Can the Media Help Women Be Better at Math? Stereotype Threat,Selective Exposure,Media Effects,and Women's Math Performance

This study examines women's media selections when under the gender–math stereotype threat and the subsequent media effects on their math performance through the lens of the Selective Exposure Self‐ and Affect‐Management (SESAM) model, mood management theory, and social comparison theory. Female college students were randomly assigned to the stereotype threat condition or the control condition; then, they selectively browsed magazine pages showing female role models in stereotypical domains (beauty or family) and counterstereotypical domains (career or science) before taking the math test. The results show that women spent more time on career magazines when under threat, and this selective exposure's effect on their math performance was moderated by their assimilation to the role models.     

Gender Role Portrayals in American and Korean Advertisements

This article reports on an examination of gender role portrayals in American and Korean magazine advertisements that is based on the work of Erving Goffman (1979). Through a study of advertising images, we explored implied gender roles within and between cultures. Results of an analysis of a random sample of American advertisements are compared to results for comparable Korean magazines and to previous researchers' applications of Goffman's approach to American advertisements. Results indicate that sexism in American magazine advertisements has decreased but not disappeared. Evidence of sexism in Korean magazine advertisements was found as well. We also compared gender depictions in advertisements directed to magazine audiences of relatively different ages. Observations are made about differences in gender role portrayals in American advertisements over time, between cultures, and for different aged magazine readers.     

Caught Between East and West? Portrayals of Gender in Bulgarian Television Advertisements

This study conducted a content analysis of Bulgarian television advertisements in 2004 to examine the prevailing portrayals of gender in the media environment of the postcommunist, consumer-based Bulgarian society. The study addressed the research questions of how gender was depicted in Bulgarian advertising and what possible social implications these gender portrayals can be for explaining gender relations in postcommunist societies. In examining a sample of 127 ads, the study found that content was highly stereotyped, portraying women in depending roles and in sexually suggestive appearance, similar to results from other European studies. Observations are made about the differences between the current study and previous sex roles studies, recognizing the specific cultural environment in Bulgaria.     

Four‐year‐olds' beliefs about how others regard males and females

Children's awareness of how others evaluate their gender could influence their behaviours and well‐being, yet little is known about when this awareness develops and what influences its emergence. The current study investigated culturally diverse 4‐year‐olds' (N = 240) public regard for gender groups and whether exposure to factors that convey status and highlight gender influenced it. Children were asked whether most people thought (i) girls or boys, and (ii) women or men, were better. Overall, children thought others more positively evaluated their own gender. However more TV exposure and, among girls only, more traditional parental division of housework predicted children stating that others thought boys were better, suggesting more awareness of greater male status. Children's public regard was distinct from their personal attitudes.     

“Weak,Sad, and Lazy Fatties”: Adolescents’ Explicit and Implicit Weight Bias Following Exposure to Weight Loss Reality TV Shows

Weight loss reality TV shows, which portray obese individuals and their struggle to lose weight, are highly popular. However, the shows often contain negative and stereotypical portrayals of obese individuals that can contribute to the formation of weight bias among viewers. In particular, adolescents might be highly susceptible to such portrayals, since physical appearance and body image play an important role during adolescence. In our experimental study, we investigated the priming effects of exposure to weight loss reality TV shows on implicit and explicit attitudes toward obese individuals among 353 adolescents. We exposed a treatment group (n = 173) to video clips of a weight loss reality TV show and a control group (n = 180) to video clips of an information-based TV magazine. Results indicated that for individuals who expressed a fear of being obese, exposure to the weight loss reality TV show reinforced negative explicit attitudes toward obese individuals by activating a perception of weight controllability. Exposure to the weight loss reality TV show also enhanced negative implicit attitudes toward obese individuals among all adolescents, irrespective of their fear of being obese. Altogether, our findings underscore the role of media in perpetuating weight bias.     

Cognitive accessibility of sex role concepts and attitudes toward political participation: The impact of sexist advertisements

Women who were exposed to advertisements that portrayed women in their traditional role as homemakers reported less favorable attitudes toward political participation than women who were not exposed to advertisements. Exposure to portrayals of women as sex objects, on the other hand, did not affect women's attitudes. In contrast, men reported less favorable attitudes toward political participation after exposure to advertisements that portrayed women as sex objects, but were not affected by portrayals of women as homemakers. Implications for the influence of sex roles on political participation and the impact of sexist advertisements are discussed.     

