The effect of object–valence relations on automatic evaluation

Two experiments tested the effect of co-occurrence of a target object with affective stimuli on automatic evaluation of the target when the relation between the target and the affective stimuli suggests that they have opposite valence. Participants learned about targets that ended an unpleasant noise or a pleasant music. The valence of such targets is opposite to the valence of the affective stimuli that co-occur with them. Participants reported preference for targets that ended noise over targets that ended music, but automatic evaluation measures revealed the opposite preference. This suggests that automatic evaluation is sensitive to co-occurrence between stimuli more than to the relation between the stimuli, and that relational information has a stronger influence on deliberate evaluation than on automatic evaluation. These conclusions support the associative-propositional evaluation model (Gawronski & Bodenhausen, 2006), and add evidence regarding the sensitivity of the evaluative-conditioning effect to relational information.     

When Arousal Influences Ad Evaluation and Valence Does Not (and Vice Versa)

This research examines, across 2 studies, the interplay between the valence and arousal components of affective states and the affective tone of a target ad. In the first study, music was used to induce a pleasant or unpleasant mood, while controlling for arousal. Participants were subsequently exposed to an ad that either had a positive‐affective tone or was ambiguous in its affective tone. As predicted, the valence of the affective state colored the evaluation of the ad in a mood‐congruent direction, but this coloring effect occurred only when the ad had an ambiguous‐affective tone. In the second study, the target ad had a clear positive or negative affective tone, and the valence and arousal dimensions of the mood state were manipulated independently. As predicted, the arousal dimension, but not the valence dimension, influenced ad evaluation. Ad evaluations were more polarized in the direction of the ad's affective tone under high arousal than under low arousal. This effect was more pronounced for self‐referent evaluations (e.g., “I like the ad”) than for object‐referent evaluations (e.g., “The ad is good”), favoring an attributional explanation—the excitation transfer hypothesis—over an attention‐narrowing explanation—the dynamic complexity hypothesis. Taken together, the results of the 2 studies stress the important contingency of the affective tone of the ad, when examining the effects of the valence and arousal dimensions of a person's affective state on ad evaluation. The results also provide additional insights into how and when affect serves as information in judgment processes.     

Bigger is better: the influence of physical size on aesthetic preference judgments

The hypothesis that the physical size of an object can influence aesthetic preferences was investigated. In a series of four experiments, participants were presented with pairs of abstract stimuli and asked to indicate which member of each pair they preferred. A preference for larger stimuli was found on the majority of trials using various types of stimuli, stimuli of various sizes, and with both adult and 3‐year‐old participants. This preference pattern was disrupted only when participants had both stimuli that provided a readily accessible alternative source of preference‐evoking information and sufficient attentional resources to make their preference judgments. Copyright © 2002 John Wiley & Sons, Ltd.     

Enhancing the Conceptualization and Measurement of Implicit and Explicit Affective Evaluations: A Case Study in Disordered Eating

Affective evaluations (i.e., evaluations of affectively evocative stimuli) play important roles in many behaviors, including clinically relevant behaviors like disordered eating. Understanding automatic and controlled affective evaluations can enhance prediction and treatment of more deliberate versus more impulsive clinical behaviors, respectively. However, methodological and theoretical shortcomings cloud the implicit affective evaluation literature, particularly as applied in clinical psychology. This article aims to improve the clinical science of implicit and explicit affective evaluation by capitalizing on theoretical and methodological advancements drawn from implicit social cognition. We recommend three key enhancements to the affective evaluation literature: improve the structural comparability between indirect and direct measures, assess evaluations on both valence and arousal dimensions of affect, and carefully characterize and select stimuli. Additional improvements to analytic approaches (e.g., mixed effects modeling and process dissociation) are also recommended. Such efforts will advance our theoretical understanding of the relative contributions of automatic and controlled processes to clinically relevant affective evaluation, thereby informing assessment and improving intervention. Applying advanced methodologies of implicit cognition to clinical phenomena will also reiterate and reinforce the use of these advances in social psychology.     

The effect of comparative context on evaluative conditioning

Evaluative conditioning (EC) is a change in the evaluation of a stimulus after the stimulus co-occurred with affective stimuli. The present research examined whether EC of one stimulus depends also on the co-occurrence of another stimulus with positive or negative stimuli. We paired two target people with affective stimuli. We found that a person who appeared eight times with positive stimuli and eight times with negative stimuli was liked more when the other person appeared always (16 times) with negative stimuli than when the other person appeared always with positive stimuli. The manipulation did not change the US evaluation or the general standard on the value dimension of what a positive or negative stimulus is. We suggest that like other evaluative traits (e.g., evil, pretty) co-occurrence with affective stimuli is sensitive to temporary standards. The manipulation changed the standard of what co-occurrence with affective stimuli is considered positive versus negative.     

