The creativity quotient: An objective scoring of ideational fluency

A classical test for accessing the potential creativity of an individual is based on ideational fluency, where a person is asked to generate all possible uses for a familiar item like a piece of paper. In scoring the results, it is intuitive that the suggested uses should not be weighted equally. Those suggested in radically different categories are “worth more”; than those suggested within the same category only. We used information theory to derive a simple mathematical expression for a more objective measure of ideational fluency. We call this the creativity quotient (CQ). This innovative measure was examined using a small sample of participants, and is illustrated by the responses of two typical individuals from an ideational fluency task. The CQ accounts for the number of ideas (fluency), plus the number of categories (flexibility). Ongoing research will examine the independence of CQ from established measures of intelligence and personality.     

An Evaluation of Alternative Ways of Computing the Creativity Quotient in a Design School Sample

Certain educational programs and jobs require selecting individuals based on their creativity. Tests of creativity are commonly based on divergent thinking tasks. The scoring of the ideational output of such tasks should ideally be done based on fluency (the number of ideas generated), flexibility (the number of categories into which the generated ideas can be partitioned), and originality (the number of unique or unusual ideas). However, most scoring procedures do not take into account all three dimensions. Building on the Creativity Quotient (CQ) measure (Snyder, Mitchell, Bossomaier & Pallier, 2004 Snyder , A. , Mitchell , J. , Bossomaier , T. , & Pallier , G. ( 2004 ). The creativity quotient: An objective scoring of ideational fluency . Creativity Research Journal , 16 , 415 – 420 .[Taylor & Francis Online], [Web of Science ®] , [Google Scholar]), which covers fluency and flexibility, an adjusted CQ and two CQs based on diversity type measures are proposed. Findings indicated that an adjusted measure that weights categories based on their discriminative power was most strongly related to other predictors of performance on creative tasks and thus presents an important advance over the original CQ.     

Fluency or Similarities? Cognitive Abilities that Contribute to Creative Metaphor Generation

This study focused on the cognitive abilities that contribute to creative metaphor generation. A concept explanation task was used to test conventional and novel (creative) metaphor generation. Conceptual fluency and similarities were measured using the Tel-Aviv Creativity Test (TACT). The main goal was to investigate how fluency of ideas and similarities contribute to creative metaphor generation. Fifty-four children (M = 12.59, SD = 2.05) participated in the study. The findings demonstrated that fluency of ideas contributed to the prediction of creative potential, but not conventional metaphor generation, beyond similarities, cognitive abilities, executive functions, verbal abilities, and age. The results thus show that novel metaphor generation is unique and separate estimate of creative potential, which is reciprocally related to conceptual fluency.     

Applying the SIDE model to brainwriting: The impact of intergroup comparison and anonymity on creative performance

According to the Social Identity model of Deindividuation Effects, intergroup comparison under anonymity accentuates social identity salience, potentially increasing motivation to work for one's group. The present experiment aimed to examine whether intergroup comparison and anonymity could boost creative performance in a brainwriting task. Sixty participants, randomly assigned to groups, wrote their ideas on sticky notes of the same (anonymity) or different color (individuation). To reinforce social identity salience, half the groups were told that their performance would be compared with other groups. As predicted, anonymity and intergroup comparison boosted both the number of nonredundant ideas produced by group members (fluency), and diversity of ideas pertaining to different categories (flexibility). By contrast, when social identity was not salient, anonymity led to an increase in the originality of ideas.     

THE EFFECTIVENESS OF REINFORCEMENT AND PRACTICE FOR ENHANCING THE CREATIVE WRITING OF ELEMENTARY SCHOOL CHILDREN1

Reinforcement (team points) and practice were applied to the written work of 16 fifth graders on three operationally defined components of creative writing, fluency, flexibility, and originality.4 These three components were assessed via five response measures. Fluency was defined as the number of different ideas each student listed in an idea list prepared prior to writing an essay. Flexibility was measured in two ways, idea list flexibility and story flexibility. Idea list flexibility was defined as the number of different kinds of ideas which appeared in each day's list whereas story flexibility was defined as the number of different approaches to the topic that the child used in the story itself. Originality was also measured in two ways, idea list originality and story originality. Idea list originality was defined by the statistical infrequency of ideas in the children's lists of ideas. Story originality was determined by blind, subjective ratings of stories conducted by independent raters. All of the measures of creative responding were demonstrated to be under experimental control. The procedures also raised students' scores on Torrance's Tests of Thinking Creatively With Words on three variables, fluency, flexibility, and originality. Adoption for classroom use seems straightforward.     

