Attentional capture by evaluative stimuli: Gain- and loss-connoting colors boost the additional-singleton effect

In a valence induction task, one color acquired positive valence by indicating the chance to win money (in the case of fast and correct responses), and a different color acquired negative valence by indicating the danger to lose money (in the case of slow or incorrect responses). In the additional-singleton trials of a visual search task, the task-irrelevant singleton color was either the positive one, the negative one, or one of two neutral colors. We found an additional-singleton effect (i.e., longer RTs with a singleton color than in the no-singleton control condition). This effect was significantly increased for the two valent colors (with no differences between them) relative to the two neutral colors (with no differences between them, either). This result favors the hypothesis that the general relevance of stimuli elicits attentional capture, rather than the negativity bias hypothesis.     

Filling a gap in the semantic gradient: Color associates and response set effects in the Stroop task

In the Stroop task, incongruent color associates (e.g., LAKE) interfere more with color identification than neutral words do (e.g., SEAT). However, color associates have historically been related to colors in the response set. Response set membership is an important factor in Stroop interference, because color words in the response set interfere more than color words not in the response set. It has not been established whether response set membership plays a role in the ability of a colorassociate to interfere with color identification. This issue was addressed in two experiments (one using vocal responses and one using manual responses) by comparing the magnitude of interference caused by color associates related to colors in the response set with that of interference caused by color associates unrelated to colors in the response set. The results of both experiments show that color associates unrelated to colors in the response set interfered with color identification more than neutral words did. However, the amount of interference was less than that from color associates that were related to colors in the response set. In addition, this pattern was consistent across response modalities. These results are discussed with respect to various theoretical accounts of Stroop interference.     

Seasonal Variations in Color Preference

We investigated how color preferences vary according to season and whether those changes could be explained by the ecological valence theory (EVT). To do so, we assessed the same participants’ preferences for the same colors during fall, winter, spring, and summer in the northeastern United States, where there are large seasonal changes in environmental colors. Seasonal differences were most pronounced between fall and the other three seasons. Participants liked fall‐associated dark‐warm colors—for example, dark‐red, dark‐orange (brown), dark‐yellow (olive), and dark‐chartreuse—more during fall than other seasons. The EVT could explain these changes with a modified version of Palmer and Schloss’ (2010) weighted affective valence estimate (WAVE) procedure that added an activation term to the WAVE equation. The results indicate that color preferences change according to season, as color‐associated objects become more/less activated in the observer. These seasonal changes in color preferences could not be characterized by overall shifts in weights along cone‐contrast axes.     

The relationship between color–object associations and color preference: Further investigation of ecological valence theory

Ecological valence theory (EVT; Palmer & Schloss, Proceedings of the National Academy of Sciences 107:8877–8882, 2010) proposes that color preferences are due to affective responses to color-associated objects: That is, people generally like colors to the degree that they like the objects associated with those colors. Palmer and Schloss found that the average valence of objects associated with a color, when weighted by how well the objects matched the color (weighted affective valence estimates: WAVE) explained 80% of the variation in preference across colors. Here, we replicated and extended Palmer and Schloss’s investigation to establish whether color–object associations can account for sex differences in color preference and whether the relationship between associated objects and color preference is equally strong for males and females. We found some degree of sex specificity to the WAVEs, but the relationship between WAVE and color preference was significantly stronger for males than for females (74% shared variance for males, 45% for females). Furthermore, analyses identified a significant inverse relationship between the number of objects associated with a color and preference for the color. Participants generally liked colors associated with few objects and disliked colors associated with many objects. For the sample overall and for females alone, this association was not significantly weaker than the association of the WAVE and preference. The success of the WAVE at capturing color preference was partly due to the relationship between the number of associated objects and color preference. The findings identify constraints of EVT in its current form, but they also provide general support for the link between color preference and color–object associations.     

Judgment is not color blind: The impact of automatic color preference on product and advertising preferences

This research examines the colors white and black and highlights the importance of automatic preference for the color white over black in product choice and advertising contexts. Across three studies, we incorporate multiple Implicit Association Tests to assess automatic preferences for colors, products, races, and advertisements. In Study 1, we demonstrate an automatic color preference for white over black, show that this preference holds for Caucasian-Americans and African-Americans, and find that automatic color preference predicts automatic product preference of white over black-colored products. Study 2 extends these findings by showing that actual behavioral product choice is best predicted by a combination of automatic and explicit color preferences. In the advertising domain, Study 3 demonstrates how automatic color preference influences advertising responses and how it explains the lack of in-group preference by African-Americans in previous implicit studies of racial preference. Collectively, our research draws attention to the need to disentangle white and black as designation of colors versus racial groups, and offers significant and novel contributions to the work on color and race in consumer psychology.     

