Retroactive semantic priming in a lexical decision task

The present study reports two experiments that required subjects to name target items preceded by a masked prime. Additionally, and subsequent to the naming task, subjects were required to indicate whether or not the prime was a word, along with a confidence rating of their lexical decision. Experiment 1 demonstrates that the processing of masked primes is facilitated by related targets when such targets are presented either 100 or 200 msec after the onset of the prime. Experiment 2 extends the finding of “retroactive” priming to a 1000=msec separation in prime-target presentation (SOA). The extent of retroactive priming is not dependent on SOA between prime and target, nor is it affected by the prime-mask SOA, which varied from 10 to 180 msec. Priming of targets was also independent of prime-target and prime-mask SOA, providing that primes had been classified as words. For word primes classified as non-words there was no semantic priming on target naming reaction time. Implications of these findings with respect to the nature of retroactive priming and the current controversy concerning subliminal priming effects were discussed.     

Associative strength effects in the lexical decision task

Four experiments explore the role of automatic and attentional processing in producing strength effects in a lexical decision task. Experiment I manipulated the relative proportion of related and unrelated pairs, the stimulus-onset-asynchrony (SOA), and the strength of the prime-target relationship. Results indicated that strength was independent of the proportion of related and unrelated pairs and SOA. Experiment 2 manipulated the relative proportion of strong and weak related pairs and the strength of the prime-target relationship at a relatively long SOA interval (500 msec). Results showed that the strength effect was present when more strong than weak pairs were presented, and it was absent when the stimulus list contained more weak than strong pairs. Experiment 3 replicated the more weak pairs condition of Experiment 2 but with a short SOA interval (100 msec) and showed that the strength effect was found regardless of the large number of weak related pairs presented. Experiment 4 manipulated strength of the prime-target relationship and proportion of strong and weak pairs but introducing a neutral prime condition and a longer SOA interval (1000 msec). Results are discussed within a two-process model (Posner & Snyder, 1975) postulating that the strength effect at short SOAs is due to automatic processes, whereas at long SOAs it is due to the influence of attentional processes.     

The attentional blink is not affected by backward masking of T2, T2-mask SOA, or level of T2 impoverishment

Identification of the second of two targets (T2) is impaired when presented shortly after the first (T1). This attentional blink (AB) is thought to arise from a delay in T2 processing during which T2 is vulnerable to masking. Conventional studies have measured T2 accuracy which is constrained by the 100% ceiling. We avoided this problem by using a dynamic threshold-tracking procedure that is inherently free from ceiling constraints. In two experiments we examined how AB magnitude is affected by three masking-related factors: (a) presence/absence of T2 mask, (b) T2-mask stimulus onset asynchrony (SOA), and (c) level of T2 impoverishment (signal-to-noise ratio [SNR]). In Experiment 1, overall accuracy decreased with T2-mask SOA. The magnitude of the AB, however, was invariant with SOA and with mask presence/absence. Experiment 2 further showed that the AB was invariant with T2 SNR. The relationship among mask presence/absence, SOA, and T2 SNR and the AB is encompassed in a qualitative model.     

What do graded effects of semantic transparency reveal about morphological processing?

We examined the influence of semantic transparency on morphological facilitation in English in three lexical decision experiments. Decision latencies to visual targets (e.g., CASUALNESS) were faster after semantically transparent (e.g., CASUALLY) than semantically opaque (e.g., CASUALTY) primes whether primes were auditory and presented immediately before onset of the target (Experiment 1a) or visual with an stimulus onset asynchrony (SOA) of 250 ms (Experiment 1b). Latencies did not differ at an SOA of 48 ms (Experiment 2) or with a forward mask at an SOA of 83 ms (Experiment 3). Generally, effects of semantic transparency among morphological relatives were evident at long but not at short SOAs with visual targets, regardless of prime modality. Moreover, the difference in facilitation after opaque and transparent primes was graded and increased with family size of the base morpheme.     

A PRP-study to determine the locus of target priming effects

Visual stimuli that are made invisible by a following mask can nonetheless affect motor responses. To localize the origin of these target priming effects we used the psychological refractory period paradigm. Participants classified tones as high or low, and responded to the position of a visual target that was preceded by a prime. The stimulus onset asynchrony (SOA) between both tasks varied. In Experiment 1 the tone task was followed by the position task and SOA dependent target priming effects were observed. When the visual position task preceded the tone task in Experiment 2, with short SOA the priming effect propagated entirely to the tone task yielding faster responses to tones on visually congruent trials and delayed responses to tones on visually incongruent trials. Together, results suggest that target priming effects arise from processing before and at the level of the central bottleneck such as sensory analysis and response selection.     

