Watching Aggressive, Attractive, Female Protagonists Shapes Gender Roles for Women Among Male and Female Undergraduate Viewers

The impact of exposure to media representations of aggressive, attractive, female protagonists on audiences?? gender role expectations for women was explored through a laboratory experiment with 122 undergraduates from a large university on the west coast of the United States. Participants viewed a segment of a major Hollywood motion picture that featured a female protagonist who was either highly attractive or less attractive and either highly aggressive or not aggressive. Viewing clips featuring a female protagonist who was both aggressive and stereotypically attractive led to greater endorsement of stereotypically feminine and stereotypically masculine gender role expectations for women. The effect on endorsement of stereotypically masculine expectations was partially mediated by the perception that the protagonist was a good role model for women. Although women endorsed both feminine and masculine gender role expectations for women more strongly than men, the effects of exposure to aggressive, attractive, female protagonists were similar for both male and female participants. Results are discussed in terms of gender stereotype activation and superwoman expectations for women.     

Gender traits and identities in a "masculine" organization: the Israeli police force

Gender and occupational identities were examined within the Israeli police force, a stereotypically masculine organization. The principal hypothesis was that women in this organizational setting did not reject their gender identity. Rather, they self-attributed more traditionally masculine traits in addition to their feminine traits. This was especially so among women going through particularly intense occupational and organizational socialization needed for field jobs. The findings only partially confirmed the hypothesis. Most women in the sample considered themselves to be highly feminine, even though they self-attributed masculine traits. Although the women, like their male colleagues, ranked occupational identity higher than gender identity, their feminine identity (usually in contrast with the masculine organizational context) was not repressed and their gender identity was as strong as that of the men.     

Reversing the Gender Gap in Negotiations: An Exploration of Stereotype Regeneration

We examine how gender stereotypes affect performance in mixed-gender negotiations. We extend recent work demonstrating that stereotype activation leads to a male advantage and a complementary female disadvantage at the bargaining table (Kray, Thompson, & Galinsky, 2001). In the present investigation, we regenerate the stereotype of effective negotiators by associating stereotypically feminine skills with negotiation success. In Experiment 1, women performed better in mixed-gender negotiations when stereotypically feminine traits were linked to successful negotiating, but not when gender-neutral traits were linked to negotiation success. Gender differences were mediated by the performance expectations and goals set by negotiators. In Experiment 2, we regenerated the stereotype of effective negotiators by linking stereotypically masculine or feminine traits with negotiation ineffectiveness. Women outperformed men in mixed-gender negotiations when stereotypically masculine traits were linked to poor negotiation performance, but men outperformed women when stereotypically feminine traits were linked to poor negotiation performance. Implications for stereotype threat theory and negotiations are discussed.     

Client Gender and Sex Role: Predictors of Counselors' Impressions and Expectations

Researchers of this study questioned: Are clients (male or female) with self-reported “masculine” versus “feminine” role orientations viewed more favorably by counselors? Which is more predictive of the counselor's impressions: the client's gender or his or her sex role orientation? Results suggested that highly masculine and highly feminine clients (regardless of gender) are perceived as more socially skilled and likely to experience a positive therapeutic outcome. Gender did not uniquely predict counselors' impressions. Highly feminine women clients, however, were viewed as more socially skilled than were highly feminine men. On average, clients were viewed as friendly and submissive.     

Status and Gender: The Paradox of Progress in an Age of Narcissism

As women have gained status in Western cultures in the last few decades, they have increasingly endorsed stereotypically masculine instrumental/assertive traits. However, men have also endorsed these traits at a higher frequency and show only a weak trend toward embracing more stereotypically feminine expressive/communal traits. Overall, Western cultures have moved toward valuing instrumental/assertive traits and devaluing expressive/communal traits. The paradox of progress is that women’s status has increased at the same time that the expressive/communal traits traditionally ascribed to them have become devalued. Groups aiming to empower girls and women should consider scaling back the emphasis on instrumental/assertive traits and teaching both genders the value of expressive/communal traits.     

Gender Role Development in Japanese Culture: Diminishing Gender Role Differences in a Contemporary Society

This paper presents the development of the Japanese Gender Role Index (JGRI) and Japanese men's and women's self-ratings on the scale. Two hundred ninety-six Japanese words that describe masculine and feminine characteristics were gathered. Examination of endorsements by 200 Japanese participants indicated 66 items as socially desirable characteristics for either men or women in the society. The validation process, including social desirability ratings, factor analysis, and confirmatory factor analysis, identified 2 subscales with 10 items for each. Internal consistency and the means and standard deviations of social desirability ratings for the subscales were also examined. Self-ratings on the JGRI by 423 Japanese participants showed that there was no significant difference between men and women on feminine and masculine characteristics. It was also found that both men and women possessed an equivalent amount of masculine and feminine characteristics.     

