Fast and frugal heuristics and naturalistic decision making: a review of their commonalities and differences

Both the fast and frugal heuristics (FFHs) and the naturalistic decision making (NDM) research programmes have identified important areas of inquiry previously neglected in the traditional study of human judgment and decision making, and have greatly contributed to the understanding of people's real-world decision making under environmental constraints. The two programmes share similar theoretical arguments regarding the rationality, optimality, and role of experience in decision making. Their commonalities have made them appealing to each other, and efforts have been made, by their leading academics, to promote synergy and integration. However, there has been little progress towards this during the last decade. This paper seeks to address this gap by seeking to better understand their commonalities and differences. To do so, literature relating to the two programmes is reviewed. The findings of the review indicated that an integration of the two could enhance FFHs' field research in applied settings, facilitate its investigation on boundary conditions of people's decision strategy selection, enable NDM to embrace emerging research opportunities in the age of big data, as well as permit each programme to enlighten the research topics and to validate the research findings of the other.     

Fast and frugal heuristics are plausible models of cognition: reply to Dougherty, Franco-Watkins, and Thomas (2008)

M. R. Dougherty, A. M. Franco-Watkins, and R. Thomas (2008) conjectured that fast and frugal heuristics need an automatic frequency counter for ordering cues. In fact, only a few heuristics order cues, and these orderings can arise from evolutionary, social, or individual learning, none of which requires automatic frequency counting. The idea that cue validities cannot be computed because memory does not encode missing information is misinformed; it implies that measures of co-occurrence are incomputable and would invalidate most theories of cue learning. They also questioned the recognition heuristic's psychological plausibility on the basis of their belief that it has not been implemented in a memory model, although it actually has been implemented in ACT-R (L. J. Schooler & R. Hertwig, 2005). On the positive side, M. R. Dougherty et al. discovered a new mechanism for a less-is-more effect. The authors of the present article specify minimal criteria for psychological plausibility, describe some genuine challenges in the study of heuristics, and conclude that fast and frugal heuristics are psychologically plausible: They use limited search and are tractable and robust.     

Idealisation,naturalism, and rationality: Some lessons from Minimal Rationality

In his bookMinimal Rationality (1986), Christopher Cherniak draws deep and widespread conclusions from our finitude, and not only for philosophy but also for a wide range of science as well. Cherniak's basic idea is that traditional philosophical theories of rationality represent idealisations that are inaccessible to finite rational agents. It is the purpose of this paper to apply a theory of idealisation in science to Cherniak's arguments. The heart of the theory is a distinction between idealisations that represent reversible, solely quantitative simplifications and those that represent irreversible, degenerate idealisations which collapse out essential theoretical structure. I argue that Cherniak's position is best understood as assigning the latter status to traditional rationality theories and that, so understood, his arguments may be illuminated, expanded, and certain common criticisms of them rebutted. The result, however, is a departure from traditional, formalist theories of rationality of a more radical kind than Cherniak contemplates, with widespread ramifications for philosophical theory, especially philosophy of science itself.I would like to thank Professor R. E. Butts and the Department of Philosophy at the University of Western Ontario, Canada, for generous support and stimulating discussion during the research leave at which time this paper was prepared, and the University of Newcastle and its vice-chancellor, Professor K. Morgan, for support. I am greatly indebted to extended discussion with Professor H. I. Brown, to thoughtful comments from two anonymousSynthese referees, and to discussion with Professor W. Harper; between them they have sharpened and corrected the presentation at several places, especially Sections 3 (referees), 4passim (Brown), 4.1 (referee), 4.3 (Harper). More specific acknowledgement is given as appropriate.     

Psychological plausibility of the theory of probabilistic mental models and the fast and frugal heuristics

The theory of probabilistic mental models (PMM; G. Gigerenzer, U. Hoffrage, & H. Kleinb?lting, 1991) has had a major influence on the field of judgment and decision making, with the most recent important modifications to PMM theory being the identification of several fast and frugal heuristics (G. Gigerenzer & D. G. Goldstein, 1996). These heuristics were purported to provide psychologically plausible cognitive process models that describe a variety of judgment behavior. In this article, the authors evaluate the psychological plausibility of the assumptions upon which PMM were built and, consequently, the psychological plausibility of several of the fast and frugal heuristics. The authors argue that many of PMM theory's assumptions are questionable, given available data, and that fast and frugal heuristics are, in fact, psychologically implausible.     

Compound cue processing within the fast and frugal heuristics approach in nonlinearly separable environments

Three experiments investigated whether participants used Take The Best (TTB) Configural, a fast and frugal heuristic that processes configurations of cues when making inferences concerning which of two alternatives has a higher criterion value. Participants were presented with a compound cue that was nonlinearly separable from its elements. The compound was highly valid in Experiments 1 and 2, but invalid in Experiment 3. Participants’ causal mental models were manipulated via instructions: participants were either told that cues acted through the same causal mechanism (configural causal model), through different causal mechanisms (elemental causal model), or the causal mechanisms were not specified (neutral causal model). A high percentage of participants used TTB-Configural when they had a configural causal model and a highly valid compound existed, suggesting that causal knowledge can be incorporated in otherwise very basic cognitive mechanisms to allow fine-grained adaptation to complex task structures.     