Category size effects in semantic and letter fluency in Alzheimer's patients

Many studies have found that patients with Alzheimer's disease (AD) perform significantly worse than normal controls on verbal fluency tasks. Moreover, some studies have found that AD patients' deficits compared to controls are more severe for semantic fluency (e.g., vegetables) than for letter fluency (e.g. words that begin with F). These studies, however, have not taken category size into account. A comparison of AD patients and age-matched controls on three semantic and three letter categories revealed that both the size and type of a category significantly predicted AD patients' deficits on verbal fluency tasks. These results suggest that the verbal fluency of AD patients will be most attenuated on large semantic categories.     

Processing fluency affects behavior more strongly among people higher in trait mindfulness

Processing fluency is the ease of processing information about a stimulus, which people can attribute to the experience of enjoyment. Despite consistent findings that processing fluency can affect self-reported judgments, little research has examined whether processing fluency or its interactions with personality traits can affect behavior. The current studies demonstrate that processing fluency is more likely to affect behavior among people higher in trait mindfulness. We manipulated processing fluency with rhyming versus nonrhyming maxims in Study 1 and with regulatory fit versus nonfit in Study 2. Participants higher in mindfulness showed a stronger positive effect for processing fluency on the dependent variable: the number of ideas they listed in a task they continued for as long as they enjoyed it.     

Hedonic tone and activation level in the mood-creativity link: toward a dual pathway to creativity model

To understand when and why mood states influence creativity, the authors developed and tested a dual pathway to creativity model; creative fluency (number of ideas or insights) and originality (novelty) are functions of cognitive flexibility, persistence, or some combination thereof. Invoking work on arousal, psychophysiological processes, and working memory capacity, the authors argue that activating moods (e.g., angry, fearful, happy, elated) lead to more creative fluency and originality than do deactivating moods (e.g., sad, depressed, relaxed, serene). Furthermore, activating moods influence creative fluency and originality because of enhanced cognitive flexibility when tone is positive and because of enhanced persistence when tone is negative. Four studies with different mood manipulations and operationalizations of creativity (e.g., brainstorming, category inclusion tasks, gestalt completion tests) support the model.     

Enhancing Cultural Intelligence: The Roles of Implicit Culture Beliefs and Adjustment

Although international experience has been proposed as an important factor contributing to the development of cultural intelligence (CQ), its effect on CQ has often been assumed. Through a contact hypothesis framework, this study advances our understanding of CQ. It examines the process through which CQ changes occur against the backdrop of international exchanges. University students who were enrolled in an international exchange program with partners worldwide participated in this study. Using a 3‐wave time‐lagged design, we found that implicit culture beliefs (the beliefs about fixedness or malleability of cultural attributes) influenced intercultural rejection sensitivity, which impacted the cross‐cultural adjustment of sojourning students and their subsequent CQ. Specifically, we found that cross‐cultural adjustment experiences, particularly in the social domain, play an important role in influencing CQ. Findings from this study raise novel research questions and underscore the need for more empirical work in this area. Theoretical and practical implications are discussed.     

Level of Education and Category Fluency Task among Spanish Speaking Elders: Number of Words,Clustering, and Switching Strategies

ABSTRACT

It has been well documented that education influences the individual's performance on category fluency tasks but it is still unclear how this effect may differ across the different types of category tasks (i.e., animals, fruits, vegetables and clothing). This study aims (1) to analyze the effect of the level of education on four different types of category fluency tasks among elder Hispanic Americans and (2) to provide normative information on a population with different education levels that was previously screened for neurological and psychiatric conditions. In addition this study examines the semantic strategies used by these individuals to complete the fluency tasks. The sample included 105 healthy Hispanic individuals (age 55–98; 29 males and 76 females) divided into three education groups (<6, 6–11 and >11 years of education). Results showed that after controlling for age and gender, education has a main effect and is a strong predictor of performance in verbal fluency for the categories animals and clothing with increasing educational attainment being associated with higher category fluency scores and with more switches between categories. These findings suggest that the category fruit is less influenced by level of education than the other three semantic categories and may be a more appropriate test across different educational groups. Results from this study provide a reference for clinicians assessing verbal fluency in Spanish speaking populations.     

Using Torrance's Problem Identification Techniques to Increase Fluency and Flexibility in the Classroom

This study was conducted to determine if it is possible to increase students' creative output by teaching a portion of the Future Problem Solving (FPS) process, the identification of problems, as part of a regular middle school curriculum. Subject were 43 13- and 14-year old 8th graders in two heterogeneous physical science classes. Participants were given a pre-test and showed no differences in fluency and flexibility, using the FPS evaluation system. Students in one class were trained in specific techniques designed to increase fluency and flexibility, using new material directly from the physical science curriculum. A posttest revealed significant differences between control and experimental groups in four measures: number of problems, number of relevant problems, number of different categories, and total score. The results supported the hypothesis that fluency and flexibility can be taught by utilizing the Future Problem Solving process. This study provides experimental evidence that thinking skills can be taught systematically in a content-based curriculum     

