Does humor in radio advertising affect recognition of novel product brand names?

The authors proposed that item selection during shopping is based on brand name recognition rather than recall. College students rated advertisements and news stories of a simulated radio program for level of amusement (orienting activity) before participating in a surprise recognition test. Humor level of the advertisements was varied systematically, and content was controlled. According to signal detection analysis, humor did not affect the strength of recognition memory for brand names (nonsense units). However, brand names and product types were significantly more likely to be associated when appearing in humorous advertisements than in nonhumorous advertisements. The results are compared with prior findings concerning humor and recall.     

Does reward depletion influence spatial memory performance?

If spatial memory tasks are considered as foraging problems, it can be predicted that rats' difficulty in learning a win-stay task—revisiting part of a maze where food has recently been found—should be partly overcome if the food is not fully consumed at the first visit (nondepleted reward) rather than being all eaten (depleted reward). Three experiments confirmed and further analysed this result. Experiments 1 and 2 showed that it does not depend on the amount of food initially found; nor is win-stay performance affected by the amount of food actually eaten. Experiment 3 suggested that the effects of nondepleted reward are mainly due to the animals' being interrupted while eating, and very little to the fact that uneaten food is left behind. The results are discussed with regard to their implications for learning theory, and for the application of foraging theory to learning and memory experiments.     

Are brand names special words? Letter visual-similarity affects the identification of brand names,but not common words

Brand names are often considered a special type of words of special relevance to examine the role of visual codes during reading: unlike common words, brand names are typically presented with the same letter-case configuration (e.g., IKEA, adidas). Recently, Pathak et al. (European Journal of Marketing, 2019, 53 , 2109) found an effect of visual similarity for misspelled brand names when the participants had to decide whether the brand name was spelled correctly or not (e.g., tacebook [baseword: facebook] was responded more slowly and less accurately than xacebook). This finding is at odds with both orthographically based visual-word recognition models and prior experiments using misspelled common words (e.g., viotin [baseword: violin ] is identified as fast as viocin ). To solve this puzzle, we designed two experiments in which the participants had to decide whether the presented item was written correctly. In Experiment 1, following a procedure similar to Pathak et al. (European Journal of Marketing, 2019, 53 , 2109), we examined the effect of visual similarity on misspelled brand names with/without graphical information (e.g., anazon vs. atazon [baseword: amazon ]). Experiment 2 was parallel to Experiment 1, but we focused on misspelled common words (e.g., anarillo vs. atarillo ; baseword: amarillo [yellow in Spanish]). Results showed a sizeable effect of visual similarity on misspelled brand names – regardless of their graphical information, but not on misspelled common words. These findings suggest that visual codes play a greater role when identifying brand names than common words. We examined how models of visual-word recognition can account for this dissociation.     

Does prospective memory influence quality of life in community-dwelling older adults?

Older adults commonly experience declines in prospective memory, which describes one’s ability to “remember to remember,” and can adversely affect instrumental activities of daily living and healthcare compliance. However, the extent to which prospective memory failures may influence quality of life in typically aging older adults is not well understood. One-hundred and four community-dwelling older Australians (aged 50 to 82 years) were administered a comprehensive, neuropsychological battery that included the Memory for Intentions Screening Test (MIST), Prospective and Retrospective Memory Questionnaire (PRMQ), Instrumental Activities of Daily Living Questionnaire (IADLQ), and World Health Organization Quality of Life-8 (WHOQOL-8). Multiple regressions controlling for negative affect, medical comorbidities, and other neurocognitive functions revealed an interaction between prospective memory and instrumental activities of daily living in the concurrent prediction of quality of life. Among the 39 older adults who reported multiple problems on the IADLQ, lower performance-based prospective memory (MIST) and higher self-reported prospective memory failures in daily life (PRMQ) were significantly associated with lower quality of life (WHOQOL-8). Conversely, no significant associations were observed between prospective memory and quality of life in the 65 participants without IADL problems. Prospective memory difficulties adversely impact quality of life in community-dwelling older adults who experience problems independently managing their instrumental activities of daily living. These findings extend prior literature showing that prospective memory plays a unique role in the real-world outcomes of older adults and clinical populations and highlight the need to develop effective strategies to enhance prospective memory functioning in these vulnerable groups.     

Does an instruction to forget enhance memory for other presented items?

In an item-method directed forgetting paradigm, participants were required to attend to one of two colored words presented on opposite sides of a central fixation stimulus; they were instructed to Remember or Forget the attended item. On a subsequent recognition test, the Attended words showed a typical directed forgetting effect with better recognition of Remember words than Forget words. Our interest was in the fate of the Unattended words. When the study display disappeared before the memory instruction, there was no effect of that instruction on unattended words; when the study display remained visible during presentation of the memory instruction, there was a reverse directed forgetting effect with better recognition of unattended words from Forget trials than from Remember trials. Incidental encoding of task-irrelevant stimuli occurs following presentation of a Forget instruction - but only when those task-irrelevant stimuli are still visible in the external environment.     

