Expanding the moral circle: Inclusion and exclusion mindsets and the circle of moral regard

The human tendency to draw boundaries is pervasive. The ‘moral circle’ is the boundary drawn around those entities in the world deemed worthy of moral consideration. Three studies demonstrate that the size of the moral circle is influenced by a decision framing effect: the inclusion-exclusion discrepancy. Participants who decided which entities to exclude from the circle (exclusion mindset) generated larger moral circles than those who decided which to include (inclusion mindset). Further, people in an exclusion mindset showed “spill-over” effects into subsequent moral judgments, rating various outgroups as more worthy of moral treatment. The size of the moral circle mediated the effects of mindset on subsequent moral judgment. These studies offer an important first demonstration that decision framing effects have substantial consequences for the moral circle and related moral judgments.     

Being of two minds: Switching mindsets exhausts self-regulatory resources

The human psyche is equipped with the capacity to solve problems using different mental states or mindsets. Different mindsets can lead to different judgment and decision making styles, each associated with its own perspective and biases. To change perspective, people can, and often do, switch mindsets. We argue, however, that mindset switching can be costly for subsequent decisions. We propose that mindset switching is an executive function that relies on the same psychological resource that governs other acts of executive functioning, including self-regulation. This implies that there are psychic costs to switching mindsets that are borne out in depleted executive resources. One implication of this framework is that switching mindsets should render people more likely to fail at subsequent self-regulation than they would if maintaining a consistent mindset. The findings from experiments that manipulated mindset switching in five domains support this model.     

Extraordinary consumer experiences: Why immersion and transformation cause trouble

This paper presents and discusses how consumers are transformed in and out of immersion during extraordinary, long‐lasting wilderness canoeing experiences. Based on a hermeneutic multi‐phase empirical approach, we show how extraordinary experiences can be dynamic, multifaceted, and emergent. The positive connotations of prior research are questioned as we find that consumers face various paradoxes and ambiguities throughout the various consumption phases. While a major part of research today focuses on the co‐creation efforts of consumers when they combine various on‐site resource of experiencescapes, our findings point to the importance of understanding consumer resources. The distinction held between the ordinary and the extraordinary does not hold within the present context, and we discuss how role conflicts may influence transformation and immersion during consumption of experiences.     

The Metaverse: A new digital frontier for consumer behavior

This work offers a multidisciplinary perspective on the Metaverse, focusing on its potential implications for consumer behavior. We begin by proposing a conceptualization of the Metaverse as being uniquely defined by the convergence of five key elements—it is digitally mediated, spatial, immersive, shared, and operates in real-time. We then discuss how these components might collectively alter our understanding of consumer behavior in three domains: consumer identity, social influence, and ownership. We conclude by outlining an agenda for future research to help broaden our understanding of the Metaversal marketplace and its impact on consumer behavior. This work serves as a starting point to characterize a shift that is unfolding in the marketplace and to consider, through a consumer behavior lens, the numerous changes it may bring.     

Prompting a consumer behavior for pollution control

A field application of behavior modification studied the relative effectiveness of different prompting procedures for increasing the probability that customers entering a grocery store would select their soft drinks in returnable rather than nonreturnable containers. Six different 2-hr experimental conditions during which bottle purchases were recorded were (1) No Prompt (i.e., control), (2) one student gave incoming customers a handbill urging the purchase of soft drinks in returnable bottles, (3) distribution of the handbill by one student and public charting of each customer's bottle purchases by another student, (4) handbill distribution and charting by a five-member group, (5) handbills distributed and purchases charted by three females. The variant prompting techniques were equally effective, and in general increased the percentage of returnable-bottle customers by an average of 25%.     

The unique consequences of feeling lucky: Implications for consumer behavior

Cognitive priming procedures were used to identify the unique effects that luck-related concepts have on consumer behavior. The effects of these concepts could theoretically influence behavior through the elicitation of positive affect or via temporary changes in participants' self representations of how lucky they feel. An initial experiment showed that priming Asian consumers with lucky numbers independently influenced both their perceptions of personal luck and the positive affect they reported experiencing. Subsequent experiments, however, showed that the effect of these primes on consumer behavior was mediated by momentary changes in how lucky people felt (i.e. changes in the self concept) rather than by the positive affect they were experiencing at the time. Exposing consumers to lucky numbers influenced their estimates of how likely they were to win a lottery (Experiment 2), their willingness to participate in such a lottery (Experiment 4), their evaluations of different promotional strategies (Experiment 3), and also the amount of money they were willing to invest in different financial options (Experiment 4). The effect of luck on behavior was also moderated by a person's regulatory focus.     

Systematic behavior research for understanding consumer decision making

This study incorporates means—end chain (MEC) theory and dynamic programming for understanding the implications of consumer decision making. The conceptual framework of this study can help programmers design information systems for analyzing consumption behaviors. Such analyses will provide marketers with meaningful information for formulating marketing strategies. The main contributions of this article are as follows: (1) to enable researchers to obtain information for consumer cognitive hierarchies utilizing an information system, (2) to enhance the functions of traditional MEC methodology and provide an integrated method for analyzing consumption information, and (3) to construct an information system for analyzing consumer decision-making processes.     

