A test of theory of planned behavior in Korea: participation in alcohol-related social gatherings

Two studies are reported using the theory of planned behavior (TPB) to predict and explain joining and not joining alcohol-related social gatherings among Korean undergraduates in various engineering majors. Specifically, considering that the attitudinal component of TPB is behavioral-outcome-based, the current study investigated whether the outcomes of engaging in a behavior and of not engaging in a behavior would similarly predict intentions to engage in a behavior and intentions to not engage in a behavior. The current study also examined whether intentions to engage and intentions to not engage would be significantly related to self-reported behavior a week later. Participants in Study 1 reported TPB components (attitudes toward behavior, subjective norms, perceived behavioral control, and behavioral intentions) concerning joining alcohol-related social gatherings. Participants in Study 2 reported TPB components concerning not joining alcohol-related social gatherings. Additionally, a week later, the participants in both studies reported their participation in alcohol-related social gatherings from the past week. Generally, the results showed that the TPB components were significantly associated with undergraduates' intentions to join and intentions to not join. Specifically, conversation-related attitudes and senior-junior relationship-related attitudes were significantly related to intentions to join, and only group-related attitudes were significantly related to intentions to not join. Intentions to join and intentions to not join were not significantly related to self-reported behavior of joining alcohol-related social gatherings a week later. The findings from the current research provide some evidence that joining or not joining alcohol-related social gatherings may not be mere behavioral opposites, predictable by the presence or absence of the same behavioral outcomes. These two aspects of the behavior may require assessment of different behavioral outcomes or different assessments of the same behavioral outcomes.     

Condom use among US students: the importance of confidence in normative and attitudinal perceptions

The author performed a study among U.S. undergraduates to test an earlier conclusion (D. Trafimow, 1994) that confidence in the correctness of one's perceptions of normative pressure to use a condom influences the correspondence between those perceptions and the intentions actually to perform the behavior. Consistent with previous findings (Trafimow), the participants' perceptions of normative pressure strongly predicted their intentions to use condoms only under conditions of extreme normative confidence. Otherwise, their attitudes were better predictors of their intentions to use condoms. In addition, 2 other variables (attitudinal confidence and perceived behavioral control) were found to be unimportant predictors of intentions. Results of a 2nd study suggest that behaviors performed by sexual partners and knowing the sexual partners affected the participants' normative confidence.     

Intention to Participate in Predictive Genetic Testing for Hereditary Cancer: The Role of Attitude toward Uncertainty

This study aimed to identify factors predictive of intentions to participate in genetic testing for hereditary cancer. Measures of the psychosocial influences on intention were based on the theories of reasoned action (TRA) and planned behaviour (TPB) and a new measure of Attitude toward Uncertainty. The participants (the breast cancer sample, n = 124; the colon cancer sample, n = 168) were recruited via a general practitioner's patient database and asked to complete postal questionnaires. The overall response rate was 57.4% (54.7% in the colon cancer sample, 61.4% in the breast cancer sample). In the colon cancer sample, 72% of respondents stated that they would choose to participate in genetic testing for colon cancer susceptibility. In the breast cancer sample, 77% of respondents stated that they would choose to participate in genetic testing for breast cancer susceptibility. The TRA components (attitudes and subjective norms) and Attitude toward Uncertainty emerged as the strongest predictors of intention. The Attitude toward Uncertainty appears to moderate intention in that participants with more negative attitudes toward uncertainty are more likely to undergo the test than those seeking more certainty.     

Predicting and understanding mothers' infant-feeding intentions and behavior: testing the theory of reasoned action

The present study examines the applicability of Fishbein and Ajzen's theory of reasoned action to the prediction and understanding of how primiparous and multiparous mothers intended to feed their infants and how they actually fed these infants during the 6 weeks following delivery. Measures of attitudes to behavior, subjective norms, and behavioral intentions were taken during the last trimester of pregnancy. Behavior was assessed by self-report 6 weeks postpartum. In most respects the findings supported the theory of reasoned action. However, attitudes to behavior were found to make an independent and significant contribution to the prediction of infant-feeding behavior, and the previous behavior of multiparous mothers explained an independent and significant proportion of variation in their behavioral intentions. The relative importance of the attitudinal and normative components of the theoretical model tended to vary according to whether the mothers had direct experience of the criterion behavior. Further analysis revealed that mothers who breast-fed during the 6-week postpartum period differed from those who bottle-fed exclusively during this period on a number of behavioral beliefs, outcome evaluations, and normative beliefs, and on one measure of motivation to comply. The implications of these findings for the theory of reasoned action are discussed.     

