Detaching the ties of ownership: the effects of hand washing on the exchange of endowed products

Recent studies have demonstrated that the ownership of a product leads to a biased perception of its aspects. Based on research on embodied cognition, we argue that the physical action of hand washing can reset the cognitive system to a more neutral state by reducing the asymmetrical perception of owned and not owned products. In three studies, we examined the effects of hand washing on the endowment effect by asking owners of a product to exchange it for a similar one. As expected, in Experiment 1, we showed that hand washing doubled the percentage of participants who exchanged an owned product for an alternative product. In Experiment 2, we replicated this finding and showed that only the action of hand washing and not a prime of physical cleaning elicited this effect. In Experiment 3, we again replicated the hand washing effect on exchange rates and examined the effect of hand washing on product evaluations. The results of all experiments suggest that hand washing reduces decision preferences that are biased by ownership.     

Multisensory cortical processing of object shape and its relation to mental imagery

Here, we used functional magnetic resonance imaging to investigate the multisensory processing of object shape in the human cerebral cortex and explored the role of mental imagery in such processing. Regions active bilaterally during both visual and haptic shape perception, relative to texture perception in the respective modality, included parts of the superior parietal gyrus, the anterior intraparietal sulcus, and the lateral occipital complex. Of these bimodal regions, the lateral occipital complexes preferred visual over haptic stimuli, whereas the parietal areas preferred haptic over visual stimuli. Whereas most subjects reported little haptic imagery during visual shape perception, experiences of visual imagery during haptic shape perception were common. Across subjects, ratings of the vividness of visual imagery strongly predicted the amount of haptic shape-selective activity in the right, but not in the left, lateral occipital complex. Thus, visual imagery appears to contribute to activation of some, but not all, visual cortical areas during haptic perception.     

The relationship between endowment and ownership effects in memory across cultures

An object one owns is typically more highly valued than an equivalent object owned by another person. This endowment effect has been attributed to the aversion of loss of one’s possessions (through selling), or the added value of an item due to self-association (through owning). To date, investigation of these mechanisms has been hampered by the between-subjects methodology traditionally employed to measure endowment. Over two experiments, we report a novel within-subjects method for measuring an endowment bias. In these studies, Western participants showed enhanced valuation of owned items, whereas East-Asian participants did not. This endowment bias also correlated with the ownership effect in memory (a measure of self-referential processing) in Western, but not East-Asian participants. Our results suggest that the endowment effect is partly predicated on the same factors that influence the ownership effect and that this commonality is likely linked to conceptions of ownership specifically, and self-concept more generally.     

The extensibility of the endowment effect to others is mediated by degree of intimacy

Recent studies have suggested that the endowment effect may actually be a type of self‐referent cognitive bias due to the mere ownership of an object. However, it is not adequately understood how the ownership of an object affects the endowment effect. The current research is the first to explore if the endowment effect could be extended to different ownerships. The results suggest that the endowment effect extends to goods owned by their mothers, romantic partners and close friends, but not acquaintances. Furthermore, the level of intimacy between individuals and mothers/romantic partners/close friends/acquaintances mediates the relationship between the effect of ownership and the extensibility of the endowment effect. These findings are consistent with the mere ownership effect that ownership increases valuation by enhancing the salience of the self.     

Physical imagery: kinematic versus dynamic models.

Physical imagery occurs when people imagine one object causing a change to a second object. To make inferences through physical imagery, people must represent information that coordinates the interactions among the imagined objects. The current research contrasts two proposals for how this coordinating information is realized in physical imagery. In the traditional kinematic formulation, imagery transformations are coordinated by geometric information in analog spatial representations. In the dynamic formulation, transformations may also be regulated by analog representations of force and resistance. Four experiments support the dynamic formulation. They show, for example, that without making changes to the spatial properties of a problem, dynamic perceptual information (e.g., torque) and beliefs about physical properties (e. g., viscosity) affect the inferences that people draw through imagery. The studies suggest that physical imagery is not so much an analog of visual perception as it is an analog of physical action. A simple model that represents force as a rate helps explain why inferences can emerge through imagined actions even though people may not know the answer explicitly. It also explains how and when perception, beliefs, and learning can influence physical imagery.     