When one cue is not enough: Combining fast and frugal heuristics with compound cue processing

One-reason decision-making heuristics as proposed by Gigerenzer, Todd, and the ABC Research Group (1999) Gigerenzer, G. and Todd, P. M. 1999. “Fast and frugal heuristics: The adaptive toolbox”. In Simple heuristics that make us smart, Edited by: Gigerenzer, G., Todd, P. M. and the ABC Research Group. 3–34. New York: Oxford University Press.  [Google Scholar] have been shown to perform accurately. However, such strategies cannot deal with compound cues. We propose the Take The Best Configural Cue (TTB-Configural) as a fast and frugal heuristic that processes compound cues. In a series of three experiments, we analysed whether participants used this heuristic when making cue-based inferences on which of two alternatives had a higher criterion value. In two of the experiments, two cues were amalgamated into a valid compound cue by applying the AND or the OR logical rule, respectively. In the third experiment, there was no valid compound cue. Within each experiment, we also manipulated causal mental models through instructions. In the configural causal model, cues were said to act through the same causal mechanism. In the elemental causal model, cues were said to act through different causal mechanisms. In the neutral causal model, the causal mechanism was not specified. When a highly valid compound existed, and participants had a configural causal model, for the majority of them the strategy that could best account for their choices was TTB-Configural. Otherwise, the strategy that best predicted their choices was the Take The Best (TTB) heuristic.     

When one cue is not enough: combining fast and frugal heuristics with compound cue processing

One-reason decision-making heuristics as proposed by Gigerenzer, Todd, and the ABC Research Group (1999) have been shown to perform accurately. However, such strategies cannot deal with compound cues. We propose the Take The Best Configural Cue (TTB-Configural) as a fast and frugal heuristic that processes compound cues. In a series of three experiments, we analysed whether participants used this heuristic when making cue-based inferences on which of two alternatives had a higher criterion value. In two of the experiments, two cues were amalgamated into a valid compound cue by applying the AND or the OR logical rule, respectively. In the third experiment, there was no valid compound cue. Within each experiment, we also manipulated causal mental models through instructions. In the configural causal model, cues were said to act through the same causal mechanism. In the elemental causal model, cues were said to act through different causal mechanisms. In the neutral causal model, the causal mechanism was not specified. When a highly valid compound existed, and participants had a configural causal model, for the majority of them the strategy that could best account for their choices was TTB-Configural. Otherwise, the strategy that best predicted their choices was the Take The Best (TTB) heuristic.     

Career decision making: The limits of rationality and the abundance of non-conscious processes

The terms of work have changed, with multiple transitions now characterizing the arc of a typical career. This article examines an ongoing shift in the area of vocational decision making, as it moves from a place where “it’s all about the match” to one closer to “it’s all about adapting to change”. We review literatures on judgment and decision making, 2-system models of decisional thought, the neuroanatomy of decision making, and the role of non-conscious processes in decision making. Acknowledging the limits of rationality, and the abundance of non-conscious processes in decision making, obliges us to act in ways that mitigate the inherent difficulties to which those processes make us vulnerable. We conclude that both rational and intuitive processes seem dialectically intertwined in effective decision making, and we offer a trilateral model of career decision making that includes rational and intuitive mechanisms, both of which are funded and kept in check by occupational engagement.     

Methodological naturalism and the truth seeking objection

Methodological naturalism, the exclusion of the supernatural from the natural sciences, has drawn critique from both proponents of Intelligent Design and some philosophical naturalists who argue that the methods of science can also be used to evaluate supernatural claims. One principal objection to methodological naturalism has been what I call the truth seeking objection. In this article I develop an understanding of methodological naturalism capable of answering the truth seeking objection. I further also argue that methodological naturalism as a convention of science can be best defended by abandoning scientism. In this way methodological naturalism can be reconnected to the original theistic context in which it was first developed.     

Conventional naturalism: A perceptualist account of pictorial representation

This paper proposes that pictures are functional objects which figure in norm‐governed practices of usage yet whose specific function is to present the world as it looks to acculturated perceivers. Pictorial content presents the way the world looks to a subject's acculturated perceptual grasp. Hence, pictorial content needs to be explained in terms of a theory of perceptual content, but a novel theory which departs from the two‐stage sensation‐based approach to perception and the polarization between naturalism and conventionalism that it engenders. Following a diagnosis of this polarization, I invoke a novel theory of perception that explains perceptual content as conceptually articulated and determinate in character. I show that (1) pictures present content of the same distinctive determinate type as perceptual content; and that (2) pictures do so by invoking perceptual experience and perceptual processes that are of the same kind as those invoked by actual scenes. This perceptualist approach considers and explains the role of norms as well as of the nature of our visual processes, allowing us to allocate the insights of both conventionalism and naturalism to their proper theoretical roles.     

Question authority: in defense of moral naturalism without clout

Metaethicists of all stripes should read and learn from Richard Joyce’s book The Evolution of Morality. This includes moral realists, despite Joyce’s own nihilism. Joyce thinks that moral obligations, prohibitions, and the like are myths. But that is just a bit of a rich, broad account of moral attitudes and practices, the bulk of which can comfortably be accepted by realists. In fact, other than nihilism itself, there’s only one claim of Joyce’s which realists must reject. I argue that that claim ought to be rejected, and reply to Joyce’s argument to the contrary. The result is that—aside from nihilism and one rejectable claim—realists are free to take from Joyce whatever they like.