Liking the (Funny) Messenger: The Influence of News Parody Exposure,Mirth, and Predispositions on Media Trust

ABSTRACT

This article features a multi-study research effort (Study 1 N = 331; Study 2 N = 317) examining how predispositions toward a humor source and the perceived humor (i.e., mirth) of a related comedic message can, together, influence media trust-based expectations. Noting the revered status and cultural prominence of various news parody show hosts, this article proposes that feelings of favorability for a news parody humor source (for example, Jon Stewart or John Oliver) can translate into positive perceptions of the press upon exposure to news parody messages. Drawing from principles of the heuristic-systemic information processing model (HSM) and affective disposition theory, the study findings indicate that one’s affective disposition toward a news parody source can have an indirect effect on media trust, as mediated by a feeling of mirth. Upon conducting a test of moderated mediation, the effect is demonstrated to be conditioned by one’s news parody orientation. That is, affective disposition’s mediated effect is most pronounced among those who are least inclined to see news parody as a legitimate/appropriate source of news. Ultimately, this exploratory research contributes to a more nuanced understanding of how news parody programming may influence perceptions of the news media as an institutional entity.     

Selective self-categorization: meaningful categorization and the in-group persuasion effect

Research stemming from self-categorization theory (Turner et al., 1987) has demonstrated that individuals are typically more persuaded by messages from their in-group than by messages from the out-group. The present research investigated the role of issue relevance in moderating these effects. In particular, it was predicted that in-groups would only be more persuasive when the dimension on which group membership was defined was meaningful or relevant to the attitude issue. In two studies, participants were presented with persuasive arguments from either an in-group source or an out-group source, where the basis of the in-group/out-group distinction was either relevant or irrelevant to the attitude issue. Participants' attitudes toward the issue were then measured. The results supported the predictions: Participants were more persuaded by in-group sources than out-group sources when the basis for defining the group was relevant to the attitude issue. However, when the defining characteristic of the group was irrelevant to the attitude issue, participants were equally persuaded by in-group and out-group sources. These results support the hypothesis that the fit between group membership and domain is an important moderator of self-categorization effects.     

Surveying the Effect of Media Effects A Meta-Analytic Summary of the Media Effects Research in Human Communication Research

This is a unique investigation that is particular to the needs of this special issue of Human Communication Research (HCR). Specifically, this study analyzes the media effects research that has been published in HCR during the past 25 years via meta-analysis. Numerous significant findings point to various themes and trends regarding media research in HCR. First, age is related to processing ability, understanding, and attending to media such that as children age, they better understand media messages. Second, the mass media are a significant source of learning. Third, the media can influence attitudes, which in turn, may influence or shape behaviors. Political, social, and educational implications of the findings are discussed. In addition, directions for future research, including the use of meta-analysis as a methodological tool, are discussed, as is the social responsibility of scholars in exploring the positive effects of media as opposed to ones with potentially antisocial outcomes.     

The Effects of Caffeine Consumption on Direct and Indirect Majority and Minority Influence

A study is reported that examines the effect of caffeine consumption on majority and minority influence. In a double blind procedure, 72 participants consumed an orange drink, which either contained caffeine (3.5mg per kilogram of body weight) or did not (placebo). After a 40-minute delay, participants read a counter-attitudinal message (antivoluntary euthanasia) endorsed by either a numerical majority or minority. Both direct (message issue, i.e., voluntary euthanasia) and indirect (message issue-related, i.e., abortion) change was assessed by attitude scales completed before and after exposure to the message. In the placebo condition, the findings replicated the predictions of Moscovici's (1980) conversion theory; namely, majorities leading to compliance (direct influence) and minorities leading to conversion (indirect influence). When participants had consumed caffeine, majorities not only led to more direct influence than in the placebo condition but also to indirect influence. Minorities, by contrast, had no impact on either level of influence. The results suggest that moderate levels of caffeine increase systematic processing of the message but the consequences of this vary for each source. When the source is a majority there was increased indirect influence while for a minority there was decreased indirect influence. The results show the need to understand how contextual factors can affect social influence processes.     