Effects of visual information regarding allocentric processing in haptic parallelity matching

Research has revealed that haptic perception of parallelity deviates from physical reality. Large and systematic deviations have been found in haptic parallelity matching most likely due to the influence of the hand-centered egocentric reference frame. Providing information that increases the influence of allocentric processing has been shown to improve performance on haptic matching. In this study allocentric processing was stimulated by providing informative vision in haptic matching tasks that were performed using hand- and arm-centered reference frames.     

Comparing the effect of haptic modalities on walking balance control: Is using one or two arms better?

BackgroundAdding haptic input by lightly touching a railing or using haptic anchors may improve walking balance control. Typical use of the railing(s) and haptic anchors requires the use of one and two arms in an extended position, respectively. It is unclear whether it is arm configuration and/or the number of arms used or the addition of sensory input that affects walking balance control.Research questionThis study examined whether using one arm or two arms to add haptic input through light touch on a railing or using the haptic anchors affects walking balance control.MethodsIn this study, young adults (n = 24) walked while using (actual use) or pretending to use (pretend use) the railing(s) and haptic anchors with one or two arms. Inertial-based sensors (Mobility Lab, APDM) were used to measure stride velocity, relative time spent in double support (%DS), and peak normalized medio-lateral trunk velocity (pnMLTV).ResultsUsing two arms lead to a decrease in pnMLTV compared to using one arm and pnMLTV was lower in the actual use trials compared to the pretend use trials for the anchors only. Stride velocity and %DS did not change between trials when one or two arms were used or when participants actually or pretended to use the haptic tools. Participants walked slower when using the railing compared to the anchors.SignificanceThe importance of considering the number of arms is highlighted in the improved balance control when using two arms with either tool. The augmented sensory input adds to the stabilizing effect of arm configuration for the anchors but not the railings. These results have implications for future research and rehabilitation efforts emphasizing sensorimotor integration to improve walking balance control.     

I like it, because I like myself: Associative self-anchoring and post-decisional change of implicit evaluations

Research in the cognitive dissonance tradition has shown that choosing between two equally attractive alternatives leads to more favorable evaluations of chosen as compared to rejected alternatives (spreading-of-alternatives effect). The present research tested associative self-anchoring as an alternative mechanism for post-decisional changes of implicit evaluations. Specifically, we argue that choosing an object results in the creation of an association between the chosen object and the self. By virtue of this association, implicit evaluations of the self tend to transfer to the chosen object, such that implicit evaluations of the chosen object depend on implicit evaluations of the self. Importantly, this mechanism can lead to ownership-related changes in implicit evaluations even in the absence of cognitive dissonance. Results from four experiments provide converging evidence for these assumptions. Implications for a variety of phenomena are discussed, including cognitive dissonance, the mere ownership effect, the endowment effect, and ingroup favoritism.     

Efficacy of haptic blind spot warnings applied through a steering wheel or a seatbelt

This study evaluates the efficacy of haptic feedback for the Blind Spot Warnings (BSWs) that are delivered to a driver through a steering wheel or a seatbelt. To this end, we developed a virtual driving simulator that implemented potential side collision scenarios. Haptic BSWs were issued as a vibrotactile alert during lane changes if a car in the target lane approached from the participant’s blind spot at a faster speed. The two haptic warning types were assessed through a human factors experiment with participants of two age groups: younger (30–40 years) and older (50–60 years). No warning condition was also included as the control condition. As performance measures, the Collision Prevention Rate (CPR) and the Minimum Distance by which a collision was Avoided (MDA) were collected. As preference measures, the participants’ perception of usefulness of the haptic warnings and their overall satisfaction were used. Experimental results showed that the highest CPR, the longest MDA, and the highest preference were achieved when BSWs were delivered through the steering wheel. For the seatbelt BSW, the CPR and MDA did not increase with statistical significance than those of the no-warning condition, but the participants felt that the haptic seatbelt was useful with high satisfaction. Interestingly, the scores of perceived usefulness and satisfaction were higher with the older group, suggesting that older drivers can be more willing to accept these new types of warning. In addition, the experiment suggested several factors that need to be studied to further improve the performance and preference of haptic BSW, such as warning issue timing and vibration intensity.     

