Visual Attention to Antismoking PSAs: Smoking Cues Versus Other Attention‐Grabbing Features

This study examines how addicted smokers attend visually to smoking‐related public service announcements (PSAs) in adults smokers. Smokers' onscreen visual fixation is an indicator of cognitive resources allocated to visual attention. Characteristic of individuals with addictive tendencies, smokers are expected to be appetitively activated by images of their addiction—specifically smoking cues. At the same time, these cues are embedded in messages that associate avoidance responses with these appetitive cues, potentially inducing avoidance of PSA processing. Findings suggest that segments of PSAs that contain smoking cues are processed similarly to segments that contain complex stimuli (operationalized in this case as high in information introduced) and that visual attention is aligned with smoking cues on the screen.     

How Viewers Process Live,Breaking, and Emotional Television News

This study experimentally tested the effects of negative emotional video and presentation style of television news stories on viewers' attention to, and memory for, the stories. News stories were selected that elicited either fear or disgust. Also, stories were presented either as “breaking” news, “live” news, or traditional news. Findings suggest that stories that elicited disgust reduced processing resources available at encoding more than stories that elicited fear, and were recognized less. A signal detection analysis was conducted that indicated higher sensitivity for fear stories than for disgust, but there was a conservative criterion bias shift for disgust stories. Presentation style had little impact on resources available at encoding and recognition memory, except that fewer resources were available at encoding shortly after the story was verbally labeled “live” or “breaking,” but that did not translate into differences in recognition memory. These results suggest that including disgust-eliciting images in television news stories hinders processing. These results also suggest that discrete emotional theory is applicable to the limited capacity model of mediated message processing.     

Text On Screen: Can Emotionally Incongruent Combinations of Media Frames and Messages Elicit Coactivation in the Motivational Systems

ABSTRACT

Social media is becoming one of the most common deployment methods for antidrug and risk message campaigns. This is largely due to the low cost and high distribution that social media affords. This article argues that the social media approach to antidrug messaging also results in greater attention to the message over time. This article reports results from a study that examined how the combination of a short gain-or-loss framed text message interacts with a subsequent pleasant or unpleasant antidrug video message to influence motivational activation and information processing. Based on previous work investigating how different emotional trajectories in public service announcements (PSAs) elicit different patterns of motivational activation and cognitive processing, it was predicted, and found, that emotionally incongruent combinations of the text frame and video content resulted in the coactivation of the motivational systems. Placing a gain frame before a video message affects the overall processing of the subsequent message such that even an unpleasant message is rated more positively and results in a pattern of resource availability more like what we see for pleasant messages. Motivational activation and the subsequent effects on cognitive and emotional reactions are discussed within the context of multi-modal anti-drug campaigns.     

Distraction Effects of Smoking Cues in Antismoking Messages: Examining Resource Allocation to Message Processing as a Function of Smoking Cues and Argument Strength

Findings from previous studies on smoking cues and argument strength in antismoking messages have shown that the presence of smoking cues undermines the persuasiveness of antismoking public service announcements (PSAs) with weak arguments. This study conceptualized smoking cues (i.e., scenes showing smoking-related objects and behaviors) as stimuli motivationally relevant to the former smoker population and examined how smoking cues influence former smokers' processing of antismoking PSAs. Specifically, by defining smoking cues and the strength of antismoking arguments in terms of resource allocation, this study examined former smokers' recognition accuracy, memory strength, and memory judgment of visual (i.e., scenes excluding smoking cues) and audio information from antismoking PSAs. In line with previous findings, the results of the study showed that the presence of smoking cues undermined former smokers' encoding of antismoking arguments, which includes the visual and audio information that compose the main content of antismoking messages.     

Moral anger, but not moral disgust, responds to intentionality

We propose that, when people judge moral situations, anger responds to the contextual cues of harm and intentionality. On the other hand, disgust responds uniquely to whether or not a bodily norm violation has occurred; its apparent response to harm and intent is entirely explained by the coactivation of anger. We manipulated intent, harm, and bodily norm violation (eating human flesh) within a vignette describing a scientific experiment. Participants then rated their anger, disgust, and moral judgment, as well as various appraisals. Anger responded independently of disgust to harm and intentionality, whereas disgust responded independently of anger only to whether or not the act violated the bodily norm of cannibalism. Theoretically relevant appraisals accounted for the effects of harm and intent on anger; however, appraisals of abnormality did not fully account for the effects of the manipulations on disgust. Our results show that anger and disgust are separately elicited by different cues in a moral situation.     

