Predicting Intention to Save Water: Theory of Planned Behavior,Response Efficacy,Vulnerability, and Perceived Efficiency of Alternative Solutions1

These 2 studies attempted to predict people's intention to save water. Study 1 used a model based on Ajzen's (1991) theory of planned behavior (TPB) and other variables: vulnerability, 2 collective efficacy variables, and subjective effectiveness of alternative solutions (SEAS) to ease drought impact. Study 2 tested a model similar to that of Study 1, but with 2 personal efficacy variables added. Respondents in both studies were residents of Taiwan (Ns= 166 and 210). Analysis indicated that the modified models (R²>.32) were better than the TPB model (R²<.19), and SEAS and response efficacy had crucial effects on people's intentions to retrofit. The studies also found some significant but inconsistent effects of income, dwelling, and education.     

Predictors of smoking cessation in Taiwan: using the theory of planned behavior

This study aimed to explore the factors predicting the intention to quit smoking and the subsequent behavior 6 months later using the theory of planned behavior (TPB). Data were obtained from 145 smokers who attended a smoking cessation clinic in a community hospital. All participants completed a questionnaire which included demographic information, TPB-based items, perceived susceptibility and previous attempts to quit. The actual quitting behavior was obtained by follow-up phone calls 6 months later. The TPB constructs explained 34% of the variance in intention to quit smoking. By adding perceived susceptibility, the explained variance was significantly improved to 40%. The most important predictors were perceived behavior control and perceived susceptibility, followed by attitude. Subjective norm did not contribute to the prediction of intention. Attitude and perceived behavior control contributed to the prediction of actual quitting behavior, but intention, subjective norm and perceived susceptibility did not. Our findings support that the TPB is generally a useful framework to predict the intention to quit smoking in Taiwan. The inclusion of perceived susceptibility improved the prediction of intention. With regards to successfully quitting, attitude and perceived behavior control played more crucial roles than other TPB constructs. Smoking cessation promotion initiatives focusing on reinforcing cessation belief, enhancing a smoker’s perception of their capability to quit smoking, and persuading smokers that they can overcome cessation barriers to cessation could make subsequent interventions more effective.     

Problem Drinking: A Problem for the Theory of Reasoned Action?1

The present study examined the sufficiency of the theory of reasoned action (TRA) to predict intention and behavior with respect to problem drinking, as well as the ability of the theory of planned behavior (TPB) to predict intention and behavior over and above the TRA. The role of perceived control in the TPB was also examined. A 12-year longitudinal study on alcohol and drug use attitudes and behavior provided the context for this investigation. Two criterion variables were examined: intention to get drunk and frequency of getting drunk. It was hypothesized that heavier drinkers would perceive less control over their drinking. Coincidentally, the TRA, which assumes the behavior being predicted is volitional, would become less predictive as drinking became heavier. Furthermore, the TPB, which extends the TRA to include perceived (volitional) control over the behavior would be more predictive of intention and behavior than the TRA. All three hypotheses were supported. In addition, perceived control proved to be differentially predictive for nonproblem and problem drinkers. Specifically, perceived control contributed to the prediction of intention to get drunk for nonproblem drinkers, but to the prediction of behavior (frequency of getting drunk) for problem drinkers. Implications of these results for theory development and application are discussed.     

The Theory of Planned Behavior and Breast Self-Examination: Distinguishing Between Perceived Control and Self-Efficacy

This paper reports an application of the theory of planned behavior (TPB) to the prediction of breast self-examination (BSE) intentions and behavior. The study also considered the distinction between perceived control and self-efficacy within the TPB and the additional predictive utility of past behavior. A sample of 95 women completed questionnaires based on the TPB and were followed up at 1 month. Support for the distinction between perceived control and self-efficacy was provided by principal components analysis. The TPB was found to be highly predictive of intention to perform BSE and subsequent BSE behavior. Regression analyses revealed self-efficacy and attitude to be predictive of intention to perform BSE. Intention, in turn, was the sole predictor of BSE at 1-month follow-up. Past behavior was found to explain additional variance in intention, but not BSE behavior at 1-month follow-up. The results are discussed in relation to the conceptual status of the perceived behavioral control construct, and the practical implications of the results are highlighted.     

Intergenerational occupational transmission: Do offspring walk in the footsteps of mom or dad,or both?

