Application of the theory of planned behaviour to the prediction of objectively assessed breaking of posted speed limits

In two studies the Theory of Planned Behaviour (TPB) including moral norms, anticipated regret and past behaviour was applied to predicting intention to exceed the posted speed limit across different roads and objectively assessed speeding behaviour. All measures except behaviour were taken by self‐report questionnaires referring to different driving scenarios. The behaviour measures were based on performance in a simulator (Study 1) or unobtrusive on‐road speed camera assessment taken without driver awareness (Study 2) across roads with varying posted speed limits. Results are reported averaged across road types in both studies. In Study 1 (N = 83), 82% of the variance in intentions to speed was explained, with attitudes, subjective norms, perceived behavioural control (PBC), moral norms, anticipated regret and past behaviour being significant predictors. A total of 35% of the variance in speed as assessed on a driving simulator was accounted for with intentions, PBC, moral norms and previous accidents being significant predictors. In Study 2 (N = 303), 76% of the variance in intentions to speed was explained with attitudes, moral norms, anticipated regret and past behaviour being significant predictors. A total of 17% of the variance in speed as assessed on‐road was accounted for with intentions and moral norms being significant. Practical implications of the findings for road safety are discussed.     

Differential effects of mood on information processing: evidence from the theories of reasoned action and planned behaviour

The theories of reasoned action and planned behaviour continue to receive considerable research attention, despite criticisms of their ‘asocial’ conceptualisation and the rational decision‐making approach. Two studies were designed to assess the impact of induced mood on condom use (Study 1) and food choice (Study 2). Both studies provided support for application of the theory of reasoned action to health‐related behaviour, and for differential effects of mood on information processing. Study 1 provided support for problem‐focus theory, with attitudes (but not subjective norm) predicting intention in the negative mood condition. The opposite pattern of findings held for the positive mood condition (i.e. only subjective norm predicted intention). The results of Study 2 provided further support for the problem‐focus approach and for the inclusion of self‐identity in the theory of planned behaviour. The findings are discussed with implications for future work on mood and behavioural decision making. Copyright © 1999 John Wiley & Sons, Ltd.     

Young adults' intention to eat healthy food: Extending the theory of planned behaviour

Abstract

The present study predicts adults' intention to eat healthily, using the theory of planned behaviour (TPB) and additive and moderating effects of role identity, group norms and group identification, derived from identity theory and self categorisation theory. A total of 735, 25 years old adults participated in a mailed questionnaire survey in 1997. The TPB explained 52% of the variance in young adults' decision to eat healthily, with perceived behavioural control and subjective norms being the strongest (β= .56, p < .001) and weakest (β = .05, p < .005) determinants, respectively. Although, role identity accounted for an additional amount of 4% of the variance in behavioral intention, past behaviour did not moderate the impact of role identity on intention, as hypothesised. Neither perceived group norm nor group identification added to the prediction of intention over and above the TPB. However, group identification was found to act as a moderator on the relation between group norm and behavioural intention in the predicted direction. The wider social context seems to play a stronger role for the formation of adults' healthy eating decisions than indicated by the TPB.     

Group processes in food choices: The role of ethnic identity and perceived ethnic norms upon intentions to purchase ethnical food products

A study tested an extended Theory of Planned Behaviour (TPB) model, inclusive of measures of ethnical identification and perceived ethnic group norms, in the ethnical food purchasing domain. One hundred and thirty‐five Jamaicans, living in the Brixton neighbourhood, London, were administered a self‐reported questionnaire measuring the classical TPB components (attitudes, subjective norms, perceived behavioural control, behavioural intentions) plus three additional components: identification with the Jamaican group, perceived norms of the Jamaican group and past behaviour. Results of hierarchical multiple regressions showed that past behaviour, ethnical identification and perceived group norms explain an additional proportion of variance in intentions, independently of attitudes, subjective norms and perceived control. A two‐way interaction, between ethnical identification and perceived group norms, was detected. A stronger relation between group norms and intentions emerged among high ethnical identifiers. Theoretical and practical implications are discussed. Copyright © 2008 John Wiley & Sons, Ltd.     