Role portrayals of men and women in print ads

The study examines role portrayals of men and women in Indian magazine ads. Fourteen hundred ads of 2006–2007 were collected from men’s, women’s, and general interest magazines and were content-analyzed. Results reveal that women in Indian magazine ads are primarily portrayed in traditional roles such as concerned with physical attractiveness, housewives and sex objects. Contrarily, men are portrayed in sex appeal, authority figures, career-oriented, and outdoor roles. Men and women are also portrayed in egalitarian roles. While in most product categories, men are portrayed as sexually appealing, authority figures, in activities outside home, and as career-oriented, women are depicted as concerned with physical attractiveness, as housewives, and sex objects. Some product categories also depict women in egalitarian roles and as outdoor and adventurous. Men’s magazines portray men and women in highly traditional roles. Contrarily, women’s and general interest magazines portray women in more modern roles. Findings support an incremental change in contemporary role portrayals compared to past.     

Body dissatisfaction,disordered eating,fashion magazines,and clothes: A cross‐cultural comparison between Australian and Italian young women

While a great deal of research has investigated the body image concerns of women in Western English‐speaking countries, there has been relatively little research attention paid to non‐English‐speaking countries. The present study aimed to investigate body dissatisfaction and disordered eating across similarly constituted samples from two different cultures, Australia and Italy. Australia and Italy are similar in many ways, including frequent and obvious portrayals of thin media ideals for women, but represent very different cultures with respect to language and the roles of the family, meals, and fashion. Questionnaires were developed to assess the internalization of thin ideals, fashion magazine exposure, and the importance of clothes, in addition to containing measures of body dissatisfaction, dieting, and disordered eating symptomatology. Factor analysis of the clothing measure produced two clear factors: the personal importance of clothes, and the social importance of clothes. The questionnaires were completed by 140 Australian and 95 Italian female university students of psychology or the humanities. It was found that the Italian women had significantly lower BMI scores than the Australian women because they weighed less. Few group differences in body dissatisfaction or dieting were obtained, but the Australian women scored higher than the Italian women on disordered eating. Contrary to prediction, clothes were rated as more important by Australian than by Italian women. Nevertheless, the personal importance of clothes predicted internalization of thin ideals and body dissatisfaction in both samples, while the social importance of clothes was a negative predictor. Fashion magazine consumption, in contrast, predicted body dissatisfaction and disordered eating only for Australian women, but not for Italian women. Thus the study has demonstrated that the same variables may play different roles in the Australian and Italian cultural contexts. More generally, the cross‐cultural comparison of relationships between variables may contribute to a greater understanding of the genesis of body image concerns across cultures.     

Islamic identity re‐covered: Muslim women after September 11th

For women, hijab is a prominent and oftentimes controversial physical marker of their social identity as Muslims. This study explores the perceptions of Muslim women living in Houston regarding the hijab and how these perceptions were partially shaped by media portrayals of Muslim women overseas after the September 11th tragedy. The effects of these perceptions on women's decisions to wear the hijab after September 11th were also examined. Using a convenience sample of 67 women, semi‐structured interviews were conducted. Results suggest that American Muslim women were more likely to talk about hijab in terms of identity than immigrant Muslim women, and to believe that by wearing hijab they could help portray a more positive image of Muslims in the United States.     

MEDIA CONTRIBUTIONS TO AFRICAN AMERICAN GIRLS' FOCUS ON BEAUTY AND APPEARANCE: EXPLORING THE CONSEQUENCES OF SEXUAL OBJECTIFICATION

The media are dominated by images of women as sex objects whose value is based on their appearance. These portrayals can potentially limit girls' self-perceptions and influence their attitudes regarding the importance of appearance. However, relatively little is known about how African American adolescent girls are affected by these images. Using data from a survey of 176 African American adolescent girls (mean age = 15), this project examined associations between Black media use and African American girls' focus on beauty and appearance. Results suggest that both exposure to and identification with portrayals of Black women as sex objects contribute to African American adolescent girls emphasizing the importance of appearance in their own lives and for girls in general. When all the media variables were tested together in hierarchical regression analyses, identification with favorite television character, identification with more objectifying female music artists, and identification with less objectifying female artists emerged as the more consistent predictors of the outcomes examined. Findings are discussed in terms of their implications for girls' overall development.     

