Consumer engagement on social media: Evidence from small retailers

This study investigates which characteristics of the social media posts of small firms in Tasmania, Australia elicit higher levels of consumer engagement. Results from an analysis of small retail firms’ social media postings (Facebook, Instagram and Twitter) (N = 2,607) illustrate the importance of the content of the post (i.e., businesses‐related vs. non‐business‐related), the activity (i.e., text, image or video), the time of day of the posting and the platform on which the activity was posted, in eliciting responses from followers. Results show Facebook received significantly higher levels of engagement, compared with Twitter and Instagram. Contrary to expectations, the specific day of the week did not have any impact on levels of engagement. This research demonstrates how small businesses can improve their use of social media marketing to engage more effectively with customers and followers.     

Exposure to Sexually Objectifying Media and Body Self-Perceptions among College Women: An Examination of the Selective Exposure Hypothesis and the Role of Moderating Variables

Objectification theory (Fredrickson & Roberts, 1997) contends that media that places women’s bodies and appearance at a premium can acculturate women to self-objectify (i.e., to view the self primarily in terms of externally perceivable attributes), or to feel anxious or ashamed of their bodies. However, another unexplored possibility is that antecedent levels of self-objectification, appearance anxiety, and body shame could drive the selection or avoidance of sexually objectifying media. The goals of the present study were two-fold: first, to test the directionality of the associations between exposure to sexually objectifying media and body self-perceptions (i.e., does exposure to sexually objectifying media predict body self-perceptions or vice versa); and second, to explore the possible moderating influence of thin-ideal internalization, global self-esteem, and BMI on the relations between exposure to sexually objectifying media and body self-perceptions. A 2-year panel study of female undergraduates was conducted. The results show that Time-1 trait self-objectification, appearance anxiety, and body shame all negatively predicted Time-2 exposure to sexually objectifying media. Moreover, Time-1 exposure to sexually objectifying media predicted an increase in Time-2 trait self-objectification, particularly among women who were low in global self-esteem.     

Body dissatisfaction,disordered eating,fashion magazines,and clothes: A cross‐cultural comparison between Australian and Italian young women

While a great deal of research has investigated the body image concerns of women in Western English‐speaking countries, there has been relatively little research attention paid to non‐English‐speaking countries. The present study aimed to investigate body dissatisfaction and disordered eating across similarly constituted samples from two different cultures, Australia and Italy. Australia and Italy are similar in many ways, including frequent and obvious portrayals of thin media ideals for women, but represent very different cultures with respect to language and the roles of the family, meals, and fashion. Questionnaires were developed to assess the internalization of thin ideals, fashion magazine exposure, and the importance of clothes, in addition to containing measures of body dissatisfaction, dieting, and disordered eating symptomatology. Factor analysis of the clothing measure produced two clear factors: the personal importance of clothes, and the social importance of clothes. The questionnaires were completed by 140 Australian and 95 Italian female university students of psychology or the humanities. It was found that the Italian women had significantly lower BMI scores than the Australian women because they weighed less. Few group differences in body dissatisfaction or dieting were obtained, but the Australian women scored higher than the Italian women on disordered eating. Contrary to prediction, clothes were rated as more important by Australian than by Italian women. Nevertheless, the personal importance of clothes predicted internalization of thin ideals and body dissatisfaction in both samples, while the social importance of clothes was a negative predictor. Fashion magazine consumption, in contrast, predicted body dissatisfaction and disordered eating only for Australian women, but not for Italian women. Thus the study has demonstrated that the same variables may play different roles in the Australian and Italian cultural contexts. More generally, the cross‐cultural comparison of relationships between variables may contribute to a greater understanding of the genesis of body image concerns across cultures.     

