Phonological priming in the lexical decision task: A failure to replicate

Some models of the lexicon predict that recognition of words should produce activation spreading to phonologically related words. Consistent with this prediction, Hillinger (1980) demonstrated priming in a visual lexical decision task for word targets preceded by graphemically similar or graphemically dissimilar primes that rhymed with the target. In Experiment 1, we investigated whether this phonological priming effect occurred automatically or because of subject strategies. Although semantically associated primes produced significant facilitation in Experiment 1, no evidence of phonological priming was obtained. Experiments 2 to 5 were conducted in an attempt to obtain the phonological priming effect. Experiment 5 was a replication of one of Hillinger’s experiments. In none of these experiments was phonological priming observed. These results indicate either that the lexicon is not organized such that spreading activation occurs on the basis of phonological similarity, or that visual lexical decisions are made without phonological mediation.     

Dissociating mere exposure and repetition priming as a function of word type

The mere exposure effect is defined as enhanced attitude toward a stimulus that has been repeatedly exposed. Repetition priming is defined as facilitated processing of a previously exposed stimulus. We conducted a direct comparison between the two phenomena to test the assumption that the mere exposure effect represents an example of repetition priming. In two experiments, having studied a set of words or nonwords, participants were given a repetition priming task (perceptual identification) or one of two mere exposure (affective liking or preference judgment) tasks. Repetition priming was obtained for both words and nonwords, but only nonwords produced a mere exposure effect. This demonstrates a key boundary for observing the mere exposure effect, one not readily accommodated by a perceptual representation systems (Tulving & Schacter, 1990) account, which assumes that both phenomena should show some sensitivity to nonwords and words.     

A mere exposure effect for transformed three-dimensional objects: Effects of reflection, size, or color changes on affect and recognition

If the mere exposure effect is based on implicit memory, recognition and affect judgments should be dissociated by experimental variables in the same manner as other explicit and implicit measures. Consistent with results from recognition and picture naming or object decision priming tasks (e.g., Biederman & E. E. Cooper, 1991, 1992; L. A. Cooper, Schacter, Ballesteros, & Moore, 1992), the present research showed that recognition memory but not affective preference was impaired by reflection or size transformations of three-dimensional objects between study and test. Stimulus color transformations had no effect on either measure. These results indicate that representations that support recognition memory code spatial information about an object’s left-right orientation and size, whereas representations that underlie affective preference do not. Insensitivity to surface feature changes that do not alter object form appears to be a general characteristic of implicit memory measures, including the affective preference task.     

On the relationship between reading, listening, and speaking: It’s different for people’s names

Two experiments are reported that tested predictions derived from the framework of face, object, and word recognition proposed by Valentine, Brennen, and Brédart (1996). The findings were as follows: (1) Production of a celebrity’s name in response to seeing the celebrity’s face primed a subsequent familiarity decision to the celebrity’s printed name. The degree of repetition priming observed was as great as that observed when a familiarity decision to the printed name was repeated in the prime and test phases of the experiment. (2) Making a familiarity decision to an auditory presentation of a celebrity’s name primed a familiarity decision to the same celebrity’s name presented visually. The magnitude of cross-modality priming was as great as the magnitude of within-modality repetition priming. This result for people’s names contrasted with the effects observed in lexical decision tasks, in which no reliable cross-modality priming was observed. The results cannot be accounted for by previous models of face and name processing. They show a marked contrast between processing people’s names and processing words. The results support the framework proposed by Valentine et al. (1996). The implications for models of speech production, perception, and reading are discussed, together with the potential of the methodology to elucidate our understanding of proper name processing.     

The kinds of information that support novel associative object priming and how these differ from those that support item priming

We investigated how the information that supports novel associative and item object priming differs under identical study/test conditions. In Experiments 1 and 2, participants rated the meaningfulness of sentences linking two object pictures at study. At test, they performed either a size judgement or an associative recognition memory task on intact, recombined and novel picture (Experiment 1) or word (Experiment 2) associations. Associative priming was modulated by subjective meaningfulness of the encoded links, and depended on study/test perceptual overlap. In contrast, item priming was neither affected by the meaningfulness of the sentences nor by study/test changes in the stimulus presentation format. Associative priming and recognition were behaviourally dissociated, and associative recognition was probably too slow to have seriously contaminated associative priming. In Experiment 3, participants performed a perceptually oriented task during both experimental phases, and both associative and item priming were observed. These results suggest that associative priming depends on stored associative semantic and perceptual information when the test task requires flexible retrieval of associative information. Under the same conditions, item priming may only require activation of items' semantic properties. When both study and test tasks stress perceptual processing, retrieval of perceptual information is sufficient to support both kinds of priming.     