Early interference in a priming task with brief masked targets

Priming effects were examined in two experiments using either a pronunciation or lexical decision task. The prime, either a strong associate of the target, an unrelated word, or a neutral prime, was presented for 200 ms. After an SOA of 200, 400, or 800 ms, a masked target was presented for 33.3, 50, or 66.7 ms. Attention was manipulated by varying the probability that prime and target would be strongly associated. Both experiments showed significant interference in the low attention condition and at the 200-ms SOA, presumably before the onset of consciously directed processing. Two subsequent experiments using a short SOA and the low attention condition attempted to determine the conditions under which this interference will occur by varying the interstimulus interval, target duration, and the mask. It was found that interference occurred only when targets were brief and masked. These results are discussed in terms of a model involving lateral inhibition between nodes in semantic memory. It is suggested that when the target is brief and masked, the node in memory corresponding to the target is much less strongly activated and therefore more susceptible to the inhibitory effects of other activated nodes.     

A time course analysis of the affective priming effect

The argument that automatic processes are responsible for affective/evaluative priming effects has been primarily based on studies that have manipulated the stimulus onset asynchrony (SOA; i.e., the interval between the onset of the prime and the onset of the target). Moreover, these SOA studies provide an insight in the time course of the activation processes underlying automatic affect/attitude activation. Based on a fine-grained manipulation of the SOA employing either the evaluative decision task (Experiment 1) and the pronunciation task (Experiment 2) we concluded that affective priming, and hence automatic affect activation, is based on fast-acting automatic processes. The results of Experiment 3 provide a valid explanation for an apparent discrepancy between the results of Experiments 1 and 2 and previous findings. Finally, the results of Experiment 3 support the prediction of Jarvis and Petty (1996) that affective priming effects should be stronger for participants who are more chronically engaged in conscious evaluations.     

Semantic priming and repetition priming from masked words: evidence for a center-surround attentional mechanism in perceptual recognition

Two lexical decision experiments compared semantic and repetition priming by masked words. Experiment 1 established prime-mask stimulus onset asynchronies (SOAs) with presence-absence detection judgments. Primes presented at detection-threshold SOAs produced equal facilitation for repeated and semantically related targets: 26 ms and 24 ms. Experiment 2 established SOAs with semantic judgments. Primes presented at 70% of the semantic-threshold SOA to mimic the exposure conditions of Experiment 1 produced slightly greater facilitation for repeated targets but a tendency toward inhibition for semantically related targets: 38 ms and -6 ms. These results confirm Dagenbach, Carr, and Wilhelmsen's (1989) report that strategies induced by threshold-setting tasks can influence masked priming. In addition, Experiment 2 suggests a mechanism for retrieving weakly activated semantic codes into consciousness that relies on the center-surround principle to enhance activation of sought-for codes and to inhibit related codes stored nearby in the semantic network.     

Capacity demands of automatic processes in semantic priming

Ben-Gurion University of the Negev, Beer Sheva, Israel In three experiments, we examined the effects of prime-target stimulus onset asynchrony (SOA) and the proportion of related primes and targets (relatedness proportion, or RP) on semantic priming when the prime was either named or was searched for a specific letter. In Experiment 1, with an RP of. 50, priming occurred at SOAs of 240 and 840 msec when the prime was named, but no priming was found at either SOA when the prime was searched for a letter. In Experiment 2 the RP was either. 20 or. 80, and the SOA was set at 1, 700 msec; priming again was found in both conditions when the prime was named, but only in the RP.80 condition when a letter search task was performed on the prime. In Experiment 3, both the proportion of related trials and SOA were varied; as in the previous experiments, no priming effects were found with the letter search task for either SOA in the RP.20 condition, but the priming effect was reinstated in the RP.80 condition. These results are discussed with respect to how limited capacity resources are allocated and how they influence semantic priming effects.     

Time course of chord priming

The time course of chord priming was explored in four experiments. In chord priming, a chord (a typical combination of simultaneously sounded tones) primes other chords that are musically related. In the present study, the prime duration and the stimulus onset asynchrony (SOA) between the prime chord and the chord to be judged were varied. Priming occurred at an SOA and prime duration as short as 50 msec, the shortest tested. When the prime duration was held constant at 50 msec, priming occurred at an SOA as long as 2,500 msec, the longest tested, and the magnitude of the priming effect did not diminish. To eliminate a possible role of sensory memory in maintaining the priming effect during the silence following the prime, a 250-msec noise mask was presented immediately following the 50-msec prime. The interpolated noise mask did not eliminate priming, thereby supporting the view that chord priming is the consequence of associative activation.     

