Prediction of goal-directed behavior: Attitudes,intentions, and perceived behavioral control

A proposed theory of planned behavior, an extension of Ajzen and Fishbein's (1980, Understanding attitudes and predicting social behavior. Englewood-Cliffs, NJ: Prentice-Hall) theory of reasoned action, was tested in two experiments. The extended theory incorporates perceived control over behavioral achievement as a determinant of intention (Version 1) as well as behavior (Version 2). In Experiment 1, college students' attendance of class lectures was recorded over a 6-week period; in Experiment 2, the behavioral goal was getting an “A” in a course. Attitudes, subjective norms, perceived behavioral control, and intentions were assessed halfway through the period of observation in the first experiment, and at two points in time in the second experiment. The results were evaluated by means of hierarchical regression analyses. As expected, the theory of planned behavior permitted more accurate prediction of intentions and goal attainment than did the theory of reasoned action. In both experiments, perceived behavioral control added significantly to the prediction of intentions. Its contribution to the prediction of behavior was significant in the second wave of Experiment 2, at which time the students' perceptions of behavioral control had become quite accurate. Contrary to expectations, there was little evidence for interactions between perceived behavioral control and the theory's other independent variables.     

The Role of Desires,Self-Predictions,and Perceived Control in the Prediction of Training Session Attendance1

Employee attendance at a training session was examined using the theory of reasoned action (Fishbein & Ajzen, 1975). In addition, based on Audi (1973a, b) and Warshaw and Davis (1985), a distinction was made between desires (I want) and behavioral self-predictions (I will), and as in Ajzen (1985, 1987), the role of perceived control as a determinant of these desires, self-predictions, and attendance behavior, per se, was investigated. The results indicated that the best predictors of attendance at the training session were one's desire or motivation to attend the training session and the extent to which one perceived pressure from his or her supervisor to do so. Consistent with the theory of reasoned action, the motivation to attend training was predicted accurately from attitudes and subjective norms (R=.76, p < .001). Moreover, these attitudes and subjective norms were themselves predicted from a consideration of behavioral and normative beliefs, and key beliefs underlying one's desire to attend were identified. However, a consideration of perceived control did not improve the prediction of one's desire to attend training, and neither perceived control nor behavioral self-predictions improved prediction of actual attendance. The discussion focused on the roles of perceived control and different measures of intention in behavioral prediction.     

Examining the Relationships Between Voting Behavior, Intention, Perceived Behavioral Control, and Expectation

The theory of reasoned action (Ajzen & Fishbein, 1980) and the theory of planned behavior (Ajzen, 1985) are compared in terms of predictive validity and a comparison between behavioral expectation (BE) and behavioral intention (BI) as the immediate antecedent of behavior is offered. In addition, the relationships between attitude-toward-the-act (Aacf), subjective norm (SN), and perceived behavioral control (PBC) as predictors of BE are examined. Results indicate that the theory of planned behavior is a better predictor of intention than the theory of reasoned action and that BI is a stronger predictor of behavior than BE. The results also suggest that Aact, SN, and PBC are better predictors of BI than of BE and that development of a behavioral plan moderates the Aact-BI-B relations.     

Application of the Theory of Planned Behavior to Adolescents’ Condom Use: A Panel Study1

The authors report a longitudinal study of factors determining use of condoms with new sexual partners in a representative sample of 650 German youth. Measures derived from the theory of planned behavior (Ajzen, 1985) were obtained in 2 waves separated by 1 year. Consistent with the theory, intentions to use condoms could be predicted from attitudes, subjective norms, and perceived behavioral control with respect to this behavior; and actual condom use was strongly related to intentions and perceptions of control assessed in Wave 2. Due to changes in beliefs and attitudes over time, only about 10% of the variance in reported condom use was accounted for by intentions and perceived control assessed 1 year earlier. Reported condom use was found to exert a direct effect on later intentions, unmediated by their hypothesized antecedents. Theoretical and practical implications of these findings are discussed.     