Seeing green: Mere exposure to money triggers a business decision frame and unethical outcomes

Can mere exposure to money corrupt? In four studies, we examined the likelihood of unethical outcomes when the construct of money was activated through the use of priming techniques. The results of Study 1 demonstrated that individuals primed with money were more likely to demonstrate unethical intentions than those in the control group. In Study 2, we showed that participants primed with money were more likely to adopt a business decision frame. In Studies 3 and 4, we found that money cues triggered a business decision frame, which led to a greater likelihood of unethical intentions and behavior. Together, the results of these studies demonstrate that mere exposure to money can trigger unethical intentions and behavior and that decision frame mediates this effect.     

Repetition priming reveals hemispheric differences in compound word processing

The left (LH) and right (RH) hemispheres are thought to implement different mechanisms for visual word recognition; the LH’s parallel encoding strategy is more efficient than the RH’s serial, letter-by-letter analysis. Here we examine differences in hemispheric language processing strategy by investigating repetition priming of compound words (e.g. buttercup) and their constituents (e.g. butter, cup). Eighty-eight right-handed participants (29 M, 59 F) completed a lexical decision experiment in which centrally-presented compounds primed related (whole compound, first constituent, second constituent) and unrelated targets presented laterally to the left or right visual field; participants made button-press word/nonword decisions. Consistent with the LH parallel/RH serial distinction, repetition priming prompted an RH advantage for first constituents, whereas the LH performed equally efficiently in response to both first and second constituents. These data thus highlight differences in the hemispheres’ language processing strategies, offering new evidence supporting a relative parallel/serial distinction in LH/RH visual word recognition.     

Effects of repetition priming on recognition memory: testing a perceptual fluency-disfluency model

Five experiments explored the effects of immediate repetition priming on episodic recognition (the "Jacoby-Whitehouse effect") as measured with forced-choice testing. These experiments confirmed key predictions of a model adapted from D. E. Huber and R. C. O'Reilly's (2003) dynamic neural network of perception. In this model, short prime durations pre-activate primed items, enhancing perceptual fluency and familiarity, whereas long prime durations result in habituation, causing perceptual disfluency and less familiarity. Short duration primes produced a recognition preference for primed words (Experiments 1, 2, and 5), whereas long duration primes produced a preference against primed words (Experiments 3, 4, and 5). Experiment 2 found prime duration effects even when participants accurately identified short duration primes. A cued-recall task included in Experiments 3, 4, and 5 found priming effects only for recognition trials that were followed by cued-recall failure. These results suggest that priming can enhance as well as lower familiarity, without affecting recollection. Experiment 4 provided a manipulation check on this procedure through a delay manipulation that preferentially affected recognition followed by cued-recall success.     

Negative priming reduces affective ratings

The mere exposure effect is the commonly observed increase in pleasantness ratings of stimuli that have been given prior exposure. According to the fluency attribution account of the mere exposure effect, repeated presentations of a stimulus lead to increased ease of processing, which in turn is attributed to pleasantness. If so, processing fluency manipulated by means other than repetition should influence liking. In the present experiment, processing fluency was manipulated using a negative priming procedure, and its influence on affective judgement was examined. Previously ignored stimuli were responded to slower (negative priming) and were rated as less pleasant than controls. It was concluded that decreased processing fluency decreases liking of previously ignored stimuli.     

