Values and Corporate Social Responsibility Perceptions of Chinese University Students

The purpose of this study is to analyse the effects of personal demographic factors on Chinese university students’ values and perceptions of Corporate Social Responsibility (CSR) issues, and to identify the link between personal values and perceptions of CSR. The quantitative data consisted of 980 Chinese university students, and were collected by using a structured self-completion questionnaire. This study found that: 1) the importance of values education should be stressed, because we found that altruistic values associate negatively with perception of CSR, in contrast, egoistic values associate positively; 2) a CSR education programme should be designed accordingly to fit different student characteristics and needs such as gender and major differences; 3) values should be used as criteria for education and recruitment purposes, e.g., we found that female students represent more ethical values than male students, and have a more negative perception of the CSR performance; 4) the importance of environment performance should be recognised by Chinese corporations and policy-makers, because we found that Chinese corporations perform better in economic and social responsibilities than environmental responsibility. It provides an insight of the value structures of Chinese university students and the forces that shape ethical perceptions. It offers a comprehensive study of Chinese companies’ CSR performance, and the results improve the awareness of scholars and managers in solving the current problems and developing their CSR performances further.     

儒家的义利之辨与企业的社会责任

义利之辨是儒学的重要内容。儒家所谓的"义"指一般的道德准则,所谓的"利"通常情况下指个人私利。在义与利孰先孰后、孰重孰轻的问题上,儒家始终强调义的优先地位,主张义以为上、先利后义、重义轻利,反对重利轻义、见利忘义、唯利是图。但儒家并不排斥利,且认为追求利益是人之本性,甚至认为义能带来利。义有"一人之正义"、"一时之大义"和"古今之通义"之分,当三者发生矛盾时,儒家认为应以"古今之通义"作为价值判断的终极准则。儒家的义利之辨对现代企业管理有着重要的指导意义,有助于企业和企业家树立正确的义利观。     

The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations

Based on theories of attribution and suspicion, three experiments highlight the mediating role of perceived sincerity of motives in determining the effectiveness of CSR activities. CSR activities improve a company's image when consumers attribute sincere motives, are ineffective when sincerity of motives is ambiguous, and hurt the company's image when motives are perceived as insincere. Variables affecting perceived sincerity include the benefit salience of the cause, the source through which consumers learn about CSR, and the ratio of CSR contributions and CSR‐related advertising. High benefit salience of the cause hurts the company, in particular when consumers learn about it from a company source. This backfire effect can be overcome by spending more on CSR activities than on advertising that features CSR.     

Changes in the Social Responsibility Attitudes of Engineering Students Over Time

This research explored how engineering student views of their responsibility toward helping individuals and society through their profession, so-called social responsibility, change over time. A survey instrument was administered to students initially primarily in their first year, senior year, or graduate studies majoring in mechanical, civil, or environmental engineering at five institutions in September 2012, April 2013, and March 2014. The majority of the students (57 %) did not change significantly in their social responsibility attitudes, but 23 % decreased and 20 % increased. The students who increased, decreased, or remained the same in their social responsibility attitudes over time did not differ significantly in terms of gender, academic rank, or major. Some differences were found between institutions. Students who decreased in social responsibility initially possessed more positive social responsibility attitudes, were less likely to indicate that college courses impacted their views of social responsibility, and were more likely to have decreased in the frequency that they participated in volunteer activities, compared to students who did not change or increased their social responsibility. Although the large percentage of engineering students who decreased their social responsibility during college was disappointing, it is encouraging that courses and participation in volunteer activities may combat this trend.     

CSR"品牌":以企业社会责任提升国家形象

消费者对别国的国家形象是通过食品、艺术、旅游等多种接触渠道形成的,其中一种体验会引发并上升为整个国家形象,即“光环效应”。申言之,消费者对其他国家的形象是通过消费者对该国产品的体验间接培育的,而消费者对其他国家某种产品的正、负面体验,将直接影响对该国其它产品的相应看法,即“连带效应”。据此,本文推论,民众可以通过企业社会责任的“光环效应”认知一个国家,进而依据“连带效应”形成对一国企业产品社会责任的总体印象。韩国在华中小型企业社会责任的不良纪录,很可能导致对韩国国家形象的负面看法。特有的集体行动逻辑阻碍了韩国在华中小型企业及时采取反应,其结果又反过来伤害其自身。     