Linking self‐determined needs and word of mouth to consumer e‐waste disposal behaviour: A test of basic psychological needs theory

E‐waste is recognized as the fastest growing waste stream in the world. It contains toxic substances such as heavy metals and flame retardants that are hazardous to human and ecological health. Despite these environmental and health hazards, the vast majority of consumers are reluctant to dispose of e‐waste and prefer to store obsolete products at home instead of returning them to manufacturers for recycling. To address this alarming problem, we use the basic psychological needs theory (BPNT) and word of mouth (WOM) to profile consumer behaviour changes and explain self‐reported consumer e‐waste disposal behaviours. Based on longitudinal survey data collected over two rounds from Pakistan, the findings support the role of BPNT. Particularly, the results show that positive WOM messages about e‐waste disposal significantly improve consumers' self‐determined needs that, in turn, fuel consumers' integrated motivation for e‐waste and subsequent e‐waste disposal behaviours. The implications of these findings for practitioners regarding consumer behavioural changes are discussed in‐depth.     

Maternal reports of adaptive behaviours in young children: urban–rural and gender comparisons in Italy and United States

We compared how 182 Italian and US American urban and rural firstborn 20‐month‐old girls and boys cope with the demands of their environment through their adaptive behaviours in everyday activities. Using the Vineland Adaptive Behaviour Scales, we collected maternal reports of children's communication, daily living, socialization, and motor skills. Three sets of main effects (and no interactions) emerged. With respect to country, Italian children scored higher than US American children in adaptive communication and motor skills. With respect to region, urban children showed higher adaptive motor skills than rural children, and rural children showed higher adaptive daily living skills than urban children. Finally, with respect to gender, girls scored higher on an adaptive behaviour composite as well as adaptive communication skills, but boys higher in adaptive motor skills. We set these country, region, and gender main effects in the context of a discussion of developing adaptive behaviours in young children. Copyright © 2005 John Wiley & Sons, Ltd.     

Consumer food waste behaviour in universities: Sharing as a means of prevention

In order to tackle food waste at the prevention stage of the waste hierarchy, an understanding of behaviour that leads to wastage is required. This article examines consumer food waste behaviour in a university setting and the implications for encouraging sharing as a means of mitigating food waste. The embodied and embedded nature of consumption and wasteful behaviours are contended, giving explanation to the transition of food into waste. By undertaking a mixed‐method study and a social media‐based intervention, behaviour that causes food to be wasted within a campus environment is discussed, furthering the current domestic focus of research. The paper argues that consumer food waste behaviour can be better understood by focusing on the practices, routines and habits of consumers given the hidden nature of the food waste issue. A number of barriers are also presented regarding the sharing of food as a means of food waste prevention. Copyright © 2016 John Wiley & Sons, Ltd.     

Perceptions of intergenerational communication across cultures: an Italian case

406 Anglo-American, Italian-American, and Italian (Northern and Southern Italy) students were asked to evaluate past conversations with same-age peers, i.e., 17 to 30 years, and older adults, i.e., 65 years and older. While according older adults more deference, all cultural groups perceived older adults as more rigid and nonaccommodating than younger adults. Exchanges with older adults were reported as having more negative affect than were those with other young adults, and were also more likely to he avoided.     

An exploratory investigation of shopper behaviour in an immersive virtual reality store

Shopper research has long been undertaken with physical simulated stores and desktop‐operated virtual stores. However, recent developments in motion‐tracked virtual reality offer a range of new possibilities for research using immersive walk‐around virtual simulated stores. To date, there is little knowledge published on the authenticity of shopper behaviour in such immersive virtual environments. The present study therefore reports exploratory results from 153 multicategory shopping trips conducted in an immersive virtual convenience store. Observed shopper metrics and theoretical effects are compared with equivalent data obtained from published sources and found to be consistent across all measures. Specifically, shoppers purchase a plausible share of private label brands, more private label brands in lower consumption pleasure product categories, more products from higher compared with lower shelf positions, make a plausible proportion of impulsive purchases, and spend less time inspecting familiar versus unfamiliar brands. Further, time in‐store, total spending, and product handling time are higher for women than for men. These exploratory findings show that participants continue to exhibit realistic shopper behaviours in an immersive virtual simulated store. Such stores are therefore a cost‐effective alternative to other methods for measuring consumer behaviour. They offer significant potential for innovative experimental designs in consumer research, as well as potential for future use as a digital shopping channel.     