Priming Effects in Lexical Decisions on Sex-Stereotypical Adjectives

To investigate the semantic memory organization of gender concepts, we used gender words to prime lexical decisions on stereotypically feminine and masculine adjectives (e.g., emotional and aggressive, respectively) in two experiments. Under certain conditions, gender primes facilitated performance on both stereotypically appropriate and inappropriate adjectives. Female subjects were facilitated when either the word woman or man primed stereotypically feminine adjectives. Male subjects were facilitated when the word male primed either stereotypically masculine or feminine adjectives (and they were inhibited when woman primed these adjectives, especially the masculine ones). These results suggest overlap in the memory representations of traits associated with the two genders.     

Teacher Gender and Nonverbal Behavior in the Teaching of Gender-Stereotyped Materials1

Twenty teachers each taught a male and a female student two different lessons. One of these lessons was in a stereotypically masculine domain (mechanics), the other in a stereotypically feminine domain (vocabulary). Judges viewed clips from the videotaped lessons and rated teachers' nonverbal behaviors. The students also rated their teachers on a variety of behavioral dimensions. The results showed that teachers exhibited more positive behavior toward the students for whose gender the material being taught was stereotypically appropriate. Similarly, teachers exhibited more negative behavior toward those students for whose gender the material being taught was considered stereotypically inappropriate. Additionally, teacher gender was shown to interact with the above-mentioned biased teaching behavior. Generally speaking, women teachers behaved in a less gender-biased way than did men teachers. It is suggested that these kinds of differential teaching behaviors may contribute to the differential performance of male and female students in traditionally gender-stereotyped academic domains.     

Effects of Gendered Language on Gender Stereotyping in Computer‐Mediated Communication: The Moderating Role of Depersonalization and Gender‐Role Orientation

This experiment examined what situational and dispositional features moderate the effects of linguistic gender cues on gender stereotyping in anonymous, text‐based computer‐mediated communication. Participants played a trivia game with an ostensible partner via computer, whose comments represented either prototypically masculine or feminine language styles. Consistent with the social identity model of deindividuation effects, those who did not exchange brief personal profiles with their partner (i.e., depersonalization) were more likely to infer their partner’s gender from the language cues than those who did. Depersonalization, however, facilitated stereotype‐consistent conformity behaviors only among gender‐typed individuals; that is, participants conformed more to their masculine‐ than feminine‐comment partners, and men were less conforming than were women, only when they were both gender‐typed and depersonalized.     

Children's perception of gender-role-congruent and -incongruent behavior in peers: Fisher-price meets price waterhouse

This study evaluated whether traditional gender-role stereotypes still pervade children's judgments of peers. One hundred seventy-three predominantly Caucasian, middle class boys and girls (ages 7 to 12) watched either a female or a male dyad discuss fundraising activities on videotape. In each dyad, one actor portrayed either masculine or feminine stereotyped behavior, whereas the other actor was neutral. Results indicated that performance judgments of a girl who behaves in a stereotypically masculine fashion are positive, but that personality ratings are more negative.     

Gender schema theory revisited: men's stereotypes of American women

Bem's gender schema theory is reconsidered in terms of connections among schemas, stereotypes, and perceptions of self and others. The supposition that schematic, as opposed to aschematic persons, are more prone to think about others in stereotypic ways is tested. Primarily Caucasian adult men from all social classes (n=142), classified with the Bem Sex Role Inventory as masculine, androgynous, or undifferentiated, completed measures designed to assess strength of stereotypic views of American women and the tendency to think unidimensionally (the likelihood of perceiving women as feminine vs. androgynous). Results analyzed with multivariate analysis of variance, indicated significant differences among subject categories. Masculine (schematic) men were the most prone to see women as stereotypically high in femininity and low on masculinity. Androgynous men were more likely to perceive women as having androgynous characteristics.     