A Neo-Kantian foundation of Corporate Social Responsibility

‘Corporate Social Responsibility (CSR) is conceptualized in many ways. We argue that one cannot be indifferent about the issue of its conceptualization. In terms of methodology, our position is that any conceptual discussion must embed CSR in political theory. With regard to substance, we link up with the discussion on whether CSR must be defined on the basis of a tripartite or a quadripartite division of business responsibilities. We share A.B. Carroll’s intuition that a quadripartite division is called for as a basis to define CSR. However, defending the quadripartite division of business responsibilities requires that the distinctions between economic, legal, ethical and discretionary business responsibilities be made intelligible. Carroll’s account is defective in this respect. We argue that contemporary Neo-Kantian political ethics is able to make sense of these distinctions, because of its specific interpretation of liberalism. Interestingly, from a conventional liberal perspective this interpretation of liberalism is atypical, as it extends public morality beyond the domain of the law.

论企业社会责任的伦理文化基础

企业社会责任是人类商业文明的表现,也是现代社会的一种文化现象.针对目前学界对企业社会责任兴起条件分析中所缺乏的伦理视阈,本文从企业性质的社会伦理学思考、经济价值中立论的逆转、环境危机的伦理诉求以及社会福利制度的责任分担的伦理理念,阐释了社会伦理文化对企业社会责任兴起的价值先导作用.     

职业卫生与企业社会责任探讨

就企业社会责任、企业伦理和职业卫生的关系展开讨论。在企业中,职业卫生是保障员工健康的措施,也是企业社会责任和伦理的体现。并就企业社会责任缺失,对存在的职业卫生问题进行探讨。针对企业的社会责任缺失导致的卫生意识缺乏、管理不合理和忽视职业病防治等,建议强化文化建设、道德建设及安全生产管理,提高员工健康意识和维权能力。而职业卫生工作者应该保持职业道德和专业精神,积极参与卫生监督和评估工作。最后,探讨我国部分新兴企业和传统企业的职业卫生伦理问题,强调企业可持续发展中需履行的社会责任和遵守的伦理规范。

     

企业社会责任活动中感知伪善的结构与量表开发

不当的企业社会责任(Corporate Social Responsibility, CSR)表现会让消费者感知企业伪善, 从而产生极负面的影响。但“伪善”概念刚经由社会心理学引入营销学领域, 亟需准确定义和科学的量表。为此, 将以中国文化为背景, 通过系列研究, (1)探究CSR活动中消费者感知企业伪善的内涵并与相关概念区分; (2)揭示企业伪善的构成结构, 开发多维度的企业伪善量表并进行严格的信度、效度检验; (3)探索其前因后果, 特别是实证检验其对消费者态度和行为三个层面的影响。     

Chinese Corporate Social Responsibility by Multiple Objective Portfolio Selection and Genetic Algorithms

In this paper, we study corporate social responsibility (CSR) in China through the prism of investments. We work with large stocks and assess their CSR performance from agency CSR data. We formulate Chinese CSR by a multiple objective extension of a traditional portfolio selection model and analytically solve the extension. We also solve the extension by a genetic algorithm and directly evaluate the algorithm's performance against the analytical solution. The multiple objective formulation is tested by randomly choosing nondominated portfolios with out‐of‐sample data to identify nondominated portfolios that outperform the 1/n portfolio (equally weighted portfolio). Copyright © 2013 John Wiley & Sons, Ltd.     

Employee Attributions of Corporate Social Responsibility as Substantive or Symbolic: Validation of a Measure

Using three samples aggregating over 1,000 working adults, we developed and tested a measure of Substantive and Symbolic Corporate Social Responsibility (CSR‐SS). The resultant 14‐item CSR‐SS scale is a reliable and parsimonious measure that is best represented by two broad and distinctive factors—substantive and symbolic attributions of CSR. Our findings provide evidence of a solid nomological network and criterion validity, supporting predictions that when employees attribute CSR as substantive, greater benefits accrue to the individual and the organisation as a whole than when CSR is attributed as symbolic. This measure contributes a valid and reliable tool toward the advancement of micro CSR research on both negative and positive consequences of organisations’ CSR proclaimed initiatives.     