Development and Psychometric Evaluation of the Social Justice Scale (SJS)

The study describes the development of the Social Justice Scale (SJS). Practitioners, educators, students, and other members of the community differ on their attitudes and values regarding social justice. It is important to assess, not only individuals' attitudes and values around social values, but also other constructs that might be related to social justice behaviors. The implication of Ajzen in Organizational Behavior and Human Decision Processes 50:179-211, (1991) theory of planned behavior suggests that attitudes, perceived behavioral control, and social norms predict intentions, which then lead to behaviors. A scale was designed to measure social justice-related values, attitudes, perceived behavioral control, subjective norms, and intentions based on a four-factor conception of Ajzen's theory. Confirmatory factor analysis and analyses for reliability and validity were used to test the properties of the scale.     

Explaining Proenvironmental Intention and Behavior by Personal Norms and the Theory of Planned Behavior1

The value of personal norms (Schwartz, 1977) for proenvironmental behavior has been demonstrated in previous studies (e.g., Vining & Ebreo, 1992), but not in addition to the theory of planned behavior (Ajzen & Madden, 1986). In the present study, this combination was investigated by means of a mail survey among a sample of 305 Dutch citizens who were enlisted to participate in a behavioral change intervention program on environmentally relevant behavior. Personal norms appear to increase the proportion of explained variance in 5 intentions and 4 self-reported measures of performed environmentally relevant behaviors beyond that explained by three of the theory of planned behavior constructs (i.e., attitude, subjective norm, and perceived behavioral control). Issues evoked by these results are discussed.     

Birth Control Versus AIDS Prevention: A Hierarchical Model of Condom Use Among Young People1

The authors report the results of a nationwide survey of young people in Germany which applied the theory of planned behavior (Ajzen, 1985, 1991) to condom use for purposes of birth control and with new sexual partners (to prevent AIDS). A hierarchical model, in which the 2 functions of condom use were treated as separate 2nd-order factors, was found to be superior to a single-factor model. The hierarchical model also provided evidence for the convergent and discriminant validities of indicators used to assess the constructs in the theory of planned behavior. Attitudes, subjective norms, and perceptions of behavioral control all made significant contributions to the predictions of intentions, accounting for 62.0% and 70.9% of the variance for birth control and AIDS prevention, respectively. Perceived behavioral control carried most of the weight in the former prediction, while attitudes carried most of the weight in the latter. Implications of these findings are discussed.     

The Moderated Influence of Internal Control: An Examination Across Health‐Related Behaviors

An extension of the theory of planned behavior (Ajzen, 1991) was used to identify whether moderated relationships exist between perceived behavioral control and theoretical constructs within the model. Study 1 examined influences of perceived internal control relative to behavioral category; for a utilitarian behavior (e.g., using sunscreen, donating blood), the moderating relation was of a cognitive nature (i.e., attitude, subjective norm), whereas for hedonic behaviors (e.g., drinking and driving, fast food consumption), the moderating relation was of a noncognitive nature (i.e., affect, past behavior). These relations were manipulated in Study 2 via the framing of neutral behaviors (i.e., chocolate and fat consumption) to explicate the hypothesized patterns of interactions. Theoretical implications of findings are discussed.     

计划行为理论述评

计划行为理论是社会心理学中最著名的态度行为关系理论,该理论认为行为意向是影响行为最直接的因素,行为意向反过来受态度、主观规范和知觉行为控制的影响。计划行为理论在国外已被广泛应用于多个行为领域的研究,并被证实能显著提高研究对行为的解释力和预测力。文章对这一理论进行了全面概述,包括理论的提出、内涵、测量方法以及理论研究的新进展,并指出了理论仍存在的问题和今后的研究方向     

A Tale of Two Cities: Predicting Homeless People's Uptake of Outreach Programs in London and New York

Two studies involved structured interviews with 203 homeless people to examine the impact of sociodemographic variables, prior behavior, and the theory of planned behavior (TPB) variables, attitudes, subjective norms, perceived behavioral control, and intention, on uptake of outreach services. Study 1 was conducted in London, and Study 2 involved a comparable sample in New York. In line with previous research, the psychological variables accounted for more variance than the sociodemographic variables, and there was no evidence that the effects of TPB variables were moderated by sociodemographics. In London intentions and behavior were most affected by perceived control and subjective norms. In New York they were most affected by perceived control and attitude. These differences may be attributable to different institutional structures and opportunities for service uptake in the two cities. Sensitivity of the TPB to social context and implications for intervention strategies are discussed in light of these differences.     