Drifting Further Apart? How Exposure to Media Portrayals of Muslims Affects Attitude Polarization

Political discourses about Muslim immigration in the media and on social networking sites (SNSs) are highly contentious and have the potential to further polarize societal segments, which may ultimately harm democratic processes. Especially on SNSs, politicians and citizens can circumvent journalistic filters often resulting in blatant and emotionally charged content. Using a two-wave panel design (N = 559), we investigated how positive and negative portrayals of Muslims in traditional media outlets and on SNSs influence anti-Muslim immigration attitudes among people who either agree or disagree with the encountered information. Our findings indicate that exposure to negative portrayals further reinforces anti-Muslim immigration attitudes among those who agree with the encountered information. In contrast, for those who disagree with the negative information, a backfire effect emerges, showing that anti-Muslim attitudes even decrease. This effect occurs for both SNSs and traditional media. Positive information about Muslims did not result in attitude polarization.     

Self-Enhancement Following Exposure to Idealized Body Portrayals in Ethnically Diverse Men: A Fantasy Effect of Advertising

Viewing idealized body portrayals of men and women in advertising is known to have negative effects on men’s self-esteem and body dissatisfaction, but little research investigates these effects across race/ethnicity. Racial minorities tend to idealize larger bodies than Whites and so might respond differently to advertising influences. We investigated whether exposure to idealized portrayals of male and female bodies in TV advertisements has different effects on men of different race/ethnicity. Additionally, we investigated whether implicit methods reveal different results than self-reports. One hundred and sixty Asian, Hispanic, and White American male undergraduates from a university in California (USA) were randomly assigned to watch TV advertisements portraying thin women, muscular men, or watched no ads. Their implicit self-esteem was measured using the Implicit Association Test, and a questionnaire assessed explicit self-esteem, actual-ideal body discrepancy, and perception of weight-related health-risks. Exposure to portrayals of muscular men decreased actual-ideal body discrepancy in all men. Exposure to portrayals of thin women increased men’s implicit but not explicit self-esteem in Asian and Hispanic men only. Both these findings are consistent with a self-enhancing role of exposure to idealized male and female bodies in advertising, which is often referred to as a “fantasy effect”. This study provides evidence that media exposure interacts with culturally local body ideals and so can produce varying effects in different racial/ethnic groups. This result could have important implications for interventions.     

Competent Enough,But Would You Vote for Her? Gender Stereotypes and Media Influences on Perceptions of Women Politicians

Though research has demonstrated that media coverage of men and women politicians differ, fewer studies have examined the dual influence of gender stereotypes and types of media coverage in influencing public perceptions of women politicians. Study 1 (N = 329) examined how pre‐existing attitudes toward women leaders and valence of media message impacted perceptions of a woman senator and evaluations of the media source. Study 2 (N = 246) explored how media focus on a woman politician's personality or ability impacted perceptions of her warmth/likability and competence. Results suggest the media has particular influence on judgments of women politicians' likability (the “competent but cold” effect), providing evidence that women politicians need to be vigilant in monitoring their media depictions.     

Learning to Be Little Women and Little Men: The Inequitable Gender Equality of Nonsexist Children's Literature

Change in gender roles has been predominantly asymmetric: The roles of women have changed more than the roles of men. To explore the reflection of such asymmetry in the popular culture, we examined how books recommended to teachers and parents as “nonsexist” differed from books categorized as “sexist.” Multiple raters read a sample of elementary-level novels and rated the portrayals of various forms of sexism, including stereotypic personality, segregated work and family roles, status inequality, gender segregation, the traditional idealization of femininity, and unequal representation of the sexes. Although nonsexist books were more likely than sexist books to portray female characters who adopted male-stereotypic characteristics and roles, both types of books similarly portrayed female-stereotypic personality, domestic chores, and leisure activities. Such portrayals may contribute to the perpetuation of gender inequality, particularly if they are held up as examples of equality.     

Content Analysis of Gender Roles in Media: Where Are We Now and Where Should We Go?