Verbal fluency output in children aged 7-16 as a function of the production criterion: qualitative analysis of clustering, switching processes, and semantic network exploitation

Developmental changes in children's verbal fluency were explored in this study. One hundred and forty children aged from 7 to 16 completed four verbal fluency tasks, each with a different the production criterion (letter, sound, semantic, and free). The age differences were analyzed both in terms of number of words produced, and clustering, switching, and semantic network exploration. Analysis of the number of words produced showed a larger difference between the 7-8- and the 9-10-year-olds in semantic than in letter fluency, but this difference gradually disappeared with increasing age for semantic fluency while remaining constant for letter fluency. In letter fluency production, age modified both the number of switches and clusters formed whereas in semantic fluency tasks, only cluster size changed with age. Concerning the semantic network exploration indicators derived from the supermarket fluency task, the number of categories sampled increased from 11 to 12 years, but efficient semantic exploitation occurred only after the age of 13-14 years. These results are discussed in terms of the development of strategic retrieval components and categorical knowledge.     

The role of graded category structure in imaginative thought

Participants generated lists of exemplars from the categories of animals, tools, and fruit, and their lists were used to determine the relative accessibility of individual exemplars. Measures of accessibility included output dominance (the number of participants who listed an exemplar), rank (how early instances were listed), and two scores that reflect their combination-output precedence and dominance/rank. Other participants drew and described novel exemplars of those categories that might exist on an imaginary planet and reported on the factors that influenced their creations. References to Earth animals, tools, or fruit were used to determine imagination frequency (the number of participants who mentioned relying on particular Earth exemplars). Items high in accessibility were also high in imagination frequency, implying that those items that come to mind most readily are the ones most likely to serve as starting points for the development of novel ideas. This result held even when task constraints weighed against the use of such items (Experiment 2) and when participants were encouraged to be as creative as possible (Experiment 4), suggesting that it is difficult to avoid the influence of highly accessible category exemplars. Other measures of category structure, including the rated typicality, familiarity, and frequency of exemplars, did not predict imagination frequency as well. The results are discussed in terms of expanding concept boundaries and the inadvertent application of knowledge that is readily accessible.     

Modality-Dependent and -Independent Factors in the Organisation of the Signed Language Lexicon: Insights From Semantic and Phonological Fluency Tasks in BSL

We used fluency tasks to investigate lexical organisation in Deaf adults who use British sign language (BSL). The number of responses produced to semantic categories did not differ from reports in spoken languages. However, there was considerable variability in the number of responses across phonological categories, and some signers had difficulty retrieving items. Responses were richly clustered according to semantic and/or phonological properties. With respect to phonology, there was significantly more clustering around the parameters “handshape” and “location” compared to “movement”. We conclude that the BSL lexicon is organised in similar ways to the lexicons of spoken languages, but that lexical retrieval is characterised by strong links between semantics and phonology; movement is less readily retrieved than handshape and location; and phonological fluency is difficult for signers because they have little metaphonological awareness in BSL and because signs do not display the onset salience that characterises spoken words.     

A factorial study of fluency in writing

A factorial study of fluency was undertaken to test an hypothesis that at least two fluency abilities would be measured by a battery composed both of word fluency tests used by Thurstone and tests of fluency described by several British investigators. Twenty-eight tests, including ten reference tests for five primary mental abilities, were administered to 181 high-school seniors. Ten centroid factors were extracted, a simple structure was found, and eight factors were interpreted. Five factors defined were the following reference abilities: memory (M), number (N), reasoning (R), verbal comprehension (V), and perceptual speed (P), the last one being somewhat tentatively identified. The main finding is the analysis of fluency into two factors: word fluency (W) and ideational fluency (F). Word fluency is defined as a facility in producing single, isolated words that contain one or more formal restrictions, without reference to the meaning of the words. Ideational fluency is described as a facility in expressing ideas by the use of words and their meanings. Another verbal ability indicated is tentatively interpreted as verbal versatility, the ability to express essentially the same idea by means of several different words or combinations of words.The writer wishes to express his appreciation to Dr. L. L. Thurstone for his guidance throughout the study and for providing facilities and materials needed; to Miss Jessie LaSalle and the Washington, D. C., high schools for providing the subjects; to Ledyard Tucker, Frank Medland, and Mrs. Virginia Brown for computational assistance; and to others who gave aid during the study.     