Stress and the Theory of Planned Behavior: Understanding Healthy and Unhealthy Eating Intentions

Unhealthy and healthy eating intentions are predicted in a sample of 154 university students by the theory of planned behavior variables, in interaction with life stress. Specifically, subjective norms and perceived behavioral control (PBC) are shown to interact with life stress in relation to intentions to eat unhealthy foods, such that at high stress, the effects of subjective norms and PBC are attenuated. Implications are discussed for studies involving the planned behavior model and the study of life stress and unhealthy eating, for the theory of planned behavior more broadly, as well as for interventions targeting university students' eating intentions.     

Determinants of College Women's Intentions to Tell Their Partners to Use Condoms1

In assessing college women's intentions to tell their partners to use condoms every time they have sexual intercourse, the present study examined the applicability of the theory of reasoned action (TORA, Fishbein & Ajzen, 1975), and the additional prediction contributed by Ajzen's (1985) perceived behavioral control and Triandis’(1977) emotional reaction variables. Three hundred and twelve female college students completed a questionnaire designed to measure the aforementioned constructs. Consistent with TORA, the results suggested that these women's intentions were significantly predicted from attitudes and subjective norms. Regarding the effects of the two additional variables, only emotional reaction increased the prediction of intentions beyond that explained by TORA, whereas perceived behavioral control did not improve the prediction. Both conceptual and applied implications of these findings for health interventions to increase condom use were discussed.     

Drivers' compliance with speed limits: an application of the theory of planned behavior

The theory of planned behavior (TPB; I. Ajzen, 1985) was applied to drivers' compliance with speed limits. Questionnaire data were collected for 598 drivers at 2 time points separated by 3 months. TPB variables, demographic information, and self-reported prior behavior were measured at Time 1, and self-reported subsequent behavior was measured at Time 2. In line with the TPB, attitude, subjective norm, and perceived control were positively associated with behavioral intention, and intention and perceived control were positively associated with subsequent behavior. TPB variables mediated the effects of age and gender on behavior. Prior behavior was found to moderate the perceived control-intention and perceived control-subsequent behavior relationships. Practical implications of the findings for road safety and possible avenues for further research are discussed.     

Factors influencing car use for commuting and the intention to reduce it: A question of self-interest or morality?

Car use for commuting contributes to various environmental and traffic problems, such as pollution and congestion. Policies aimed at reducing commuter car use will be more effective when they target important determinants of car use and willingness to reduce it. This study examined whether variables reflecting self-interest (from the theory of planned behavior [Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckmann (Eds.), Action control: From cognition to behavior (pp. 11–39). Berlin: Springer]) and variables reflecting moral considerations (from the norm-activation model [Schwartz, S. H. (1977). Normative influences on altruism. In L. Berkowitz (Ed.). Advances in experimental social psychology (Vol. 10, pp. 221–279). New York: Academic Press]) were able to explain self-reported car use for commuting and intentions to reduce it in a sample of Canadian office workers. Car use for commuting was mostly explained by variables related to individual outcomes (perceived behavioral control and attitudes) whereas the intention to reduce car use was mostly explained by variables related to morality (personal norms). The study also found that perceived behavioral control moderated the relation between personal norms and behavioral intentions: stronger personal norms were associated with stronger behavioral intentions, but only when perceived behavioral control was low. Some issues evoked by these results are discussed.     

General Beliefs and the Theory of Planned Behavior: The Role of Environmental Concerns in the TPB

This study tested whether the theory of planned behavior (TPB; Ajzen, 1985 ) could explain people's intention to use a park-and-ride facility (transferium) in Groningen, The Netherlands. We extended the TPB by including egoistic, altruistic, and biospheric concerns. A questionnaire study was conducted among 218 respondents who regularly visit the center of Groningen for work or shopping. Environmental concerns were directly related to attitudes toward using the transferium. However, the 3 types of concerns were not directly related to intention to use the transferium. Furthermore, positive attitudes, positive subjective norms, and high perceived behavioral control toward the use of the transferium were related to stronger intention to use the transferium. Limitations and practical implications of the study are discussed.     