Self-training of dynamic touch: Striking improves judgment by wielding

In traditional theories of perceptual learning, sensory modalities support one another. A good example comes from research on dynamic touch, the wielding of an unseen object to perceive its properties. Wielding provides the haptic system with mechanical information related to the length of the object. Visual feedback can improve the accuracy of subsequent length judgments; visual perception supports haptic perception. Such cross-modal support is not the only route to perceptual learning. We present a dynamic touch task in which we replaced visual feedback with the instruction to strike the unseen object against an unseen surface following length judgment. This additional mechanical information improved subsequent length judgments. We propose a self-organizing perspective in which a single modality trains itself.     

Tablets,touchscreens, and touchpads: How varying touch interfaces trigger psychological ownership and endowment

As mouse-driven desktop computers give way to touchpad laptops and touchscreen tablets, the role of touch in online consumer behavior has become increasingly important. This work presents initial explorations into the effects of varying touch-based interfaces on consumers, and argues that research into the interfaces used to access content can be as important as research into the content itself. Two laboratory studies using a variety of touch technologies explore how touchscreen interfaces can increase perceived psychological ownership, and this in turn magnifies the endowment effect. Touch interfaces also interact with importance of product haptics and actual interface ownership in their effects on perceived product ownership, with stronger effects for products high in haptic importance and interfaces that are owned. Results highlight that perceptions of online products and marketing activities are filtered through the lens of the interfaces used to explore them, and touch-based devices like tablets can lead to higher product valuations when compared to traditional computers.     

Mapping the tip of the tongue--deprivation, sensory sensitisation, and oral haptics

We investigated the impact of food deprivation on oral and manual haptic size perception of food and non-food objects. From relevant theories (need-proportional perception, motivated perception, frustrative nonreward, perceptual defence, and sensory sensitisation) at least four completely different competing predictions can be derived. Testing these predictions, we found across four experiments that participants estimated the length of both non-food and food objects to be larger when hungry than when satiated, which was true only for oral haptic perception, while manual haptic perception was not influenced by hunger state. Subjectively reported hunger correlated positively with estimated object size in oral, but not in manual, haptic perception. The impact of food deprivation on oral perception vanished after oral stimulations even for hungry individuals. These results favour a sensory sensitisation account maintaining that hunger itself does not alter oral perception but the accompanying lack of sensory stimulation of the oral mucosa. Both oral and manual haptic perception tended to underestimate actual object size. Finally, an enhancing effect of domain-target matching was found, ie food objects were perceived larger by oral than by manual haptics, while non-food objects were perceived larger by manual than by oral haptics.     

Salient material properties and haptic volume perception: The influences of surface texture, thermal conductivity, and compliance

We investigated the influences of surface texture, thermal conductivity, and compliance on the haptic perception of the volume of small cubes. It was hypothesized that an object containing highly salient material properties would be perceived as larger in volume than the same object without these properties. Blindfolded subjects were asked to explore pairs of cubes differing in their material properties and to select the one with the larger volume. The results showed that, counterintuitively, a smooth cube was perceived as being significantly larger than a rough cube of the same physical volume, with average biases of about 19 %. Furthermore, cubes with a higher thermal conductivity were perceived as significantly larger than cubes with a lower thermal conductivity (average bias of about 7 %). In addition, the magnitude of the bias in this condition was not changed by increasing or decreasing the temperature of the test objects, suggesting that the effect of thermal conductivity could not be attributed directly to the heat flow. Finally, a hard cube was perceived as significantly larger than a soft cube of equal physical volume, with an average bias of about 25 %. These results reveal that the studied material properties have significant and consistent influences on the haptic perception of volume. The observed biases provide an indication of the levels at which the processing of haptic information on volume and material properties occurs.     