Effects of and attention to graphic warning labels on cigarette packages

Objective: The present study investigates the effects of graphic cigarette warnings compared to text-only cigarette warnings on smokers’ explicit (i.e. ratings of the packages, cognitions about smoking, perceived health risk, quit intentions) and implicit attitudes. In addition, participants’ visual attention towards the graphic warnings was recorded using eye-tracking methodology.Design and methods: Sixty-three smokers participated in the present study and either viewed graphic cigarette warnings with aversive and non-aversive images or text-only warnings. Data were analysed using analysis of variance and correlation analysis.Results: Especially, graphic cigarette warnings with aversive content drew attention and elicited high threat. However, whereas attention directed to the textual information of the graphic warnings predicted smokers’ risk perceptions, attention directed to the images of the graphic warnings did not. Moreover, smokers’ in the graphic warning condition reported more positive cognitions about smoking, thus revealing cognitive dissonance.Conclusion: Smokers employ defensive psychological mechanisms when confronted with threatening warnings. Although aversive images attract attention, they do not promote health knowledge. Implications for graphic health warnings and the importance of taking their content (i.e. aversive vs. non-aversive images) into account are discussed.     

Cognition and Emotion in TV Message Processing: How Valence,Arousing Content,Structural Complexity,and Information Density Affect the Availability of Cognitive Resources

This paper examines whether emotional message content alters the effects of structural complexity and information density on available resources, measured by secondary task reaction times (STRTs), and message encoding, measured by audio recognition. In addition, hypotheses relating motivational activation and resource availability based on the motivational activation concepts of positivity offset (greater appetitive activation in a neutral environment) and negativity bias (faster aversive activation) influence are tested. Results replicate previous research supporting the contention that STRTs measure available resources. In addition, they show that the basic pattern of STRTs and recognition as a function of allocated and required resources is relatively consistent regardless of emotional content of the message. Emotion appears to function as a constant, increasing both resource allocation and resources required. Finally, these data provide some initial support for predicted relationships between motivational activation and resource allocation based on the constructs of positivity offset and negativity bias.     

Motivated message processing: How motivational activation influences resource allocation, encoding, and storage of TV messages

This paper investigates differences in overtime processing of television messages with three types of emotional trajectories—those which begin neutral and become negative, begin neutral and become positive and begin neutral and become equally positive and negative. The limited capacity model of motivated mediated message processing is used to predict how the type of emotional content influences real-time activation of the appetitive and aversive motivational systems which then alter concurrent and subsequent message processing. Results show that during the first time period, when motivational activation is low, more resources are allocated to coactive and positive compared to negative messages supporting the positivity offset hypothesis. In the middle time period, when activation is moderate, more resources are allocated to negative than to positive messages, supporting the negativity bias hypothesis. Further, the different patterns of motivational activation do result in different patterns of messages processing. During positive messages, encoding increases and storage decreases over time. During negative messages, encoding decreases and storage increases overtime. During coactive messages initial encoding and storage are high though both decrease slightly over time.     

Dynamic Motivational Processing of Antimarijuana Messages: Coactivation Begets Attention

In the theoretical framework of dynamic motivational activation, this study reveals the dynamics of antimarijuana public service announcement (PSA) processing, especially the processing of co‐occurring positive and negative content. It specifies the important role of endogenous feedback dynamics of the information processing system and teases them apart from exogenous message effects. As suggested by real‐time psychophysiological responses (heart rate, skin conductance level, and facial electromyography), the copresence of positive and negative content is most attention eliciting and is not moderated by individuals' marijuana experience. Marijuana experience, however, increases attention to arousing content in the PSAs, increases smiling responses to positive content, and escalates arousal to the PSAs in general. Implications for designing and evaluating PSAs and health campaigns are discussed.     

Continuity and discontinuity in memory for threat

Using a paradigm that allows a quasi-continuous tracking of memory performance over time, two experiments were designed to test the hypotheses that (a) persons with a cognitively avoidant style of coping with threat manifest a dissociation between (intact) short-term and (reduced) long-term retrieval of aversive information and (b) persons with a vigilant coping style recall aversive information particularly well after long retention intervals, provided they are free to think about aversive events. Study 1 (N?=?75) showed that avoiders manifest a poor memory for aversive pictures after long retention intervals only. Study 2 (N?=?95) replicated this finding. In addition, manipulation of the cognitive load during the retention interval influenced vigilants’ recall of aversive information in the predicted way. Results indicate that processes occurring during the retention interval are essential for individual difference in memory for aversive information and require similar attention as encoding, appraisal, and retrieval processes.     