Sports spectator behavior: a test of the theory of planned behavior

The theory of planned behavior has been applied to sports and exercise behaviors. According to this theory, human intention to take action in a specific context is guided by three antecedents: attitude, subjective norm, and perceived behavioral control. Behavioral intention mediates the relationships between these three considerations and its ultimate performance. However, this theory has seldom been applied to the behaviors of spectators of sporting events. A sample of 269 volleyball spectators in Taiwan was studied to examine whether people's intention mediated their attitudes, subjective norms, and perceived behavioral control toward a given behavior, watching the 2010 Fédération Internationale de Volleyball World Grand Prix in Taipei. Regression analyses did not support behavioral intention as a mediator. This result is discussed in the context of planned behavior.     

Gay Asian Australians’ Safer-Sex Behavior and Behavioral Skills: The Predictive Utility of the Theory of Planned Behavior and Cultural Factors1

United States reports highlight that Asian Americans’ increasing HIV-infection rate results primarily from male-to-male sexual contact. Cultural factors, such as strength of identification with the Asian community, have been implicated. The ability of these and the theory of planned behavior (Ajzen, 1985) and information-motivation-behavioral skills model (Fisher & Fisher, 1992) to predict safe sex intentions and behavior were investigated among gay Asian Australians. Consistent with the theory of planned behavior, attitudes, subjective norms, and behavioral skills predicted intentions, while behavioral skills predicted current behavior. Cultural factors were related to components of the model. Notably, strength of identification with the gay community moderated the norm-intention link and was related to behavioral skills. The results suggest it is important to examine the predictors of safe sex behavior for different cultural groups.     

Functional significance of psychological variables that are included in the Theory of Planned Behaviour: a Self-Determination Theory approach to the study of attitudes,subjective norms,perceptions of control and intentions

The Theory of Planned Behaviour was proposed by Ajzen (1985) in an attempt to expand the applicability of the Theory of Reasoned Action (TRA) to situations where behaviour is not under complete volitional control. However, recent research does not address the issue of the stability of intentions, yet this is considered a boundary condition of the TRA on theoretical grounds. Therefore, the purposes of the present article were, first, to make a theoretical approach to the study of the stability of behavioural intentions by discussing assumptions underlying self-determination theory. Second, because, according to self-determination theory (Deci & Ryan, 1985), stability of intentions is related to the functional significance of psychological events, investigation of the functional significance of attitudes, subjective norms and perceived behavioural control was attempted through a study dealing with leisure-time physical activity. Because investigation of functional significance requires instruments assessing behavioural regulations, instrument development took place. Results partially supported the validity of behavioural regulations with respect to leisure-time physical activity. Furthermore, subjective norms were found to represent only the controlling dimension of functional significance. Attitudes and perceived behavioural control were found to represent both the controlling and informational dimensions of functional significance. Results are discussed in relation to assumptions underlying the Theories of Reasoned Action and Planned Behaviour and the Theory of Trying. Implications for theory development are made. © 1998 John Wiley & Sons, Ltd.     

The Influence of Chronically Accessible Autonomous and Controlling Motives on Physical Activity Within an Extended Theory of Planned Behavior

An extended theory of planned behavior ( Ajzen, 1991 ), incorporating the post‐decisional phase of behavior and constructs from self‐determination theory ( Deci & Ryan, 1985 ), was tested for physical activity using a prospective survey design. Participants (N = 172) completed measures of intentions, attitudes, subjective norms, perceived behavioral control (PBC), self‐determined motivation, continuation intentions, and chronically accessible physical activity motives. Participants completed a self‐report measure of physical activity 3 weeks later. Path analysis supported the predictive utility of the proposed model. Importantly, the effect of continuation intentions of success on physical activity behavior was moderated by chronically accessible physical activity motives. Findings underscore the importance of taking into account continuation intentions, self‐determined motivation, and individuals' chronically accessible motives when developing physical‐activity‐promoting interventions.