When My Object Becomes Me: The Mere Ownership of an Object Elevates Domain‐Specific Self‐Efficacy

Past research on the mere ownership effect has shown that when people own an object, they perceive the owned objects more favorably than the comparable non‐owned objects. The present research extends this idea, showing that when people own an object functional to the self, they perceive an increase in their self‐efficacy. Three studies were conducted to demonstrate this new form of the mere ownership effect. In Study 1, participants reported an increase in their knowledge level by the mere ownership of reading materials (a reading package in Study 1a, and lecture notes in Study 1b). In Study 2, participants reported an increase in their resilience to sleepiness by merely owning a piece of chocolate that purportedly had a sleepiness‐combating function. In Study 3, participants who merely owned a flower essence that is claimed to boost creativity reported having higher creativity efficacy. The findings provided insights on how associations with objects alter one's self‐perception.     

从表征和认知过程上看表象与知觉、记忆的关系

表象、知觉和记忆是一个整合的认知系统。由于知觉和记忆提供了表象生成的材料,因而三者共享相似的表征,并激活广泛而相似的脑区。然而在认知加工过程上三者存在一定的差异。与知觉相比,表象的编码方式更抽象、更依赖过去经验的参与且处理细节能力更弱;与记忆相比,表象更容易受无关信息的干扰。未来对三者关系的研究应关注不同来源和不同类型的表象与知觉、记忆之间的关系,以及工作记忆在三者关系中所起的作用。     

Haptic perception of wetness

In daily life, people interact with textiles of different degrees of wetness, but little is known about the mechanics of wetness perception. This paper describes an experiment with six conditions regarding haptic discrimination of the wetness of fabrics. Three materials were used: cotton wool, sponge-structured viscose and thin viscose. Two ways of touching were investigated: static touching, in which only thermal cues were available, and dynamic touching, in which additional mechanical cues were available. For dynamic touching, average Weber fractions for discrimination were around 0.3, whereas for static touching, they ranged from 0.34 to 0.63. The results show that people can make use of the additional mechanical cues to significantly improve their discrimination performance. There was no significant difference between Weber fractions for the three materials, showing that wetness can be judged as a separate perceptual quantity, independent of the material.     

引入中立方参照：对禀赋效应的再探讨

在以往禀赋效应研究的基础上, 本研究引入中立方估价值作为参照, 在时间维度上探讨了禀赋效应的变化趋势, 并尝试延伸禀赋效应的定义。研究发现, 随着卖方拥有物品的时间延长, 买卖双方的估价呈下降趋势, 卖方的估价总是显著高于买方, 但买卖双方的估价之差不随卖方拥有物品的时间延长发生变化; 以中立方的估价为参照, 在较短的时间内卖方的估价倾向于理性, 在较长的时间内买方的估价倾向于理性; 卖方的估价在时间水平上相对于中立价格呈递增性, 而买方的估价相对于中立价格呈递减性。引入中立方再探讨禀赋效应并没有否定它的存在, 而且能够更好地解释生活中的非理性行为。     

Effect of modality-specific experience on visual and haptic judgment of orientation

Although the 'oblique effect' (poorer performance on oblique orientations as compared to performance on vertical and horizontal orientations) is generally understood as a strictly visual phenomenon, a haptic oblique effect occurs for blindfolded subjects required to set a stimulus rod by hand. Because oblique effects are often attributed to the observer's experience with a predominantly horizontal and vertical environment, we assessed the effect of visual and haptic experience by providing subjects with modality-specific inspection periods to familiarize them with the more poorly judged obliques. Oblique error was significantly reduced in magnitude for judgments made by the modality of experience, and for judgments made across modalities. Rate of improvement, consistency of transfer, and the subjective reports of subjects indicate that this haptic oblique effect is more strongly influenced by visual experience and imagery than by haptic experience. It need not be interpreted as an effect based on factors intrinsic to the haptic modality.     