Negative affective reactions reduce perceived likelihood of risk

This investigation examined the influence of negative affective reactions on the perceived likelihood of experiencing a health risk. Concepts related to formaldehyde exposure were paired with negative stimuli to create affective reactions. In Study 1, perceived risk was reduced when the thought of formaldehyde exposure elicited negative affective reactions compared to a control condition and participants were less interested in information on the risk and recommended spending less money to alleviate the hazard. The potential boundary condition of emotional states was examined in Study 2. Sad or neutral emotion was elicited before learning about the hazard, which was again paired with negative stimuli or no affective stimuli. Sadness increased perceived risk; negative affective reactions reduced perceived risk only when participants were in a neutral incidental state. These findings suggest that negative affective reactions reduce the perceived likelihood of risk, but only in the absence of alternative emotional information.     

阈上阈下启动刺激在不同锻炼人群中引发自动评价的特点

双加工理论认为锻炼行为形成中自动加工（系统1）和熟虑加工（系统2）是两个相互作用但又截然不同的信息处理系统,其中自动评价通过触发系统1的自动加工过程激活运动记忆自发的心理联想,并对运动进行情感评价,从而影响锻炼行为。本研究的目的是检测锻炼相关刺激在不同锻炼人群中引发的自动评价特点。采用评价启动任务范式,实验1和实验2分别给予阈上和阈下锻炼词或非锻炼词作为启动刺激,之后要求被试对积极或者消极目标词进行按键反应。研究结果显示无论阈上还是阈下呈现锻炼启动词,均表现为锻炼组对积极目标词反应速度更快。结果表明：锻炼人群对于锻炼词具有积极自动评价。     

Alexithymia and automatic affective processing

According to recent theories of emotion evaluative information is activated automatically in the associative network on the observation of a stimulus. This study investigates the relationship between alexithymic personality dimensions and automatic affective facilitation effects. The 20-Item Toronto Alexithymia Scale (TAS-20) was administered to 32 subjects along with two sequential word–word priming tasks (a pronunciation and an evaluation task). The TAS-20 scale ‘Difficulties Describing Feelings’ showed a correlation with affective facilitation based on negative stimuli, whereas the scale ‘Externally Oriented Thinking’ as well as the TAS-20 sum score correlated with affective facilitation based on positive stimuli. Thus, some evidence was found that individuals with difficulties verbalizing their emotions are especially sensitive to the negative valence of stimuli at a pre-attentive level. It is argued that the scale ‘Difficulties Describing Feelings’ might assess aspects of social anxiety or shame. Individuals who report a pragmatic and externally oriented cognitive style seem to be characterized by a heightened perceptual sensitivity for positive information. Methodological problems in measuring affective priming effects are discussed. © 1998 John Wiley & Sons, Ltd.     

Napping reduces emotional attention bias during early childhood

Sleep loss alters processing of emotional stimuli in preschool‐aged children. However, the mechanism by which sleep modifies emotional processing in early childhood is unknown. We tested the hypothesis that a nap, compared to an equivalent time spent awake, reduces biases in attention allocation to affective information. Children (n = 43; M = 55.40 months, SD = 8.05 months) completed a Dot Probe task, which provides a measure of attention biases to emotional stimuli, following a mid‐day nap and an equivalent interval spent awake. No emotional attention biases emerged when children napped. However, when nap‐deprived, children exhibited biases towards negative and positive stimuli. This emotional bias after wake was greater in children who napped habitually. Gender differences also emerged such that females were more attentive to positive emotional stimuli whereas males showed heightened attention to negative emotional stimuli, regardless of having napped or not. Moreover, greater slow wave activity (SWA) during the nap was associated with faster responding, which suggests that SWA may promote efficiency of attention allocation. A video abstract of this article can be viewed at: https://www.youtube.com/watch?v=JIoZ8mzxQgg     

Why does a red snake in the grass capture your attention?

It has been suggested that affective stimuli automatically capture attention; this preferential processing is thought to be related to the evolutionary significance of affective stimuli. However, recent evidence suggests that perceptual salience alone might explain why some affective stimuli are more likely to influence attentional processes in certain contexts. In this study, we manipulated affective and perceptual salience to better understand how affective information is processed and how it impacts attentional processes in different contexts. We used stimuli that are both affectively and perceptually salient, while varying the task requirement to encourage the processing of perceptually salient (Experiment 1) or affectively salient (Experiment 2) information. This design made it possible to observe independent and interdependent relationships between perceptual and affective salience. The results showed that when the task encouraged the processing of perceptually salient information, affective salience did not influence task performance. In contrast, when the task encouraged the processing of affectively salient information, affectively salient information impaired task performance. The findings suggest that the affective nature of the stimuli does not always influence attentional processes.     

