     

Ethnic In-Group Favoritism Among Minority and Majority Groups: Testing the Self-Esteem Hypothesis Among Preadolescents

The self-esteem hypothesis in intergroup relations, as proposed by social identity theory (SIT), states that successful intergroup discrimination enhances momentary collective self-esteem. This hypothesis is a source of continuing controversy. Furthermore, although SIT is increasingly used to account for children's group attitudes, few studies have examined the hypothesis among children. In addition, the hypothesis's generality makes it important to study among children from different ethnic groups. The present study, conducted among Dutch and Turkish preadolescents, examined momentary collective self-feelings as a consequence of ethnic group evaluations. The results tended to support the self-esteem hypothesis. In-group favoritism was found to have a self-enhancing effect among participants high in ethnic identification. This result was found for ethnic majority (Dutch) and minority (Turkish) participants.     

Subjective Impressions of Minority Group Representation in the Media: A Comparison of Majority and Minority Viewers’ Judgments and Underlying Processes

Consumers’ judgments of the frequency with which members of an ethnic minority are represented in advertisements can depend on the processing strategies they employ both at the time the ads are first encountered and at the time the judgments are reported. These strategies, in turn, can depend on whether the consumers personally belong to the minority group in question. European American and African American participants received a series of advertisements that varied in terms of the relative numbers of Black and White models that were portrayed. European Americans overestimated the number of Black models that appeared in the ads when the actual incidence of these models was low, but this overestimation decreased (and thus they became more accurate) as the number of ads containing these models increased. In contrast, African Americans were accurate when only a small number of Black models were presented, but became less accurate as the actual incidence of the models became greater. European Americans apparently based their estimates on the ease of recalling individual instances at the time of judgment, whereas African Americans appeared to perform an online tally of the number of Black models shown at the time they encountered them.     

Emotional Intelligence and the Identity Negotiation of a Racial Minority Group in a Majority School Context

This article describes the possible impact of emotional intelligence on identity negotiation of a racial minority group in a majority school context. The study investigated the adjustment and functioning of racial minority groups in majority school contexts, as well as the identity negotiation associated with it, and determined whether there is a correlation between the former and the Emotional Intelligence (EI) of the participants. Participants were 16 black and 21 white learners attending two schools where they were in the minority (mean age = 16.23 years; SD = 1.49 years). The learners attended Grades 9–12. Data were first organised, after which themes and patterns were identified, and the data appraised and categorised (Creswell, 2007), after which a comparison was drawn between the identified categories of existing knowledge. Findings suggest that racial integration in both high schools actually occurred in name only; most participants chose to mingle within their own racial groups and the black participants in particular were exposed to racism, discrimination and prejudice on a regular basis. Despite the necessary steps taken and implemented by government in order to oppose racism in the country and promote racial integration in schools, it seems that the consequences of apartheid remain for the foreseeable future.     

News Selection Patterns as a Function of Race: The Discerning Minority and the Indiscriminating Majority

This study examines whether White majority and Black minority members differ in selecting news stories that featured either individuals of their own group or dissimilar others. Hypotheses derived from social-cognitive theory, social comparison theory, and distinctiveness theories were tested utilizing unobtrusive observations of news story selections. This selective exposure research design overcomes methodological constraints of previous experimental studies that employed self-reports and forced-exposure techniques to measure responses of Blacks and Whites to race-specific media sources. Our sample consisted of 112 Blacks and 93 Whites, who browsed 10 online news stories while exposure was unobtrusively logged via software. The news site displayed equal numbers of Black and White characters, with the pictures associated with the news stories rotated across participants. Results indicate that Whites showed no preference based on the race of the character featured in the news story. In contrast, Blacks strongly preferred news stories featuring Blacks and spent more than twice the reading time on them compared to exposure to news stories featuring Whites.     

Ego Identity,Ethnic Identity,and the Psychosocial Well-Being of Ethnic Minority and Majority College Students

Although empirical studies have linked a consolidated ego identity to positive psychosocial outcomes for White middle-class adolescents, there is little research documenting this relationship for ethnic minority youth. This study investigated the relationships among ego identity, ethnic identity, and psychosocial functioning, and compared these relationships for ethnic minority and majority college students. The findings revealed that students with an achieved ego identity status had a more positive sense of ethnic identity than did students with a diffused ego identity. Findings also revealed that ethnic minority students reported stronger ethnic identification than did White students and that a stronger sense of ethnic identity was associated with more positive psychosocial outcomes among ethnic minority students, but not among White students. Implications for future research are discussed.     

Social Psychology and Multiculturalism

Questions of multiculturalism give rise to lively and important debates in many countries and in many spheres of life. Diversity is considered desirable and necessary for the development of secure ethnic identities and positive intergroup relations, but is also challenged for being inequitable and a threat to social cohesion. After considering conceptions of multiculturalism and relevant country differences, the paper discusses social psychological research on multicultural attitudes and the effect of multiculturalism on intergroup relations. Subsequently, three issues are addressed that are central in debates about multiculturalism and that present additional topics for social psychological research. The first concerns the importance of intragroup processes, the second the nature of religious identity and Islam in particular, and the third issue relates to tolerance and civil liberties.