Applying the extended theory of planned behaviour to predict Chinese people's non‐remunerated blood donation intention and behaviour: The roles of perceived risk and trust in blood collection agencies

Against the backdrop of critical clinical blood shortage in China in recent years, the present research extends the theory of planned behaviour by incorporating two constructs potentially of importance in influencing non‐remunerated blood donation behaviour, namely perceived risk and individual trust in blood collection agencies to predict Chinese people's non‐remunerated blood donation intention and behaviour. A survey was conducted to measure variables of the theory of planned behaviour, and other variables such as experience of non‐remunerated blood donation, perceived risk and individual trust in blood collection agencies. Data to assess non‐remunerated blood donation behaviour were collected via phone interviews. Results of the path analysis are as follows. Subjective norm, perceived behavioural control and individual trust in blood collection agencies are all positively associated with attitudes toward non‐remunerated blood donation, explaining 46.9% of the variance in this variable. Perceived risk is negatively associated with blood donation intention, while subjective norm and attitudes toward non‐remunerated blood donation are both positively associated with blood donation intention. Together, the three variables account for 28.4% of the variance in donation intention. Both having a positive association with non‐remunerated blood donation behaviour, the combination of blood donation intention and donation experience explains 42.8% of its variance.     

Analysing the Influence of Autonomous and Controlling Social Factors Within the Theory of Planned Behaviour

The aim of this study was to analyse the effects of autonomous (i.e., autonomy support from parents and peers) and controlling (i.e., social physique anxiety) social factors on future intention to exercise, integrating the distal (i.e., basic psychological needs satisfaction and self‐determined motivation) and proximal (i.e., attitudes, perceived behavioural control and subjective norms) determinants of intention defined in self‐determination theory (SDT) and the theory of planned behaviour (TPB). Self‐report questionnaires were distributed to 390 secondary school pupils (male = 218, female = 172, M_age = 15.10, standard deviation = 1.94). The results of path analysis, controlling for past behaviour of physical activity, showed that social factors predicted future intention to exercise through the influence of the distal and proximal determinants. The main contribution of the study was to provide evidence that the proximal determinants of the TPB captured the direct influence of social factors, independent of the mediating effects of psychological needs satisfaction and self‐determined motivation towards exercise. Results supported the integration of the two theories, clarifying the processes of influence of autonomous and controlling social factors within the variables of SDT and the TPB.     

Perspectives on consumer decision making: an integrated approach

In the consumer behaviour literature several perspectives on consumer decision making have been considered, including the ‘value perspective’, the ‘information processing perspective’, the ‘emotional perspective’ and ‘cue utilisation theory’. In this paper, a framework which integrates several perspectives on consumer decision making and hypothesises possible links between several basic constructs is developed. The framework is tested by the use of two experimental designs. The results of this study support the complexity of consumer decision making with the following findings. First, consumers do not use their cognitive and affective skills independently, rather they affect each other. Secondly, the cognitive, evaluative constructs of quality and attitude had significant direct effects on buying intention in both experiments, whereas the affective construct of emotion had no significant effects on buying intention in both experiments. Thirdly, in both experiments price affected perceived quality, which in turn affected attitude, which in turn affected buying intention. At the same time, price had no direct effect on buying intention. Copyright © 2005 John Wiley & Sons, Ltd.     