On the interdependence of cognition and emotion

Affect and cognition have long been treated as independent entities, but in the current review we suggest that affect and cognition are in fact highly interdependent. We open the article by discussing three classic views for the independence of affect. These are (i) the affective independence hypothesis, that emotion is processed independently from cognition, (ii) the affective primacy hypothesis, that evaluative processing precedes semantic processing, and (iii) the affective automaticity hypothesis, that affectively potent stimuli commandeer attention and evaluation is automatic. We argue that affect is not independent from cognition, that affect is not primary to cognition, nor is affect automatically elicited. The second half of the paper discusses several instances of how affect influences cognition. We review experiments showing affective involvement in perception, semantic activation, and attitude activation. We conclude that one function of affect is to regulate cognitive processing.     

Gender Differences in Implicit Processing of Sexual Stimuli

The present studies investigated whether men and women differ in cognitive–motivational processing of sexual stimuli in order to better understand the commonly observed gender differences in sexual outcome variables. Because these processes often operate without conscious control, we focused specifically on automatic stimulus processing. Using a series of implicit tasks, we measured inhibition, attentional orientation, appraisal and approach‐avoidance motivation regarding sexually explicit stimuli in male and female students. Results showed that men were more strongly motivated to approach sexual stimuli than women and were better able to inhibit sexual information as to prevent activation of the sexual response. With regard to attentional orientation, men were more easily drawn by sexual cues than women, yet only when the cues were presented long enough to allow more elaborative processing. No gender differences were found in the implicit evaluation of sexual information, although men and women did differ at the level of self‐reported sexual evaluations. Our results indicate the importance of incorporating information‐processing mechanisms and emotion regulation strategies into the conceptualization of the sexual response and promote further research on the specificity, robustness, predictive validity and malleability of the cognitive–motivational processes underlying sexual arousal. Copyright © 2015 European Association of Personality Psychology     

Automatic influence of arousal information on evaluative processing: Valence–arousal interactions in an affective Simon task

Previous research showed that evaluation speed is faster for negative stimuli that are high in arousal and for positive stimuli that are low in arousal. The present study investigated whether arousal and valence analogously interact in automatic stimulus evaluations, i.e., if stimulus valence is irrelevant for the task. One sample of participants switched randomly between an evaluation task and an affective Simon task that assessed stimulus evaluations indirectly. Another sample completed a pure Simon task. In all conditions, the influence of affective stimuli on task performance was enhanced when valence and arousal were congruent (i.e., high-arousing negative and low-arousing positive stimuli) than when both stimulus dimensions were incongruent (i.e., low-arousing negative and high-arousing positive stimuli). These findings suggest that evaluative implications of stimulus arousal and valence are automatically inferred even when stimulus evaluation is irrelevant for the task at hand.     

Predictive validity of automatic self-associations for the onset of anxiety disorders

Negative self-cognitions are assumed to play an important role in the onset of anxiety disorders. Current dual-process models emphasize the relevance of differentiating between more automatic and more deliberate self-cognitions in this respect. Therefore, this study was designed to test the prognostic value of both deliberate and automatic self-anxious associations as a generic vulnerability factor for the onset of anxiety disorders between baseline and 2-year follow-up. To test the disorder specificity of negative self-associations, we also measured self-depressed associations. Self-report measures of depressive symptoms, anxiety symptoms, neuroticism, and fearful avoidance were included as covariates. Healthy controls (n=593), individuals who had depression (n=238), and individuals remitted from an anxiety disorder (n=448) were tested as part of the Netherlands Study of Depression and Anxiety. Deliberate self-anxious associations predicted the onset of anxiety disorders in all groups. Automatic self-anxious associations showed predictive validity only in individuals remitted from an anxiety disorder or in currently depressed individuals. Although deliberate self-depressed associations were related to the onset of anxiety disorders as well, automatic self-depressed associations were not. In the (remitted) patient groups, only deliberate self-anxious associations showed independent predictive value for the onset of anxiety disorders together with self-reported fearful avoidance behavior. In the healthy controls, only a composite index of negative emotionality (depressive or anxiety symptoms and neuroticism) showed independent predictive validity. This study provides the first evidence that automatic and deliberate self-anxious associations have predictive value for the future onset of anxiety disorders.     