Time course of chord priming.

The time course of chord priming was explored in four experiments. In chord priming, a chord (a typical combination of simultaneously sounded tones) primes other chords that are musically related. In the present study, the prime duration and the stimulus onset asynchrony (SOA) between the prime chord and the chord to be judged were varied. Priming occurred at an SOA and prime duration as short as 50 msec, the shortest tested. When the prime duration was held constant at 50 msec, priming occurred at an SOA as long as 2,500 msec, the longest tested, and the magnitude of the priming effect did not diminish. To eliminate a possible role of sensory memory in maintaining the priming effect during the silence following the prime, a 250-msec noise mask was presented immediately following the 50-msec prime. The interpolated noise mask did not eliminate priming, thereby supporting the view that chord priming is the consequence of associative activation.     

Semantic priming,prime reportability,and retroactive priming are interdependent

In two experiments, semantic analysis of prime words was measured in terms of facilitation in naming a semantically related target word. Targets were degraded but gradually clarified until the subject named them. Subjects reported the prime after naming the target. Experiment 1 used semantic associates as primes at a 50-msec prime-target stimulus onset asynchrony (SOA). Experiment 2 used both semantic-associate and identity primes at a 1,000-msec prime-target SOA. Reported primes showed facilitation in both experiments, whereas unreported primes did not. It appears that primes that undergo enough analysis to facilitate target processing are also available for conscious report. However, retroactive priming in both experiments showed that target processing also had an impact on prime reportability. The interdependence of priming and prime reportability disallows a straightforward interpretation of the origin of the facilitation.     

Same-different reaction times studied with a flash masking technique

The reaction times (RT) needed to report whether letters were the same or different were measured using a very long exposure of the target and a very brief exposure of a flash mask. Two letters were presented simultaneously in Experiment 1. No effect of response category (same vs. different) was found, although a clear-cut luminance-dependent masking effect was present. Letter number was manipulated in Experiment 2. A three-way interaction was found among response category, number of letters, and stimulus onset asynchrony (SOA). The more difficult task produced longer RTs for “different” judgments than for “same” judgments, particularly at intermediate SOAs. These data are compared with information processing models of perception.     

The influence of expertise and of physical complexity on visual short-term memory consolidation

We investigated whether the expertise of a perceiver and the physical complexity of a stimulus influence consolidation of visual short-term memory (VSTM) in a S1-S2 (Stimulus 1-Stimulus 2) change detection task. Consolidation is assumed to make transient perceptual representations in VSTM more durable, and it is investigated by postexposure of a mask shortly after offset of the perceived stimulus (S1; 17 to 483?ms). We presented colours, Chinese characters, pseudocharacters, and novel symbols to novices (Germans) or experts of Chinese language (Chinese readers). Physical complexity was manipulated by the number of strokes. Unfamiliar material was remembered worse than familiar material (Experiments 1, 2, and 3). For novices the absolute VSTM performance was better for physically simple than for complex material, whereas for experts the complexity did not matter-Chinese readers memorized Chinese characters (Experiment 3). Articulatory suppression did not change these effects (Experiment 2). We always observed a strong effect of SOA, but this effect was influenced neither by physical complexity nor by expertise; only the length of the interstimulus interval between S1 and the mask was relevant. This was observed even with short stimulus onset asynchrony (SOA) of 100?ms (Experiment 2) and in comparing colours and characters (Experiment 5). However, masks impaired memory if they were presented at the locations of the to-be-memorized items, but not beside them-that is, interference was location-based (Experiment 6). We explain the effect of SOA by the assumption that it takes time to stop encoding of information presented at item locations with the offset of S1. The increasing resistance against interference by irrelevant material appears as consolidation of S1.     

Effects of prime task on affective priming by facial expressions of emotion

Priming of affective word evaluation by pictures of faces showing positive and negative emotional expressions was investigated in two experiments that used a double task procedure where participants were asked to respond to the prime or to the target on different trials. The experiments varied between-subjects the prime task assignment and the prime-target interval (SOA, stimulus onset asynchrony). Significant congruency effects (that is, faster word evaluation when prime and target had the same valence than when they were of opposite valence) were observed in both experiments. When the prime task oriented the subjects to an affectively irrelevant property of the faces (their gender), priming was observed at SOA 300 ms but not at SOA 1000 ms (Experiment 1). However, when the prime task assignment explicitly oriented the subjects to the valence of the face, priming was observed at both SOA durations (Experiment 2). These results show, first, that affective priming by pictures of facial emotion can be obtained even when the subject has an explicit goal to process a non-affective property of the prime. Second, sensitivity of the priming effect to SOA duration seems to depend on whether it is mediated by intentional or unintentional activation of the valence of the face prime.     