Toward an understanding of the influence of affective states on attentional tuning: comment on Friedman and Förster (2010)

Friedman and F?rster (2010) reviewed an extensive program of research that was consistent with the view that positive affective states broaden, whereas negative affective states narrow, the scope of attention. We applaud their creative investigations into these important psychological questions and appreciate their thorough review. However, recent evidence strongly suggests that the conclusions drawn by Friedman and F?rster need to be tempered, for the recent evidence suggests that motivational intensity rather than affective valence causes the modulations of attentional tuning. That is, affective states of low motivational intensity (e.g., sadness, postgoal positive affect) broaden attention, whereas affective states of high motivational intensity (e.g., disgust, pregoal positive affect) narrow attention. Our viewpoint is that attentional narrowing occurs during affective states of high motivational intensity to aid organisms in acquiring desirable objects and avoiding aversive ones. Attentional broadening occurs during affective states of low motivational intensity to open organisms to new opportunities.     

分配注意对短时记忆中知觉组织的影响

以大学生为被试,采用双作业技术研究自由回忆和顺序回忆中编码和提取阶段分配注意对短时记忆知觉组织的影响。研究发现：在集中注意条件下,自由回忆和顺序回忆中分组项目表的回忆成绩均最著优于不分组项目表,表现出知觉分组效应;在编码阶段分配注意,自由回忆和顺序回忆中的知觉分组效应均消失;在提取阶段分配注意,顺序回忆中的知觉分组效应消失,而自由回忆中的此效应仍然保留,显示出自由回忆和顺序回忆的不同特点。作者设想,短时记忆的知觉组织加工既发生在编码阶段,也发生在提取阶段,而以编码阶段为主,并需要较多注意资源。     

Free‐listed items are effective cues for eliciting additional items in semantic domains

This study tested a cueing procedure for enhancing recall in semantic domains based on associative processes inferred from semantic clustering. Participants first free listed items exhaustively from a semantic domain (fruits or drugs). Then, to aid recall of additional items from the domain, participants received either the items they free listed as semantic cues (to trigger semantically similar items) or alphabetic cues (to trigger items beginning with a particular letter). Participants' strong semantic clustering and weak alphabetic clustering in free listing confirmed previous research on associative processes. By several measures, free‐listed items as semantic cues elicited moderately more additional items than alphabetic cues. Semantic cues elicited an appreciable proportion of items that would not have been identified at the aggregate level through free listing alone. These results indicate that using free‐listed items as semantic cues can be a useful adjunct for ethnographic applications of free listing. Copyright © 2002 John Wiley & Sons, Ltd.     

Visual attention and emotional memory: recall of aversive pictures is partially mediated by concurrent task performance

The emotional enhancement of memory is often thought to be determined by attention. However, recent evidence using divided attention paradigms suggests that attention does not play a significant role in the formation of memories for aversive pictures. We report a study that investigated this question using a paradigm in which participants had to encode lists of randomly intermixed negative and neutral pictures under conditions of full attention and divided attention followed by a free recall test. Attention was divided by a highly demanding concurrent task tapping visual processing resources. Results showed that the advantage in recall for aversive pictures was still present in the DA condition. However, mediation analyses also revealed that concurrent task performance significantly mediated the emotional enhancement of memory under divided attention. This finding suggests that visual attentional processes play a significant role in the formation of emotional memories.     

