Novelty Categorization Theory

Novelty Categorization Theory (NCT) attempts to predict when people perceive events as novel and how they process novel events across different domains. It is predicted that broad mental categories reduce the perception of an event being novel via inclusion processes, whereas narrow categories increase it via exclusion processes. Furthermore, based on a ‘motive to know’, when preparing for novel events, people broaden both perception and mental categories, because to understand novel information, it is essential to integrate it into pre-existing knowledge structures that are sufficiently broad. Over time, a ‘when-novel-then-process-globally’ routine develops that is automatically elicited when novelty is encountered. Self-protective motives can, however, counteract such processing styles so that threatening novelty leads to local processing. Relations to construal level theory and action identification theory and implications for future research are discussed.     

Novelty and processing demands in conceptual combination

In this article, we sought to isolate the processing demands of combining the concepts of modifier‐noun phrases from those of other language comprehension processes. Probe reaction time (RT) was used as an indication of the processing resources required for combining concepts. Phrase frequency (as measured by Google hit rates) was used as a metric of the degree of conceptual combination required for each phrase. Participants were asked to interpret modifier‐noun phrases using a sense‐nonsense decision (Experiment 1) and a phrase meaning access task (Experiment 2). Experiment 2 also used a lexical decision task to activate the word's individual meanings. Regression analyses for both experiments indicated that phrase frequency (indicating novelty) predicts a significant portion of the probe RT variance, such that low‐frequency phrases required more processing resources than high‐frequency phrases, when controlling for associative strength, word frequency, letter length, and lexical‐semantic activation. Overall, this study indicates that conceptual combination requires processing resources beyond those of other language processes.     

Novelty seeking in adulthood: increases accompany decline

Using stereotypes, researchers have predicted that novelty seeking declines in adulthood. Through this cross-sectional study, the authors revealed that only the external sensational type of novelty seeking declined, whereas the internal sensational and internal and external cognitive types remained stable or increased. A population of 233 adults (152 men, 81 women) completed the Novelty Experiencing Scale (P. H. Pearson, 1970). Correlational analyses revealed that older men sought novelty more frequently through cognition than did younger men and that older women were less likely than were younger women to seek novelty through their senses. Multivariate analysis of variance, 2 x 5 (Gender x Age), showed that cognitive novelty seeking increased significantly among participants younger than 50 years of age. Sensational novelty seeking was lower among women older than 40 years and among men older than 50 years. The analyses revealed no significant Gender x Age interactions.     

Novelty as Opportunity and Risk: A Situated Cognition Analysis of Psychological Control and Novelty Seeking

Novel products present unknown opportunities as well as unknown risks. Past research suggested that low psychological control highlights risks and reduces the adoption of novel products. Consistent with a situated cognition perspective, we show that this depends on the specifics of low control. Across five studies, novelty seeking was lower after consumers thought about instances of low (vs. high) personal influence, but higher after consumers thought about instances of low (vs. high) predictability of the world. Thinking about a lack of personal influence increased the perceived importance of personal capability and in turn impaired the exploration of novel options, whereas thinking about an unpredictable world increased the perceived importance of preparedness for an unknown future and in turn the exploration of novel options. Throughout, perceiving low personal influence benefited familiar products, whereas seeing the world as unpredictable benefited novel products. This highlights that understanding consumers' responses to a lack of control requires joint consideration of the specifics of threat and task, consistent with situated cognition principles.     

Unraveling Effects of Novelty on Creativity

Novelty is inherent to creative processes. A positive effect of novelty on creative task performance was therefore predicted. However, creativity can benefit from divergent, as well as convergent thinking. Subsequently, novelty may benefit creative performance when divergent thinking is required, but it could inhibit creative performance when convergent thinking is required. In Study 1, participants were primed with novelty or familiarity, and performed a creativity task that required divergent thinking. Results showed a beneficial effect of novelty priming on originality of the answers. In Study 2, a creativity task that required convergent thinking was framed as novel, familiar, or neutral. Results showed an inhibitory effect of novelty on creativity. Results are related to information processing styles, and implications for creativity and novelty research are discussed.     

Novelty effects on recollection and familiarity in recognition memory

Recognition memory is better for novel or distinctive items than for non-novel items. However, it is not known whether these effects reflect changes in recollection or in familiarity-based recognition judgments. Some previous results have indicated that recollection should be more sensitive to novelty than to familiarity, whereas other results have suggested the opposite. We used avon Restorff paradigm in which a small proportion of studied items were made novel by presenting them in a color different from that of the majority of the study items. Memory was tested using a remember-know procedure. Across two experiments, stimulus novelty was found to benefit both recollection and familiarity. The effects on familiarity were observed under intentional and incidental encoding conditions, whereas the effects on recollection were significantly reduced, and no longer significant, under incidental as compared with intentional encoding conditions. Thus, both processes benefit from stimulus novelty, but the extent to which recollection benefits from novelty depends on the encoding condition.     

Novelty as a reinforcer for position learning in children

The stimulus-familiarization-effect (SFE) paradigm, a reaction-time (RT) task based on a response to novelty procedure, was modified to assess response for novelty, i.e., a response-reinforcement sequence. Ninetysix kindergarten children were familiarized on one of two colored lights. Then Ss were confronted with a simple position discrimination task in which they could choose between two response buttons which produced either the previously familiarized light or a new (i.e., novel) light. Results showed that the choice response for the novel stimulus (NS) was facilitated by three variables: number of exposures to and duration per exposure of the familiar stimulus (FS), and degree of change provided by the NS relative to the FS. The parallel between the effective variables of this study and those which produce the SFE was noted, implicating an attention interpretation of the function of novelty as a reinforcer. The potential implications of attention for reinforcement theory and learning in general are discussed.     

