Semantic priming and identification of near threshold primes in a lexical decision task

Three experiments examined both the impact of semantic analysis of 50-msec, masked visual primes on a target response and the impact of semantic analysis of the target on a prime response. The first two experiments used a prime-target interval of 1000 msec. In Experiment 1, subjects reported the identity of each prime: (a) after a lexical decision about the target, (b) both before and after a lexical decision, or (c) after a target detection response. Prime report after both types of target response showed retroactive priming in which report was facilitated by related targets and inhibited by unrelated targets. Analyses of lexical decision latency and accuracy conditionalized on prime report showed that semantic priming was restricted to reported related primes. In Experiment 2, subjects made no overt response to the primes. Priming was conditionalized on recognition of the primes on a subsequent test. The pattern was the same as Experiment 1: There was priming only for recognized primes; recognition memory showed a pattern consistent with retroactive priming. Experiment 3 also conditionalized priming on recognition performance but used a prime-target interval of only 250 msec. Again, semantic priming was found only for recognized primes, and recognition memory revealed retroactive priming. Retroactive priming indicates an interdependency between prime and target processing that needs to be incorporated into models of semantic priming.     

Self Priming: A Short term Benefit of Repetition

Burton, Bruce, and Johnston (1990) developed an interactive activation and competition (IAC) model of person recognition that gives a parsimonious account of semantic and repetition priming effects with seen faces and names. This model predicts that a familiarity decision to a person's name should be facilitated if the name is immediately preceded by the same person's face (or vice versa); Burton et al. (1990) called this effect 'self priming'. In three experiments, we explored properties of self priming predicted from Burton et al.'s (1990) IAC model. When each stimulus is seen on only one trial, the Burton et al. (1990) model predicts that within-domain self priming (e.g. name prime-name target) should produce more facilitation than cross-domain self priming (e.g. face prime-name target). This prediction was investigated in Experiments 1 and 2; results were consistent with it. Two further predictions from the Burton et al. (1990) model are that the amounts of withinand cross-domain self priming should not differ when subjects are primed to recognize the targets by prior encounters during the experiment, and that self priming should produce more facilitation than semantic priming. Results of Experiment 3 were again consistent with both predictions. We conclude that the Burton et al. (1990) IAC model stands the test of further rigorous examination.     

Primed picture naming within and across languages: An ERP investigation

In two experiments, while event-related potentials (ERPs) were recorded, participants named picture targets that were preceded by masked word primes that corresponded either to the name of the picture target or to an unrelated picture name. Experiment 1 showed significant priming effects in the ERP waveforms, free from articulator artifact, starting as early as 200 msec post target onset. Possible loci of these priming effects were proposed within the framework of generic interactive activation models of word recognition and picture naming. These were grouped into three main components: object-specific structural representations, amodal semantic representations, and word-specific phonological and articulatory representations. Experiment 2 provided an initial test of the possible role of each of these components by comparing within-language repetition priming with priming from translation equivalents in bilingual participants. The early and widespread effects of noncognate translation primes in L1 on picture naming in L2 point to object-specific and amodal semantic representations as the principal loci of priming effects obtained with masked word primes and picture targets.     

The locus of semantic priming effects in person recognition

Semantic priming in person recognition has been studied extensively. In a typical experiment, participants are asked to make a familiarity decision to target items that have been immediately preceded by related or unrelated primes. Facilitation is usually observed from related primes, and this priming is equivalent across stimulus domains (i.e., faces and names prime one another equally). Structural models of face recognition (e.g., IAC: Burton, Bruce, & Johnston, 1990) accommodate these effects by proposing a level of person identity nodes (PINs) at which recognition routes converge, and which allow access to a common pool of semantics. We present three experiments that examine semantic priming for different decisions. Priming for a semantic decision (e.g., British/American?) shows exactly the same pattern that is normally observed for a familiarity decision. The pattern is equivalent for name and face recognition. However, no semantic priming is observed when participants are asked to make a sex decision. These results constrain future models of face processing and are discussed with reference to current theories of semantic priming.     