Does conceptual implicit memory develop? The role of processing demands

The author investigated the importance of processing considerations within implicit memory in a developmental design. Second-graders (n = 87) and college students (n = 81) completed perceptual (word stem completion) and conceptual (category generation) implicit memory tests after studying target items either nonsemantically (read) or semantically (generated). In support of previous research, the author found no age differences in priming in the nonsemantic study/perceptual test condition. Age differences in priming were found in the semantic study/conceptual test condition, however, where college students had significantly higher priming scores than did children. These developmental dissociations support the theory that the processing requirements of conceptual implicit memory are similar to those in explicit memory. The author also discusses the contribution of the Transfer Appropriate Processing (TAP; H. L. Roediger, D. A. Gallo, & L. Geraci, 2002) framework to understanding these findings.     

Does immediate imitation influence long-term memory for observed actions?

Long-term memory for object-related information acquired observationally was studied among younger and older toddlers under two conditions of acquisition and retention: direct imitation followed by reproduction after a 10 min delay (delayed imitation), and deferred imitation. A principal aim was to determine whether direct imitation fosters a form of enactive representation that improves long-term memory, or whether such memory is influenced more by visual encoding factors. Tasks consisted of five simple action combinations or separations. Results indicated that post-test scores were higher under all three post-test conditions than under pretest. Likewise, post-test performance was higher than that of a comparison group that did not observe the target actions. The results overall indicate that direct imitation did not operate substantially to improve memory for the modelled acts. Children were able to encode and retain about as much from their visual pickup of the modeled acts as from feedback obtained through the process of imitation. This finding was especially true for the older children.     

Does the nature of the experience influence suggestibility? A study of children's event memory

Two experiments examined the effects of event modality on children's memory and suggestibility. In Experiment 1, 3- and 5-year-old children directly participated in, observed, or listened to a narrative about an event. In an interview immediately after the event, free recall was followed by misleading or leading questions and, in turn, test recall questions. One week later children were reinterviewed. In Experiment 2, 4-year-old children either participated in or listened to a story about an event, either a single time or to a criterion level of learning. Misleading questions were presented either immediately or 1 week after learning, followed by test recall questions. Five-year-old children were more accurate than 3-year-olds and those participating were more accurate than those either observing or listening to a narrative. However, method of assessment, level of event learning, delay to testing, and variables relating to the misled items also influenced the magnitude of misinformation effects.     

Retention of visually presented information in children’s spelling

Memory & Cognition - One hundred and thirty-six 8-year-old children participated in two studies of their ability to spell familiar or nonsense words which they had seen or heard for 2–5...     

Is music a memory booster in normal aging? The influence of emotion

Age-related differences in episodic memory have been explained by a decrement in strategic encoding implementation. It has been shown in clinical populations that music can be used during the encoding stage as a mnemonic strategy to learn verbal information. The effectiveness of this strategy remains equivocal in older adults (OA). Furthermore, the impact of the emotional valence of the music used has never been investigated in this context. Thirty OA and 24 young adults (YA) learned texts that were either set to music that was positively or negatively valenced, or spoken only. Immediate and delayed recalls were measured. Results showed that: (i) OA perform worse than YA in immediate and delayed recall; (ii) sung lyrics are better remembered than spoken ones in OA, but only when the associated music is positively-valenced; (iii) this pattern is observed regardless the retention delay. These findings support the benefit of a musical encoding on verbal learning in healthy OA and are consistent with the positivity effect classically reported in normal aging. Added to the potential applications in daily life, the results are discussed with respect to the theoretical hypotheses of the mechanisms underlying the advantage of musical encoding.     

Does working memory training work? The promise and challenges of enhancing cognition by training working memory

A growing body of literature shows that one's working memory (WM) capacity can be expanded through targeted training. Given the established relationship between WM and higher cognition, these successful training studies have led to speculation that WM training may yield broad cognitive benefits. This review considers the current state of the emerging WM training literature, and details both its successes and limitations. We identify two distinct approaches to WM training, strategy training and core training, and highlight both the theoretical and practical motivations that guide each approach. Training-related increases in WM capacity have been successfully demonstrated across a wide range of subject populations, but different training techniques seem to produce differential impacts upon the broader landscape of cognitive abilities. In particular, core WM training studies seem to produce more far-reaching transfer effects, likely because they target domain-general mechanisms of WM. The results of individual studies encourage optimism regarding the value of WM training as a tool for general cognitive enhancement. However, we discuss several limitations that should be addressed before the field endorses the value of this approach.     

Does snobbish service generate better sales? The case of luxury goods

The objective of this study is to explore whether a “bad” service encounter triggers a consumer's impulse purchase in a luxury goods store in an Asian emerging market. A 2 (service encounter: favorable vs. snobbish) × 2 (shopping companion: alone vs. with a close friend) between‐group factorial design was employed with 160 female consumers in an Asian emerging market to examine the antecedents of both the urge to save social identity and the impulse purchase of luxury goods. The results show that consumers in an Asian emerging market can be triggered to make an impulse purchase of a luxury good, not because they received excellent service in the store but because they encountered snobbish service, especially when shopping with a close friend. Research implications and limitations are also discussed.     

