Refining the dual‐process theory of preference construction: A reply to Gawronski,Martin and Sloman,Stanovich, and Wegener and Chien

Our target article proposed a dual-system framework for understanding context and task effects in choice. In this summary, we address the major points made by each set of commentators and, building on their suggestions, define a more precise dual-system theory of preference construction. We also propose some avenues for future research on a broader dual-system approach to understanding choice.     

What should we expect from a dual-process theory of preference construction in choice?

Dhar and Gorlin (2013) proposed a dual-process framework for understanding the effects of preference construction in choice. Drawing on the distinction operating principles and operating conditions, it is argued that their emphasis on cognitive elaboration fails to specify the mental operations involved in preference construction. This limitation makes their dual-process framework circular and susceptible to the criticism of single-process alternatives. The distinction between associative and propositional processes has the potential to fill this conceptual gap, thereby providing a more thorough understanding of preference construction effects in choice.     

Evaluating a dual‐process model of risk: affect and cognition as determinants of risky choice

In three studies we addressed the impact of perceived risk and negative affect on risky choice. In Study 1, we tested a model that included both perceived risk and negative affect as predictors of risky choice. Study 2 and Study 3 replicated these findings and examined the impact of affective versus cognitive processing modes. In all the three studies, both perceived risk and negative affect were shown to be significant predictors of risky choice. Furthermore, Study 2 and Study 3 showed that an affective processing mode strengthened the relation between negative affect and risky choice and that a cognitive processing mode strengthened the relation between perceived risk and risky choice. Together, these findings show support for the idea of a dual‐process model of risky choice. Copyright © 2008 John Wiley & Sons, Ltd.     

Sexual‐perception processes in acquaintance‐targeted sexual aggression

This study analyzes data from seven published studies to examine whether three performance‐based indices of men's misperception of women's sexual interest (MSI), derived from a self‐report questionnaire, are associated with sexual‐aggression history, rape‐supportive attitudes, sociosexuality, problem drinking, and self‐reported MSI. Almost 2000 undergraduate men judged the justifiability of a man's increasingly unwanted advances toward a woman on the Heterosocial Perception Survey‐Revised. Participants self‐reported any sexual‐aggression history, and some completed questionnaires assessing rape‐supportive attitudes, sociosexuality, problem drinking, and self‐reported MSI. A three‐parameter logistic function was fitted to participants’ justifiability ratings within a non‐linear mixed‐effects framework, which provided precise participant‐specific estimates of three sexual‐perception processes (baseline justifiability, bias, and sensitivity). Sexual‐aggression history and rape‐supportive attitudes predicted: (a) reduced sensitivity to women's affect; (b) more liberal biases, such that the woman's affect had to be more negative before justifiability ratings dropped substantially; and (c) greater baseline justifiability of continued advances after a positive response. Sexual‐aggression history and attitudes correlated more strongly with sensitivity than baseline justifiability; remaining variables showed the opposite pattern. This work underscores the role of sexual‐perception processes in sexual aggression and illustrates the derivation of performance‐based estimates of sexual‐perception processes from questionnaire responses.

     

Self‐framing of risky choice

Previous research on framing effects has largely focused on how choice information framed by external sources influences the response of a decision maker. This research examined how decision makers framed choice options and how the hedonic tone of self‐framing influenced their risk preference. By using pie charts and a complementary sentence‐completion task in Experiment 1, participants were able to interpret and frame the expected choice outcomes themselves before making a choice between a sure option and a gamble in either a life–death or a monetary problem. Each of these self‐frames (phrases) was then rated by a group of independent judges in terms of its hedonic tone. The hedonic tone of self‐frames was mostly positive and was more positive in the life–death than the monetary context, suggesting a motivational function of self‐framing. However, positive outcomes were still more likely to be framed positively than negative outcomes. In Experiment 2, choice outcomes were depicted with a whole‐pie chart instead of a pie slice in order to emphasize positive and negative outcomes equally. The results showed that the hedonic tone of self‐framing was still largely positive and more positive in the life domain than the monetary domain. However, compared to Experiment 1, the risk preference in the life–death domain was reversed, showing an outcome salience effect: when the pie‐slice chart emphasized only survival outcomes, participants were more risk taking under positive hedonic frames whereas when the whole‐pie chart depicted both survival and mortality outcomes, they became risk averse under positive frames. In sum, self‐framing reflected a positive bias in encoding risk information and affected the risk preference of the decision maker. Like the tone of voice used in communication, the hedonic tone of self‐framing, either positive or negative, can affect risk perception of a choice problem. Copyright © 2003 John Wiley & Sons, Ltd.     

