A pictorial attitude IAT as a measure of implicit motives

We tested the hypothesis that a pictorial attitude variant of the Implicit Association Test (PA‐IAT) is a valid measure of implicit motives. The PA‐IAT aims to capture attitudes towards pictures that are related to implicit motives. In the first two studies, we showed that the pictorial attitude Implicit Association Test (IAT) correlated more highly with non‐IAT measures of implicit motives than other IAT variants. In the third study, we established the validity of the PA‐IAT experimentally and showed that the pictorial attitude IAT correlated with non‐declarative behavioural measures only if implicit motives were aroused. Copyright © 2010 John Wiley & Sons, Ltd.     

Implicit Motive Profile Analysis: An If‐Then Contingency Approach to the Picture‐Story Exercise

Picture‐story exercise (PSE) measures of implicit motives provide objective, stable, and valid scores. However, PSE scores are also characterized by substantial variability from one picture to the next, resulting in low internal consistency estimates. We argue that this variability is a critical source of the PSE's validity because it reveals stable if‐then contingencies between the situational contexts represented by the picture cues and individuals' motivational responses to them. We also present the correspondence hypothesis, according to which the situational cues in the PSE are representative of specific real‐life situations and a person's imaginative‐story responses to the PSE cues therefore also reflect his or her real‐life responses to such situations. We review corroborating research and discuss the implications of the if‐then contingency approach for assessment, prediction, and for the measurement of motivational congruence.     

Implicit attitudes towards meat and vegetables in vegetarians and nonvegetarians

Previous research, in which self‐report measures were used, showed that vegetarians have more negative beliefs about meat than nonvegetarians. An important limitation of this research is that it did not examine differences in spontaneous affective reactions (i.e., implicit attitudes) towards meat and other types of food. We therefore conducted a new study in which not only self‐report measures were used, but also two tasks that have been developed to measure implicit attitudes: The Implicit Association Test (IAT) and a pictorial version of the Extrinsic Affective Simon Task (EAST). Both the IAT and EAST revealed that implicit attitudes towards vegetables (as compared to implicit attitudes towards meat) were more positive in vegetarians than in nonvegetarians. In line with previous findings, the self‐report measures showed that, compared to nonvegetarians, vegetarians had more positive attitudes towards vegetables and more negative attitudes towards meat. The IAT and EAST measures both correlated in the expected manner with self‐reported attitudes. A logistic regression showed that self‐reported attitudes were an almost perfect predictor of group status (vegetarian or nonvegetarian), and that adding the IAT and EAST measures as predictors did not improve prediction of group status. The results suggest that vegetarians and nonvegetarians differ in their spontaneous affective reaction towards vegetables or meat, and provide further evidence for the validity of the IAT and EAST as measures of inter‐individual differences in attitudes. Implicit attitudes could influence eating behaviour indirectly by biasing the decision to become a vegetarian or by determining how difficult it is for someone to maintain a vegetarian diet.     

Implicit self-esteem: nature, measurement, and a new way forward

Gaining insight into the nature and consequences of people's global self-evaluations (i.e., their self-esteem) has been fraught with difficulty. Nearly 2 decades ago, researchers suggested that such difficulties might be addressed by the development of a new class of measures designed to uncover implicit self-esteem. In this article, we evaluate the construct validity of the 2 most common measures of implicit self-esteem, the Implicit Association Test (IAT) and Name-Letter Test (NLT). Our review indicates that the research literature has not provided strong or consistent support for the validity of either measure. We conclude that both tests are impoverished measures of self-esteem that are better understood as measures of either generalized implicit affect (IAT) or implicit egotism (NLT). However, we suggest that there surely are aspects of self-esteem that people are unwilling or unable to report and suggest a general approach that may allow researchers to tap these unspoken aspects of self-esteem.     

Validity of a happiness Implicit Association Test as a measure of subjective well-being

The current study examined the validity of a happiness Implicit Association Test (IAT) as a measure of SWB. One hundred and fifty participants (75 pairs of friends) completed a newly developed happiness IAT and a standard self-esteem IAT. Participants also made self and informant ratings of life satisfaction and happy and sad affect. The results revealed convergent validity among the explicit measures, and among the implicit measures. Explicit–implicit correlations were lower. Self-ratings (.88) and informant ratings (.78) were more highly related with a common SWB factor than the implicit measures (.31). This finding suggests that implicit measures of well-being and happiness assess a different construct that overlaps only modestly with SWB. As a result, these implicit measures have limited utility to control for response styles in self-ratings of SWB.     