The purpose of this research was to apply the Theory of Planned Behavior (TPB) in order to investigate intergenerational occupational transmission between parents and their children. A sample of 260 undergraduate students completed a questionnaire measuring TPB variables, and congruence was calculated between the parents' occupations and their offspring's chosen profession. Intention to work in the parents' occupations was predicted by attitude, subjective norm and perceived behavioral control. Congruence between parents' and their children's occupational choice was predicted by intention and perceived behavioral control. The findings provide support to the relational approach in career choice. Implications of the findings for career counselors and young people's career choices are discussed.     

The Role of Desires,Self-Predictions,and Perceived Control in the Prediction of Training Session Attendance1

Employee attendance at a training session was examined using the theory of reasoned action (Fishbein & Ajzen, 1975). In addition, based on Audi (1973a, b) and Warshaw and Davis (1985), a distinction was made between desires (I want) and behavioral self-predictions (I will), and as in Ajzen (1985, 1987), the role of perceived control as a determinant of these desires, self-predictions, and attendance behavior, per se, was investigated. The results indicated that the best predictors of attendance at the training session were one's desire or motivation to attend the training session and the extent to which one perceived pressure from his or her supervisor to do so. Consistent with the theory of reasoned action, the motivation to attend training was predicted accurately from attitudes and subjective norms (R=.76, p < .001). Moreover, these attitudes and subjective norms were themselves predicted from a consideration of behavioral and normative beliefs, and key beliefs underlying one's desire to attend were identified. However, a consideration of perceived control did not improve the prediction of one's desire to attend training, and neither perceived control nor behavioral self-predictions improved prediction of actual attendance. The discussion focused on the roles of perceived control and different measures of intention in behavioral prediction.     

The role of emotion in bridging the intention–behaviour gap: The case of sports participation

ProblemPsychological models of sports participation frequently draw on the Theory of Planned Behaviour (TPB) in order to predict health-behaviour-related intentions. While these models commonly show high predictive power with respect to intention, they often fall short in the prediction of behaviour (the ‘intention–behaviour gap’). The present study contends that integrating emotional processes into TPB can substantially improve the model's predictive power over and above traditional cognitive predictors.MethodIn a longitudinal study structural equation modelling was employed to test a traditional model (based on TPB) and an extended model including emotion associated with the intention to exercise as a mediator variable. A community sample (N = 237) completed a questionnaire measuring the components of a traditional TPB model. Prior to each of 16 expected exercise sessions (over 8 weeks) intention to exercise and emotion associated with the intention were measured.ResultsResults confirmed a substantial increase of 17% in explained variance of exercise frequency and 20% in exercise duration for the extended model. Emotional appraisal of the intention to exercise thus appears to mediate the traditional intention–behaviour relationship, suggesting that emotionally based interventions aimed at increasing sports participation may be helpful.ConclusionIt is concluded that emotion variables should be added to traditional TPB models in order to predict health behaviour more fully.     

Predicting Participation in Cancer Screening: The Role of Perceived Behavioral Control1

We examined the role played by perceived behavioral control in predicting participation in colorectal cancer screening among individuals recently informed that they were at high risk for this type of cancer. A telephone interview based primarily on the theory of reasoned action was administered to 96 high-risk individuals and 144 average-risk individuals. All participants then were sent materials needed to complete the screening test. In both groups, perceived behavioral control enhanced prediction of intention to complete the test over and above the contributions of attitude and subjective norm. In addition, perceived behavioral control had a direct effect on behavior but only in the high-risk group. Further, for high-risk subjects, knowledge about test procedures moderated the relationship of perceived behavioral control and intention to behavior, but in ways only partially consistent with theory. Finally, the model was better at predicting behavior in the average than in the high-risk group. We conclude that perceived behavioral control plays an important role in the prediction of screening behavior. Perceived behavioral control's motivational role manifests itself unambiguously through its influence on intention. The role of perceived behavioral control above and beyond its influence on intention, however, needs further study and clarification.     

Intergenerational occupational transmission: Do offspring walk in the footsteps of mom or dad,or both?

The purpose of this research was to apply the Theory of Planned Behavior (TPB) in order to investigate intergenerational occupational transmission between parents and their children. A sample of 260 undergraduate students completed a questionnaire measuring TPB variables, and congruence was calculated between the parents' occupations and their offspring's chosen profession. Intention to work in the parents' occupations was predicted by attitude, subjective norm and perceived behavioral control. Congruence between parents' and their children's occupational choice was predicted by intention and perceived behavioral control. The findings provide support to the relational approach in career choice. Implications of the findings for career counselors and young people's career choices are discussed.     