不同注意资源水平上核心厌恶和道德厌恶刺激加工分离效应的ERPs研究

厌恶帮助人类避免接触生物病菌、社会道德威胁物。本研究采用“线索—靶”范式考察不同注意资源水平上核心和道德厌恶刺激的认知加工特征。结果发现,核心厌恶刺激诱发的P2波幅显著大于道德厌恶和中性刺激;有效线索下核心厌恶刺激的P3波幅与道德厌恶刺激间差异不显著,而无效线索下核心厌恶刺激的P3波幅显著大于道德厌恶。结果表明两类厌恶刺激在不同注意资源水平上存在加工分离效应,支持了厌恶情绪“异质性”的观点。     

Semantic and acoustic processing in free and cued recall by educable mentally retarded adolescents

The abilities of educable mentally retarded adolescents to encode and retrieve words with semantic and acoustic cues were investigated in a free and cued recall task. On each of three trial blocks, seven groups of subjects were presented 20 unrelated stimulus words. Groups received either semantic, acoustic, or no encoding cues along with the stimuli. Free recall was requested from all subjects, followed immediately by a second period of either free recall or cued recall with the semantic or acoustic cues. Semantic cues were most effective when presented both at encoding and retrieval. The subjects were unable to use acoustic information as effective retrieval aids. Results were discussed in terms of encoding dimension dominance and mediational deficiencies.     

Attention, Self-Control, and Health Behaviors

ABSTRACT— Past research has shown that limitations on attention can lead to loss of control. Our model of self-control suggests that when attentional resources are restricted, individuals can focus on only the most salient behavioral cues, to the neglect of more distal stimuli. Subsequent action is then likely to be under the near-exclusive motivational influence of those "central" cues. This state of narrowed attentional focus, which we term "attentional myopia," is predicted to lead to loss of control when salient cues serve to promote a behavior that violates self-standards. By contrast, limitations on attention can lead to more successful self-control when salient cues instead suggest restraint. We have investigated this model in the health domains of eating, smoking, and aggression, and we discuss its implications for individuals' efforts to respond to health-relevant messages.     

Mobilization of Cognitive Resources and the Generation Effect

The generation effect refers to the memory advantage of words that have been generated rather than read. Such a read-generate comparison confounds qualitative task differences and raises methodological problems. A revised methodology is proposed circumventing these problems in that the encoding task is held constant and all stimuli have to be generated, but the degree of generativeness (i.e. the amount of cueing) is varied. In Experiment 1, 1, the (refined version of the) generation effect is demonstrated in a within-subjects design; with increasing generation activity left to the subject, free recall performance increases. No effect is obtained for degree of target masking. The same finding is replicated and shown to be independent of self-paced study time when generative activity is manipulated between subjects (Experiment 2) or within subjects (Experiment 3). As all learning trials involve generation, encoding time is controlled statistically, and free recall is used as a measure of memory, this refined generation effect cannot be explained as an artifact of selective attention or elaboration. Rather, generative activity seems to increase the mobilization of cognitive resources. This motivational account is supported by Experiment 4 showing an enhanced generation effect for positive mood.     

Uncertainty is associated with increased selective attention and sustained stimulus processing

Uncertainty about future threat has been found to be associated with an overestimation of threat probability and is hypothesized to elicit additional allocation of attention. We used event-related potentials to examine uncertainty-related dynamics in attentional allocation, exploiting brain potentials’ high temporal resolution and sensitivity to attention. Thirty participants performed a picture-viewing task in which cues indicated the subsequent picture valence. A certain-neutral and a certain-aversive cue accurately predicted subsequent picture valence, whereas an uncertain cue did not. Participants overestimated the effective frequency of aversive pictures following the uncertain cue, both during and after the task, signifying expectancy and covariation biases, and they tended to express lower subjective valences for aversive pictures presented after the uncertain cue. Pictures elicited increased P2 and LPP amplitudes when their valence could not be predicted from the cue. For the LPP, this effect was more pronounced in response to neutral pictures. Uncertainty appears to enhance the engagement of early phasic and sustained attention for uncertainly cued targets. Thus, defensive motivation related to uncertainty about future threat elicits specific attentional dynamics implicating prioritization at various processing stages, especially for nonthreatening stimuli that tend to violate expectations.     

The anatomy of free recall

The relative importance of various covert cues used in free recall is inferred on the basis of conditional probabilities of free recall given success vs failure of cued recall of the same material. Thirty-six names associated with pictures arranged in a 6 by 6 matrix were learned. A free recall test of names was followed by cued recall of names, with pictures, positions, or joint pictures and positions used as cues. Matching tests based on these cues were also administered. The tests were given at one of two stages of training, immediately or after 2 days. Pictorial and position cues are equally well encoded, but pictorial cues are less accessible and, therefore, relatively more useful in cued recall than in free recall. Position and pictorial information related to the names appears to be encoded and forgotten independently, and there is no evidence for summation of subthreshold encoding effect.