Individual and Group Bases of Social Influence in Online Environments

Online social interactions in the form of collaborative browsing and recreational chatting were studied. The theory of planned behavior and an augmented theory of planned behavior with the inclusion of group norms and social identity were used to explain decision making by Indian recreational chatters (n = 176) and decision making and behavior by American collaborative browsers (n = 160) and recreational chatters (n = 157). Consistent with predictions under the theory of planned behavior, attitudes and perceived behavioral control were significant determinants of intentions, and intentions influenced behavior. Subjective norms failed to affect intentions. Group norms also proved to be important determinants in all 3 samples, and social identity was salient for American and Indian recreational chatters but not for American collaborative browsers. In tests of hypotheses, intentions were reconceptualized as we- or shared-intentions, and all variables under test contained group action as the referent, in contrast to past research, which has focused on individual action.     

An Examination of the Mediational Effects of Cognitive and Attitudinal Factors of a Parent Intervention to Reduce College Drinking

As part of a parent intervention to reduce heavy-drinking, college freshmen were assessed for their attitudes toward drinking and reasonable alternatives to drinking on the weekends, as well as cognitive variables underlying attitudinal variables. Intervention parents received a handbook the summer prior to college entrance with information about college drinking and best practices for parent-teen communication. Results revealed that the association between intervention condition and drinking outcomes was mediated by attitudes favorable to drinking and reasonable alternatives to drinking, as well as beliefs about alcohol related behavior. This parent program was shown to be efficacious for changing high-risk drinking in college. Findings are discussed regarding the further development of college drinking prevention programs involving parents.     

Pluralistic Ignorance and Political Correctness: The Case of Affirmative Action

The pressure to appear politically correct can have important consequences for social life. In particular, the desire to appear politically correct, and to avoid being seen as racist, sexist, or culturally insensitive, can lead people to espouse publicly support for politically correct issues, such as support for affirmative action, despite privately held doubts. Such discrepancies between public behavior and private attitudes, when accompanied by divergent attributions for one's own behavior and the identical behavior of others, can lead to pluralistic ignorance. Two studies investigated pluralistic ignorance with respect to affirmative action among undergraduates. Their survey responses indicate that people overestimate their peers' support for affirmative action and underestimate their peers' opposition to affirmative action, that people's ratings of the political correctness of supporting affirmative action are correlated with their overestimation of support for affirmative action, and that people view their own attitudes toward affirmative action as unique.     

Safe and Unsafe Sexual Intentions and Behavior: The Effects of Norms and Attitudes1

A study of 85 heterosexual men, 85 heterosexual women, and 82 homosexual men was undertaken to examine the variables that influence intentions to engage in different sexual practices and actual sexual behavior. On the basis of Fishbein and Ajzen's (1975) theory of reasoned action, it was predicted that the strength of intentions would be related to whether behavior was in accord with intentions. Consistent with expectations, the strength of intention to engage in six different sexual practices (e. g., vaginal intercourse, anal intercourse, oral sex) and the three strategies that modify the risk of HIV transmission (sex with an exclusive partner, sex wearing a condom, and looking for a new partner) predicted actual behavior. Second, it was proposed that attitudes toward one's sexual practices and norms would be related to intentions to engage in safe sex. To reflect differential levels in the safety of behavioral intentions, five safety intention groups were formed: (a) nonpenetrative sex, (b) penetrative sex in an exclusive relationship with a condom, (c) penetrative sex in an exclusive relationship without a condom, (d) penetrative sex in a nonexclusive relationship with a condom, and (e) penetrative sex in a nonexclusive relationship without a condom. Norms, rather than attitudes, distinguished the five safety intention groups. the groups intending to engage in safe sex (nonpenetrative sex or penetrative sex with a condom) perceived lower levels of social approval for their sexual practices than the noncondom groups. Additional analyses showed that past behavior had a stabilizing effect on the intention-behavior relationship, but only for the nonpenetrative and noncondom safety intention groups.     

Factorial Analysis of the Relation of the Press to Voting in Chicago

Abstract

Clinical literature has had speculations concerning the attitudes of rapists toward women, but only a few studies have tested attitudinal hypotheses with psychometric instruments. The present investigation used the Attitudes Toward Women Scale (AWS) to study and compare the attitudes of 20 incarcerated rapists, 20 nonsex-related violent offenders, and 20 matched subjects in a contemporary control group. The results confirmed the general hypothesis that the rapist group would show different and more conservative attitudes toward women, especially in areas relating to sexual behavior. More specific analysis of subscale differences was used to further compare the groups on precise attitudinal variables. The findings were discussed in terms of the possible relationship between rape behavior and stereotypic conservative attitudes toward women.     

