Safe and Unsafe Sexual Intentions and Behavior: The Effects of Norms and Attitudes1

A study of 85 heterosexual men, 85 heterosexual women, and 82 homosexual men was undertaken to examine the variables that influence intentions to engage in different sexual practices and actual sexual behavior. On the basis of Fishbein and Ajzen's (1975) theory of reasoned action, it was predicted that the strength of intentions would be related to whether behavior was in accord with intentions. Consistent with expectations, the strength of intention to engage in six different sexual practices (e. g., vaginal intercourse, anal intercourse, oral sex) and the three strategies that modify the risk of HIV transmission (sex with an exclusive partner, sex wearing a condom, and looking for a new partner) predicted actual behavior. Second, it was proposed that attitudes toward one's sexual practices and norms would be related to intentions to engage in safe sex. To reflect differential levels in the safety of behavioral intentions, five safety intention groups were formed: (a) nonpenetrative sex, (b) penetrative sex in an exclusive relationship with a condom, (c) penetrative sex in an exclusive relationship without a condom, (d) penetrative sex in a nonexclusive relationship with a condom, and (e) penetrative sex in a nonexclusive relationship without a condom. Norms, rather than attitudes, distinguished the five safety intention groups. the groups intending to engage in safe sex (nonpenetrative sex or penetrative sex with a condom) perceived lower levels of social approval for their sexual practices than the noncondom groups. Additional analyses showed that past behavior had a stabilizing effect on the intention-behavior relationship, but only for the nonpenetrative and noncondom safety intention groups.     

Predicting Voting Behavior of Young Adults: The Importance of Information,Motivation, and Behavioral Skills

The information–motivation–behavioral skills (IMB) model has been shown reliably to predict and change a number of behaviors ( Fisher & Fisher, 2000 ). In light of low voter turnout among young adults, the present research examines the utility of the IMB model to predict voting behavior among this population. The predictive validity of the IMB model for voting behavior was tested, as well as its unique contribution to explaining voting behavior, over and above the theory of reasoned action ( Ajzen & Fishbein, 1980 ) and the theory of planned behavior ( Ajzen, 1985 ). As expected, the variables specified by the IMB model uniquely predicted intention to vote (Study 1) and voting behavior (Study 2), over and above the 2 other models.     

Stress and the Theory of Planned Behavior: Understanding Healthy and Unhealthy Eating Intentions

Unhealthy and healthy eating intentions are predicted in a sample of 154 university students by the theory of planned behavior variables, in interaction with life stress. Specifically, subjective norms and perceived behavioral control (PBC) are shown to interact with life stress in relation to intentions to eat unhealthy foods, such that at high stress, the effects of subjective norms and PBC are attenuated. Implications are discussed for studies involving the planned behavior model and the study of life stress and unhealthy eating, for the theory of planned behavior more broadly, as well as for interventions targeting university students' eating intentions.     

Predicting Intentions of Romantic Partner Abuse with the Theory of Planned Behavior

From the theory of planned behavior, attitudes, subjective norms, and perceived behavioral control were identified as predictors of intentions for verbal, physical, and sexual abuse toward romantic partners. Relationships among the three predictors across the three types of abuse were examined with responses from undergraduates involved in romantic relationships. The theory of planned behavior accounted for substantial variance associated with intentions to abuse romantic partners. Moreover, the components of the theory of planned behavior were differentially predictive of the three forms of abuse, which also varied by sex. A recommendation is that interventions should target different components of the theory of planned behavior depending on the type of abuse they are attempting to prevent.     