Mood and Information Processing: When Happy and Sad Look the Same

Two studies were conducted to demonstrate that sad and happy moods can cause individuals to be similarly sensitive to the valence of observed stimuli with regard to how effortfully such stimuli are processed. In Study 1, individuals in whom a sad or happy mood had been induced unitized a behavior sequence less finely when its contents were neutral as opposed to positive. Individuals in a neutral mood state maintained a comparable level of unitization regardless of the valence of the behavior sequence. In Study 2, individuals in whom a sad or a happy mood had been induced processed the arguments in a persuasive communication more extensively when its contents were affectively uplifting rather than depressing. Sad individuals showed this pattern only if no prior affective expectation was provided. Taken together, these studies may fit with the notion that under certain conditions sad and happy individuals similarly decrease the amount of information processed from a neutral (Study 1) or depressing (Study 2), relative to a positive, stimulus.     

Orange as a perceptual representation of the Dutch nation: Effects on perceived national identification and color evaluation

Although it is generally accepted that colors carry meaning, experimental research about individual, situational, and cultural differences in the meaning of colors is scarce. The current research examines whether the Dutch national color functions as a perceptual representation of The Netherlands. A person dressed in orange clothing was judged to identify more with his nation compared with the same person dressed in blue (Study 1). When national identification was salient, such as during (versus before/after) the European soccer championship, or when participants recalled an experience in which they identified (versus not identified) with The Netherlands, and people were more aware of the use of the color orange as a perceptual representation of The Netherlands, orange was evaluated more positively (Studies 2 and 3). Furthermore, orange evaluations correlated with self‐reported national identification. These results support the hypothesis that national colors carry psychological meaning, which can influence person perception and color evaluations. Copyright © 2011 John Wiley & Sons, Ltd.     

Romantic relationship status biases the processing of an attractive alternative's behavior

The present research examines whether romantically involved individuals process behavioral information of attractive alternatives in a biased manner. When presented with behavioral information of an attractive mate, in Study 1 involved (vs. uninvolved) participants tended to recall fewer positive behaviors of an attractive alternative. Study 2 demonstrated that involved participants recalled more negative behaviors, and also evaluated these behaviors more negatively, compared to uninvolved participants. Study 3 demonstrated that romantically involved participants recalled more negative (but also neutral) behaviors when it concerned behaviors displayed by an attractive alternative as compared to a same‐sex other. These findings provide initial evidence for biased processing of behavioral information of an alternative mate, which may serve an important relationship protection function.     

Color Associations of Male and Female Fourth-Grade School Children

Four groups (two male and two female) were asked to respond to a number of concepts with the first color that came to mind. Results led to the following conclusions: (a) We replicated Byrnes' (1983) findings that indicated that there is a definite color association among children to stimuli; (b) there was no significant difference between the responses of the male children and those of the female children; (c) two opposing findings concerning the perceived valence of colors were both supported by the data; and (d) we found mat emotionally loaded stimuli evoked similar responses from males and females, whereas neutral stimuli elicited different responses.     

Color associations of male and female fourth-grade school children

Four groups (two male and two female) were asked to respond to a number of concepts with the first color that came to mind. Results led to the following conclusions: (a) We replicated Byrnes' (1983) findings that indicated that there is a definite color association among children to stimuli; (b) there was no significant difference between the responses of the male children and those of the female children; (c) two opposing findings concerning the perceived valence of colors were both supported by the data; and (d) we found that emotionally loaded stimuli evoked similar responses from males and females, whereas neutral stimuli elicited different responses.     

Individual differences in learning the affective value of others under minimal conditions

This paper provides the first demonstration that people can learn about the positive and negative value of other people (e.g., neutral faces) under minimal learning conditions, with stable individual differences in this learning. In four studies, participants viewed neutral faces paired with sentences describing positive, negative or neutral behaviors on either two (Study 1) or four (Studies 2, 3, and 4) occasions. Participants were later asked to judge the valence of the faces alone. Studies 1 and 2 demonstrated that learning does occur under minimal conditions. Study 3 and 4 further demonstrated that the degree of learning was moderated by Extraversion. Finally, Study 4 demonstrated that initial learning persisted over a period of 2 days. Implications for affective processing and person perception are discussed.     