Assessing the feasibility of the theory of planned behaviour in predicting drivers’ intentions to operate conditional and full automated vehicles

Guided by the Theory of Planned Behaviour (TPB), this study examined the beliefs underpinning, and feasibility of the factors in predicting, individuals’ intentions to use a conditional (Level 3) automated vehicle (AV) and a full (Level 5) AV. Australian drivers (N = 505) aged 17–81 years (Mean age = 33.69, SD = 18.79) were recruited and completed a 20 min online survey which featured both quantitative and qualitative items. For the quantitative data, two linear regressions revealed that the TPB standard constructs of attitudes, subjective norm, and perceived behavioural control (PBC) accounted for 66% of the variance in intentions to use a conditional AV and 68% of the variance in intentions to use a full AV. Of the TPB constructs, attitudes and subjective norms were significant positive predictors of future intentions to use conditional and full AVs. For the qualitative data, some differences emerged for the underlying behavioural beliefs that underpinned intentions to use conditional and full AVs. For example, having beliefs about control over the conditional AV was identified by many participants as an advantage, while not being in full control of the full AV was identified as a disadvantage. For underlying control beliefs, participants identified similar barriers for both vehicle types, including; high costs, lack of trust, lack of control over the vehicle, lack of current legislation to support the mainstream introduction of these vehicles, and concerns of safety for self and for other road users when operating AVs. Overall, these findings provide some support for applying the TPB to understand drivers’ intended use of AVs. However, while the current study showed that the constructs of attitudes and subjective norms might reflect intended use of AVs, more research is required to further examine the role of PBC. Additionally, the findings provide initial insights into the underlying behavioural and control beliefs that may motivate drivers to use AVs and highlight the similarities and differences in drivers’ perceptions towards two levels of vehicle automation.     

Attitude‐behaviour consistency: the role of group norms,attitude accessibility,and mode of behavioural decision‐making

The interplay between two perspectives that have recently been applied in the attitude area—the social identity approach to attitude‐behaviour relations (Terry & Hogg, 1996 ) and the MODE model (Fazio, 1990a )—was examined in the present research. Two experimental studies were conducted to examine the role of group norms, group identification, attitude accessibility, and mode of behavioural decision‐making in the attitude‐behaviour relationship. In Study 1 (N = 211), the effects of norms and identification on attitude‐behaviour consistency as a function of attitude accessibility and mood were investigated. Study 2 (N = 354) replicated and extended the first experiment by using time pressure to manipulate mode of behavioural decision‐making. As expected, the effects of norm congruency varied as a function of identification and mode of behavioural decision‐making. Under conditions assumed to promote deliberative processing (neutral mood/low time pressure), high identifiers behaved in a manner consistent with the norm. No effects emerged under positive mood and high time pressure conditions. In Study 2, there was evidence that exposure to an attitude‐incongruent norm resulted in attitude change only under low accessibility conditions. The results of these studies highlight the powerful role of group norms in directing individual behaviour and suggest limited support for the MODE model in this context. Copyright © 2003 John Wiley & Sons, Ltd.     

Should you Sleep on it? The Effects of Overnight Sleep on Subjective Preference‐based Choice

Conventional wisdom and studies of unconscious processing suggest that sleeping on a choice may improve decision making. Although sleep has been shown to benefit several cognitive tasks, including problem solving, its impact on everyday choices remains unclear. Here we explore the effects of ‘sleeping on it’ on preference‐based decisions among multiple options. In two studies, individuals viewed several attributes describing a set of items and were asked to select their preferred item after a 12‐hour interval that either contained sleep or was spent fully awake. After an overnight period including sleep, individuals showed increases in positive perceptions of the choice set. This finding contrasts with previous research showing that sleep selectively enhances recall for negative information. In addition, this increase in positive recall did not translate into a greater desire to purchase their preferred item or into an overall benefit for choice satisfaction. Time‐of‐day controls were used to confirm that the observed effects could not be explained by circadian influences. Thus, we show that people may feel more positive about the choice options but not more confident about the choice after ‘sleeping on’ a subjective decision. We discuss how the valence of recalled choice set information may be important in understanding the effects of sleep on multi‐attribute decision making and suggest several avenues for future research. Copyright © 2015 John Wiley & Sons, Ltd.     