La valorisation professionnelle des caractéristiques de personnalité masculines,féminines et androgynes

This article examines the professional valorisation of gender-typed traits. In the study, participants should assess masculine, feminine and androgynous profiles in a set of professional contexts obtained by the crossing of social status (high versus low), gender (masculine versus feminine) and sector (production versus maintenance) of occupations. Consistent with a gender- typed trait matching model, the results showed that masculine profiles were the most valued ones in the most masculine occupations, feminine profiles were mostly valued in the most feminine occupations while androgynous profiles were the most valued in gender ambiguous occupations. Of particular interest was the fact that the perception of occupations’ gender was a function of the interaction between the gender and the sector of occupations (i.e.: the most masculine occupations were those that were stereotypically masculine and belonging to the production sector; the most feminine were those that were stereotypically feminine and belonging to the maintenance sector; the stereotypically masculine and maintenance occupations as the stereotypically feminine and production occupations were perceived as less gender typed).     

Crossover,Degendering, or…? A Multidimensional Approach to Life-Span Gender Development

Inspired by Sandra Bem and subsequent theorists, we examine gender as a multidimensional construct that differs across adulthood to test claims made by two different theories of life-span gender development—that men and women cross over and become more like the other gender with age, and that aging involves degendering or viewing gender as a less central aspect of the self. Self-report survey data from a U.S. sample of men and women recruited from Amazon’s Mechanical Turk (25–89 years, M age?=?47.38, SD?=?14.05) were used to investigate the extent to which stereotypically masculine traits; stereotypically feminine traits; androgyny; gender identification (i.e., identifying with one’s gender group and viewing this as a positive part of the self); and gender typicality (i.e., viewing oneself as a typical member of one’s gender group) differ between younger (i.e., under age 40), middle-aged (i.e., ages 40–59), and older men and women (i.e., age 60 and older) and by marital status. Results indicate that gender differences in stereotypically masculine and feminine personality traits exist, and that marital status moderates age and gender differences in traits. Among older men, those who are married are more likely to endorse stereotypically masculine traits, but also have higher androgyny scores than unmarried men. With age, both men and women perceive themselves as more typical examples of their gender group. Results are discussed as providing limited support for crossover theory, but not degendering.     

Mental-rotation performance in middle and high-school age: influence of stimulus material,gender stereotype beliefs,and perceived ability of gendered activities

ABSTRACT

In psychometric mental-rotation tests, males mostly outperform females. The stimulus material and stereotype beliefs could partly be responsible for these differences. This was investigated in an experimental study administering traditional cube figures (C-MRT) and structurally similar pellet figures (P-MRT) to middle- and high-school aged children. 168 participants either solved the C-MRT or the P-MRT and filled out a questionnaire about their perceived ability of stereotypically masculine and feminine activities and about their gender stereotype beliefs. Overall, boys outperformed girls and all children who solved the C-MRT were better than those who solved the P-MRT. Only boys' mental-rotation performance increased with age while girls' perceived ability of stereotypically masculine activities decreased. A regression analysis identified children’s gender, their perceived ability of stereotypically masculine activities and their female gender stereotype beliefs as predictors of mental-rotation performance. Results are discussed with a focus on stereotype threat effects and gender differences in mental-rotation strategies.     

Gender Role and Feminism Revisited: A Follow-Up Study

In this follow-up to our earlier study (Toller, Suter, & Trautman, Gender role identity and attitudes towards feminism, Sex Roles, 51, 85–90, 2004) we examine the interrelationships among gender role, support for feminism, and willingness to self-label as feminist. Ten percent of college students previously surveyed participated in qualitative interviews, which elicited characterizations of feminists, whether students self-identified as feminist, suggestions for garnering support for feminism, and for interpretation of the initial study’s findings. Students were asked to speculate why we found that highly masculine men and highly feminine women were neither likely to self-identify as feminist nor to support the feminist movement and why more feminine men and more masculine women were found to be more willing to self-label as feminist and more likely to support the feminist movement.     

Assessment of male and female behaviour in the employment interview

Personality assessment has a great impact on the outcomes of the selection interview. Women are perceived to have personality characteristics which are different from men. It is doubtful whether these sex stereotyped personality characteristics are based on real differences in verbal and nonverbal behaviour between men and women. Previous studies have shown the influence of sex stereotypes on interview-outcomes. In this study, the relationship between verbal and nonverbal behaviour of male and female applicants and their personality assessment has been investigated. Results show that males and females are assessed stereotypically based on their sex, but also based on their behaviour. For females, a feminine or masculine assessment is of special importance for her chance of selection. The less feminine is a woman's assessment the more likely she is to be accepted as an eligible candidate by the selection board. These accepted women show ‘female’ behaviour as well as ‘male’ behaviour.