Tomorrow's consumer — the shifting balance of power

What are the prospects for consumerism? Often despised as self‐indulgent, consumers are frequently motivated by altruism and their needs to express their identity, to build relationships, to obtain fulfilment and even to find a substitute for religion. Mass‐customisation is producing fundamental change, revolutionising attitudes to choice, with a key role for agents (human and online) in helping people choose. Consumer power will grow and brands will be under pressure from rising consumer expectations. While retailers fight back with targeted marketing and special offers, brands will need to serve consumer needs as much as suppliers. Online shopping could transform consumer behaviour, driven by cost saving and convenience and spurred on by competition. Will retailers protect their traditional channels or go online because they are afraid not to? ‘Etailing’ will need to create consumer trust, so regulation will be critical, possibly leading to legal responsibilities for quality on Internet service providers (ISPs) and portals and with systems to help new entrants build a track record of reliability, thereby increasing competition, choice and consumer power. Copyright © 2002 Henry Stewart Publications.     

A Qualitative Exploration of Sun Safety Beliefs Among Australian Adults

Informed broadly by the theory of planned behaviour, this study used qualitative methodology to understand Australian adults' sun‐protective decisions. Forty‐two adults participated in focus groups where they discussed behavioural (advantages and disadvantages), normative (important referents), and control (barriers and facilitators) beliefs, as well as potential social influences and images of tanned and non‐tanned people. Responses were analysed using the consensual qualitative research approach to determine the dominant themes. Themes of fashion and comfort were prominent, the important role of friends and family in sun safe decision‐making was highlighted, as was the availability of sun‐protective measures (e.g., in an accessible place or in the environment). Additional themes included the need to model sound sun‐protective behaviours to (current and future) children, the emphasis on personal choice and personal responsibility to be sun safe, and the influence of Australian identity and culture on tanning and socially acceptable forms of sun protection. These beliefs can be used to inform interventions and public health campaigns targeting sun safety among Australians, a population with the highest skin cancer incidence in the world.     

A comparison of Estonian,Swedish, and Finnish mothers' controlling attitudes and behaviour

The current study examined maternal control of children across families with early adolescents from different sociocultural backgrounds. The intention was to find out whether belonging to the same ethnic group/language community (i.e., Estonian or Finnish) is more important for determination of child‐rearing attitudes and practices than sharing the immediate sociocultural context (i.e., Swedish society). In addition, attention was paid to the relationship between attitudes and behaviour. The results were obtained from three monocultural samples of Estonian, Swedish, and Finnish families living in their country of origin; two bicultural samples consisted of Estonian and Finnish families residing in Sweden. Two types of data—mothers' reported attitudes towards the importance of control over children's behaviour (the Control Scale) and video‐recorded real‐life verbal behaviour—were used to determine how the mothers' attitudes towards control relate to the behavioural control exhibited in their real‐life interactions. The study showed that the Finno‐Ugric mothers living in their countries of origin controlled their children's behaviour significantly more frequently than those Finno‐Ugric mothers who live in Sweden, but both Estonian samples outperformed Finns in their reported control attitudes. The Swedish mothers were the least directive among monocultural mothers both in maternal beliefs and in real‐life behaviour, but they differed from Estonian and Finnish mothers residing in Sweden only in their lower scores on the Control Scale. The study revealed that mothers' real‐life control behaviour corresponded rather modestly to their reported attitudes toward the importance of controlling children. Analyses of actual mother—child interaction showed that only the Estonian mothers living in Estonia actually put their relatively high scores on the Control Scale into practice in real‐life interactions with their children. Finally, some characteristics of Estonian, Finnish, and Swedish languages and cultures are discussed that might determine the cultural differences in child rearing that emerged.     

A new perspective on psychological resources: Unanticipated consequences of impulsivity and emotional intelligence

In this study, we sought to understand why people engage in these two forms of voluntary and discretionary behaviours. Expanding upon key resource theories to include individual abilities, we examined the idea of incongruence between resources and behaviours (i.e., resources that have been traditionally framed with a positive tone lead to negative behaviours and resources that have been traditionally framed with a negative tone lead to positive behaviours). Data from 234 employees revealed that impulsivity positively influenced organizational citizenship behaviours, and that emotional intelligence (EI) significantly contributed to deviant workplace behaviours. Post hoc analysis revealed that the ability to perceive emotions was the most influential branch of EI in predicting deviant behaviours. We thus found a non‐compatible view of the individual resources–behaviour relationship, such that ‘positive’ personal resources lead to negative behaviours and ‘negative’ personal resources lead to positive behaviours. Implications for research and practice are discussed.     