Attitude alignment in close relationships

On the basis of principles of balance theory and interdependence theory, this research examined a phenomenon termed attitude alignment, or the tendency of interacting partners to modify their attitudes in such a manner as to achieve attitudinal congruence. The results of three experiments generally were consistent with the proposed model. First, tendencies toward attitude alignment were greater to the extent that attitudinal discrepancies were salient. Second, alignment tendencies were greater to the extent that an issue was central to the partner; there was also evidence that the degree to which an issue was peripheral to the self affected alignment processes (e.g., for changes in centrality of issue, with regard to persuasion methods). Third, degree of alignment tended to be greater in dating-partner interactions than in stranger interactions and tended to be greater among couples with high adjustment than among those with low adjustment.     

Faces as perceptual wholes: The interplay between component and configural properties in face processing

The relative dominance of component and configural properties in face processing is a controversial issue. We examined this issue by testing whether the discriminability of components predicts the discrimination of faces with similar versus dissimilar configurations. Discrimination of faces with similar configurations was determined by components discriminability, indicating independent processing of facial components. The presence of configural variation had no effect on discriminating faces with highly discriminable components, suggesting that discrimination was based on the components. The presence of configural variation, however, facilitated the discrimination of faces with more difficult-to-discriminate components, above and beyond what would be predicted by the configural or componential discriminability, indicating interactive processing. No effect of configural variation was observed in discriminating inverted faces. These results suggest that both component and configural properties contribute to the processing of upright faces and no property necessarily dominates the other. Upright face discrimination can rely on components, configural properties, or interactive processing of component and configural properties, depending on the information available and the discriminability of the properties. Inverted faces are dominated by componential processing. The finding that interactive processing of component and configural properties surfaced when the properties were of similar, not very high discriminability, suggests that such interactive processing may be the dominant form of face processing in everyday life.     

女性面孔吸引力的加工及其对男性诚实道德行为的影响:一项ERP研究

研究考察了不同女性面孔吸引力情境对男性被试诚实道德决策行为的影响,同时采用ERP技术对社会情境中面孔吸引力的信息加工方式特点进行探究。结果发现,高面孔吸引力记录员情境中被试倾向更加真实地报告自己的预测结果而表现出更多诚实的道德决策;ERP结果则发现高吸引力记录员面孔较之于低吸引力记录员面孔在反应提示界面在大脑中后部诱发更大的早期N200成分。结果提示,在与面孔审美评价无关的社会情境中个体面孔的吸引力信息能够被快速识别与自动化加工,同时也会直接促进他人自身的道德行为水平。     

The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation

This research investigates the effects of affect and cognition in consumers' information processing of branded content on Facebook pages. A model was suggested to delve into the elaboration process leading to consumer attitude formation. A 2 (purchase‐decision involvement: low versus high) × 2 (product categories: hedonic versus utilitarian) × 2 (sources of Facebook posts: brand posts versus consumer posts) between‐subjects experiment was conducted online. The validated model demonstrates the main effects that affective elaboration significantly supersedes cognitive elaboration in forming attitudes toward the posts and attitudes toward the brand. Post hoc analyses show further evidence of the interaction effects that affective elaboration is the dominant influencer when consumers process brand‐related information in Facebook posts across situations. Theoretical implications for future research and managerial suggestions for social media marketing are discussed. Copyright © 2015 John Wiley & Sons, Ltd.     

Social Ontology as Convention

I will argue that social ontology is constituted as hierarchical and interlocking conventions of multifarious kinds. Convention, in turn, is modeled in a manner derived from that of David K. Lewis. Convention is usually held to be inadequate for models of social ontologies, with one primary reason being that there seems to be no place for normativity. I argue that two related changes are required in the basic modeling framework in order to address this (and other) issue(s): (1) a shift to an intentional model—among other reasons, in order to account for normativity—and (2) moving away from the belief-desire, propositional attitude, framework for understanding the intentional realm toward an interactive, pragmatic model of intentionality. These shifts provide natural approaches to: (1) understanding the normativities of social realities; (2) the sense in which social ontology is often constituted in implicit relations among the participants rather than elaborated and iterated explicit beliefs and desires; (3) and language.     