Semantic priming of person recognition: Categorial priming may be a weaker form of the associative priming effect

An interactive activation and competition account (Burton, Bruce, & Johnston, 1990) of the semantic priming effect in person recognition studies relies on the fact that primes and targets (people) have semantic information in common. However, recent investigations into the type of relationship needed to mediate the semantic priming effect have suggested that the prime and target must be close associates (e.g., Barry, Johnston, & Scanlan, 1998; Young, Flude, Hellawell, & Ellis, 1994). A review of these and similar papers suggests the possibility of a small but non-reliable effect based purely on categorial relationships. Experiment 1 provided evidence that when participants were asked to make a name familiarity decision it was possible to boost this small categorial effect when multiple (four) primes were presented prior to the target name. Results from Experiment 2 indicated that the categorial effect was not due to the particular presentation times of the primes. This boosted categorial effect was shown to cross domains (names to faces) in Experiment 3 and persist in Experiment 4 when the task involved naming the target face. The similarity of the pattern of results produced by the associative priming effect and this boosted categorial effect suggests that the two may be due to the same underlying mechanism in semantic memory.     

Retroactive semantic priming in a lexical decision task

The present study reports two experiments that required subjects to name target items preceded by a masked prime. Additionally, and subsequent to the naming task, subjects were required to indicate whether or not the prime was a word, along with a confidence rating of their lexical decision. Experiment 1 demonstrates that the processing of masked primes is facilitated by related targets when such targets are presented either 100 or 200 msec after the onset of the prime. Experiment 2 extends the finding of “retroactive” priming to a 1000=msec separation in prime-target presentation (SOA). The extent of retroactive priming is not dependent on SOA between prime and target, nor is it affected by the prime-mask SOA, which varied from 10 to 180 msec. Priming of targets was also independent of prime-target and prime-mask SOA, providing that primes had been classified as words. For word primes classified as non-words there was no semantic priming on target naming reaction time. Implications of these findings with respect to the nature of retroactive priming and the current controversy concerning subliminal priming effects were discussed.     

Inhibition from semantically related primes: Evidence of a category-specific inhibition

The phenomenon of inhibition from generating successive items within a category, reported by A. S. Brown (1981), was examined in two experiments. Subjects responded on target trials by either generating targets (e.g., generating BASS to B when it followed the category name FISH, Experiment 1) or reading them (reading BASS when it followed the category name FISH, Experiment 2). Prior to target trials, all subjects received priming trials consisting of either one or four exemplars from a single semantic category, which could be either the same category as the target’s category (related priming condition) or an unrelated category (unrelated priming condition). In both experiments, different groups of subjects either read or generated primes. When primes were read, target response times (RTs) were always facilitated in the related priming condition compared with in the unrelated priming condition. However, when primes were generated, this facilitation from related primes was eliminated, except in the one-prime condition, when targets were also generated. When primes and targets were both generated, RTs in the related priming condition were slower following four primes than following one prime. Thus, category-specific inhibition from multiple related primes is greatest when both primes and targets must be actively retrieved.     

Recognizing the un-real McCoy: priming and the modularity of face recognition

Fodor (1983) has proposed that face perception is carried out by an informationally encapsulated module, whose operation is unaffected by context or expectancies. We tested the modularity hypothesis by examining whether discriminations between normal and distorted versions of famous faces can be primed, either by the name of an associated person (semantic context) or by a valid cue as to the identity of the target face (expectancy). A preliminary experiment showed that, in the absence of priming, discriminations between normal and distorted versions of a face were unaffected by whether the target faces were familiar or not, confirming that these judgments tap perceptual, not postperceptual (semantic), coding processes. In Experiment 1, accuracy was significantly higher when target face pairs were preceded by related name primes, as compared with unrelated ones. In Experiment 2, reaction times were significantly faster for targets preceded by a valid identity cue than for targets preceded by an invalid one. Neither effect could be explained as a speed—accuracy tradeoff. These results fail to support Fodor’s conjecture that face processing is encapsulated.     

Subliminal access to abstract face representations does not rely on attention

The present study used masked repetition priming to examine whether face representations can be accessed without attention. Two experiments using a face recognition task (fame judgement) presented masked repetition and control primes in spatially unattended locations prior to target onset. Experiment 1 (n=20) used the same images as primes and as targets and Experiment 2 (n=17) used different images of the same individual as primes and targets. Repetition priming was observed across both experiments regardless of whether spatial attention was cued to the location of the prime. Priming occurred for both famous and non-famous targets in Experiment 1 but was only reliable for famous targets in Experiment 2, suggesting that priming in Experiment 1 indexed access to view-specific representations whereas priming in Experiment 2 indexed access to view-invariant, abstract representations. Overall, the results indicate that subliminal access to abstract face representations does not rely on attention.     

Center-surround or spreading inhibition: which mechanism caused the negative effect from repeated masked semantic primes?