Identifying factors that promote consumer behaviours causing expired domestic food waste

Many commentators argue that domestic food waste is strongly influenced by consumer behaviours. This article reports on a study using mixed‐methods to identify key factors responsible for promoting consumer behaviours that lead to domestic food waste through the lens of the value–belief–norm theory. On the basis of the study's findings, three factors are proposed that cause behaviours that lead to food waste: supply knowledge – does a consumer know what food they have available; location knowledge – does a consumer know where to locate food items; and food literacy – to what degree do past experience and acquired knowledge impact on a consumer's food consumption and wastage practices. We analyse the study's findings in light of a review of literature about consumer food wastage behaviours and in turn, present new insights into consumer behaviour, food waste and the use of technology to reduce food waste. Copyright © 2014 John Wiley & Sons, Ltd.     

The relationship between skin tone dissatisfaction and sun tanning behaviour

Understanding the factors that contribute to sun exposure is vital for skin cancer prevention. The present study aimed to examine the utility of a new measure for cancer prevention research, the Skin Tone Rating Scale. Australian undergraduate women (N = 156) completed an online questionnaire measuring skin tone dissatisfaction, peer and media norms surrounding tanning, internalisation of a tanned ideal, appearance reasons for tanning, and self‐reported tanning behaviour. The two‐item Skin Tone Rating Scale provided a short and easy‐to‐administer measure of skin tone dissatisfaction that correlated with self‐reported tanning behaviour. The Skin Tone Rating Scale was also moderately related to appearance reasons for tanning and internalisation of a tanned ideal, demonstrating concurrent validity. Socio‐cultural influences (from peers and media) were positively correlated with skin tone dissatisfaction, and this relationship was partially mediated by internalisation of a tanned ideal. Although more research is needed to establish causation, this study provides an important addition to sun tanning literature; it provides a new measure to predict self‐reported tanning behaviour, the Skin Tone Rating Scale, which highlights the importance of appearance concerns in relation to tanning and sun exposure.     

What’s a coach to do? Exploring coaches’ perspectives of body image in girls sport

Adolescent athletes report body image concerns that negatively impact their sport experiences and participation. The coach’s perspective may be informative to how the context of sport perpetuates, supports, or protects from negative body image. Yet few coaches are represented in this area of research. The purpose of the present study was to explore coaches’ perceptions of body image in girls sport. Thirteen coaches with an average of 10 years of experience working with girls in primarily non-aesthetic team sports were interviewed. Based on inductive thematic analysis, coaches’ perceptions of the athletes’ body image concerns were reflected in four themes labelled (i) body image: the ‘elephant’ on the field (i.e., identifying the unspoken nature of body image), (ii) agents of body image in sport (i.e., parents, coaches, and media), (iii) skill over appearance (i.e., focusing on athletic skill and competence), and (vi) systemic strategies. This last theme offers several considerations for improving the sport context with a lens to improve body image. Of relevance, it was apparent that all coaches operationalized body image as predicated on appearance, body shape, and weight and this narrow simplistic perception could guide future programs and practices. Taken together, findings highlight the need to intervene with coaches to provide adequate support and education on body image in girls sport.     

Postpartum mood disorders: Results of an online survey

Purpose: Postpartum mood disorders (PMDs), the distressing mental and emotional symptoms experienced by women after childbirth, are just now receiving the attention they warrant. Given the serious and sometimes life‐threatening nature of PMDs, we used a qualitative research design to examine more closely the nature of symptoms experienced and the effective strategies women used to cope with PMD. Participants: The respondents were 252 members of PMD and breast‐feeding (La Leche League) support groups throughout the United States. Method: Participants responded anonymously to open‐ended questions in an online survey. The data were reviewed by the research team to determine common themes and prevailing issues. Results: Participants reported myriad different symptoms and used a host of various strategies to alleviate problematic thoughts, feelings, and behaviours following childbirth. Postpartum symptoms affected participants’ plans to have future children. For some women, symptoms became more intense during subsequent births. Despite the problematic nature of PMD, more than half of the participants reported receiving little or no information from healthcare providers about PMDs. Implications for counsellors and other healthcare providers are discussed in detail.     

