Memory for flip-flopping: Detection and recollection of political contradictions

During political campaigns, candidates often change their positions on controversial issues. Does changing positions create confusion and impair memory for a politician’s current position? In 3 experiments, two political candidates held positions on controversial issues in two debates. Across the debates, their positions were repeated, changed, or held only in the second debate (control). Relative to the control condition, recall of the most recent position on issues was enhanced when change was detected and recollected, whereas recall was impaired when change was not recollected. Furthermore, examining the errors revealed that subjects were more likely to intrude a Debate 1 response than to recall a blend of the two positions, and that recollecting change decreased Debate 1 intrusions. We argue that detecting change produces a recursive representation that embeds the original position in memory along with the more recent position. Recollecting change then enhances memory for the politician’s positions and their order of occurrence by accessing the recursive trace.     

Images Versus Issues in the 1984 Presidential Election Differences Between Men and Women

Recent accounts of male and female personality development suggest that members of each sex differ in the orientations and capacities they bring to their experience of the political world. This article explores the relative importance of respondents’ images of the candidates and respondents’ political positions to predictions of males’ and females’ candidate preferences. It was predicted that candidate images based on interpersonal communication behavior, as opposed to respondents’ political positions, would be a more powerful predictor of females’ candidate preferences. The opposite pattern was expected to be the case for males’ candidate preferences. These predictions were supported; however, the data analysis also indicated that both candidate images and politkal positions contributed significantly to predictions of females’ candidate preferences.     

Fatal attraction: the effects of mortality salience on evaluations of charismatic, task-oriented, and relationship-oriented leaders

A study was conducted to assess the effects of mortality salience on evaluations of political candidates as a function of leadership style. On the basis of terror management theory and previous research, we hypothesized that people would show increased preference for a charismatic political candidate and decreased preference for a relationship-oriented political candidate in response to subtle reminders of death. Following a mortality-salience or control induction, 190 participants read campaign statements by charismatic, task-oriented, and relationship-oriented gubernatorial candidates; evaluated their preferences for each candidate; and voted for one of them. Results were in accord with predictions. The theoretical and practical implications of these findings are considered.     

Effects of organizational citizenship behaviors on selection decisions in employment interviews

This article reports on an experiment examining the effects of job candidates' propensity to exhibit organizational citizenship behaviors (OCBs) on selection decisions made in the context of a job interview. We developed videos that manipulated candidate responses to interview questions tapping task performance and citizenship behavior content in 2 administrative positions. Results obtained from 480 undergraduates provided support for our hypotheses that job candidates who exhibited higher levels of helping, voice, and loyalty behaviors were generally rated as more competent, received higher overall evaluations, and received higher salary recommendations than job candidates who exhibited lower levels of these behaviors. These effects held even after taking into account candidate responses regarding task performance. We also found that candidate responses to OCB-related questions tended to have a greater effect on selection decisions for the higher level position (supervisor of administrative personnel) than for the lower level one (administrative assistant). Finally, content analyses of open-ended responses indicated that participants' selection decisions were particularly sensitive to candidates who exhibited low levels of voice and helping behaviors. Implications and future research are discussed.     

The "drinking-buddy" scale as a measure of para-social behavior

Para-social behavior is a form of quasi-interpersonal behavior that results when audience members develop bonds with media personalities that can resemble interpersonal social interaction, but is not usually applied to political communication. This study tested whether the "Drinking-Buddy" Scale, a simple question frequently used in political communication, could be interpreted as a single-item measure of para-social behavior with respect to political candidates in terms of image judgments related to interpersonal attraction and perceived similarity to self. The participants were college students who had voted in the 2008 election. They rated the candidates, Obama or McCain, as drinking buddies and then rated the candidates' perceived similarity to themselves in attitude and background, and also the social and task attraction to the candidate. If the drinking-buddy rating serves as a proxy measure for para-social behavior, then it was expected that participants' ratings for all four kinds of similarity to and attraction toward a candidate would be higher for the candidate they chose as a drinking buddy. The directional hypotheses were supported for interpersonal attraction, but not for perceived similarity. These results indicate that the drinking-buddy scale predicts ratings of interpersonal attraction, while voters may view perceived similarity as an important but not essential factor in their candidate preference.     

The Predictive Benefits of Importance: Do Issue Importance Ratings Improve the Prediction of Political Attitudes?

Using data collected in Arizona during the 2000 Presidential election, this study explores whether expectancy value (EV) models predicting attitudes toward candidates and toward voting for candidates can be improved by incorporating measures of issue importance. More specifically, attitudes toward candidates were predicted from beliefs about the candidates' stands on 8 issues, and attitudes toward voting for the candidates were predicted from beliefs that voting for a candidate would lead to the implementation of the 8 issue positions. Ratings of the importance of the 8 issues were used to develop several different EV models. The results of our study indicate that importance ratings do not add much to the EV model's prediction of attitudes.     

