非亲密关系中的礼物赠予：礼物偏好的不一致

礼物赠予是由于不同的事件和动机,在不同的关系背景中赠予者和接收者的物质和非物质产品交换的过程,具有重要的个人和社会意义。但是诸多研究表明,非亲密关系（非恋爱关系和夫妻关系）的赠予者和接收者在礼物类型偏好、礼物价值偏好及双方关系结果的知觉等方面均存在不一致性。可以从赠予者-接收者的认知差异、动机差异及社会规范的约束差异来解释这一现象,并提出了可供借鉴的礼物赠予策略。未来研究还可以从礼物成败的线索反馈、礼物选择的决策过程、采取更符合现实的研究方法及认知神经科学技术等方面对礼物偏好现象进行深入探究。     

Gift Recipients’ Beliefs About Occasion-based and Nonoccasion-based Gifts: The Importance of Signaling Care and Meeting Expectations in Gift Giving

Most gifts are occasion-based as opposed to nonoccasion-based. That is, most gifts are given in the presence of a special occasion, rather than in the absence of one. Across a series of scenario-based studies, the present research demonstrates that, despite occasion-based gifts being much more common, recipients anticipate that their happiness levels will be quite high when receiving nonoccasion-based gifts, varying little with gift quality. In contrast, they anticipate that their happiness levels will not always be high when receiving occasion-based gifts, varying greatly with gift quality. These diverging outcomes arise because the caliber of gift that is required to signal care and thus meet a recipient’s expectation is much lower for nonoccasion-based gifts than for occasion-based ones. Critically, givers misforecast recipients’ anticipated positive reactions to nonoccasion-based gifts, helping to explain why these gifts are, unfortunately, rather rare.     

Influence of Sex and Dress on Cooperation: An Instance of "Person" Chauvinism

Male and female experimenters, of college age, who were neatly or sloppily dressed, asked male and female students, who were neatly or sloppily dressed, to sjgn a noncontroversial petition. Results indicated that sloppily dressed students signed the petition as often for a female experimenter as they did for a male experimenter, but neatly dressed (inferentially conservative) students signed the petition less often for a female experimenter then they did for a male experimenter. Interestingly, neatly dressed female students refused to cooperate with a female experimenter as much as did neatly dressed male students. It was concluded that attitudes, rather than quality of dress, similaity of dress, or sex per se, influenced cooperation.     

Give them what they want: The benefits of explicitness in gift exchange

Five studies show that gift recipients are more appreciative of gifts they explicitly request than those they do not. In contrast, gift givers assume that both solicited and unsolicited gifts will be equally appreciated. At the root of this dilemma is a difference of opinion about what purchasing an unsolicited gift signals: gift givers expect unsolicited gifts will be considered more thoughtful and considerate by their intended recipients than is actually the case (,  and ). In our final two studies, we highlight two boundary conditions for this effect: identifying a specific gift and using money as a gift. When gift recipients request one specific gift, rather than providing a list of possible gifts, givers become more willing to purchase the requested gift (Study 4). Further, although givers believe that recipients do not appreciate receiving money as much as receiving a solicited gift, recipients feel the opposite about these two gift options (Study 5).     

It is for you,or it is for me: How relationship dependence affects gift image consistency in romantic relationships

Recently, consumer behavior research has been focusing on decision‐making in relationships. This research considers an important context, romantic gift giving, in which givers choose gifts that are perceptually consistent with both their own self‐image and the recipients' self‐image. Based on interdependence theory, we investigate how the relationship dependence between romantic couples can affect gift image consistency. According to the results, the giver's level of dependence plays a positive role in the consistency between the recipient's self‐image and the gift image (gift‐recipient consistency) and plays a negative role in the consistency between the giver's self‐image and the gift image (gift‐giver consistency). The mutuality of dependence could strengthen or weaken the effect of the giver's level of dependence on gift image consistency, and this effect is carried through the giver's relationship power.     

Does the Thought Count? Gratitude Understanding in Elementary School Students

Gratitude, although studied throughout history by scholars from diverse backgrounds, has been largely understudied in psychology until recently. The psychological literature on gratitude is expanding, but it is still particularly limited with children. The authors compared younger (first- and second-grade students; n = 30) and older (fourth- and fifth-grade students; n = 27) children on gratitude-related ratings surrounding gift giving vignettes that included either a desirable (e.g., a birthday cupcake) or an undesirable (e.g., a melted ice cream cone) gift. Empathy was also measured. Hierarchical regressions revealed different patterns of predictors for desirable and undesirable gifts. For desirable gifts, liking significantly predicted gratitude and liking predicted effort. For undesirable gifts, older children and those who perceived the target as liking the gift more predicted higher gratitude ratings. Finally, higher gratitude rating predicted both higher ratings of giver effort (i.e., intention or how hard did the giver try to give a nice gift) and liking of the undesirable gifts. More research on children's understanding of gratitude is needed but these results suggest that school-aged children take into account givers’ intentions and thoughts behind gift giving in determining feelings of gratitude. Limitations and directions for future research are also discussed.     