Application of the Theory of Planned Behavior to Adolescents’ Condom Use: A Panel Study1

The authors report a longitudinal study of factors determining use of condoms with new sexual partners in a representative sample of 650 German youth. Measures derived from the theory of planned behavior (Ajzen, 1985) were obtained in 2 waves separated by 1 year. Consistent with the theory, intentions to use condoms could be predicted from attitudes, subjective norms, and perceived behavioral control with respect to this behavior; and actual condom use was strongly related to intentions and perceptions of control assessed in Wave 2. Due to changes in beliefs and attitudes over time, only about 10% of the variance in reported condom use was accounted for by intentions and perceived control assessed 1 year earlier. Reported condom use was found to exert a direct effect on later intentions, unmediated by their hypothesized antecedents. Theoretical and practical implications of these findings are discussed.     

Interaction Effects in the Theory of Planned Behavior: The Interplay of Self-Identity and Past Behavior

This research used a revised theory of planned behavior (TPB) model, which incorporated self-identity and past behavior—and the interaction between these constructs—in order to improve the model's predictive power in relation to consumer behavior (purchasing one's preferred beer). At Time 1, respondents ( N  = 108) completed measures of attitudes, perceived behavioral control, subjective norm, self-identity, past behavior, and intentions. Behavior was assessed 1 week later. All predictors were positively related to intentions. Self-identity and past behavior interacted to influence intentions: Self-identity had a stronger influence on intentions at low, rather than high, levels of past behavior. Intentions and past behavior were predictive of Time 2 behavior. These findings emphasize the need to consider identity issues in the TPB.     

Organ donation intentions and behaviors: application and extension of the theory of planned behavior

Organ donation intentions and behaviors were investigated using a traditional and extended theory of planned behavior (TPB). In study 1, attitudes, subjective norms, and perceived behavioral control were associated with intentions to engage in donation behaviors in a student sample (all p ≤ .02), and intentions significantly predicted behavior 2 months later (p < .001). Study 2 utilized a community sample of Catholic, Jewish, and Muslim individuals. Measures of affect and religious attitudes were added to the traditional TPB, increasing the variance in intentions accounted for by the model, F(7, 181) = 6.94, p < .001. The studies support the use of an extended TPB in predicting donation‐related intentions and behaviors and suggest potential targets of interventions to promote donation.     

Coming Out Among Lesbians, Gays, and Bisexual Individuals in Hong Kong: Application of the Theory of Planned Behavior and the Moderating Role of Attitudinal Ambivalence

The present study applied the theory of planned behavior (TPB) to identify factors associated with disclosure intention among lesbians (n?=?236), gay men (n?=?183), bisexual women (n?=?156), and bisexual men (n?=?46) (LGBs) in Hong Kong. Past disclosure behavior and the moderating role of attitudinal ambivalence were also examined. Findings showed that perceived behavioral control predicted intention significantly in all four groups. Attitude predicted intention significantly in lesbians, gay men, and bisexual women. Subjective norm predicted intention significantly in lesbians and gay men. The moderating effect of attitudinal ambivalence was supported in lesbians. Past disclosure behavior was not significant in predicting disclosure intention. The present study showed differential utility of the TPB on LGBs’ disclosure intention in Hong Kong.     

Factors Influencing Ethical Intentions Among Future Accounting Professionals in the Caribbean

Ethical decision-making is an important function among accountants. This paper sought to determine the factors influencing the ethical intentions of future accounting professionals. Specifically, this study tested the applicability of the theory of reasoned action (TRA), theory of planned behavior (TPB) and the extended model of the theory of planned behavior (ETPB) in predicting accounting students’ intentions to act unethically (breaching confidentiality and charging expenses). Data was collected via a survey questionnaire from 298 accounting students at a Caribbean university. Results revealed that the independent variables (attitudes, subjective norms, perceived behavioral control and moral obligation) significantly predicted students’ intentions to breach confidentiality and charge personal expenses. Our findings show that the ETPB is a good predictor of ethical intentions among future accounting professionals.     

