Impression formation and repeated measures: The design as a stimulus

This study investigates the possibility that results of within-subjects studies tend to be design-specific. In a study of impression formation 3×3 row-by-column designs were presented to two groups of judges. The first design (standard-design) included high. Medium, and low levels of the independent variables. The second design (comparison design) included a high/medium/low variation of one independent variable and a high/medium/high variation of the second variable. The judges were asked to reproduce informations. They received relevant informations (which should be reproduced) and additional informations (which were irrelevant for their task). The pattern of results is different within the two designs. While the standard-design reveals a significant main effect for the relevant information, the comparison-design reveals an additional interaction effect between relevant and irrelevant information. The results are attributed to the fact that the design itself is a stimulus.     

Mere exposure and the endowment effect on consumer decision making

Previous researchers (e.g., J. A. Bargh, 1992, 2002) demonstrated the importance of nonconscious processes on consumer choice behavior. Using an advertisement, the authors determined the effect of two nonconscious processes--the mere exposure effect, which increases object preference by increasing consumer exposure to an object, and the endowment effect, which increases object valuation by providing consumer possession of an object--on consumer behavior. Although the mere exposure effect and endowment effect did not produce an interaction, they produced independent effects. The endowment effect increased object valuation but not object preference. The mere exposure effect increased object preference but not object valuation. Thus, at the unconscious level, an increase in object preference does not lead to an increase in object valuation, nor does an increase in object valuation lead to an increase in object preference. The authors discuss the importance of developing measures of unconscious process in advertising effectiveness.     

Mere exposure effect: A consequence of direct and indirect fluency-preference links

In three experiments, picture quality between test items was manipulated to examine whether subjects' expectations about the fluency normally associated with these different stimuli might influence the effects of fluency on preference or familiarity-based recognition responses. The results showed that fluency due to pre-exposure influenced responses less when objects were presented with high picture quality, suggesting that attributions of fluency to preference and familiarity are adjusted according to expectations about the different test pictures. However, this expectations influence depended on subjects' awareness of these different quality levels. Indeed, imperceptible differences seemed not to induce expectations about the test item fluency. In this context, fluency due to both picture quality and pre-exposure influenced direct responses. Conversely, obvious, and noticed, differences in test picture quality did no affect responses, suggesting that expectations moderated attributions of fluency only when fluency normally associated with these different stimuli was perceptible but difficult to assess.     

Word frequency and age of acquisition as determiners of picture-naming latency

In multiple-regression analysis of picture-naming latencies from an experiment modelled on Oldfield and Wingfield's (1965), with 94 stimuli and 37 adult subjects, two word frequency measures had insignificant beta weights, while two measures estimating age at which the word was learned had highly significant weights. Objects whose names were learned early were named faster. This result may have important implications for the interpretation of studies using word frequency as a critical variable. It is suggested that word retrieval may be a one-stage process that depends upon the age at which a word was learned.     

Hemispheric asymmetries for global and local processing as a function of stimulus exposure duration

The experiments assess the relationship between stimulus exposure duration and hemispheric asymmetries for global and local processing. Six durations (27, 40, 53, 67, 80, and 147 ms) were tested in a selective attention task in which hierarchical letterforms were presented unilaterally to the left or right visual field. The results indicated that left hemisphere-local asymmetries were demonstrated more often than right hemisphere-global asymmetries and that asymmetries were most commonly found in the middle range of durations tested. The pattern of results emphasizes the importance of further study into those conditions under which the predicted asymmetries can be reliably demonstrated in healthy individuals.     

Delay or rate of food delivery as determiners of response rate

Pigeons were confronted with two keys: a green food key and a white changeover key. Food became available for a peck to the green key after variable intervals of time (mean = 113 seconds). A single peck on the changeover key changed the color of the food key to red for a fixed period of time during which the timing of the variable-interval schedule in green was suspended and the switching option eliminated and after which the conditions associated with green were reinstated. In Experiment 1 a single food presentation was obtainable during each red-key period after a minimum delay timed from the switch. This delay and the duration of the red-key period were held constant during a condition but varied between conditions (delay = 2.5, 7.5, 15, or 30 seconds; red-period duration = 30, 60, 120, 240, or 480 seconds). In Experiment 2 additional food presentations were scheduled during a 240-second red-key period with the delay to the first food delivery held constant at 30 seconds, and the delays to later food deliveries varied over conditions. Considering the data from both experiments, the rate of switching to red was a decreasing function of the delay to the first food, the delay to the second food, and perhaps the delay to the third food after a switch. There was no clear evidence that the rate of food in the red-key period made an independent contribution. The ordering of response rates among conditions was consistent with the view that each food presentation after a response adds an incremental effect to the rate of the response and that each food presentation's contribution is a decreasing function of its delay timed from the response.     

Apparent distance vs. apparent size as determiners of figural after-effects

Abstract.— Sutherland's (1954) much discussed experimental design was analysed in a new fashion. When the original experiment was repeated as such, the expected FAE was found. However, when the same IFs and TFs were presented in a vertical position, no significant FAEs were found. The results lend support to the interpretation presented earlier by Kolehmainen (1968): The FAE found by Sutherland was apparently due to an uncontrolled binocular disparity resulting in a different localization of stimulus figures in respect to the fixation point.     

Mere exposure has differential effects on attention allocation to threatening and neutral stimuli

The mere exposure (ME) effect is the phenomenon whereby familiar stimuli are rated more positively than their novel counterparts (e.g., Zajonc, 1968). Though the effect of mere familiarity on a variety of affective judgments is robust and well documented, relatively little research has examined the effects of ME on other non-affective outcomes. The current research addressed this issue by examining the effects of ME on selective attention to threatening and neutral stimuli. We predicted and found that threatening stimuli, which typically arouse negative affect and capture attention, were attended to less following ME; conversely, neutral stimuli, which typically do not arouse affect nor capture attention, were attended to more following ME. The implications of these findings for the literatures on mere exposure and attention are discussed as are speculations about mediators of these effects.     

Mere effort as the mediator of the evaluation-performance relationship

The research traditions that have examined the evaluation-performance relationship do not agree on the mediating process(es), nor is there any compelling evidence that favors one account over the others. In the current research, a molecular analysis of performance on the Remote Associates Test was undertaken in an effort to identify the mediating process(es). This analysis suggests that the potential for evaluation leads participants to put greater effort into the prepotent response and that this mere effort alone can account for the typical finding that evaluation improves performance on simple items and debilitates performance on complex ones. Subsequent research will be aimed at testing the generalizability of this account.