License to Ill: The Effects of Corporate Social Responsibility and CEO Moral Identity on Corporate Social Irresponsibility

Although managers and researchers have invested considerable effort into understanding corporate social responsibility (CSR), less is known about corporate social irresponsibility (CSiR). Drawing on strategic leadership and moral licensing research, we address this gap by considering the relationship between CSR and CSiR. We predict that prior CSR is positively associated with subsequent CSiR because the moral credits achieved through CSR enable leaders to engage in less ethical stakeholder treatment. Further, we hypothesize that leaders’ moral identity symbolization, or the degree to which being moral is expressed outwardly to the public through actions and behavior, will moderate the CSR–CSiR relationship, such that the relationship will be stronger when CEOs are high on moral identity symbolization rather than low on moral identity symbolization. Through an archival study of 49 Fortune 500 firms, we find support for our hypotheses.     

A Social Responsibility Guide for Engineering Students and Professionals of all Faith Traditions: An Overview

The development of the various themes of Catholic Social Teaching (CST) is based on numerous papal documents and ecclesiastical statements. While this paper provides a summary of a number of these documents, this paper focuses on two themes: the common good and care of the environment, and on three documents authored by Pope John Paul II in 1990, by Pope Benedict XVI in 2010, and by Pope Francis in 2015. By analyzing these documents from an engineer’s perspective, the author proposes a model for Socially Responsible Engineering. The proposed model is intended to serve as a guide for engineering students and practicing engineers of all faith traditions and to those with no faith tradition at all who wish to incorporate CST in the daily conduct of their personal and professional lives; to provide guidance for the professional the author terms the aspiring Socially Responsible Engineer; and to offer engineers a preferred alternative to the undesirable aspects of the technocratic paradigm. While intended primarily for engineers, this document also serves as a guide for those with expertise in social justice and who, by gaining a better understanding of the thought processes of engineers, can become better mentors for engineering students and practicing engineers seeking to incorporate CST into their daily lives.     

Mechanisms of Corporate Social Responsibility: The Moderating Role of Transformational Leadership

Literature reviews have repeatedly emphasized the need to further investigate relationships between corporate social responsibility (CSR) and micro-organizational variables. The present research attempts to address this call by examining the direct and indirect relationship between individual perceptions of CSR and employees’ organizational citizenship behaviors (OCBs). Multiphasic data from 207 workplace supervisor–subordinate dyads recruited from an online panel were analyzed to show that organizational identification mediated the relationship between CSR and OCBs. Furthermore, supervisor transformational leadership style moderated the mediation, such that the indirect effect of the organizational identification on the relationship between CSR and OCBs became nonsignificant under low transformational leadership. Based on these results, we make suggestions for using embeddedness programs to improve perceptions of CSR.     

企业社会责任表现与员工满意度对组织即兴效能的影响

以提升组织即兴效能为出发点,构建了企业社会责任、员工满意度与组织即兴效能三者关系的理论模型;在此基础上,通过对三者各自维度的划分,借助结构方程统计分析方法,重点讨论了企业社会责任表现与员工满意度对组织即兴效能的影响机理。     

国外产品危机事件中企业社会责任研究的回顾与展望

学者们对日常消费情境下企业社会责任的研究较多,但对发生产品危机事件这种非日常消费情境下的企业社会责任问题探讨较少.论文对国外产品危机事件中企业社会责任的研究成果进行了梳理.对企业社会责任与产品危机事件、企业社会责任与归因、企业社会责任与品牌评价、企业社会责任与企业危机反应等进行了综述,指出了研究的不足并对研究前景进行了展望.     

The Rise of Voluntary Work in Higher Education and Corporate Social Responsibility in Business: Perspectives of Students and Graduate Employees

The Higher Education and Employment strand of the Learning for Life project focused on exploring some of the values of 169 students and graduate employees (Arthur et al. 2009a, b). A major theme suggested by participants, which arose naturally from the data and emerged from people’s accounts during in-depth interviews, involved the close relationship they felt existed between voluntary work and core values. It is this aspect of the project that is reported. There are several important and new findings that will be highlighted, including: voluntary work as a dimension for the development of character, personal development and a venue for developing people’s skills (which universities and employers often seek in their processes of recruitment); the types of voluntary work conducted by students and graduate employees; the role of ethnic minorities; people’s moral motivations behind engaging in voluntary work; the rise of the gap year volunteer; and the link between voluntary work at university and Corporate Social Responsibility (CSR) in the working world.