Novelty assessment in the brain and long-term memory encoding

Recent positron emission tomography (PET) studies have identified neuronal components of widespread novelty-assessment networks in the brain. We propose that the efficacy of encoding on-line information into long-term memory depends on the novelty of the information as determined by these networks, and report a test of this “novelty/encoding” hypothesis. Subjects studied a list of words. Half of the words were “familiar” by virtue of their repeated presentation to the subjects before the study of the critical list; the other half were novel, in that they had not previously been encountered in the experiment. The results conformed to the prediction of the novelty/encoding hypothesis: accuracy of explicit (episodic) recognition was higher for novel than for familiar words.     

Novelty,complexity, and hedonic value

Two experiments, in which Ss were exposed to sequences of colored shapes, investigated effects on ratings of “pleasingness” and “interestingness” of variables that had previously been shown to affect ratings of “novelty.” The results indicate, on the whole, that both pleasingness and interestingness increase with novelty. These findings run counter to those of experiments indicating an inverse relation between novelty and verbally expressed preference. Two further experiments examined effects of some variables that might account for this apparent discrepancy. Homogeneous sequences declined in judged “pleasantness” more than sequences in which several stimuli were interspersed, and simple stimuli became less pleasant as they became less novel, while complex stimuli declined less or became more pleasant. The findings are related to hypotheses regarding mechanisms of hedonic value. Two crucial predictions were confirmed in a fifth experiment.     

Novelty,familiarity, and infant reasoning

Where stimuli are possibly discriminable but do not elicit spontaneous differential looking it is customary to use one or other variation of the habituation–dishabituation method in order to investigate their discriminability, and the literature abounds with such studies. However, there are many variations on habituation–dishabituation procedures, varying both within and between the sensory modalities investigated. Additionally, infant attention is a dynamic process which is likely to change over time, and given the great variations in procedures it can often be difficult to know whether infants are giving a familiarity or a novelty preference at test, which can make interpretation of results a difficult, and often controversial problem. Houston‐Price and Nakai give some clear examples of the changing nature of infant preferences, and relate them particularly to the amount of familiarisation prior to testing. The model they favour (and which receives a good deal of support) is that put forward by (among others) Hunter and Ames (1988) in which preferences change over the course of familiarisation time, from preference for neither familiarity or novelty, to familiarity, to no preference, to a novelty preference. They suggest that ‘If an attentional shift from what is familiar to what is novel is always found as the encoding of a familiar stimulus… is completed… then the pattern of change in preference over time should provide crucial information regarding the identity of the obtained effect’. I will argue that this attentional shift is not always found, and that in many instances we need converging evidence in order to clarify experimental findings. Copyright © 2004 John Wiley & Sons, Ltd.     

Reliability and Novelty: Information Gain in Multi-Level Selection Systems

Information about the environment is captured in human biological systems on a variety of interacting levels – in distributions of genes, linguistic particulars, concepts, methods, theories, preferences, and overt behaviors. I investigate some of the basic principles which govern such a hierarchy by constructing a comparatively simple three-level selection model of bee foraging preferences and behaviors. The information-theoretic notion of 'mutual information' is employed as a measure of efficiency in tracking a changing environment, and its appropriateness in epistemological applications is discussed at some length. In particular, information accumulated in mid-level preference distributions exhibits suggestive properties for the purposes of naturalistic epistemology. It also appears that the novelty of scientific objects and representations and the rapidity of scientific change relative to genetic change need present no obstacle to the use of such models in explanations of scientific progress and the reliability of scientific judgement.     

Novelty and saliency in attentional capture by unannounced motion singletons

The present study examined attentional capture by an unannounced motion singleton in a visual search task. The results showed that a motion singleton only captured attention on its first unannounced occurrence when the observers had not encountered moving items before in the experiment, whereas it failed to capture when observers were familiar with moving items. This indicates that motion can capture attention independently of top-down attentional control settings, but only when motion as a feature is unexpected and new. An additional experiment tested whether salient items can capture attention when all stimuli possess new and unexpected features, and novelty information cannot guide attention. The results showed that attention was shifted to the location of the salient item when all items were new and unexpected, reinforcing the view that salient items receive attentional priority. The implications of these results for current theories of attention are discussed.     

Novelty and frequency as determinants of newborn preference

The debate over whether infants prefer a familiar stimulus over a novel stimulus has persisted for over 30 years, and there is evidence which supports both sides of the question. However, the research which supports the preference for the familiar uses different measures than that which supports the preference for novelty. In the first experiment, the preference for the familiar was tested by making one stimulus more familiar than the others presented. A target of a ‘familiar’ face was presented eight times more frequently than the other faces. During the experiment, the infants could choose at which face they looked and for how long. It was found that the infants significantly preferred the familiar face over any one of the novel faces, especially when the familiar face was presented first. Substituting auditory for visual stimuli, the second experiment was a replication of the first experiment. Consonant–vowel syllables were used instead of faces. Overall, 17 stimuli were used: one repeating ‘familiar’ sound, and 16 novel sounds. It was found that the infants significantly preferred the familiar sound over any of the novel sounds. As found in Experiment 1, the infants also had a greater preference for the familiar sound when it was presented first.