Children's preference for mixed‐ versus fixed‐ratio schedules of reinforcement: A translational study of risky choice

Laboratory research has shown that when subjects are given a choice between fixed‐ratio and bi‐valued mixed‐ratio schedules of reinforcement, preference typically emerges for the mixed‐ratio schedule even with a larger ratio requirement. The current study sought to replicate and extend these findings to children's math problem completion. Using an ABCBC reversal design, four fourth‐grade students were given the choice of completing addition problems reinforced on either a fixed‐ratio 5 schedule or one of three mixed‐ratio schedules; an equivalent mixed‐ratio (1, 9) schedule, a mixed‐ratio (1, 11) schedule with a 20% larger ratio requirement, and an equally lean mixed‐ratio (5, 7) schedule without the small fixed‐ratio 1 component. This was followed by a reversal back to the preceding phase in which preference for the mixed‐ratio schedule had been observed, and a final reversal back to the mixed‐ratio (5, 7) phase. Findings were consistent with previous research in that all children preferred the mixed‐ratio (1, 9) schedule over the equivalent fixed‐ratio 5 schedule. Preference persisted for the leaner mixed‐ratio (1, 11) schedule for three of the four children. Indifference or preference for the fixed‐ratio 5 alternative was observed in phases containing the mixed‐ratio (5, 7) schedule. These results extend previous research on risky choice to children's math problem completion and highlight the importance of a small ratio component in the emergence of preference for bi‐valued mixed‐ratio schedules. Implications of these results for arranging reinforcement to increase children's academic responding are discussed.     

Assimilation and contrast effects: The role of self‐construal and regulatory focus as moderators in collectivistic cultures of honour

Human judgments are context dependent. When answering a question about one's overall satisfaction with life, a previous question about one's romantic life might pose redundancy problems influencing one's judgment of life satisfaction, something known as item order effects. However, in order to detect such redundancy, one needs to pay attention to the context of the conversation. Any variable that influences the amount of attention given the context of the conversation can determine whether the presumed redundancy is detected or not. In three studies, two experiments and one correlational study, we tested the influence of induced self‐construal (study 1) and self‐regulatory focus (study 2) and self‐regulatory focus measured as an individual difference variable (study 3) as moderators of context effects among college students from Mexico. In study 1, participants induced to have an independent mindset were less likely to detect the redundancy posed by two questions, resulting, as predicted, in a contrast effect. In study 3, participants with lower levels of prevention focus were less likely to detect the redundancy posed by the same two questions as study 1, resulting, as predicted, in an assimilation effect. The implications of the results were discussed within the framework of the inclusion/exclusion model.     

The reasoning skills and thinking dispositions of problem gamblers: a dual‐process taxonomy

We present a taxonomy that categorizes the types of cognitive failure that might result in persistent gambling. The taxonomy subsumes most previous theories of gambling behavior, and it defines three categories of cognitive difficulties that might lead to gambling problems: The autonomous set of systems (TASS) override failure, missing TASS output, and mindware problems. TASS refers to the autonomous set of systems in the brain (which are executed rapidly and without volition, are not under conscious control, and are not dependent on analytic system output). Mindware consists of rules, procedures, and strategies available for explicit retrieval. Seven of the eight tasks administered to pathological gamblers, gamblers with subclinical symptoms, and control participants were associated with problem gambling, and five of the eight were significant predictors in analyses that statistically controlled for age and cognitive competence. In a commonality analysis, an indicator from each of the three categories of cognitive difficulties explained significant unique variance in problem gambling, indicating that each of the categories had some degree of predictive specificity. Copyright © 2006 John Wiley & Sons, Ltd.     

True versus strategic fairness in a common resource dilemma: Evidence from the dual‐process perspective

Common resource dilemmas involve collectively coordinating individual choices to promote group efficiency. Equal division represents one of the most important coordination rules. Previous research suggests that individuals follow the equality rule for different reasons. Some individuals behave cooperatively out of their concern for other's welfare, whereas some individuals cooperate strategically to enhance personal gains. Building on the dual‐process perspective, the authors aim to differentiate strategic fairness from true fairness in solving a resource dilemma. In four experiments, the effect of cognitive processing manipulations on individual harvesting behavior in a one‐shot resource dilemma was tested against participants with different social values. Results consistently showed that prosocials, who value joint outcome and equality, requested significantly less money than did proselfs, who value personal gain. More importantly, prosocials in the intuition and deliberation conditions request similar amounts, whereas proselfs in the intuition condition request more money than those in the deliberation condition. The results were further validated by a follow‐up meta‐analysis based on the four experiments. The implications of the dual‐process perspective for social coordination research are discussed.     