Cyber-Islamophobia? The case of WikiIslam

A large amount of academic research has analysed and documented the fact that Muslims are often presented in a negative or stereotypical way in Western media and popular culture. This article focuses on how the Internet can also be used in spreading and publishing anti-Islamic and anti-Muslim opinions. Although the Internet is significant in the development of contemporary society, no studies have focused on the importance of information and communication technologies in spreading Islamophobic opinions. However, the new technologies can also be used for monitoring and combating Islamophobia, and many Muslim organisations are today using the Internet for these purposes. The article is based on an indepth analysis of both anti-Muslim and pro-Muslim homepages that can be related to the debate over Islamophobia.     

Does momentary accessibility influence metacomprehension judgments? The influence of study—judgment lags on accessibility effects

In two experiments, we investigated momentary accessibility as a basis for metacomprehension judgments. Momentary accessibility has been cited as a major contributor to these judgments, yet the only previous investigation on the topic used judgments that were delayed a day after study, which have not been used in any other studies in the field and may be necessary for demonstrating accessibility-based effects. As expected, Experiment 1 demonstrated that the time between study and judgments moderates accessibility effects, with the relationship between judgments and access measures being substantially greater for delayed than for immediate judgments. Experiment 2 ruled out a plausible artifactual interpretation for accessibility effects on delayed judgments. In the discussion, we explore why study—judgment lags moderate accessibility effects.     

Does echoic memory develop?

A series of experiments is reported on the stimulus suffix effect with the primary variables being age of the subject (7 and 11 years), rate of presentation, and list length. While the suffix effect was larger for younger subjects at a slow rate of presentation, the effect was nearly identical across age groups with a fast presentation rate. It was concluded that when the contaminating effects of more central processes are reduced, there is no developmental change in the capacity of echoic memory. An interesting effect of rate of presentation is reported with younger subjects performing better at faster rates of presentation and adults performing better at slower rates.     

Does high memory load kick task-irrelevant information out of visual working memory?

The limited capacity of visual working memory (VWM) requires the existence of an efficient information selection mechanism. While it has been shown that under low VWM load, an irrelevant simple feature can be processed, its fate under high load (e.g., six objects) remains unclear. We explored this issue by probing the “irrelevant-change distracting effect,” in which the change of a stored irrelevant feature affects performance. Simple colored shapes were used as stimuli, with color as the target. Using a whole-probe method (presenting six objects in both the memory and test arrays), in Experiment 1 we found that a change to one of the six shapes led to a significant distracting effect. Using a partial-probe method (presenting the probe either at the screen center or at a location selected from the memory array), in Experiment 2 we showed the distracting effect again. These results suggest that irrelevant simple features can be stored into VWM, regardless of memory load.     

Modulation of working memory updating: Does long-term memory lexical association matter?

The aim of the present study was to investigate how working memory updating for verbal material is modulated by enduring properties of long-term memory. Two coexisting perspectives that account for the relation between long-term representation and short-term performance were addressed. First, evidence suggests that performance is more closely linked to lexical properties, that is, co-occurrences within the language. Conversely, other evidence suggests that performance is linked more to long-term representations which do not entail lexical/linguistic representations. Our aim was to investigate how these two kinds of long-term memory associations (i.e., lexical or nonlexical) modulate ongoing working memory activity. Therefore, we manipulated (between participants) the strength of the association in letters based on either frequency of co-occurrences (lexical) or contiguity along the sequence of the alphabet (nonlexical). Results showed a cost in working memory updating for strongly lexically associated stimuli only. Our findings advance knowledge of how lexical long-term memory associations between consonants affect working memory updating and, in turn, contribute to the study of factors which impact the updating process across memory systems.     

Which factors influence number updating in working memory? The effects of size distance and suppression

Updating information in working memory is a critical process which makes possible to have available, at every moment, the information most relevant for mind operations. However, the specific mechanisms underlying the updating process have rarely been analysed. This paper examines the importance of two of the mechanisms implicated in a numerical updating task: item comparison and item substitution. The item comparison mechanism was studied by manipulating the size distance between items. The item substitution mechanism was investigated by increasing/decreasing the number of updates within trials. Furthermore, in order to examine the effects of time constraints, presentation rate was manipulated. Over three experiments, the results obtained highlighted that updating performance is mainly influenced by suppression request, even when the presentation rate is self‐paced. However, errors depend on the distance between items. The implications of the results for the understanding of updating are discussed.     

The influence of making judgments of learning on memory performance: Positive,negative, or both?

Psychonomic Bulletin & Review - A common measure of memory monitoring——judgments of learning (JOLs)——has recently been shown to have reactive effects on learning. When...