Safer Sex Behavior: The Role of Attitudes, Norms, and Control Factors

A study was undertaken to assess the utility of revisions to the theories of reasoned action/planned behavior in the context of HIV-preventive behaviors. Revisions to the models incorporated the addition of group norm (behavioral norm and group attitude) to the nonnative component of the reasoned action model and the distinction among three aspects (self-efficacy, perceived behavioral control, and planning) of the control component of the theory of planned behavior. Respondents were 211 sexually experienced heterosexual undergraduates. The study employed a longitudinal design, with the proposed predictors of performing the behaviors under consideration (using a condom every time you have sexual intercourse during the next month and discussing whether to use a condom with any new partners during the next month) assessed prior to the measures of reported behavior. Consistent with expectations, group norm emerged as a distinctive predictor (in addition to attitude and subjective norm) of intentions to practice both safer sex behaviors. The data also revealed some support for the distinction among the different measures of control. The results of the study suggest that the normative component of the theories of reasoned action and planned behavior should be revised to incorporate more subtle influences of the referent group and that tests of theory of planned behavior should distinguish among the different aspects of behavioral control.     

Attitudes, Intentions, and Behavior: A Study of Women's Participation in Collective Action

The present study tests the theories of reasoned action and planned behavior in the context of women's participation in collective action. Participants were 387 women who completed two questionnaires with an interval of 1 year. In the first questionnaire, participants were asked to provide measures of attitudinal, normative, and control factors, as well as measures of intention to participate in 4 group-related activities over the coming year. One year later in the second questionnaire, the same women provided measures of the degree to which they had actually participated in these behaviors during the course of the year. Findings showed strong relationships between attitudinal factors and intentions, and between intentions and behavior. The addition of perceived behavioral control, as specified by the theory of planned behavior, made little difference in regression analyses. Further analyses focused on the mediating role of identification as an activist. This revealed that attitudinal considerations were only important in the prediction of intention for those individuals with a weaker sense of themselves as activists. It is suggested that expectancy-value calculations may be less important in predicting the intentions of strongly committed individuals to engage in group-relevant acts.     

Application of the Theory of Planned Behavior to Recidivism: The Role of Personal Norm in Predicting Behavioral Intentions of Re‐Offending1

The study is a partial application of the theory of planned behavior (TPB) to the prediction of young offenders’ behavioral intentions to re‐offend. Participants were 152 young offenders who were randomly selected and who completed a self‐report questionnaire assessing the sociocognitive determinants of the TPB and personal norm. It was found that attitudes and perceived behavioral control are necessary factors for the prediction of intentions to re‐offend; while personal norm contributed significantly, yet marginally. The TPB provides a parsimonious way to predict behavioral intentions to re‐offend. Personal norm could be a variable that expands the model when it is applied to the prediction of young offenders’ behavioral intentions to re‐offend.     

Predictors of Young People's Charitable Intentions to Donate Money: An Extended Theory of Planned Behavior Perspective

An extended theory of planned behavior (TPB) was used to predict young people's intentions to donate money to charities in the future. Students (N = 210; 18–24 years) completed a questionnaire assessing their attitude, subjective norm, perceived behavioral control (PBC), moral obligation, past behavior, and intentions toward donating money. Regression analyses revealed that the extended TPB explained 61% of the variance in intentions to donate money. Attitude, PBC, moral norm, and past behavior predicted intentions, representing future targets for charitable‐giving interventions.     

Extrarelationship Involvement Among Heterosexual Males: An Explanation Based on the Theory of Planned Behavior, Relationship Quality, and Past Behavior

The present study investigated the reasons why males in relationships engage in extrarelationship involvements (ERls). The theory of planned behavior was used as the basis for a decision-making model for ERI. The contribution of relationship factors and past behavior to explain ERI was also investigated. A division of perceived behavioral control into individual components of self-efficacy, control, and planning was also tested. Different sets of factors were associated with intention and behavior. ERI intentions were predicted by attitudes toward ERI, planning, game-playing love, and positive experience of past ERI. Present ERI behavior was predicted by ERI behavior in the past 6 months. Results generally supported the theory of planned behavior, especially for the prediction of intention.     

