The Impact of Social Roles on Stereotypes of Gay Men

Past research demonstrates that heterosexuals perceive gay men to have traditionally feminine characteristics. Guided by Social Role Theory (Eagly, 1987), we predicted that this stereotype would differ depending on a gay man’s specific social role. To test this idea, participants rated five gay targets (father, single man, hairdresser, truck driver, typical gay man) on stereotypically masculine (e.g., ambitious, leader) and feminine (e.g., affectionate, sensitive) personality attributes. Gay men in traditionally masculine roles (truck driver, single man) were rated as less feminine than gay men in traditionally feminine roles (hairdresser, parent). In addition, gay men in feminine roles were perceived as more similar to the typical gay man than were those in masculine roles. Suggestions for future research are discussed.     

The Social Roles Questionnaire: A New Approach to Measuring Attitudes Toward Gender

Innovative research is constrained by instruments that assume gender to be captured by dichotomous categories. This article presents the results of two studies that document the psychometric properties of the Social Roles Questionnaire (SRQ), a new measure of gender role attitudes. A social constructivist perspective guided the development of the instrument that was designed not only to capture the diversity in people’s thinking about social roles for men and women, but also to identify attitudes that transcend binary categories. The article details the process of assessing reliability and validity based on data from 414 undergraduates. Findings revealed the SRQ is reliable and valid and that women were more likely than men to endorse egalitarian and gender transcendent beliefs. Additional possible uses of the SRQ are discussed.     

社会合作信息对距离知觉的影响

为探讨社会合作信息对距离知觉的影响,本研究通过两个实验,采用动态追逐场景,对两个追逐者之间的交互模式(或合作或单独追逐同一目标)与追逐目标的存在与否进行了操作。结果发现,相比随机运动和单独追逐,存在合作关系的两个追逐者间的距离被知觉得更远,即存在距离的扩张效应(实验1),且该效应不能由底层的物理特征所解释(实验2)。该结果揭示,社会合作信息使得知觉距离被扩张,其可帮助理解视觉的适应性机制。     

Differences in cognitive processes underlying the collaborative activities of children and chimpanzees

We compared the performance of 3- and 5-year-old children with that of chimpanzees in two tasks requiring collaboration via complementary roles. In both tasks, children and chimpanzees were able to coordinate two complementary roles with peers and solve the problem cooperatively. This is the first experimental demonstration of the coordination of complementary roles in chimpanzees. In the second task, neither species was skillful at waiting for a partner to be positioned appropriately before beginning (although children did hesitate significantly longer when the partner was absent). The main difference between species in both tasks was in children's, but not chimpanzees’, ability to profit from experience as a collaborator in one role when later reversing roles. This difference suggests that as they participate in a collaboration, young children integrate both roles into a single “birds-eye-view” representational format in a way that chimpanzees do not.     

国外产品危机事件中企业社会责任研究的回顾与展望

学者们对日常消费情境下企业社会责任的研究较多,但对发生产品危机事件这种非日常消费情境下的企业社会责任问题探讨较少.论文对国外产品危机事件中企业社会责任的研究成果进行了梳理.对企业社会责任与产品危机事件、企业社会责任与归因、企业社会责任与品牌评价、企业社会责任与企业危机反应等进行了综述,指出了研究的不足并对研究前景进行了展望.     

Is Silence More Golden for Women than Men? Observers Derogate Effusive Women and their Quiet Partners

Couples in which the woman is more verbally disinhibited than the man (man-more-inhibited couples) report lower satisfaction than couples in which the man is more verbally disinhibited (woman-more-inhibited couples). A violation of traditional gender roles is hypothesized to underlie this phenomenon. It was predicted that members of man-more-inhibited couples would be rated less likeable than woman-more-inhibited couples, and disinhibited men would be rated more competent than other males and females. To test these hypotheses, 95 undergraduate participants from a southwestern US university viewed a videotaped conflict between a man-more-inhibited or woman-more-inhibited couple. As predicted, members of man-more-inhibited couples were rated less likeable than members of woman-more-inhibited couples and disinhibited husbands were rated more competent than all other targets.     

The vigilant parent: Parental role salience affects parents' risk perceptions, risk-aversion, and trust in strangers

Since parenting involves protecting children from various risks and dangers, tendencies towards increased risk perception, risk-averse decision-making, and distrust of strangers may come to be associated with the parental role. Consequently, parents may be more likely to exhibit each of these psychological tendencies when their parental role is situationally salient than when it is not salient. We tested this hypothesis in two studies that manipulated the salience of the parental role in samples of parents and nonparents and measured the effects on participants' risk perceptions, risk-aversion, and trust in strangers. As we hypothesized, parents perceived greater risk (Study 1), made more risk averse choices (Study 1), and trusted strangers less (Study 2) when their parental role was salient than when it was not salient. Implications for understanding psychological adaptations to social roles are discussed.     

Do age stereotypes as social role expectations for older adults influence personality development?

Age stereotypes as social role expectations for older adults were hypothesized to influence personality development in later life for specific stereotype domain x personality trait combinations. N = 965 participants aged 50–60 from the Midlife Development in the U.S. (MIDUS) study provided ratings about “people in their late sixties” in four domains at T₁ and completed a personality questionnaire at T₁ and at T₂ ten years later. Personality at T₂ was regressed on age stereotypes and personality at baseline. Age stereotypes in the domains Family/Relationships and Wisdom were related to changes in both Agreeableness and Extraversion over ten years. The findings provide tentative support for the role of positive age stereotypes in personality development in older age.     

The effects of self-brand connections on responses to brand failure: A new look at the consumer–brand relationship

We argue that consumers with high self-brand connections (SBC) respond to negative brand information as they do to personal failure — they experience a threat to their positive self-view. After viewing negative brand information, high (vs. low) SBC consumers reported lower state self-esteem. Consumers with high SBC also maintained favorable brand evaluations despite negative brand information. However, when they completed an unrelated self-affirmation task, they lowered their brand evaluations the same as low SBC consumers. This finding suggests that high SBC consumers' reluctance to lower brand evaluation might be driven by a motivation to protect the self rather than the brand.     

Beyond Vicary’s fantasies: The impact of subliminal priming and brand choice

With his claim to have increased sales of Coca Cola and popcorn in a movie theatre through subliminal messages flashed on the screen, James Vicary raised the possibility of subliminal advertising. Nobody has ever replicated Vicary’s findings and his study was a hoax. This article reports two experiments, which assessed whether subliminal priming of a brand name of a drink can affect people’s choices for the primed brand, and whether this effect is moderated by individuals’ feelings of thirst. Both studies demonstrated that subliminal priming of a brand name of drink (i.e., Lipton Ice) positively affected participants’ choice for, and their intention to, drink the primed brand, but only for participants who were thirsty. Theoretical and practical implications of these findings are discussed.