特征和位置信息在价值驱动注意捕获中的作用

本研究采用训练−测试范式考察颜色和位置信息在价值驱动注意捕获中的作用。实验1考察是否存在基于具体位置的价值驱动的注意捕获效应。在训练阶段, 被试对8个位置中两个位置出现的红色目标反应伴随着高奖励反馈, 而对另外两个位置出现的红色目标反应伴随着低奖励反馈, 其它4个位置为中性位置, 没有目标出现。在测试阶段, 一半试次中红色刺激作为分心物出现。结果发现, 只有当分心刺激出现在高奖励位置和两个高奖励位置之间的中性位置时才能够捕获注意; 实验2考察颜色和位置信息在价值驱动注意捕获中的交互作用。在训练阶段, 将颜色特征和位置信息联合起来进行学习。在测试阶段, 和高、低奖励相联结的颜色刺激各在1/3试次中作为分心物出现。结果发现, 只有当高奖励颜色出现在高奖励位置或出现在高奖励位置之间的中性位置时才能够捕获注意。研究结果表明：(1)位置联结的价值驱动的注意捕获效应能够泛化到特定邻近位置上; (2)个体在训练阶段将颜色和位置的联合特征与奖励建立联结, 训练阶段建立的联结不能泛化到部分特征上。价值驱动注意捕获效应的泛化具有选择性。     

The Mediating Role of Information Search in the Relationship Between Prejudice and Voting Behavior

Evidence on the extent to which prejudice serves as a barrier to black and Latino candidates for office is mixed. Some research has found that black and Latino candidates are disadvantaged in terms of their chances of winning election and that they are evaluated differently by voters, while other findings suggest that this may not be the case. This article examines the effects of racial prejudice on candidate evaluation and voting behavior. It uses a unique experimental design to test for direct effects of prejudice on candidate evaluation and voting behavior, as well as indirect effects of prejudice on these variables via the information that subjects seek out. I find that subjects higher in symbolic racism are less likely to vote “correctly” when their preferences most closely align with a black or Latino candidate and that they rate minority candidates more negatively than their white counterparts. I also find that subjects high in prejudice search for less information about minority candidates and that this less robust information search mediates the relationship between prejudice and candidate evaluation and vote measures. Results also suggest that increased information search may mitigate the effects of prejudice on correct voting.     

Rights and Morals, Issues, and Candidate Integrity: Insights into the Role of the News Media

In recent American political discourse, elections and debates tend to be presented by the news media as collisions of basic principles, with opposing parties advancing beliefs about what is right and what is wrong. When news coverage of an election campaign focuses on issues that emphasize rights and morals, voting behavior may be affected in two ways: Citizens become likely to form and make use of evaluations of the integrity of the candidates, and citizens become motivated to seek an issue-position "match" with candidates on those issues for which discourse is ethically charged (particularly when they hold a similar interpretation of the issue). These ideas were tested in an experiment in which labor union members and undergraduate students were presented with news stories about the contrasting positions of fictional candidates for elective office. Across three political environments, all information was held constant except for systematic alteration of a different issue in each environment. These three issues (abortion, gun control, and health care) vary in the types of value conflicts emphasized in news coverage. The results shed light on how individuals process, interpret, and use issue coverage in choosing among candidates.     

Sexist language and person perception: Evaluation of candidates from newspaper articles

Use of sexist language significantly affects the evaluation and perception of candidates for office. Simulated newspaper articles describing a candidate were presented to subjects who rated candidates on evaluation and gender-stereotyping measures. Variables of degree of linguistic sexism, stimulus person sex, gender appropriateness of elective office, and subject sex were manipulated in a 2×2×3×2 factorial design. A significant three-way evaluation interaction indicated that linguistic sexism causes women to be negatively evaluated when seeking a “masculine” or “neutral” office. A significant two-way stereotype interaction suggested that linguistic sexism made more salient the gender appropriateness of the offices — candidates running for the “masculine” offices were perceived as more “masculine,” and candidates for the “feminine” offices as more “feminine.”     

Basis for Decision: An Attitudinal Analysis of Voting Behavior1

A psychological theory which suggests that a person's attitude toward any object is a function of his beliefs about the object and the evaluative aspects of those beliefs is presented. Thus, in the political arena, a person should like or dislike a given candidate because (a) he believes the candidate has certain personal characteristics, is affiliated with certain reference groups, or is for or against various issues; and (b) evaluated these characteristics, groups, and issues positively or negatively. Evidence from a local survey in the 1964 presidential election supports this theory and its application to voting behavior. In addition, the data clearly indicate that voters do take partisan stands on some issues, do clearly discriminate between the candidates vis-a-vis certain issues, and do change their beliefs during the course of a campaign. These data suggest that a new protrait of the American voter is overdue.     

Retrospective versus prospective explanations of changes in political opinion

Retrospective and prospective causal attributions of one's political opinion changes were compared in light of the distinction between external and internal attributions. Semistructured interviews focusing on three political issues were held with 47 psychology undergraduates. Subjects were asked to explain (a) why they changed opinion in the past, and (b) what would make them abandon their current positions in the future. Two judges estimated independently the importance the subjects attached to four categories of external attributions (firsthand and secondhand information, neutral and persuasive information sources) and two categories of internal attributions (cognitive elaboration and personality characteristics). As a group, subjects explained their past opinion changes by referring to several attribution categories whereas in their explanations of hypothetical future opinion changes they above all referred to (secondhand information on) crucial events. It is concluded that people feel something drastic would need to occur before they would be ready to abandon a political stance.     