Attitude Strength and Perceived Prevalence of Attitude Positions

Two studies are reported that evaluate the hypothesis that people with involved or extreme (as opposed to moderate) attitudes on an issue will tend to overestimate the extent to which others' attitudes are polarized toward both extremes (cf. Judd & Johnson, 1981). Unlike previous tests of this hypothesis, the present studies included a complete range of subject attitude groups and target categories, obtaining prevalence estimates on a variety of nuclear-related issues. However, support for the hypothesis was limited, being clearest for pronuclear subjects' estimates of pronuclear positions but almost nonexistent for other subjects and target categories. It is suggested that the cognitive mechanism proposed by Judd and Johnson needs to be supplemented by broader social, functional, and knowledge-based considerations.     

The Influence of Source Physical Attractiveness on Advertising Effectiveness: A Functional Perspective1

High and low self-monitors heard either a physically attractive or unattractive source promote a new product with either strong or weak arguments. High self-monitors were persuaded by the physically attractive source only when she presented strong arguments. In contrast, low self-monitoring individuals were persuaded by the physically attractive source regardless of argument strength. Neither high nor low self-monitors were persuaded by the physically unattractive source, regardless of the quality of the arguments she offered. Cognitive response and recall data suggest that high self-monitors may have been systematically processing the physically attractive source's message and low self-monitors may have been more heuristically processing her message. Results are discussed in terms of their implications for advertising strategies.     

态度结构一致性及其对态度和行为的影响

态度结构一致性指态度的情感或认知成分与总体态度的一致程度以及态度的情感与认知成分两者间的一致程度。本文介绍了结构一致性的界定和操作方法,回顾了结构一致性对态度和行为的影响,包括其在态度形成中的作用以及对态度可获得性和态度-行为关系的影响。同时指出未来研究应关注各种结构一致性的交互,将结构一致性研究推广到群体水平,并进一步应用于社会预警研究。     

Impact of consumers' corporate social responsibility‐related activities in social media on brand attitude,electronic word‐of‐mouth intention,and purchase intention: A study of Chinese consumer behavior

This study examines how consumers' corporate social responsibility (CSR)‐related activities in social media affect their responses to brands. We defined consumers' CSR‐related activities in social media as the extent to which consumers use social media to engage in CSR communication by companies. An online survey was conducted to examine social media users in China, the largest consumer market in today's global economies. This study developed a theoretical model and empirically tested the relationships between consumers' CSR‐related activities in social media, identification with the brand, and three consumer behavior outcomes: electronic word‐of‐mouth (eWOM) intention, brand attitude, and purchase intention. The results suggested that consumers' CSR‐related activities in social media significantly impacted eWOM intention and purchase intention through enhancing identification with the brand and positive brand attitude. This study provides important insights on consumer behavior and CSR by investigating social media, an important and emerging marketing platform. Moreover, this study fills in the research gap about the association between consumers' CSR‐related activities in social media and their responses to brands. Theoretical and managerial implications for CSR strategies in social media are discussed.     

Is politician A or politician B more persuasive? recipients' source preference and the direction of biased message processing

Participants' preference for one of two politicians running for the post of Chancellor in Germany was measured. Under conditions conducive to effortful processing, participants were then presented with a persuasive message ascribed to one of these two sources. The message was either unambiguous strong, unambiguous weak, or ambiguous. Different from previous research on the role of message ambiguity for attitude change, the ambiguous message consisted of arguments rated as moderately convincing in a pretest rather than of a mixture of strong and weak arguments. The results were in line with predictions derived from the heuristic‐systematic model (HSM). Indicating unbiased systematic processing, an unambiguous strong message led to more agreement than an unambiguous weak message. In the case of an ambiguous message, in line with the HSM's bias hypothesis, more agreement was found among participants preferring the source politician as compared to participants preferring the other politician. Copyright © 2003 John Wiley & Sons, Ltd.     