Explaining Unit Nonresponse in Online Panel Surveys: An Application of the Extended Theory of Planned Behavior1

Unit nonresponse is a critical issue in survey methodology. The purpose of this paper is to understand better the mechanisms that underlie unit nonresponse; i.e., the individual's decision to participate in online panel surveys. Based on the theory of planned behavior (TPB), the determinants of unit nonresponse are one's attitude toward participating in online panel surveys, the subjective norm, and perceived behavioral control. Using a student sample at the University of Berne (N = 308), our results show only a marginal effect of the intention to predict participation behavior, and no effect was found for perceived behavioral control. Instead, additional explanatory variables (e.g., moral obligation, frequency of past behavior) led to a better explanatory power of the TPB.     

Factors Influencing Household Waste Recycling Behavior: Test of an integrated Model1

Although there has been an official household waste recycling system in Taiwan, the system still works rather inefficiently because of problems such as resistance from citizens, political complexity, and those arising from culture. This study examines the antecedents of the behavior of household waste recycling in the context of an integrated model. This model incorporates a wide variety of important factors from previous research on environmental behavior into a single theoretical framework provided by the theory of planned behavior (TPB). This model was tested using data from a sample of 386 community residents in Kaohsiung, each of whom completed a survey. The results suggest that in addition to the TPB variables, perceived moral obligation further improved the prediction of intention to recycle household waste. Implications for operating household waste recycling systems are discussed.     

Young adults' intention to eat healthy food: Extending the theory of planned behaviour

Abstract

The present study predicts adults' intention to eat healthily, using the theory of planned behaviour (TPB) and additive and moderating effects of role identity, group norms and group identification, derived from identity theory and self categorisation theory. A total of 735, 25 years old adults participated in a mailed questionnaire survey in 1997. The TPB explained 52% of the variance in young adults' decision to eat healthily, with perceived behavioural control and subjective norms being the strongest (β= .56, p < .001) and weakest (β = .05, p < .005) determinants, respectively. Although, role identity accounted for an additional amount of 4% of the variance in behavioral intention, past behaviour did not moderate the impact of role identity on intention, as hypothesised. Neither perceived group norm nor group identification added to the prediction of intention over and above the TPB. However, group identification was found to act as a moderator on the relation between group norm and behavioural intention in the predicted direction. The wider social context seems to play a stronger role for the formation of adults' healthy eating decisions than indicated by the TPB.     

Threshold assessment of attitude,subjective norm,and perceived behavioral control for predicting exercise intention and behavior

According to the theory of planned behavior (TPB), attitude, subjective norm, and perceived behavioral control (PBC) are hypothesized to have linear associations with intention and behavior. However, no previous research has examined this hypothesized linearity across scale responses. Further, no study using social cognitive measures has detailed the incremental increases in the proportion of people meeting the American College of Sports Medicine's (ACSM) exercise guidelines across scale responses. The purpose of this study was to examine mean scores of intention and behavior and detail the proportion of participants meeting ACSM's exercise guidelines for each TPB construct response category (i.e. 1–7). Participants were university undergraduates (N=585) who completed measures of the TPB and a 2-week follow-up of exercise behavior. Results were evaluated using effect sizes (d,w) and p-levels, and provided general support for the linear effects of affective and instrumental attitude, but PBC and subjective norm were identified as having specific thresholds. Further, thresholds of positive, but not negative, exercise social cognition were identified for meeting ACSM's criteria with the exception of affective attitude. Threshold analysis was discussed as a novel way of analyzing TPB data by providing additional information about the expected success of intervention efforts focused on TPB constructs.     

Predicting intended contraception in a sample of ethiopian female adolescents: The validity of the theory of planned behavior

Abstract

The purposes of the study were threefold. First, to test the validity of Ajzen's (1991) theory of planned behavior (TPB) in predicting intended contraception in the Ethiopian cultural setting. Second, to examine the additional predictive roles of past behavior and perceived pregnancy risk in the TPB model. Third, to identify the salient contraceptive beliefs influencing intended contraception. Data stemmed from a community sample of 354 sexually active female adolescents aged 15 to 19 years. The findings of the study supported TPB as a robust model in Ethiopian cultural setting, with subjective norm being the strongest predictor of intended contraception. In addition, both past contraceptive behavior and perceived pregnancy risk demonstrated to have significant contributions in predicting intention over and above that explained by attitude, subjective norm and perceived behavioral control elements of the TPB. Moreover, the study also identified salient and important contraceptive beliefs that need to be addressed in family life education and counseling programs designed for adolescents and the youth.     