Declines in switching underlie verbal fluency changes after unilateral pallidal surgery in Parkinson's disease

Declines in verbal fluency are consistently reported in patients with Parkinson's disease (PD) after pallidal surgery. In the present study, the clustering and switching components of semantic or category fluency (oral naming of items obtainable in supermarkets) were examined at baseline and four months after unilateral deep brain stimulation or pallidotomy in 45 patients with PD (30 left, 15 right pallidal surgery). Post-operative declines were observed for supermarket fluency total score and switching, but not for average cluster size. These findings support the proposal that semantic fluency decrements after pallidal surgery reflect a disruption of frontal-basal ganglia circuits mediating efficient shifting between semantic categories, or perhaps efficient access to categories, rather than a degradation of semantic stores.     

Processing fluency as a predictor of salience asymmetries in the Implicit Association Test

The Implicit Association Test (IAT) is the most popular indirect measure of attitudes in social psychology. Rothermund and Wentura (2001, 2004) suggested that artifacts such as salience asymmetries are a source of compatibility effects in the IAT, and, therefore, the IAT does not necessarily measure attitude. They claim that salience asymmetries correspond with visual search asymmetries, such that the stimulus categories that are more quickly detected in a visual search task are also compatible in the IAT. We propose that processing fluency is a more reliable indicator of salience asymmetries in the IAT than are visual search asymmetries. To test this hypothesis, we set processing fluency in opposition to visual search asymmetry to see which variable better predicted IAT effects. In one pair of categories, the category that was more quickly detected in visual search was also more fluently processed in a binary classification task. In a second pair of categories, the category that was more quickly detected in visual search was the less fluently processed category. Across four experiments, we demonstrated that compatibility effects in the IAT corresponded with differences in processing fluency between categories, rather than with visual search asymmetries.     

Divergent thinking: Strategies and executive involvement in generating novel uses for familiar objects

Although the Alternative Uses divergent thinking task has been widely used in psychometric and experimental studies of creativity, the cognitive processes underlying this task have not been examined in detail before the two studies are reported here. In Experiment 1, a verbal protocol analysis study of the Alternative Uses task was carried out with a Think aloud group (N = 40) and a Silent control group (N = 64). The groups did not differ in fluency or novelty of idea production indicating no verbal overshadowing. Analysis of protocols from the Think aloud group suggested that initial responses were based on a strategy of Retrieval from long‐term memory of pre‐known uses. Later responses tended to be based on a small number of other strategies: property‐use generation, imagined Disassembly of the target object into components and scanning of Broad Use categories for possible uses of the target item. Novelty of uses was particularly associated with the Disassembly strategy. Experiment 2 (N = 103) addressed the role of executive processes in generating new and previously known uses by examining individual differences in category fluency, letter fluency and divergent task performance. After completing the task, participants were asked to indicate which of their responses were new for them. It was predicted and found in regression analyses that letter fluency (an executively loading task) was related to production of ‘new’ uses and category fluency was related to production of ‘old’ uses but not vice versa.     

Readers' Theater: A Process of Developing Fourth-Graders' Reading Fluency

This study examines the process of fluency development of three fourth-grade readers of varying reading abilities. Participants were selected based on the number of words they read correctly per minute (WCPM) on the Qualitative Reading Inventory and their score on the Multidimensional Fluency Scale (MFS). Students participated in an 8-week intervention using readers' theater for fluency instruction and practice. Both qualitative and quantitative methods were used. Students were observed during the literacy block of the school day, interviewed three times each, and provided weekly student self-reports. WCPM and MFS scores were recorded weekly. Findings showed inconsistent accuracy scores but documented the progress of students' development in two of the four MFS categories: pace and expression/volume. Motivation and confidence also increased through use of readers' theater.     

Domain‐General and Domain‐Specific Creative‐Thinking Tests: Effects of Gender and Item Content on Test Performance

The study examined the effects of gender and item content of domain‐general and domain‐specific creative‐thinking tests on four subscale scores of creative‐thinking (fluency, flexibility, originality, and elaboration). Chinese tenth‐grade students (234 males and 244 females) participated in the study. Domain‐general creative thinking was measured by using two domain‐independent items—box and newspaper. Domain‐specific creative thinking was measured in the domain of history by two history‐specific items—school uniform and health food—that were part of lessons in modern Chinese history. Domain‐general creative‐thinking scores were not different across gender in any of the four subscales. In domain‐specific creative thinking, female students produced more responses (fluency) and more categories of ideas (flexibility), and more detailed answers (elaboration) on both items than did males. Gender difference was not found in originality. Item effects were significant in both general and specific creative‐thinking scores, with higher fluency, flexibility, and elaboration for the newspaper than the box item, and higher fluency, flexibility, originality, and elaboration for the school uniform than the health food item. The findings on both gender and item effects support the contention that personal interest and life experience influence the generation of creative solutions. The finding that gender did not differ in domain‐general creative‐thinking was expected, as the two general items (box and newspaper) are experienced similarly by both genders. As most of the creative‐thinking tests are influenced by individuals' experience beyond creative‐thinking ability, judicial evaluation and use of creative‐thinking scores are underscored.