In the paradigm of repeated masked semantic priming (Wentura & Frings. 2005), prime and mask are repeatedly and rapidly interchanged. Using this technique in a semantic priming task with category labels as primes and category exemplars as targets (related, e.g.. BIRD - swan --> BIRD - finch; unrelated, e.g., BIRD - lily --> FRUIT - finch), Wentura and Frings found a negatively signed priming effect. Here we used the repeated masking technique with category exemplars as targets and primes (i.e., identity priming) for analyzing, whether this effect reflects center-surround or spreading inhibition. If the repeated masked technique reflects spreading inhibition, a negative effect should also appear for identity priming. In contrast, a center-surround approach would predict a positive effect. In accordance with the latter hypothesis, we found a significant positive effect in identity priming (Experiment 1a) and significant difference to the negatively signed semantic priming effect when primes were category labels (Experiment 1b). This is indicative of the repeated masked semantic priming effect being a negatively signed semantic priming effect due to a center-surround mechanism.     

Semantic context effects in the comprehension of reduced pronunciation variants

Listeners require context to understand the highly reduced words that occur in casual speech. The present study reports four auditory lexical decision experiments in which the role of semantic context in the comprehension of reduced versus unreduced speech was investigated. Experiments 1 and 2 showed semantic priming for combinations of unreduced, but not reduced, primes and low-frequency targets. In Experiment 3, we crossed the reduction of the prime with the reduction of the target. Results showed no semantic priming from reduced primes, regardless of the reduction of the targets. Finally, Experiment 4 showed that reduced and unreduced primes facilitate upcoming low-frequency related words equally if the interstimulus interval is extended. These results suggest that semantically related words need more time to be recognized after reduced primes, but once reduced primes have been fully (semantically) processed, these primes can facilitate the recognition of upcoming words as well as do unreduced primes.     

Subthreshold semantic priming: Not a context effect

Bernstein, Bissonnette, Vyas, and Barclay (1989) showed that masked primes can be recognized more often when followed by a related target than when followed by an unrelated target. They suggested that this effect may allow subjects in subthreshold semantic priming experiments to recognize the masked primes on the related semantic priming trials, even when the subjects cannot recognize masked primes presented alone. The present experiment found that when masked primes are presented at recognition rates comparable to those used in published studies of subthreshold masked priming, the forced choice recognition of masked primes followed by related targets was similar to that of masked primes presented alone (25% vs. 22%). In addition, the recognition of masked primes on the forced choice trials was highly predictive of masked prime recognition on the semantic priming trials.     

Parts outweigh the whole (word) in unconscious analysis of meaning

In unconscious semantic priming, an unidentifiable visually masked word (the prime) facilitates semantic classification of a following visible related word (the target). Three experiments reported here provide evidence that masked primes are analyzed mainly at the level of word parts, not whole-word meaning. In Experiment 1, masked nonword primes composed of subword fragments of earlier-viewed targets functioned as effective evaluative primes. (For example, after repeated classification of the targets angel and warm , the nonword anrm acted as an evaluatively positive masked prime.) Experiment 2 showed that this part-word processing was potent enough to oppose analysis at the whole-word level. Thus, smile functioned as an evaluatively negative (!) masked prime after repeated classification of smut and bile . Experiment 3 found no priming when masked word primes contained no parts of earlier targets. These results suggest that robust unconscious priming (a) is driven by analysis of part-word information and (b) requires previous classification of visible targets that contain the fragments later serving as primes. Contrary to a widely held view, analysis of subliminal primes appears not to function at the level of analysis of complete words.     

Understanding covert recognition

An implementation of Bruce and Young's (1986) functional model of face recognition is used to examine patterns of covert face recognition previously reported in a prosopagnosic patient, PH. Although PH is unable to recognize overly the faces of people known to him, he shows normal patterns of face processing when tested indirectly. A simple manipulation of one set of connections in the implemented model induces behaviour consistent with patterns of results from PH obtained in semantic priming and interference tasks. We compare this account with previous explanations of covert recognition and demonstrate that the implemented model provides the most natural and parsimonious account available. Two further patients are discussed who show deficits in person perception. The first (MS) is prosopagnosic but shows no covert recognition. The second (ME) is not prosopagnosic, but cannot access semantic information relating to familiar people. The model provides an account of recognition impairments which is sufficiently general also to be useful in describing these patients.     