Combining letter-matching and tone discrimination: Evidence of automatic perceptual and spatial congruity effects

Dual task and priming paradigms were combined to investigate the distinction between automatic and attentional processes. Subjects in two experiments performed a primed letter-matching and a tone discrimination task separately and concurrently. The interval between prime onset and letter pair (SOA) was varied from 50 to 500 msec. Cost-benefit analyses in Experiment 1 indicated that primes that matched target letter pairs began to facilitate performance at an SOA of 150 msec. Primes inhibited performance when they mismatched identical letter pairs at SOA 100. In the dual-task situation, the benefits of priming letter targets were reflected in probe latencies with no evidence of concurrent costs in tone latencies. Experiment 2 revealed that two tasks could be primed simultaneously as effectively as when each was primed alone. Findings are discussed in reference to Posner and Snyder's (1975a, 1975b) two-process theory of priming and the applicability of a secondary task technique.     

Repetition priming effects from attended vs. ignored single words in a semantic categorization task

The present research examines priming effects from a centrally presented single-prime word to which participants were instructed to either attend or ignore. The prime word was followed by a single central target word to which participants made a semantic categorization (animate vs. inanimate) task. The main variables manipulated across experiments were attentional instructions (attend vs. ignore the prime word), presentation duration of the prime word (20, 50, 80 or 100 ms), prime-target stimulus onset asynchrony (SOA; 300 vs. 800 ms), and temporal presentation of instructions (before vs. after the prime word). The results showed (a) a consistent interaction between attentional instructions and repetition priming and (b) a qualitatively different ignored priming pattern as a function of prime duration: reduced positive priming (relative to the attend instruction) for prime exposures of 80 and 100 ms, and reliable negative priming for the shorter prime exposures of 20 and 50 ms. In addition (c), the differential priming pattern for attend and ignore trials was observed at a prime-target SOA of 800 ms (but not at a shorter 300-ms SOA) and only when instructions were presented before the prime word. Methodological and theoretical implications of the present findings for the extant negative priming literature are discussed.     

The preparation effect in task switching: Carryover of SOA

A common finding in task-switching studies is switch preparation (commonly known as the preparation effect), in which a longer interval between task cue and trial stimulus (i.e., a longer stimulus onset asynchrony, or SOA) reduces the cost of switching to a different task. Three experiments link switch preparation to within-subjects manipulations of SOA. In Experiment 1, SOA was randomized within subjects, producing switch preparation that was more pronounced when the SOA switched from the previous trial than when the SOA repeated. In Experiment 2, SOA was blocked within subjects, producing switch preparation but not on the first block of trials. In Experiment 3, SOA was manipulated between subjects with sufficient statistical power to detect switch preparation, but the effect was absent. The results favor an encoding view of cognitive control, but show that any putative switching mechanism reacts lazily when exposed to only one SOA.     

Is reading ability related to activation dumping speed? Evidence from immediate repetition priming

In parallel processing models, residual activity constitutes noise that must be dumped, and fast dumping is associated with efficient processing. Subjects performed a continuous lexical decision task with repetitions (Experiments 1 and 2). Efficient readers (who had high comprehension and vocabulary scores) showed smaller repetition priming than did inefficient readers, but mostly at Lag 0 (equivalent to 3-sec stimulus onset asynchrony [SOA]). Experiment 3 manipulated the empty interrepetition interval. It was found that reading ability was negatively related to repetition priming mostly when the SOA was 3 sec, but less so when it was 2 or 4 sec. Experiment 4 failed to find similar reading ability differences when the task was continuous recognition. The findings are interpreted as showing that efficient readers managed to dump residual activity related to subsemantic information in less than 3 sec, whereas inefficient readers required 3–4 sec.     

Repetition in visual word identification: Benefits and costs

University students performed lexical tasks with visually presented target words after the presentation of an identical or unrelated prime, at short (80–120?ms) or longer (410–710?ms) prime–target stimulus onset asynchronies (SOAs). Experiment 1 showed perceptual identification benefits in vocal responding at a short SOA that were reduced (accuracy) or reversed (latency) at a longer SOA. Experiment 2 showed a transition from a repetition benefit to a cost over 3 SOAs in a target-masked version of the lexical decision task (LDT; target displayed for only 141?ms). In Experiment 3 the repetition cost was replicated at a 530-ms SOA in the LDT with masked targets, but a repetition benefit was observed in the conventional LDT (target displayed until response). The dependence of repetition costs on target masking is more consistent with biases based on episodic confusions than refractoriness of lexical representations.