The influence of self‐efficacy,subjective norms,and risk perception on behavioral intentions related to the H1N1 flu pandemic: A comparison between Korea and the US

This study examined the extent to which individualism‐collectivism moderates the relative effects of agency control beliefs (i.e., self‐efficacy), social norms (i.e., subjective norms), and risk perception (perceived vulnerability and perceived severity) on behavioral intention to engage in self‐protection behavior in the context of the H1N1 flu pandemic. Using multistage stratified sampling, the present study sampled people from the US (n = 399) and Korea (n = 500), two countries that have been found to be prototypical of individualistic and collectivistic national cultures, respectively. Consistent with the contrast between individualism and collectivism, the results of moderated regression analyses showed that intrapersonal control beliefs (i.e., self‐efficacy) and risk perception (i.e., perceived severity) had stronger effects on behavioral intention in the American sample than in the Korean sample, whereas social norms (i.e., subjective norms) had a stronger predictive power for the Korean sample than for the American sample. Overall, the findings contribute to health and risk studies by specifying which aspects of risk perceptions or beliefs are affected by national culture and how this translates into cross‐national variations in health risk behavioral intention.     

Dispositional optimism,self‐framing and medical decision‐making

Self‐framing is an important but underinvestigated area in risk communication and behavioural decision‐making, especially in medical settings. The present study aimed to investigate the relationship among dispositional optimism, self‐frame and decision‐making. Participants (N = 500) responded to the Life Orientation Test‐Revised and self‐framing test of medical decision‐making problem. The participants whose scores were higher than the middle value were regarded as highly optimistic individuals. The rest were regarded as low optimistic individuals. The results showed that compared to the high dispositional optimism group, participants from the low dispositional optimism group showed a greater tendency to use negative vocabulary to construct their self‐frame, and tended to choose the radiation therapy with high treatment survival rate, but low 5‐year survival rate. Based on the current findings, it can be concluded that self‐framing effect still exists in medical situation and individual differences in dispositional optimism can influence the processing of information in a framed decision task, as well as risky decision‐making.     

An empirical study of the decision to use condoms among Norwegian adolescents using the theory of reasoned action

The decision whether or not to use condoms was studied among Norwegian adolescents using the theory of reasoned action (TRA). The empirical data stem from a survey of a random sample of 3000 adolescents aged 17–19 (response rate 60.9 per cent). A total of 1172 persons had made their sexual debuts, and thus constituted the material of this paper. TRA is an expectancy-value model of attitude for understanding and changing a behaviour, and views condom behaviour as a decision based upon consideration of the expected consequences of using or not using condoms. The decision whether or not to use a condom was primarily under normative control, and immediate consequences were more important than long-term consequences, indicating that persuasive communications should pay more attention to social pressure and psychological costs. Most of the effect of prior behaviour upon intention was not mediated by attitudes and subjective norm, and by far exceeded the effects of attitudes and subjective norm, raising doubts of the generality of the model. The possible inclusion of a measure of perceived behavioural control is discussed.     

A mediating role for anticipated regret in predicting retirement savings intention between groups with (without) past behaviour

A recent global trend has been the shifting of responsibility for retirement income planning from the public purse to individuals, with an associated encouragement to contribute more to retirement savings. This research investigated the influence of anticipated regret on the intention to make extra voluntary retirement savings. Results revealed that anticipated regret plays a powerful affective role in the formation of behavioural intention by conveying the influence of attitude and subjective norm to intention. Implications of the results with respect to possible interventions relating to behaviour change are considered.     