Moderators of Candidate Name‐Order Effects in Elections: An Experiment

Past studies of elections have shown that candidates whose names were listed at the beginning of a list on a ballot often received more votes by virtue of their position. This article tests speculations about the cognitive mechanisms that might be responsible for producing the effect. In an experiment embedded in a large national Internet survey, participants read about the issue positions of two hypothetical candidates and voted for one of them in a simulated election in which candidate name order was varied. The expected effect of position appeared and was strongest (1) when participants had less information about the candidates on which to base their choices, (2) when participants felt more ambivalent about their choices, (3) among participants with more limited cognitive skills, and (4) among participants who devoted less effort to the candidate evaluation process. The name‐order effect was greater among left‐handed people when the candidate names were arrayed horizontally, but there was no difference between left‐ and right‐handed people when the names were arrayed vertically. These results reinforce some broad theoretical accounts of the cognitive process that yield name‐order effects in elections.     

PERCEPTIONS OF FEMALE/MALE PRESIDENTIAL CANDIDATES: Familial and Personal Situations

A factor mediating attitudes toward female/male political candidates may be the potential effect of a candidate's private life. The impact of a familial situation on attitudes towards a hypothetical presidential candidate was investigated in Study 1. Although main effects for candidate sex and familial situation were found, our data did not support differential effects by candidate sex. In Study 2 the potential impact of a candidate's personal problem was examined. A male with past psychological problems was perceived as more electable than three of four female candidates. In both studies, male candidates were perceived as more likely to win the election than were female candidates.     

The effects of mortality salience on political preferences: The roles of charisma and political orientation

Research has shown that mortality salience (MS) heightens liking for certain political candidates. Yet the particular qualities that make candidates more appealing after MS has been subject to debate. This study tested three possibilities: MS increases liking for charismatic candidates independent of participants’ or candidates’ political orientation; MS increases liking for conservative candidates independent of participants’ or candidates’ political orientation; and MS increases liking only for charismatic candidates who support the individual’s pre-existing political orientation, whether liberal or conservative. Following a MS manipulation, liberal and conservative participants evaluated two hypothetical gubernatorial candidates who differed both in their political orientation and level of charisma. MS heightened liking of charismatic candidates who shared the perceiver’s political orientation, whether liberal or conservative. In contrast, MS reduced liking for uncharismatic and opposing-orientation candidates. Results thus indicated that MS heightens regard for same-political orientation charismatic candidates, rather than just any charismatic candidate or conservative candidates. Implications for the influence of death-related concerns on political preference are briefly discussed.     

Experimental tests of an attitudinal theory of the gender gap in voting

This research examined the hypothesis that gender gaps in voting stem from differences in the extent to which men and women agree with candidates' issue stances. Two initial experiments portraying candidates by their sex and attitudes and a third experiment that also included information about political party produced the predicted attitudinal gender-congeniality effect: Participants of each sex reported greater likelihood, compared with participants of the other sex, of voting for the candidate who endorsed positions typically favored more by their own sex than the other sex. In addition, this gender-congeniality effect was present among Republican and independent participants but absent among Democratic participants because Democratic men as well as women favored candidates who advocated the positions typically favored by women. Interpretation invoked the importance of group interest based on gender as an influence on women's voting.     

Predicting Election Outcomes from Positive and Negative Trait Assessments of Candidate Images

Conventional wisdom, and a growing body of behavioral research, suggests that the nonverbal image of a candidate influences voter decision making. We presented subjects with images of political candidates and asked them to make four trait judgments based solely on viewing the photographs. Subjects were asked which of the two faces exhibited more competence, attractiveness, deceitfulness, and threat, which are arguably four of the most salient attributes that can be conveyed by faces. When we compared our subjects' choices to the actual election outcomes, we found that the candidates chosen as more likely to physically threaten the subjects actually lost 65% of the real elections. As expected, our findings support the conclusions of Todorov, Mandisodza, Goren, and Hall (2005 ) by showing a positive correlation between the competence judgments and the real election outcomes. Surprisingly, attractiveness was correlated with losing elections, with the effect being driven by faces of candidates who looked politically incompetent yet personally attractive. Our findings have implications for future research on negative political communication, as they suggest that both threatening first impressions and fleeting impressions of attractiveness can harm a candidate's electoral chances.     

Image, issues, and ideology: the processing of information about political candidates

Ss watched a videotaped nonpolitical speech by a male political candidate that conveyed either a favorable or an unfavorable image. Then they heard an excerpt of a radio program in which the candidate was described as holding either conservative positions or liberal positions on a series of specific issues. The impact of the candidate's speech on evaluations of him decreased over time. However, Ss used the speech as a basis for judgment only when the candidate's issue stands had unfavorable implications. When Ss learned the candidate's issue stands 24 hr after they heard the speech, they based their evaluations on their personal agreement with these stands. When Ss learned the candidate's issue positions immediately after the speech, however, they based their evaluations on the ideological implications of the issue stands instead.