Prediction of Behaviour vs. Prediction of Behaviour Change: The Role of Motivational Moderators in the Theory of Planned Behaviour

Research has identified moderating variables of the cognition–behaviour relationship in the Theory of Planned Behaviour (TPB). These include intention certainty, affective–cognitive congruence of attitudes, attitudinal ambivalence, and past behaviour. It has not yet been systematically tested if these moderators apply in similar ways to the prediction of behaviour and behaviour change (when past behaviour is controlled). A sample of 1,418 university students completed measures of the direct predictors of the TPB (perceived behavioural control; PBC and intention), intention certainty, affective–cognitive congruence of attitudes, attitudinal ambivalence, and the Godin Leisure Time Physical Exercise Questionnaire at the beginning of the academic year and two months later. Data were analysed using moderated hierarchical linear regressions. Without controlling for baseline behaviour, intention certainty and affective–cognitive congruence moderated both the intention–behaviour and PBC–behaviour relationships and showed additional main effects. Attitudinal ambivalence did not contribute to the prediction. When past behaviour was controlled, the main effects were attenuated and only the intention certainty* PBC interaction remained significant. Predictors of behaviour do not necessarily predict behaviour change. The TPB-related moderators studied here weakly contributed to the prediction of behaviour change. Proposals for increasing the predictive power of TPB for behaviour change are discussed.     

Predicting the Use of Complementary Medicine: A Test of the Theories of Reasoned Action and Planned Behavior1

The present study employed the theory of reasoned action (TRA) and its extension, the theory of planned behavior (TPB), to investigate the factors underlying intentions and actual use of homeopathy over a 1‐month period. The study was prospective in design; 349 respondents completed a TPB questionnaire during the first phase of data collection, and 139 respondents were contacted (by telephone) in Phase 2 to provide information regarding their use of homeopathy. The findings provided support for the TPB as a predictor of intentions and use of homeopathy, and demonstrated that the model significantly enhanced the predictive utility of the TRA. Attitudes, subjective norms, and perceived control emerged as significant predictors of intention (R²= .49), while intention predicted behavior (R²= .56). In addition, past behavior significantly contributed to the prediction of intention and behavior.     

Relationships among the theory of planned behavior,stages of change,and exercise behavior in older persons over a three year period

Abstract

The present study examined the relationships among the theory of planned behavior (TPB), stages of change, and exercise behavior in 131 older persons over a three year period. Participants completed a baseline questionnaire by mail that assessed attitude, perceived control, subjective norm, intention, and stage and then received a telephone call three years later in which current exercise stage and behavior were assessed. Path analyses showed that (a) TPB constructs were significant predictors of exercise stage, (b) intention mediated the effects of TPB constructs on exercise stage, and (c) exercise behavior was best predicted by intention rather than stage. Results were interpreted as providing evidence for the long term predictive validity of TPB in the exercise domain and as questioning the necessity of combining both intention and stage in a single predictive model.     

Predicting Psychologists' Intentions to Integrate Complementary and Alternative Therapies Into Their Practice

Drawing on an extended Theory of Planned Behaviour (TPB) framework, we employed a cross‐sectional design study to investigate psychologists' intentions to integrate complementary and alternative therapies (CAT) into their practice via recommending CAT to clients or referring clients to CAT practitioners. Participants were registered practicing psychologists from a range of therapeutic orientations (e.g., narrative, cognitive behavioural, psychodynamic). The psychologists were either recruited by phone, following a search of the Internet, or were contacted through their place of employment (hospitals, university counselling service). Those who agreed to participate (N = 122; n = 88 females, n = 34 males) completed a questionnaire that included standard TPB items of attitude, subjective norm, and perceived behavioural control, along with items measuring perceived risk, past behaviour, CAT knowledge, and gender. The outcome variables of interest were (a) intention to recommend CAT to clients and (b) intention to refer clients to CAT practitioners. Structural equation modelling revealed that the extended model was a good fit, explaining 69% (recommending CAT) and 51% (referring to CAT practitioners) of the variance in intentions. For both behaviours, direct paths from attitude and subjective norm to intentions were observed, with perceived risk and past behaviour influencing the TPB predictors of attitudes, subjective norm, and perceived behavioural control. The findings illustrate the role that cognitive and risk factors have on psychologists' decisions to integrate CAT into their practice. Understanding psychologists' cognitions and decisions about CAT integration forms an important basis on which to consider future changes in policy or practice.