The Theory of Planned Behavior and Ecstasy Use: Roles for Habit and Perceived Control Over Taking Versus Obtaining Substances

Despite increasing use of the illicit substance known as ecstasy , there is a paucity of research concerning psychosocial correlates of its use. A prospective study examined the ability of variables specified by the theory of planned behavior (TPB) to predict ecstasyuse intentions and behavior. Regression analyses showed that theory of reasoned action and TPB variables provided good prediction of intentions to use the substance. Moreover, support was obtained for a distinction between perceptions of behavioral control over taking ecstasy vs. control over obtaining the substance in the prediction of intentions. Habit contributed additional variance to the prediction of intentions, and reduced the effects of perceived behavioral control over taking ecstasy to nonsignificance. Ecstasy use over 2 months was directly predicted from intentions to use the substance.     

Ethical Intentions and the Theories of Reasoned Action and Planned Behavior1

This study compares the explanatory power of Fishbein and Ajzen's (1991) theory of reasoned action, Ajzen's (1975) theory of planned behavior, and a modified version of the theory of planned behavior, which includes a measure of moral obligation, to predict insurance agents' e]thical intentions toward their clients. Two hundred and forty-five insurance agents in the U.S. were sent surveys, and with 59% of them responding, results suggest that the modified version of the theory of planned behavior best explains agents' e]thical intentions. Theoretical considerations and suggestions for future research, highlighting the perceived behavioral control and moral obligation constructs, are provided.     

A Comparison of Health Behavior Constructs: Social Psychological Predictors of AIDS-Preventive Behavioral Intentions

The present study focused on predicting AIDS-preventive behavioral intentions (i. e., intentions to discuss AIDS-related information and to use condoms) from constructs taken from the health belief model, the theory of reasoned action/planned behavior, and social cognitive theory. Questionnaire data were collected from 124 undergraduates using scales from previously published work as well as some new measures designed for this study. Perceived behavioral control, perceived risk, attitudes, self-efficacy, subjective norms, negative expected outcomes, and perceived severity of HIV infection were correlated with at least one intention measure; but regression analyses showed that perceived behavioral control was the strongest independent predictor of condom use intentions and of intentions to discuss AIDS information with a partner. Implications for theory and application are discussed.     

Safer Sex in Social Context: Individualistic and Relational Determinants of AIDS‐Preventive Behavior Among Gay Men1

This longitudinal study of gay men examined safer sex within steady relationships and assessed whether relationship quality influenced safer sex with casual partners. The theoretical frameworks of Rusbult's (1980) investment model of romantic relationships and of Ajzen's (1988, 1991) model of planned behavior were used. Unprotected intercourse with a steady partner was practiced significantly more often when both partners in a steady relationship were seronegative and had an explicit agreement to keep it safe with casual partners. However, there was no indication that explicit agreements reduced the occurrence of unsafe extrarelational sex. Both the investment model of romantic relationships and the model of planned behavior were successful in accounting for sexual risk behavior outside the relationship.     

Theories of reasoned action and planned behavior as models of condom use: a meta-analysis

To examine how well the theories of reasoned action and planned behavior predict condom use, the authors synthesized 96 data sets (N = 22,594) containing associations between the models' key variables. Consistent with the theory of reasoned action's predictions, (a) condom use was related to intentions (weighted mean r. = .45), (b) intentions were based on attitudes (r. = .58) and subjective norms (r. = .39), and (c) attitudes were associated with behavioral beliefs (r. = .56) and norms were associated with normative beliefs (r. = .46). Consistent with the theory of planned behavior's predictions, perceived behavioral control was related to condom use intentions (r. = .45) and condom use (r. = .25), but in contrast to the theory, it did not contribute significantly to condom use. The strength of these associations, however, was influenced by the consideration of past behavior. Implications of these results for HIV prevention efforts are discussed.