A facilitative effect of negative affective valence on working memory

Gotoh, F., Kikuchi, T. &Olofsson, U. (2010). A facilitative effect of negative affective valence on working memory. Scandinavian Journal of Psychology, 51, 185–191. Previous studies have shown that negatively valenced information impaired working memory performance due to an attention‐capturing effect. The present study examined whether negative valence could also facilitate working memory. Affective words (negative, neutral, positive) were used as retro‐cues in a working memory task that required participants to remember colors at different spatial locations on a computer screen. Following the cue, a target detection task was used to either shift attention to a different location or keep attention at the same location as the retro‐cue. Finally, participants were required to discriminate the cued color from a set of distractors. It was found that negative cues yielded shorter response times (RTs) in the attention‐shift condition and longer RTs in the attention‐stay condition, compared with neutral and positive cues. The results suggest that negative affective valence may enhance working memory performance (RTs), provided that attention can be disengaged.     

Color-object interference in young children: A Stroop effect in children 3½-6½ years old

The Stroop color–word task cannot be administered to children who are unable to read. However, our color–object Stroop task can. One hundred and sixty-eight children of 3½–6½ years (50% female; 24 children at each 6-month interval) were shown line drawings of familiar objects in a color that was congruent (e.g., an orange carrot), incongruent (e.g., a green carrot), or neutral (for objects having no canonical color [e.g., a red book]), and abstract shapes, each drawn in one of six colors. Half the children were asked to name the color in which each object was drawn, and half were to name each object. Children's predominant tendency was to say what the object was; when instructed to do otherwise they were slower and less accurate. Children were faster and more accurate at naming the color of a stimulus when the form could not be named (abstract shape) than when it could, even if in its canonical color. The heightened interference to color-naming versus object-naming was not due to lack of familiarity with color names or group differences: Children in the color condition were as fast and accurate at naming the colors of abstract shapes as were children in the form condition at naming familiar objects.     

背景颜色对中性面孔情绪识别的影响:隐喻的视角

为考察背景颜色对中性面孔情绪识别的影响及时间特征,采用混合实验设计,背景颜色为组内变量,呈现时间为组间变量,要求被试报告对中性面孔的愉快体验及其程度。结果发现:(1)背景颜色主效应显著,相较于冷色调,暖色调背景下,中性面孔愉快感知百分比更高,愉快程度评定分数也更高。(2)颜色和时间的交互作用不存在显著差异。这表明,背景颜色影响个体对中性面孔图片的情绪识别,且该效应在不同时间进程下均存在。     

Cognitive control and socially desirable behavior: The role of interpersonal impact

The current research reconciles two contradicting sets of findings on the role of cognitive control in socially desirable behaviors. One set of findings suggests that people are tempted by self-serving impulses and have to rely on cognitive control overriding such impulses to act in socially desirable ways. Another set of findings suggests people are guided by other-regarding impulses and cognitive control is not necessary to motivate socially desirable behaviors. We theorize that the dominant impulse is to behave in a socially desirable manner when the interpersonal impact of an action is salient, and that the dominant impulse is to behave in a self-serving manner when the interpersonal impact of an action is not salient. Studies 1–3 found that impairing participants’ cognitive control led to less socially desirable behavior when interpersonal impact was not salient, but more socially desirable behavior when interpersonal impact was salient. Study 4 demonstrates that behaving in a socially desirable manner causes cognitive control impairment when interpersonal impact is not salient. But, when interpersonal impact is salient, behaving in a self-serving manner impairs cognitive control. We discuss the implications of our findings for understanding and managing socially desirable behaviors.     

Emotion, memory, and attention in the taboo Stroop paradigm

This study tested the binding hypothesis: that emotional reactions trigger binding mechanisms that link an emotional event to salient contextual features such as event location, a frequently recalled aspect of naturally occurring flash-bulb memories. Our emotional events were taboo words in a Stroop color-naming task, and event location was manipulated by presenting the words in different task-irrelevant screen locations. Seventy-two participants named the font color of taboo and neutral words, with instructions to ignore word meaning; in one condition, several words were location consistent (i.e., always occupied the same screen location), whereas in another condition, several colors were location consistent. Then, in a surprise recognition memory test, participants recalled the locations of location-consistent words or colors. Although attention enhanced overall location memory for colors (the attended dimension during color naming), emotion (taboo vs. neutral words) enhanced location memory for words but not colors. These results support the binding hypothesis but contradict the hypothesis that emotional events induce image-like memories more often than non-emotional events.     