To whom and when to give: Effects of intimacy and obligation on expressive motives,gift choice,and information search in gift giving

When consumers purchase gifts for others, their behaviors are different from those when they buy something for themselves. The present study aims to understand the entire gift purchase process including perception of the recipient and occasion, formation of motives, gift type choices, and information search. For this purpose, an expressive motive (motive to express the relationship or givers' self through a gift) was introduced and hypotheses were developed on how perceived intimacy and obligation influence expressive motives and how these motives affect consumers' choice of gift types (hedonic vs. utilitarian) and information search modes (online vs. offline). A memory‐based survey involving a student sample (n = 355) was conducted, and three major findings were revealed. First, more intimacy and less obligation increased expressive motives. Second, expressive motives influenced the giver's choice of a gift type. More specifically, givers with high expressive motives tended to choose a gift with a high level of hedonic quality and a low level of utilitarian quality. Finally, gift types that givers intended to purchase influenced information search. Givers searched for information online more when they purchased gifts with high utilitarian quality whereas they searched for offline information more when they purchased gifts with high hedonic quality. Results have practical implications for manufacturers and retailers whose businesses involve gifts.     

Gifts in a Romantic Relationship: A Survival Analysis

Employing a survival analysis approach, this study synthesizes 3 aspects of gift literature and suggests their effects on the timing of dissolution for a romantic relationship. Products or services can be consumed for the purpose of enhancing self‐attractiveness (self‐gift), expressing love to partners (other‐gift), and announcing a relationship to the outer world (joint‐gift). Results indicate that the distribution of time until dissolution for young students’ romantic relationships is more likely to first fall and then rise. Gifts can delay the timing of dissolution, but not the probability of its final destination. For female students, self‐enhancing gifts are found to delay the timing; for male students, love‐expressive gifts speed up the timing; and for both male and female students, relationship‐announcing gifts delay the timing of dissolution. Consumers, thus, are advised to use gifts to make their relationships endure, but not to attempt to alter a poor relationship into a successful one.     

Gift Giving at Israeli Weddings as a Function of Genetic Relatedness and Kinship Certainty

This study examines gift giving at Israeli weddings. In accordance with kin selection theory, we hypothesized that wedding guests possessing greater genetic relatedness to the newlyweds would offer greater sums of money as wedding gifts. We also hypothesized that family members stemming from the maternal side (where the genetic lineage has higher kinship certainty) would offer the newlyweds more money than those stemming from the paternal side. Data on the monetary gift sums of the wedding guests from 30 weddings were collapsed according to two criteria: (a) genetic relatedness (0%, 6.25%, 12.5%, 25%, and 50%) and (b) kinship certainty (maternal or paternal lineage). Both hypotheses were supported. We discuss the implications of these data in understanding family dynamics, as well as practical applications associated with the marketing of gifts.     

Toward a Confucian Ethic of the Gift

In this essay I discuss how the relational ethic characteristic of Classical Confucianism articulates an ethic of gift exchange. I first discuss the tradition that Confucius appropriated and show that the gift was utilized to form, maintain, and symbolize social relationships in Shang, Zhou, and Warring States China. I then go on to discuss the implications of this view by addressing two difficulties of gift exchange that are often discussed in the literature: the use of gifts to indebt or control others and the inability of the gift to fully express one’s sentiments. This essay not only shows that Confucian ethics has much to say on the matter but also demonstrates that ritual action is still relevant in modern contexts.     

Attitudes on commercialisation and anti‐commercial reactions on gift‐giving occasions in Belgium

Gift‐giving occasions, like Christmas, Mother's Day and Valentine's Day, are being ritually celebrated in the same period every year. But a transition is going on. Every year gift‐giving occasions start earlier. Well in advance, shops are decorated with Christmas items, Valentine hearts, Easter eggs, etc. This paper examines how people experience this increasing commercial pressure. For example, what do they think of the attention the media and the shops give to ritual gift‐giving occasions? Do people react differently if they have a more critical attitude to the commercialisation of gift‐giving occasions? These and other research questions are examined in a research project on gift‐giving, which started at the University of Antwerp in 1999. Copyright © 2001 Henry Stewart Publications.     

Adolescent attitudes toward designer jeans: further evidence

The classical conditioning theory of learning was used to predict the attitudes of junior high students toward spending for designer jeans. Two groups of junior high (mean age = 13.3 years) home economics students (N = 44) viewed and responded to four slides of designer or status jeans and four slides of nondesigner jeans. In addition, half the subjects were exposed to designer hangtags, and half were not. Thus, the design of the experiment was a mixed model two X two analysis of variance. In accord with recent research on designer jeans, it was predicted and found that junior high students were likely to say that in comparison to the nondesigner jeans, they would spend more for the designer jeans, select them more often as gifts, and purchase them more often for themselves. It also was found that the junior high students were more likely to say they would select a pair of jeans as a gift when the hangtags were present but were more likely to say they would purchase the jeans for themselves in the absence of the hangtags. There were no interactions. Classical conditioning theory is used to explain the results and to offer avenues for further research.     