Socioeconomical and sociopolitical correlates of interpersonal forgiveness: A three‐level meta‐analysis of the Enright Forgiveness Inventory across 13 societies

We report a meta‐analysis on the country‐level correlates of the Enright Forgiveness Inventory (EFI), to address (1) whether there are differences in forgiveness between societies, (2) what society‐level context variables can account for these differences, and (3) whether conceptual relationships of forgiveness found at the individual level can be replicated at the societal level. We found sizeable differences between societies that are associated with democracy, peacefulness, socioeconomic development, and postmaterialism indices of a society. Replicating individual‐level results, subjective wellbeing was positively related to forgiveness. We discuss the importance of macro‐level contextual variables for understanding levels of forgiveness.     

Seeing is not enough: manipulating choice options causes focusing and preference change in multiattribute risky decision‐making

We show that preferences depend on the attributes that can be directly manipulated when people need to integrate multiple sources of information because direct manipulation causes focusing bias. This effect appears even when all relevant information is simultaneously and explicitly presented at the time the decisions are made. Participants decided how much to save, what investment risk to take and observed the future financial consequences in terms of the mean and variability of the expected retirement income. Participants who manipulated only the future income distribution saved more and took less risk. This effect disappears when the risk‐related variables are removed, which indicates that task complexity is a mediator of such focusing effects. A more balanced trade‐off between the choice attributes was selected when all attributes were manipulated. However, when there is a dichotomy between manipulating versus observing choice attributes, then decisions were based mostly on the manipulated attributes. Copyright © 2008 John Wiley & Sons, Ltd.     

A parameter analysis method for the weight‐set to satisfy preference orders of alternatives in additive multi‐criteria value models

In the context of the additive multi‐criteria value model, this paper investigates how the set of criteria weights (weight‐set hereafter) can be determined according to the preference orders of alternatives given by the decision maker. A construction method is proposed for the weight‐set for different intervals of β, where β is a differential amount of value between the preference information on two alternatives. The results of this paper are important for sensitivity analysis in multi‐criteria decision making (MCDM) problems and multi‐criteria group decision analysis. Copyright © 2000 John Wiley & Sons, Ltd.     

High school students’ career decision-making process: Consequences for choice implementation in higher education

This study investigated consequences of high school students’ career decision-making process for choice implementation in higher education. A sample of adolescents participated at the end of Grade 12 and was followed during the first and second year in higher education. Linear and logistic regression analyses revealed that students’ coping with career decisional tasks at the end of Grade 12 significantly contributed to the several aspects of early choice implementation (i.e., choice actualization, academic adjustment, commitment to the chosen study) during the first trimester in higher education. The importance of these aspects of early choice implementation is demonstrated through their relationship with academic achievement during the first year in higher education.     

Employing autobiographical memory perspective to influence self‐congruence and brand preference

This paper advances our understanding of consumer behavior by examining the influence of autobiographical memory perspective on consumer's self‐congruence. While extant research has primarily restricted itself to the consequences of self‐congruence, this work focuses on an antecedent, by examining the psychological processes associated with the consumer's autobiographical memory perspective and the resulting impact on self‐congruence. Through three experiments, we demonstrate that visualizing autobiographical memories from a first‐person versus a third‐person perspective impacts consumers' self‐brand congruence differently under varied circumstances. Specifically, differing degrees of self‐brand congruence are experienced when consumers focus on differences (vs. similarities) between their present and recalled selves, combined with distinct autobiographical memory perspectives. The autobiographical memory perspective is identified as a key determinant of consumers' perceived change in self‐image, which, in turn, has a cascading effect on their self‐brand congruence. Thus, consumers' perceived change in self‐image is identified as the mechanism underlying the main effect. Furthermore, as an important component of self‐image, this research determines and examines a moderating influence of self‐esteem in the relationship between autobiographical memory perspective and self‐congruence. Collectively, these results facilitate our understanding of the autobiographical memory perspective as an antecedent of consumer's self‐congruence, with implications for nostalgia advertising and retro branding.     

A re‐examination of melioration and rational choice

We examined how people allocate choices between two alternatives when the payoff from each alternative varied as a function of the allocation of recent choices. On any one trial alternative A had a higher immediate payoff than alternative B, but across all trials B had a higher overall payoff than A. Rational choice theory requires that participants allocate all their responses to the alternative with the greatest overall payoff irrespective of which has the higher immediate payoff. Melioration, in contrast, proposes that participants are motivated to choose the alternative with the higher immediate payoff, irrespective of the consequences for future returns. We report four experiments in which we varied the nature of the payoffs. Participants exhibited self‐control consistent with rational choice theory when payoffs varied in magnitude, but exhibited impulsiveness consistent with melioration when the payoffs varied in probability. Finally, we show that impulsivity when payoffs varied in probability can be overcome following un‐reinforced practice. Copyright © 2002 John Wiley & Sons, Ltd.