The role of risk perception in explaining parental sunscreen use

Objective: This study assessed: (1) whether risk perceptions about skin cancer were related to parent's use of sunscreen on their children; (2) which combination of assessments susceptibility and severity best explain parental sunscreen protection behaviours and (3) whether risk perceptions influence behaviour directly through intentions or through attitudes, subjective norms and self-efficacy. Design: Two longitudinal studies assessed sunscreen protection behaviours of parents for their toddlers (N?=?391) and young children (N?=?436). Main outcome measure: Parent's use of sunscreen on their children. Results: Risk perceptions correlated with future sunscreen protection behaviours of parents but were lower than those of attitude, social influence and self-efficacy. Treating susceptibility and severity as an additive function resulted in the best model fit. Risk perceptions were related with future intention and future sunscreen protection behaviour, but the effects were mediated through attitude, social influence and self-efficacy. Conclusions: Our path analyses suggest treating susceptibility and severity as an additive function. A multiplicative model without main effects - although often used - had the poorest fit. Risk perceptions influence behaviour by influencing attitudinal and self-efficacy beliefs. Addressing risk perceptions in health communication programs is relevant when the purpose is to increase awareness and to influence attitudes and self-efficacy.     

Pro-social behaviour in young passengers: Predictive utility of the social reaction pathway of the prototype willingness model

This study examined the social reaction pathway of the Prototype Willingness Model (PWM) to assess how attitudes, subjective norms, prototype perception (favourability and similarity), and risk perception influenced young passengers’ willingness to speak up to a driver exceeding the posted speed limit by either 5 km/h or 10 km/h. It was hypothesised that participants would be more willing to speak up to drivers’ travelling 10 km/h over the posted speed limit than 5 km/h over the posted speed limit. Further, it was hypothesised that the PWM constructs would significantly predict passenger willingness to speak up to a driver travelling 5 km/h over the posted speed limit and 10 km/h over the posted speed limit. Young Australians aged 17 to 25 years (N = 136, Mage = 19.32, 77.9% female) were recruited to complete a 30-minute online questionnaire. As predicted, passengers were significantly more willing to speak up to drivers travelling at 10 km/h over the posted speed limit than drivers travelling 5 km/h over the posted speed limit. Further, the results from a linear regression revealed that some of the PWM constructs were effective in explaining the variance in willingness to speak-up to drivers travelling either 5 km/h or 10 km/h over the posted speed limit. These findings address a gap in road safety research by shifting focus from the behaviour of drivers to the behaviour of passengers. The focus on the pro-social behaviour of speaking up to drivers performing risk taking behaviours may help to inform future educational campaigns and interventions designed to reduce young peoples’ involvement in road crashes.     

How well do the theory of reasoned action and theory of planned behaviour predict intentions and attendance at screening programmes? A meta-analysis

Meta-analysis was used to quantify how well the Theories of Reasoned Action and Planned Behaviour have predicted intentions to attend screening programmes and actual attendance behaviour. Systematic literature searches identified 33 studies that were included in the review. Across the studies as a whole, attitudes had a large-sized relationship with intention, while subjective norms and perceived behavioural control (PBC) possessed medium-sized relationships with intention. Intention had a medium-sized relationship with attendance, whereas the PBC–attendance relationship was small sized. Due to heterogeneity in results between studies, moderator analyses were conducted. The moderator variables were (a) type of screening test, (b) location of recruitment, (c) screening cost and (d) invitation to screen. All moderators affected theory of planned behaviour relationships. Suggestions for future research emerging from these results include targeting attitudes to promote intention to screen, a greater use of implementation intentions in screening information and examining the credibility of different screening providers.     

Examining employee compliance with organizational surveillance and monitoring

Although the prevalence of employee monitoring and surveillance technologies (MSTs; e.g. e‐mail monitoring) is increasing, very little research has explored the question of whether employees simply accept these systems (compliance) or enact strategies for thwarting them (resistance). In the present study, we proposed a framework based on the theory of planned behaviour and ethical decision making research to predict employees' MST compliance and resistance intentions. We proposed that organizational commitment, organizational identification, and attitudes towards surveillance would predict intentions, with the relationships between attitudes and intentions being moderated by employees' perceived behavioural control and social norms. Moderated multiple regression models were tested and provided support for predictions about the attitudinal and belief constructs, and partial support for predictions about behavioural control and norms. Implications for organizational MST policies and practices are discussed.