Gifts of Love and Friendship: On Changing Marriage Traditions,the Meaning of Gifts,and the Value of Women in the Garhwal Himalayas

The practice of gift giving on official occasions in the Garhwal Himalayas is subject to a number of tacit rules. For example, the quality and quantity of gifts given before, during, and after a wedding ceremony are carefully recorded so that when the time arrives to reciprocate in the event of another wedding, the return gifts correspond appropriately. Giving and receiving gifts are part of the negotiations in the normative order of Garhwal through which social relationships are established. In recent years, gifts have become markers of crucial shifts in values attached to young brides and grooms while, at the same time, discourses on love and young people’s attitudes about marriage have also changed significantly. The practice of gift giving in relationships of love and friendship has become important to young Garhwali people, for whom acts of gift giving are strongly connected with ideas of romantic love. These acts are also part of new friendship networks and bonds of love between young men and women outside of marriage.     

Genetic Enhancement and Moral Attitudes Toward the Given

Several authors, including Michael Sandel, distinguish between two different attitudes toward nature: mastery and giftedness. Giftedness is the superior attitude, Sandel argues, because it better accords with the values of humility, responsibility, and solidarity. And giftedness, in combination with these values, provides a rational basis for opposing the employment of genetic enhancement. Against this, I argue that talents and genetic endowment are more plausibly viewed as undeserved, that not everything undeserved is a gift, and that even if talents and endowment were gifts, this would not support a prohibition against pursuing genetic enhancement.     

Not all gifts are good: The potential practical costs of motivated gifts

People rely on support from others to accomplish mundane and momentous tasks. When asking for assistance, is it beneficial to incentivize a helper by offering a motivated gift (i.e., a gift with the hope of getting support in return)? Six studies (N > 2,500) examine the frequency and potential costs of motivated gifts. In Study 1, a third of Americans indicated that they had given a motivated gift at least once, while nearly two‐thirds believed they had received one. In Studies 2a–d, most participants who imagined receiving a motivated gift before a favor request reported lower willingness to help and anticipated satisfaction from helping than participants who imagined simply being asked for a favor. Finally, Study 3 replicates these findings with actual help provided among friends in a laboratory setting. Findings suggest that motivated gifts are relatively common but may sometimes undermine the assistance that people hope to receive.     

Combining Emotion Appraisal Dimensions and Individual Differences to Understand Emotion Effects on Gift Giving

Multiple studies have revealed that emotion appraisal dimensions can predict the effects of emotions on decision making. For example, givers' intention to buy gifts depends on whether they feel positive or negative (valence) and on whether the feeling is caused by the givers themselves or by gift receivers (agency). However, there is little understanding of how the effects of such appraisal dimensions might depend on individual characteristics. The current research addresses this gap by studying the interaction effects of emotions and individual characteristics on gift giving. Study 1 demonstrates that emotion effects on gift‐giving behavior are explained by two things: the cause of those emotions (self or others, agency) and whether those emotions are positive or negative (valence). Moreover, four studies reveal that these effects depend on the givers' interpersonal orientation. For high interpersonally oriented givers, who care mostly about interpersonal relationships, emotion effects on gift giving depend on both valence and agency. In contrast, for low interpersonally oriented givers, who care mostly about their own gains, emotion effects on gift giving depend only on valence. Together, these findings suggest that although a focus on appraisal dimensions can be useful, individual characteristics should also be taken into account when trying to understand emotion effects on gift giving, in particular, and on decision making, in general. Copyright © 2016 John Wiley & Sons, Ltd.     

Triune Grace

Grace is the favor of God, both the giver and the gift at the same time. In trinitarian understandings of grace, the Father is the ungifted giver; the Son and the Spirit are in different ways the gift. The Son is the external act of grace in humanity; and the Spirit is the internal gift. Both are infused. Although this is essential to Lutheran theology, it is here offered as ecumenical theology.     

Children's Sensitivity to Ulterior Motives When Evaluating Prosocial Behavior

Reasoning about ulterior motives was investigated among children ages 6–10 years (total N = 119). In each of two studies, participants were told about children who offered gifts to peers who needed help. Each giver chose to present a gift in either a public setting, which is consistent with having an ulterior motive to enhance one's reputation, or in a private setting, which is not consistent with having an ulterior motive. In each study, the 6‐ to 7‐year olds showed no evidence of understanding that the public givers might have ulterior motives, but the 8‐ to 10‐year olds rated the private givers more favorably. In 3. , the older children were more likely than the younger children to refer to impression management when explaining their judgments of the givers. The younger children who mentioned impression management did so to justify a preference for public givers (e.g., by explaining that public givers are nicer because more of their peers will know that they are nice). Results from 4. suggest that developmental change in children's reasoning about intentions and social outcomes contributes to their understanding of ulterior motives.