Interactions of reading and semantics along the ventral visual processing stream

Converging evidence supports a distributed-plus-hub view of semantic processing, in which there are distributed modular semantic sub-systems (e.g., for shape, colour, and action) connected to an amodal semantic hub. Furthermore, object semantic processing of colour and shape, and lexical reading and identification, are processed mainly along the ventral stream, while action semantic processing occurs mainly along the dorsal stream. In Experiment 1, participants read a prime word that required imagining either the object or action referent, and then named a lexical word target. In Experiments 2 and 3, participants performed a lexical decision task (LDT) with the same targets as in Experiment 1, in the presence of foils that were legal nonwords (NW; Experiment 2) or pseudohomophones (PH; Experiment 3). Semantic priming was similar in effect size regardless of prime type for naming, but was greater for object primes than action primes for the LDT with PH foils, suggesting a shared-stream advantage when the task demands focus on orthographic lexical processing. These experiments extend the distributed-plus-hub model, and provide a novel paradigm for further research.     

The locus of semantic priming effects in person recognition

Semantic priming in person recognition has been studied extensively. In a typical experiment, participants are asked to make a familiarity decision to target items that have been immediately preceded by related or unrelated primes. Facilitation is usually observed from related primes, and this priming is equivalent across stimulus domains (i.e., faces and names prime one another equally). Structural models of face recognition (e.g., IAC: Burton, Bruce, & Johnston, 1990) accommodate these effects by proposing a level of person identity nodes (PINs) at which recognition routes converge, and which allow access to a common pool of semantics. We present three experiments that examine semantic priming for different decisions. Priming for a semantic decision (e.g., British/American?) shows exactly the same pattern that is normally observed for a familiarity decision. The pattern is equivalent for name and face recognition. However, no semantic priming is observed when participants are asked to make a sex decision. These results constrain future models of face processing and are discussed with reference to current theories of semantic priming.     

The picture superiority effect in a cross-modality recognition task

Words and pictures were studied, and recognition tests were given in which each studied object was to be recognized in both word and picture format. The main dependent variable was the latency of the recognition decision. The purpose was to investigate the effects of study modality (word or picture), of congruence between study and test modalities, and of priming resulting from repeated testing. Experiments 1 and 2 used the same basic design, but the latter also varied retention interval. Experiment 3 added a manipulation of instructions to name studied objects, and Experiment 4 deviated from the others by presenting both picture and word referring to the same object together for study. The results showed that congruence between study and test modalities consistently facilitated recognition. Furthermore, items studied as pictures were more rapidly recognized than were items studied as words. With repeated testing, the second instance was affected by its predecessor, but the facilitating effect of picture-to-word priming exceeded that of word-to-picture priming. The findings suggest a two-stage recognition process, in which the first is based on perceptual familiarity and the second uses semantic links for a retrieval search. Common-code theories that grant privileged access to the semantic code for pictures or, alternatively, dual-code theories that assume mnemonic superiority for the image code are supported by the findings. Explanations of the picture superiority effect as resulting from dual encoding of pictures are not supported by the data.     

Distinguishing familiarity from fluency for the compound word pair effect in associative recognition

We examined whether processing fluency contributes to associative recognition of unitized pre-experimental associations. In Experiments 1A and 1B, we minimized perceptual fluency by presenting each word of pairs on separate screens at both study and test, yet the compound word (CW) effect (i.e., hit and false-alarm rates greater for CW pairs with no difference in discrimination) did not reduce. In Experiments 2A and 2B, conceptual fluency was examined by comparing transparent (e.g., hand bag) and opaque (e.g., rag time) CW pairs in lexical decision and associative recognition tasks. Lexical decision was faster for transparent CWs (Experiment 2A) but in associative recognition, the CW effect did not differ by CW pair type (Experiment 2B). In Experiments 3A and 3B, we examined whether priming that increases processing fluency would influence the CW effect. In Experiment 3A, CW and non-compound word pairs were preceded with matched and mismatched primes at test in an associative recognition task. In Experiment 3B, only transparent and opaque CW pairs were presented. Results showed that presenting matched versus mismatched primes at test did not influence the CW effect. The CW effect in yes-no associative recognition is due to reliance on enhanced familiarity of unitized CW pairs.     