Beyond words: evidence for automatic language–gesture integration of symbolic gestures but not dynamic landscapes

Understanding actions based on either language or action observation is presumed to involve the motor system, reflecting the engagement of an embodied conceptual network. We examined how linguistic and gestural information were integrated in a series of cross-domain priming studies. We varied the task demands across three experiments in which symbolic gestures served as primes for verbal targets. Primes were clips of symbolic gestures taken from a rich set of emblems. Participants responded by making a lexical decision to the target (Experiment 1), naming the target (Experiment 2), or performing a semantic relatedness judgment (Experiment 3). The magnitude of semantic priming was larger in the relatedness judgment and lexical decision tasks compared to the naming task. Priming was also observed in a control task in which the primes were pictures of landscapes with conceptually related verbal targets. However, for these stimuli, the amount of priming was similar across the three tasks. We propose that action observation triggers an automatic, pre-lexical spread of activation, consistent with the idea that language–gesture integration occurs in an obligatory and automatic fashion.     

Masked repetition and phonological priming in picture naming

We report a series of picture naming experiments in which target pictures were primed by briefly presented masked words. Experiment 1 demonstrates that the prior presentation of the same word prime (e.g.,rose-rose) facilitates picture naming independently of the target’s name frequency. In Experiment 2, primes that were homophones of picture targets (e.g.,rows-rose) also produced facilitatory effects compared with unrelated controls, but priming was significantly larger for targets with low-frequency names relative to targets with high-frequency names. In Experiment 3, primes that were higher frequency homophones of picture targets produced facilitatory effects compared with identical primes. These results are discussed in relation to different accounts of the effects of masked priming in current models of picture naming.     

Priming of emotion recognition

Four experiments investigated priming of emotion recognition using a range of emotional stimuli, including facial expressions, words, pictures, and nonverbal sounds. In each experiment, a prime-target paradigm was used with related, neutral, and unrelated pairs. In Experiment 1, facial expression primes preceded word targets in an emotion classification task. A pattern of priming of emotional word targets by related primes with no inhibition of unrelated primes was found. Experiment 2 reversed these primes and targets and found the same pattern of results, demonstrating bidirectional priming between facial expressions and words. Experiment 2 also found priming of facial expression targets by picture primes. Experiment 3 demonstrated that priming occurs not just between pairs of stimuli that have a high co-occurrence in the environment (for example, nonverbal sounds and facial expressions), but with stimuli that co-occur less frequently and are linked mainly by their emotional category (for example, nonverbal sounds and printed words). This shows the importance of the prime and target sharing a common emotional category, rather than their previous co-occurrence. Experiment 4 extended the findings by showing that there are category-based effects as well as valence effects in emotional priming, supporting a categorical view of emotion recognition.     

Event-related potentials indicate different processes to mediate categorical and associative priming in person recognition

Whether representations of people are stored in associative networks based on co-occurrence or are stored in terms of more abstract semantic categories is a controversial question. In the present study, participants performed fame decisions to unfamiliar or famous target faces (Experiment 1) or names (Experiment 2), which were primed, either by highly associated celebrity names or by names from the same occupational category, or were unprimed. Reaction times and event-related potentials (ERPs) were recorded. Reaction times yielded significant priming effects for both associated and same category conditions. ERPs to targets in the associated condition were significantly more positive than were ERPs in all other conditions over central and parietal areas (300-600 ms; N400 priming effect). By contrast, a more posterior effect was found for categorical priming. These findings held for both cross-domain (Experiment 1) and within-domain conditions (Experiment 2). Results (a) demonstrate behavioral and ERP evidence for categorical priming in person recognition, consistent with the assumption that shared semantic information units can mediate semantic priming, and (b) suggest that associative and categorical priming are based on mechanisms that are at least partially different.     

Does jugde activate COURT? Transposed-letter similarity effects in masked associative priming

Transposed-letter (TL) nonwords (e.g., jugde) can be easily misperceived as words, a fact that is somewhat inconsistent with the letter-position-coding schemes employed by most current models of visual word recognition. To examine this issue further, we conducted four masked semantic/associative priming experiments, using a lexical decision task. In Experiment 1, the related primes could be words, TL-internal nonwords, or replacement-letter (RL) nonwords (e.g., judge, jugde, or judpe, respectively; the target would be COURT). Relative to an unrelated condition, masked TL-internal primes produced a significant semantic/associative priming effect, an effect that was only slightly smaller than the priming effect for word primes. No effect, however, was observed for RL-nonword primes. In Experiment 2, the TL-nonword primes were created by switching the two final letters of the primes (e.g., judeg). The results again showed a semantic/associative priming effect for word primes, but not for TL-final nonword primes or for RL-nonword primes. Experiment 3 replicated the associative/semantic priming effect for TL-internal nonword primes, with, again, no effect for TL-final nonword primes. Finally, Experiment 4 again failed to yield a priming effect for TL-final nonword primes. The implications of these results for the choice of a letter-position-coding scheme in visual word recognition models are discussed.