Neuromarketing and consumer behavior: A bibliometric analysis

Neuromarketing is the field of studying neural signals to comprehend consumer behavior, which can help improve marketing strategies. In the recent past, scholars have conducted research to enhance the conceptual understanding of neuromarketing by applying bibliometric analysis. However, most studies either had a myopic view or considered a few articles. As a result, existing literature fails to provide a nuanced understanding of neuromarketing. The present research addresses this lacuna using a bibliometric analysis of 383 research articles across different domains from the Scopus database. The research covers the most influential authors, articles, top journals, most prominent countries, and institutions in the neuromarketing field. Next, keyword co-occurrence analysis reveals major themes such as decision-making in consumers, marketing and consumer behavior, advertisement, non-invasive techniques in advertisement effectiveness, ERP and brand extension, brand and fMRI. Finally, analyzing the six thematic areas gives valuable insights into the current research. The study also provides research areas for future researchers by identifying the gaps in the present thematic areas.     

Intensive quantities: Why they matter to developmental research

A distinction can be drawn between extensive and intensive quantities. Extensive quantities (e.g., volume, distance), which have been the focus of developmental research, depend upon additive combination. Intensive quantities (e.g., density, speed), which have been relatively neglected, derive from proportional relations between variables. Thus, while proportional relations can be expressed with extensive quantities, these relations are constitutive with intensive quantities. One consequence is that factors, which are theorized as marginal with extensive quantities, are conceptually central in intensive contexts, and may need to be recognized in developmental models. Two such factors, termed variable salience and relational focus, are examined here, via a study where 963 Scottish children aged 7–12 years were asked to solve 42 intensive quantity problems in comparison and missing value format. Reasoning improved with age, but at all ages it was strongly influenced by variable salience and relational focus. Moreover, the manner in which these two factors interacted with other factors differed from what might be expected from models of proportional reasoning with extensive quantities. Based upon these results, it is argued that the distinction between extensive and intensive quantities is theoretically significant, and intensive quantities need to be granted more attention in the future.     

Fundamental motives: How evolutionary needs influence consumer behavior

Can we better understand modern consumer behavior by examining its links to our ancestral past? We consider the underlying motives for consumption and choice from an evolutionary perspective. We review evidence that deep-seated evolutionary motives continue to influence much modern behavior, albeit not always in obvious or conscious ways. These fundamental motives include: (1) evading physical harm, (2) avoiding disease, (3) making friends, (4) attaining status, (5) acquiring a mate, (6) keeping a mate, and (7) caring for family. We discuss how, why, and when these motives influence behavior, highlighting that many consumer choices ultimately function to help fulfill one or more of these evolutionary needs. An important implication of this framework is that a person's preferences, behaviors, and decision processes change in predictable ways depending on which fundamental motive is currently active. We discuss how consideration of evolutionary motives provides fertile ground for future consumer research, while also helping build bridges between consumer behavior, evolutionary biology, and other social sciences.     

Evolutionary psychology and consumer behavior: A constructive critique

We examine the theoretical basis for the evolutionary narrative common to the target papers by Saad (this issue) and by Griskevicius and Kenrick (this issue) and identify areas of controversy that have sparked debate about evolutionary psychology [EP] among biologists and behavioral ecologists. The two main areas of disagreement are over (1) the role of genetic adaptations resulting from natural selection in ancient times compared to other forces leading to current behavior; and (2) the likelihood that evolution resulted in a set of highly specialized mental modules or information-processing circuits thought to be instrumental in determining present-day behavior. We review the EP research discussed by the authors of the target papers as a means of evaluating the evidence in support of the theory and of suggesting future directions of research.     

Happiness in modern society: Why intelligence and ethnic composition matter

Recent developments in evolutionary psychology suggest that living among others of the same ethnicity might make individuals happier and further that such an effect of the ethnic composition on life satisfaction may be stronger among less intelligent individuals. Data from the National Longitudinal Study of Adolescent Health showed that White Americans had significantly greater life satisfaction than all other ethnic groups in the US and this was largely due to the fact that they were the majority ethnic group; minority Americans who lived in counties where they were the numerical majority had just as much life satisfaction as White Americans did. Further, the association between ethnic composition and life satisfaction was significantly stronger among less intelligent individuals. The results suggest two important factors underlying life satisfaction and highlight the utility of integrating happiness research and evolutionary psychology.     

Why philosophy and history matter: A conversation with Ann Taves

The article picks up some ideas that Ann Taves presents in her book Religious Experience Reconsidered, and looks at possible conversations that are not fleshed out in detail in Taves’ book. In particular, it is argued that the disciplinary confrontation with philosophy and with historiography is of crucial importance if the disciplines of cognitive science and psychology of religion want to become in the future what they pretend to be now—a serious alternative and complement to the study of religion as we know it from other contexts, such as cultural studies and historiography.     

The dynamics of consumer behavior: A goal systemic perspective

Like most behavior, consumer behavior too is goal driven. In turn, goals constitute cognitive constructs that can be chronically active as well as primed by features of the environment. Goal systems theory outlines the principles that characterize the dynamics of goal pursuit and explores their implications for consumer behavior. In this vein, we discuss from a common, goal systemic, perspective a variety of well known phenomena in the realm of consumer behavior including brand loyalty, variety seeking, impulsive buying, preferences, choices and regret. The goal systemic perspective affords guidelines for subsequent research on the dynamic aspects of consummatory behavior as well as offering insights into practical matters in the area of marketing.