Choosing social situations: Investigating the origins of correspondence between attitudes and behavior

By choosing to enter and spend time in those social situations that will dispose them to perform the actions implied by their personal attitudes, individuals may generate correspondence between their attitudes and their behavior. To investigate this process, we allowed individuals to choose whether to enter and spend time in a social situation that supported the behavioral expression of attitudes favorable toward affirmative action. For low-self-monitoring individuals, those with favorable attitudes toward affirmative action were substantially more willing than were those with unfavorable attitudes to enter and spend time in this social situation. For high self-monitoring individuals, willingness to enter and spend time in this social situation was unrelated to personal attitudes toward affirmative action; at the same time, high self-monitoring females were more likely than high self-monitoring males to choose to enter and to spend time in this social situation. Implications of these findings for understanding the links between self-monitoring processes and the origins of correspondence between attitudes and behavior were discussed.     

Not practicing what they preached! Exploring negative spillover effects of news about ex-politicians’ hypocrisy on party attitudes,voting intentions,and political trust

ABSTRACT

Political hypocrisy – a frequent feature of contemporary politics – oftentimes occurs when politicians resign from office and then engage in behavior that is in fundamental opposition to the standpoints they originally campaigned for as incumbents. Previous research has neglected to examine negative spillover effects of news about ex-politicians’ hypocritical behavior. Drawing from the inclusion/exclusion model and the feelings-as-information model, we conducted two experiments in two different countries and used different stimuli to increase external validity. Results suggest a dual process account of scandal spillover effects (an attitudinal and emotional mechanism) revealing that hypocrisy negatively affected both attitudes and emotions toward an ex-politician. Mediation analysis further showed that evaluations in turn negatively affected attitudes and voting intentions for the party the hypocritical politician used to belong to (attitudinal spillover process). No effects on general political trust emerged. In contrast, negative emotions had no effect on party attitudes and voting intentions but decreased political trust toward politicians in general (emotional spillover process). In line with the inclusion/exclusion model, the results help to explain inconsistent findings in previous studies that did not account for the suggested dual process account of spillover effects and underline the eroding effects of hypocrisy.     

Predicting Intentions to Use Condoms: A Meta-Analysis and Comparison of the Theories of Reasoned Action and Planned Behavior1

A meta-analysis was conducted on 23 psychosocial predictors of intentions to use condoms. Data from 67 independent samples were included in the review. Findings demonstrated that demographic, sexual experience, and personality variables had small average correlations with intentions. Knowledge about HIV/AIDS and perceptions of the threat of disease were also weakly related to decisions about using condoms. Attitudes and subjective norms from the theory of reasoned action, on the other hand, demonstrated medium to strong effect sizes. Two components of social influence not specified by the theory of reasoned action also received support. Evidence suggested that perceived behavioral control from the theory of planned behavior was a reliable predictor of behavioral intentions and explained variance over and above the effects of attitudes and subjective norms.     

The Theory of Reasoned Action and the Role of External Factors on Heterosexual Men's Monogamy and Condom Use1

Although the majority of prevention efforts have focused on women, reduction of heterosexual transmission of STDs also requires interventions for men, necessitating understanding of men's safer sex decision making. In a random sample of 486 heterosexually active men, the theory of reasoned action (TRA) was used to predict intentions to use condoms with casual partners, as well as 2 steady‐partner safer sex behaviors: mutual monogamy and condom use. The basic TRA model fit the data well. Expanded models identified the mediated (via attitudes, social norms, and self‐efficacy) and, for some, direct effects on intentions and behavior of selected intrapersonal, interpersonal, and sociocultural variables. Results suggest that the role of external variables might vary depending on the behaviors in question.     

The Importance of Attitudes in the Prediction of College Students' Intentions to Drink

Fishbein's (1967, 1980) theory of reasoned action was used to test the relative importance of attitudes and subjective norms in predicting undergraduate students' intentions to perform 3 different types of social drinking actions: avoiding drinking, drinking enough to get a slight buzz, and drinking enough to get drunk. A multiple regression paradigm was used to determine the relative effectiveness of attitudes and subjective norms in predicting intentions to perform each of the 3 drinking behaviors. Although attitudes were consistently found to be better predictors of intentions than were subjective norms, the strength of the attitude-intention relation varied widely across the 3 actions. In particular, the attitude-intention correlation was strongest for "drinking enough to get drunk." Findings also suggest that subjective norms, previous behavior, and perceived behavioral control are not important variables for predicting this behavior.     