Iconic gestures prime words

Using a cross-modal semantic priming paradigm, both experiments of the present study investigated the link between the mental representations of iconic gestures and words. Two groups of the participants performed a primed lexical decision task where they had to discriminate between visually presented words and nonwords (e.g., flirp). Word targets (e.g., bird) were preceded by video clips depicting either semantically related (e.g., pair of hands flapping) or semantically unrelated (e.g., drawing a square with both hands) gestures. The duration of gestures was on average 3,500 ms in Experiment 1 but only 1,000 ms in Experiment 2. Significant priming effects were observed in both experiments, with faster response latencies for related gesture-word pairs than unrelated pairs. These results are consistent with the idea of interactions between the gestural and lexical representational systems, such that mere exposure to iconic gestures facilitates the recognition of semantically related words.     

Long-term retinotopic priming in object identification

An important result in perception research is that priming in an object naming task is invariant with translation and left-right reflection. A more sensitive object recognition paradigm was used in three experiments in order to investigate the extent to which priming of object identification is affected by changes in left-right orientation and position. In a prime phase, participants viewed consecutively presented object images. In a subsequent probe phase, participants identified familiar objects in rapid visual streams of nonobject distractors. In Experiment 1, images previously viewed in the same left-right orientation were primed more than images previously viewed in the opposite orientation (i.e., a left-right reflection). This reflection-sensitive priming was replicated in Experiment 2 using a brief (300-msec) prime exposure. In Experiment 3, when the retinal locations of prime and probe images matched, reflection-sensitive priming was also obtained, but when the retinal locations of prime and probe images differed, no reflection-sensitive priming was observed. These results suggest that a single prime exposure can produce long-term priming that is sensitive to left-right reflection, but that this priming is specific to a retinal location.     

Perceptual and response components in repetition priming of spoken words and pseudowords

Two experiments explored repetition priming effects for spoken words and pseudowords in order to investigate abstractionist and episodic accounts of spoken word recognition and repetition priming. In Experiment 1, lexical decisions were made on spoken words and pseudowords with half of the items presented twice (～12 intervening items). Half of all repetitions were spoken in a “different voice” from the first presentations. Experiment 2 used the same procedure but with stimuli embedded in noise to slow responses. Results showed greater priming for words than for pseudowords and no effect of voice change in both normal and effortful processing conditions. Additional analyses showed that for slower participants, priming is more equivalent for words and pseudowords, suggesting episodic stimulus–response associations that suppress familiarity-based mechanisms that ordinarily enhance word priming. By relating behavioural priming to the time-course of pseudoword identification we showed that under normal listening conditions (Experiment 1) priming reflects facilitation of both perceptual and decision components, whereas in effortful listening conditions (Experiment 2) priming effects primarily reflect enhanced decision/response generation processes. Both stimulus–response associations and enhanced processing of sensory input seem to be voice independent, providing novel evidence concerning the degree of perceptual abstraction in the recognition of spoken words and pseudowords.     

Orientation-specific possibility priming for novel three-dimensional objects

Priming effects on the object possibility task, in which participants decide whether line drawings could or could not be possible three-dimensional objects, may be supported by the same processes and representations used in recognizing and identifying objects. Three experiments manipulating objects’ picture-plane orientation provided limited support for this hypothesis. Like old/new recognition performance, possibility priming declined as study-test orientation differences increased from 0° to 60°. However, while significant possibility priming was not observed for larger orientation differences, recognition performance continued to decline following 60°–180° orientation shifts. These results suggest that possibility priming and old/new recognition may rely on common viewpoint-specific representations but that access to these representations in the possibility test occurs only when study and test views are sufficiently similar (i.e., rotated less than 60°).     

Repeated masked category primes interfere with related exemplars: new evidence for negative semantic priming

In 4 experiments, the authors found evidence for negatively signed masked semantic priming effects (with category names as primes and exemplars as targets) using a new technique of presenting the masked primes. By rapidly interchanging prime and mask during the stimulus onset asynchrony, they increased the total prime exposure to a level comparable with that of a typical visible prime condition without increasing the number of participants having an awareness of the prime. The negative effect was observed for only low-dominance exemplars and not for high-dominance exemplars. The authors found it using lexical decision (Experiments 1 and 2), lexical decision with a response-window procedure (Experiment 3), and the pronunciation task (Experiment 4). The results are discussed with regard to different theories on semantic priming.