A Critical Test of Self‐Enhancement,Exposure, and Self‐Categorization Explanations for First‐ and Third‐Person Perceptions

The third‐person perception is the tendency for people to believe that others are more influenced by media content than themselves (W. P. Davison, 1983 ). The current study provides a critical test of self‐enhancement, exposure, and self‐categorization explanations for first‐ (i.e., self more influenced than others) and third‐person perceptions. Male and female participants (N = 323) judged the extent to which pornography elicited“aroused and excited” (i.e., male normative) versus“repulsed and offended” (i.e., female normative) reactions in themselves relative to average men and women. Men perceived an average woman to be more repulsed and offended by pornography than themselves, and women perceived an average man to be more aroused and excited than themselves (i.e., large third‐person perceptions). Further, men perceived themselves to be more aroused and excited by pornography than an average woman (independent of the degree to which pornography was judged as antisocial), and women perceived themselves to be more repulsed and offended than an average man (i.e., large first‐person perceptions). There were relatively small effects for same sex comparisons independent of norm. The pattern and magnitude of first‐ and third‐person perceptions are consistent with self‐categorization theory, irreconcilable with the exposure hypothesis, and difficult to reconcile with the self‐enhancement explanation.     

On the formation of favourable impressions: Associations between self-presentation motives,task behaviour,and others’ evaluations of the self in a team-sport setting

Individuals adopt self-presentation motives in sport settings to shape others’ perceptions of the self. However, the effectiveness of different types of motives in shaping favourable evaluations has not been explored. We examined pathways from 2 × 2 self-presentation motives to others’ evaluative perceptions via task behaviour. Participants (N = 112) reported their self-presentation motives immediately prior to a basketball game, had their behaviours (i.e., shots, time spent on the sideline) recorded via video during the game, then completed agentic (e.g., competent) and communal (e.g., supportive) ratings of their teammates following the game. Structural equation modeling revealed positive pathways from acquisitive motives to behaviour (i.e., acquisitive agency) and favourable evaluations (i.e., acquisitive-agency and -communion). Negative pathways were observed from protective communion to behaviour and others’ evaluations. The findings indicate that different types of self-presentation motives may differ in their impression management effectiveness and may either promote or suppress task behaviour.     

Sacramental Theology in a Consumer Society

Critics of consumerism frequently denounce it for being too materialistic. In fact, much consumer marketing appeals to desires that transcend the material. Marketers present material goods in a manner analogous to sacramental elements: a means of mediating an encounter with that which transcends the material. In a consumer society, it is important for Christian sacramental theology to distinguish itself from the quasi‐sacramental appeal of consumerism. One important way to do this is to emphasize that Christian sacramental theology honors and cherishes material mediations of the transcendent far more than consumerism does.     

Beyond one work day? A daily diary study on causal and reverse effects between experienced workplace incivility and behaving rude towards others

In this diary study with N = 348 employees, we examine whether the contagion effect of workplace incivility transfers beyond one work day that is whether the experience of workplace incivility is related to showing rude behaviours towards others the next day. Additionally, we examine whether ruminating in the evening of a work day and building an intention for revenge behaviour mediate this relationship, and explore whether a serial mediation process exists where experienced incivility triggers ruminative thoughts, which, in turn, increase the likelihood of intending to act, which transfers into actual rude behaviour the next day. Using a multilevel path analysis, our results confirmed a lagged relationship between workplace incivility one day and rude behaviours towards others the next day. Between-persons’ workplace incivility was also related to showing rude behaviour towards others. Neither rumination nor revenge behaviour intent proved to be mediators of this relationship. Additionally, the serial mediation process was not confirmed; however, parts of the process—namely the relationship between experienced workplace incivility and ruminating about work in the evening—received support. Importantly, the reverse relationship (i.e., showing rude behaviour one day leads to experiencing workplace incivility the next) was not supported in our analysis. By adding a new, daily time perspective, our study suggests that participants do not intentionally provoke episodes of incivility, but rather react to others’ incivility.