Employees' Attitudes Toward Drug Testing,Perceptions of Organizational Climate,and Withdrawal from the Employer

Theoretical models suggest that attitudes toward an employer's drug testing policy affect organizational climate and employee behavior, but empirical evidence has been scarce with limited external validity. Based on 66 manufacturing employees' questionnaire responses, attitudes toward drug testing significantly correlated with attitudes toward top management (r = +.39), support for employee safety (r = +.34), turnover intentions (r = –.31), and other variables. Although these data support a link between attitudes toward drug testing and employee withdrawal, they cannot address the issue of causality. Results suggest that perceived invasion of privacy is more strongly related to climate perceptions and turnover intentions than is perceived fairness.     

Political polarization projection: social projection of partisan attitude extremity and attitudinal processes

What influences perceptions of political polarization? The authors examine the polarization of people's own political attitudes as a source of perceived polarization: Individuals with more extreme partisan attitudes perceive greater polarization than individuals with less extreme partisan attitudes. This "polarization projection" was demonstrated in 3 studies in which people estimated the distribution of others' political attitudes: one study with a nationally representative sample concerning the 2008 presidential election, and 2 studies concerning university students evaluating a policy regarding scarce resource allocation. These studies demonstrate that polarization projection occurs simultaneously with and independently of simple projection, the tendency to assume that others share one's partisan political attitudes. Polarization projection may occur partly because people assume that others engage in similar attitudinal processes as the self, such as extensive thought and emotional arousal. The projection of various attitudinal processes was demonstrated in a study concerning health care reform policies. Further supporting this explanation, polarization projection increased when people introspected about their own attitudinal processes, which increased the accessibility of those processes. Implications for perceptions of partisanship, social judgment, and civic behavior are discussed.     

An Analysis of the Effects of Occupational Variables on Child bearing Intentions

Recent studies have indicated that the relationship between family size and occupational variables (e.g., work status, occupation, total number of years worked, career decisions) may be influenced by a number of different variables. The present study uses Fishbein's Theory of Reasoned Action to analyze the effects of different occupational variables on the beliefs, attitudes, and subjective norms that underlie intentions to have a child (within the next 3 years). Consistent with the theory, occupational variables were significantly related to childbearing intentions only if they were related to attitudes toward having a child and subjective norms. Furthermore, these latter relationships were themselves dependent upon relations between the occupational variables and underlying beliefs, evaluations, and motivations to comply. As expected, different occupational variables influenced intentions in different ways. Thus, Fishbein's theory allows a means for identifying the loci of effects of occupational variables on childbearing intentions. Finally, the two components of the model were sufficient to predict childbearing intentions; in general, occupational variables did not contribute to prediction of childbearing intentions over and above childbearing attitudes and subjective norms.     

The Effect of Contact on Attitudes Toward Old Order Amish1

This investigation was guided by social categorization theory and the contact hypothesis. A convenience sample of 89 adults provided survey data to test the hypothesis that non‐Amish individuals who shared more contact with Old Order Amish would report more positive attitudes (less attitudinal bias) toward the Amish than would individuals who shared less contact. Blockwise hierarchical regression analysis showed that after controlling for demographic factors and known correlates of attitudinal bias, deep (but not superficial) contact was significantly related to positive attitudes toward the Amish. Deep contact and need for cognition explained 29.4% of the variance in attitudes that non‐Amish people held toward Old Order Amish. Application of these findings, suggestions for future research, and study limitations are discussed.     

National Identity in a United Germany: Nationalism or Patriotism? An Empirical Test With Representative Data

Nationalism and patriotism can be thought of as consequences of national identity that represent positive evaluations of one's own group but imply different social goals. This paper investigates the ways in which these concepts are related to attitudes toward minorities. The data analyzed were drawn from a representative sample of residents of the former East and West Germany who responded to items on the national identity of Germans in 1996 as part of a panel study. A model with multiple indicators was tested via a multiple-group analysis of a structural equations model followed by latent class analyses. Both East and West Germans displayed attitudinal patterns that link national identity with tolerance toward others; in both subsamples, nationalism and patriotism were respectively associated with greater intolerance and greater tolerance toward minorities.