Perceiving object motion using vision and touch

In a previous experiment, we showed that bistable visual object motion was partially disambiguated by tactile input. Here, we investigated this effect further by employing a more potent visuotactile stimulus. Monocular viewing of a tangible wire-frame sphere (TS) rotating about its vertical axis produced bistable alternations of direction. Touching the TS biased simultaneous and subsequent visual perception of motion. Both of these biases were in the direction of the tactile stimulation and, therefore, constituted facilitation or priming, as opposed to interference or adaptation. Although touching the TS biased visual perception, tactile stimulation was not able to override the ambiguous visual percept. This led to periods of sensory conflict, during which visual and tactile motion percepts were incongruent. Visual and tactile inputs can sometimes be fused to form a coherent percept of object motion but, when they are in extreme conflict, can also remain independent.     

Object and spatial imagery: distinctions between members of different professions

In the current research, we took a new approach to examining individual differences in mental imagery that relied on a key distinction regarding visual imagery, namely the distinction between object and spatial imagery, and further examined the ecological validity of this distinction. Object imagers consistently prefer to construct colorful, pictorial, high-resolution images of individual objects and scenes, and spatial imagers prefer to use imagery to schematically represent spatial relations among objects and can efficiently perform complex spatial transformations. To examine the ecological validity of the object versus spatial imager distinction, we examined the object and spatial imagery preferences and skills of groups of professionals.Visual artists, scientists, architects, and humanities professionals completed two types of imagery tests: spatial imagery tests assessing abilities to process spatial relations and perform spatial transformations, and object imagery tests assessing abilities to process literal appearances of objects in terms of color, shape, and brightness. A clear distinction was found between scientists and visual artists: Visual artists showed above average object imagery abilities but below average spatial imagery abilities; whereas, scientists showed above average spatial imagery abilities but below average object imagery abilities. Visual artists tended to be object imagers, and scientists tended to be spatial imagers. Thus, even though both groups use visual imagery extensively in their work, they in fact tended to excel in only one type of imagery.Furthermore, we interviewed the groups of professionals about imagery characteristics and imagery processes that they typically use when work, we had them interpret kinematics graphs and abstract art, and we monitored their eye-movements as they engaged in various perception and imagery tasks. The data revealed various qualitative differences between the professional groups. Both visual artists and scientists reported using imagery in their work. However, visual artists preferred to use object imagery, but scientists preferred to use spatial imagery for their work. Humanities professionals, however, reported less use of imagery. Additionally, visual artists reported that their images were more likely to come as a whole, but scientists reported that their images were generated part-by-part. Visual artist’s images were more persistent, less intentional, and had multiple meanings as compared to scientist’s images. Furthermore, visual artists and scientists interpreted kinematics graphs and abstract art qualitatively differently. Visual artists tended to interpret graphs literally (graphs-as-pictures), but scientists tended to interpret graphs schematically, in abstract way. However, visual artists tended to interpret the abstract art as abstract representations, but scientists tended to interpret abstract art literally, in a concrete way.The finding that professional domain, where work involves extensive use of object or spatial imagery, differentially predicted object and spatial imagery abilities and approaches in processing visual information provides ecological validation of the distinction between object and spatial imagers. Furthermore, these results provide support for the idea of a trade-off between object and spatial imagery abilities (i.e., a person being more effective at using one type of imagery and then tending to use this type of imagery more frequently than and at the expense of the other type of imagery).