This paper provides a commentary regarding the quantitative content analyses of gender roles in media published in the two special issues of Sex Roles (Rudy et al. 2010a, 2011). A few themes and some overarching lessons emerge from the wide variety of data presented. First, it is clear that women are under-represented across a range of media and settings. Second, when women are portrayed, it is often in a circumscribed and negative manner. Women are often sexualized??typically by showing them in scanty or provocative clothing. Women are also subordinated in various ways, as indicated by their facial expressions, body positions, and other factors. Finally, they are shown in traditionally feminine (i.e., stereotyped) roles. Women are portrayed as nonprofessionals, homemakers, wives or parents, and sexual gatekeepers. Although the studies generally support these conclusions, some interesting moderating factors are identified, such as race. It is suggested that next steps involve the development of theory and a body of empirical evidence regarding the effects of exposure to under-representation of women. Data concerning the effects of exposure to sexualized or stereotypical portrayals on young audiences is also lacking. Finally, content analyses of new media, including those created and distributed by users, are recommended as a next step. It is concluded that, while increasing the representation of women in media may be valuable, it is also critical that the manner in which they are portrayed be simultaneously considered to avoid increasing negative or stereotypical depictions that may be particularly harmful to viewers.     

Highlighting media modifications: can a television commercial mitigate the effects of music videos on female appearance satisfaction?

Exposure to idealized media portrayals of women induces appearance dissatisfaction in females, in the short term. Interventions that highlight the artificial nature of media portrayals can mitigate this effect. The present research investigated whether a 75 second television commercial, that demonstrates behind-the-scenes techniques used to artificially enhance media models, could be similarly effective. Eighty-seven Caucasian female undergraduates were randomly assigned to one of three conditions. The first group viewed music videos and ordinary television commercials. A second group viewed the same music videos and the "intervention" commercial. A final, control, group viewed television and commercials featuring no people. Viewing music videos resulted in significantly lower levels of self-reported appearance satisfaction compared to viewing control television, p<.05, d=-.67. However, exposure to the intervention commercial counter-acted this effect. Demonstrating the extent to which media portrayals of women are artificially enhanced can mitigate detrimental effects on female appearance satisfaction.     

Women preparing for traditionally male professions: Physical and psychological symptoms associated with work and home stress

Gender differences in well-being often are attributed to differential exposure of women and men to stressors, either from different distribution of the genders across roles or from different stressors within roles. An alternative hypothesis is that men and women differ in their vulnerability, although not necessarily in their exposure, to stressors. The relevant research often has confounded gender with work roles. Therefore, women and men preparing for the same traditionally male professions, as well as another group of women preparing for traditionally female professions, were included as participants in the current study (n = 397, almost all white). Even with exposure to stressors controlled statistically, nontraditional women were more susceptible than men with the same professional goals to several physical and psychological outcomes. These gender differences were not accounted for by differential vulnerability to the stressors measured in this study. However, chronic job tension and home (non-work) life events were stronger predictors of certain symptoms for these women preparing for traditionally male professions than for women preparing for traditionally female professions. Thus, both gender and career track differences were demonstrated, in susceptibility to symptoms developed and in vulnerability to stressors, respectively.     

The relationship of supervisor and trainee gender match and gender attitude match to supervisory style and the supervisory working alliance

Background: Gender‐related events have the potential to impact the supervisory relationship. Gender events might be related to the match between supervisors and supervisees on variables such as gender or gender attitudes. Method: In this study, we sought to determine whether gender match and gender attitude match were related to supervisory style and the supervisory working alliance in 94 supervisory dyads using four instruments: the Gender Attitude Inventory; Operationalisation of Gender Match; Supervisory Styles Inventory; and the Working Alliance Inventory/Supervision. Results: Progressive dyads (in which supervisors have more liberal attitudes about societal issues and culturally defined roles for women than their supervisees) were perceived by supervisors as more task‐oriented than parallel‐high dyads (in which supervisors and supervisees both had liberal attitudes). Implications for counselling supervision are discussed.     

Fifty Years of Advertising Images: Some Changing Perspectives on Role Portrayals Along with Enduring Consistencies

Content analysis is used to evaluate portrayals of women and men in United States magazine advertisements over a 50-year period, 1950 through 2000. We examine 7,912 portrayals of people in 3,212 advertisements from the time period and analyze changes in those advertisements relative to transitions in feminism and cultural trends. Magazines from representative categories provided the sample data. Over the period studied, magazine advertising showed a trend toward objective role portrayals of women fairly equal to men. This trend perhaps resulted from feminist??s positioning women in the public as well as the private sphere. Women were still subordinated to men in more subtle aspects of advertisements, measured by Goffman??s (1979) cultural positioning framework. Sexual exploitation of both sexes was noticed.