颜色偏好的性别差异研究进展

颜色偏好是人在心理上所喜爱或偏好的颜色,性别是影响颜色偏好的重要因素之一。本文区分一般人群和特殊人群,结合不同的心理发展阶段,评述对抽象颜色和具体物色的偏好的性别差异研究进展,具体比较了打猎者-采摘者理论、视锥-对立对比成分理论、性别图式理论以及生态效价理论等,并且讨论分析了以往研究者在内容和理论解释等方面存在的不足。未来研究者应采用多元化的方法,深入探索颜色偏好性别差异的机制,期望整合得到解释力更强的理论观点。     

Searching through synaesthetic colors

Synaesthesia can be characterized by illusory colors being elicited automatically when one reads an alphanumeric symbol. These colors can affect attention; synaesthetes can show advantages in visual search of achromatic symbols that normally cause slow searches. However, some studies have failed to find these advantages, challenging the conclusion that synaesthetic colors influence attention in a manner similar to the influence of perceptual colors. In the present study, we investigated 2 synaesthetes who reported colors localized in space over alphanumeric symbols’ shapes. The Euclidian distance in CIE xyY color space between two synaesthetic colors was computed for each specific visual search, so that the relationship between color distance (CD) and efficiency of search could be explored with simple regression analyses. Target-to-distractors color salience systematically predicted the speed of search, but the CD between a target or distractors and the physically presented achromatic color did not. When the synaesthetic colors of a target and distractors were nearly complementary, searches resembled popout performance with real colors. Control participants who performed searches for the same symbols (which were colored according to the synaesthetic colors) showed search functions very similar to those shown by the synaesthetes for the physically achromatic symbols.     

The effects of reciprocal reactivity on positively and negatively valenced self-rated behaviors

Reactivity refers to behavioral changes that occur in a target behavior when some assessment procedure is used to record that behavior (Webb. Campbell. Schwanz and Sechrest, 1966). One example of these reactive effects is the change in response frequency that occurs when individuals are asked to self-record their own behavior. Several studies have demonstrated that self-recorded behaviors will increase or decrease in frequency (Ciminero. Nelson and Lipinski. 1977). Kanfer (1970) speculated that the direction of this reactive behavior change is related to the social norms or valence of the response. Thus, appropriate or positively valenced behaviors are likely to increase when they are self-monitored whereas inappropriate or negatively valenced behaviors would be more likely to decrease (e.g. Broden. Hall and Mitts. 1971).Cavior and Marabotto (1976) directly examined the effects of behavior valence on the direction of change due to self-monitoring. They used heterosexual dyads to compare the effects of various monitoring procedures on behaviors that were selected by subjects as having one of three valences: High social desirability, neutral social desirability, or low social desirability. They found that the valence of a target behavior was important in determining the direction of change: positive verbal behaviors increased whereas negative verbal behaviors decreased during the dyadic interactions.Reactive effects other than those found in self-monitoring have also received some attention. In an examination of the parameters of reactivity Ciminero. Graham and Jackson (1977) studied a phenomenon they labelled reciprocal reactivity. This term describes the behavior changes that occur in individuals who are asked to record the behavior of others. Ciminero et al. reported four single-case designs in which parameters of reciprocal reactivity were examined in female dyads. In the first three experiments, various motor responses (e.g. leg-kicking, head-nodding, or face-touching) decreased in subjects when they were asked to monitor those behaviors in their partners. The fourth experiment showed that self-monitoring resulted in greater decreases in response rate than did the reciprocal reactivity.As with self-monitoring, the valence of the target behavior may have an important influence on the direction of the behavior change due to reciprocal reactivity. Since the valence of behaviors targeted in the study by Cimineroet al. (1977) were not specifically evaluated the effects of valence could not be established. Therefore, the present study was designed to replicate the effects of reciprocal reactivity and to examine the influence of the valence of the target behaviors.     

Affect Is Greater Than,Not Equal to,Condition: Condition and Person Effects in Affective Priming Paradigms

Affective primes may impact ensuing behavior through condition and person effects. However, previous research has not experimentally disentangled these two sources of influence in affective priming paradigms. In the current research, we simultaneously examine the influence of condition factors, in terms of prime valence, and person factors, in terms of affect reactivity and personality. In both studies, undergraduate participants (total N = 174) were primed with either positive or negative affective stimuli (words, Study 1; pictures, Study 2) prior to judging the likability of a neutral target (Arabic characters, Study 1; inkblots, Study 2). Although we did observe between‐condition differences for positive and negative primes, person‐level effects were more consistent predictors of target ratings. Affect reactivity (affect Time 2, controlling Time 1) to the primes predicted evaluative judgments, even in the absence of condition effects. In addition, the personality traits of Neuroticism (Study 1) and behavioral inhibition system sensitivity (Study 2) predicted evaluative judgments of neutral targets following negative affective primes. With effects for condition, affect reactivity, and personality, our results suggest that affective primes influence ensuing behaviors through both informational and affective means. Research using affective priming methodologies should take into account both condition and person‐level effects.