Exploring how consumer cooperatives might strategically incorporate social media to distribute wine

This research advances our understanding of disruptions to marketing channels in the digital world by investigating the viability of consumer cooperative systems which are envisioned as multi-actor constructed networks using social media (SM) platforms. It introduces the concepts of “social media consumer wine cooperator” as a new distribution channel for wine and investigates the consumer's intention to participate in an SM and become a wine cooperator. Relying on the uses and gratifications theory (UGT), we adopted a quantitative research inquiry with data gathered using an online survey involving a sample of 486 French consumers. We empirically tested the relationships among four factors: attitude toward buying wine based on SM recommendations, perceived risks, intention to buy wine on SM, and consumer intention to become an SM wine cooperator. Findings indicate that the intention to be an SM wine cooperator is positively correlated with attitude toward buying wine based on SM recommendations and the intention to purchase wine on SM. To finish with, we link the concept of the consumer wine co-op to the current debate in the literature on centralized versus decentralized (built on top of blockchain networks) social media platforms, opening the door for future research avenues.     

Caffeine, Cognition, and Persuasion: Evidence for Caffeine Increasing the Systematic Processing of Persuasive Messages

Caffeine is known to increase arousal, attention, and information processing–all factors implicated in facilitating persuasion. In a standard attitude-change paradigm, participants consumed an orange-juice drink that either contained caffeine (3.5 mg/kg body weight) or did not (placebo) prior to reading a counterattitudinal communication (anti-voluntary euthanasia). Participants then completed a thought-listing task and a number of attitude scales. The first experiment showed that those who consumed caffeine showed greater agreement with the communication (direct attitude: voluntary euthanasia) and on an issue related to, but not contained in, the communication (indirect attitude: abortion). The order in which direct and indirect attitudes were measured did not affect the results. A second experiment manipulated the quality of the arguments in the message (strong vs. weak) to determine whether systematic processing had occurred. There was evidence that systematic processing occurred in both drink conditions, but was greater for those who had consumed caffeine. In both experiments, the amount of message-congruent thinking mediated persuasion. These results show that caffeine can increase the extent to which people systematically process and arc influenced by a persuasive communication.     

Bringing “Social” Into Sales: The Impact of Salespeople’S Social Media Use on Service Behaviors and Value Creation

The explosive growth in the use of social media has evoked a “gold rush”–like response from organizations. However, firms in general, and salespeople in particular, are uncertain about the fit between social media tools and their overall sales strategy. To address this issue, we advance a theoretical framework to explain the mechanisms through which salespeople’s use of social media operates to create value, and propose a strategic approach to social media use to achieve competitive goals. We draw on the existing literature on relationship marketing, task–technology fit theory, and sales service behavior to sketch a social media strategy for business-to-business sales organizations with relational selling objectives. The proposed framework describes how social media tools can help salespeople perform service behaviors leading to value creation.     

The Effects of Censorship on Attitude Change: The Influence of Censor and Communication Characteristics1

The effects of censor characteristics and audiences' initial agreement with a censored communication on attitude change and desire to hear a communication were investigated. Subjects were informed that a communication taking a position with which they had originally agreed or disagreed had been censored. The censor was either an attractive or unattractive agent and his expertise on the topic of the speech was either high or low. The results indicated that in all cases except one, censorship led to an increased desire to hear the communication and attitude change toward the position of the communication. In the one exceptional case, when an attractive expert censor forbade a communication with which the audience disagreed, the subjects decreased their desire to hear the speech and did not change their attitudes on the topic of the communication. The results were interpreted as indicating that censorship arouses both reactance and balancing attempts but that balancing will be observed only in limited situations.     

Balancing and positivity effects in social recall

Three experiments were conducted, in each of which subjects first rated an issue using the evaluation scales of the semantic differential and subsequently wrote sets of arguments concerning the issue They their rated each argument for strength of then-agreement or disagreement with it The results in all studies showed that subjects wrote a greater number of attitude-consistent arguments than attitude-inconsistent arguments (a balancing effect) The preponderance of attitude-consistent arguments increased as attitude became more extreme In all studies strength of agreement with either pro or con arguments was a function of attitude, but strength of disagreement was not Subjects wrote more arguments with which they agreed than arguments with which they disagreed (a positivity effect), but this effect only occurred when subjects were not specifically instructed to partition arguments into those they agreed with and those they disagreed with. Level of dogmatism or intolerance of ambiguity did not affect the number of attitude-consistent versus attitude-inconsistent arguments written or strength of agreement/disagreement with them. Results were discussed in terms of a balance model of information processing and the effects of the social situation on the recall process