情绪词对新异刺激喜好度变化的调节机制

通过三个实验探讨了情绪词的情绪信息对新异刺激喜好度变化的调节机制。实验采用评价条件化(Evaluative Conditioning)范式, 将新异刺激(相当于条件刺激, CS)与情绪词(相当于无条件刺激, US)配对呈现, 最后测量被试对新异刺激的喜好程度。三个实验通过设置表面故事, 控制新异刺激与情绪词间的配对关系, 并改变任务的加工深度, 揭示了情绪词调节新异刺激喜好度变化的机制。研究结果表明, 情绪词对新异刺激喜好度的调节不依赖于对刺激间偶联关系的意识以及被试的任务状态, 是一种自下而上的自动化的联想学习过程。     

Farsighted and automatic: Affective stimuli facilitate ultimately compatible approach–avoidance tendencies even in the absence of evaluation goals

Research has shown that affective stimuli automatically trigger responses that ultimately cause a compatible distance change (positive-approach, negative-avoidance), even when this requires an initial movement in the opposite and thus incompatible direction (detour). It is unclear, however, which features of automaticity apply to this effect. The present study investigated whether this effect depends on the goal to evaluate stimulus valence. Participants responded with approach and avoidance movements to affective stimuli. Half of the trials required a detour, i.e., participants initially moved in the direction opposite to the position ultimately intended. The goal of stimulus evaluation was manipulated between participants (present vs. absent). Affective stimuli facilitated ultimately compatible approach–avoidance responses even in the absence of evaluation goals, albeit the effect was larger when evaluation goals were present. The present findings suggest that distance regulation towards and away from affective stimuli is farsighted and automatic at the same time .     

The property transmission hypothesis: a possible explanation for visual impressions of pulling and other kinds of phenomenal causality

Under certain circumstances, stimuli involving two moving objects that do not come into contact reliably give rise to the illusory perceptual impression that one of the objects is pulling the other, as if there is an unseen connection between them. It is proposed that the conditions determining the occurrence of this impression can be explained as cases of application of the property-transmission hypothesis. This is a general hypothesis that causal objects operate in part by transmitting some of their own properties to effect objects under conditions where the causal object is active, where there are cues to the occurrence of generative transmission between the causal object and an effect object, and where there is a time-ordered relation of resemblance between properties of the causal object and those of the effect object. This hypothesis predicts that the pulling impression should occur only when the effect object adopts kinematic properties (speed and direction) that resemble those of the causal object. An experiment is reported that supports this prediction.     

Automatic appraisal of motivational valence: Motivational affective priming and Simon effects

We investigated whether motivationally determined stimulus valence can be processed in an automatic way, as is assumed in many appraisal theories (e.g., Frijda, 1986, 1993; Lazarus, 1991; Scherer, 1993a). Whereas appraisal theorists typically use conscious self-report methods to investigate their assumptions, our experiments used indirect experimental methods that leave less room for deliberate, conscious reflections of the participants. Using variants of the affective priming and Simon paradigms, we demonstrated that intrinsically neutral, but wanted stimuli facilitated responses with a positive valence, whereas intrinsically neutral, but unwanted stimuli facilitated negative responses. In addition, the second experiment proved to be supportive of another assumption made by appraisal theorists according to which a relation exits between different (automatic) outcomes of motivational appraisal (positive-negative) and different action tendencies (approach-withdrawal).     

Contextual influences on implicit evaluation: a test of additive versus contrastive effects of evaluative context stimuli in affective priming

Drawing on two alternative accounts of the affective priming effect (spreading activation vs. response interference), the present research investigated the underlying processes of how evaluative context stimuli influence implicit evaluations in the affective priming task. Employing two sequentially presented prime stimuli (rather than a single prime), two experiments showed that affective priming effects elicited by a given prime stimulus were more pronounced when this stimulus was preceded by a context prime of the opposite valence than when it was preceded by a context prime of the same valence. This effect consistently emerged for pictures (Experiment 1) and words (Experiment 2) as prime stimuli. These results suggest that the impact of evaluative context stimuli on implicit evaluations is mediated by contrast effects in the attention to evaluative information rather than by additive effects in the activation of evaluative information in associative memory.     

Automatic contrast: Evidence that automatic comparison with the social self affects evaluative responses

The aim of the present research was to investigate whether unconsciously presented affective information may cause opposite evaluative responses depending on what social category the information originates from. We argue that automatic comparison processes between the self and the unconscious affective information produce this evaluative contrast effect. Consistent with research on automatic behaviour, we propose that when an intergroup context is activated, an automatic comparison to the social self may determine the automatic evaluative responses, at least for highly visible categories (e.g. sex, ethnicity). Contrary to previous research on evaluative priming, we predict automatic contrastive responses to affective information originating from an outgroup category such that the evaluative response to neutral targets is opposite to the valence of the suboptimal primes. Two studies using different intergroup contexts provide support for our hypotheses.