内隐联想测验：信度、效度及原理

内隐联想测验（Implicit Association Test）是一种评估个体对两个概念的自动化联系强度的间接测量方法,近年来被广泛应用于内隐社会认知研究。有很多证据显示,较之于外显测验,IAT能为研究提供更多新的信息,但其信度、效度指标都有待改善,而且不同学者对其测验原理仍有不同解释。因此,研究者对IAT的应用及对其结果的解释需持谨慎态度。另外,文章还简单介绍了IAT数据处理的新方法和一些IAT的变式。     

Psychometric Properties of Two Implicit Associations Tests measuring Adult Attachment

Adult attachment style has consequences for mental health, interpersonal functioning and emotion regulation. This occurs partly deliberately, also referred to as explicit, and partly on an automatic level outside of conscious awareness, also referred to as implicit. Whereas explicit adult attachment can be assessed with self-report instruments, measurement of implicit adult attachment requires indirect methods. This paper describes the psychometric properties of two Implicit Association Tests measuring general adult attachment in a population sample. The study evaluated the reliability and the validity of the Avoidant Attachment IAT (ANX-IAT) and the Anxious Attachment IAT (AVOID-IAT). Validity was evaluated against self-report measures of adult attachment style (RQ), psychopathology (SQ-48), and well-being (MHC-SF). The split-half reliabilities of both IATs were good; the test-retest reliability of the ANX-IAT was adequate; however the AVOID-IAT had low test-retest reliability. Both IATs did not explain variance in psychopathology additional to explicit measures. The AVOID-IAT showed added value over explicit measurement of avoidant attachment in explaining variance in well-being, particularly regarding emotional and psychological well-being. The ANX-IAT did not explain variance in any measure of well-being additional to the explicit measure of anxious attachment. Our findings provide a basis from which more valid IATs measuring general adult attachment can be developed. Furthermore, they suggest that implicit avoidant attachment might be related to well-being, particularly emotional and psychological well-being. However, further research is needed to investigate the role of implicit general adult attachment in mental health and to optimize the two IATs in terms of validity before clinical use is recommended.     

内隐动机测量的新方法

动机测量方法的探讨经历了初期对TAT及其评分方法的怀疑、争论和认同,到对内隐与外显动机系统的概念区分,又开始转向了对新的测量方法的尝试、验证和发展。早期的内隐动机测量以投射测验的“大三”内隐动机计分为主。多动机网格技术的出现,为同一构念下的内隐动机测量带来了新的活力。工作风格测验另辟蹊径,从行为表现入手,使测量结果更为可靠。内隐联想测验则引入了当前内隐社会认知的最新研究方法,实现了更为高效、便捷、精确的内隐动机测量     

Development and Initial Validation of an Implicit Measure of Religiousness‐Spirituality

An implicit measure of religiousness‐spirituality (RS) was constructed and used in two studies. In Study 1, undergraduates completed a Religiousness‐Spirituality Implicit Association Test (RS‐IAT) and several self‐report measures of RS and related constructs (e.g., religious fundamentalism, authoritarianism). Informants rated the participants’ RS. The RS‐IAT was internally consistent. Implicit RS correlated positively with self‐reported RS, spiritual transcendence, spiritual experiences, religious fundamentalism, and intrinsic religiousness. Informant ratings correlated positively with participants’ self‐reported religiousness but not implicit RS. In Study 2, implicit RS accounted for unique variability in self‐reported attitudes toward gay men and lesbian women when controlling for self‐reported religiousness and right‐wing authoritarianism. These findings demonstrate that an implicit measure of trait RS explains some variability in attitudes that self‐report measures do not. An implicit measure of RS could advance the scientific study of religion beyond what is known from self‐report measures.     

Implicit coping and enhancement motives predict unique variance in drinking in Asian Americans

Automatic cognitive processes have been shown to be unique predictors of drinking behavior and can be assessed using implicit measures. Drinking motives (e.g., enhancement and coping motives), which are also predictive of alcohol use, have not been studied using implicit measures. Moreover, in the US, implicit measures have been studied in samples largely consisting of Caucasian or White Americans. This study adapted the Implicit Association Test (IAT) to examine automatic analogues of enhancement and coping drinking motives and approach/avoid tendencies in 56 Asian American undergraduates. Enhancement and coping IATs were correlated with self-reported drinking motives and predicted unique variance in drinking frequency and heavy drinking when controlling for self-reported motives. Approach IAT scores were neither associated with self-reported approach/avoid tendencies nor predictive of drinking behaviors. These findings provide initial support for the unique predictive utility of drinking motives in Asian Americans, an understudied population.     

On the Validity of Idiographic and Generic Self‐Concept Implicit Association Tests: A Core‐Concept Model

We present a core‐concept model (CCM) suggesting that stimulus centrality is an important factor in category representations in implicit measures. We tested the hypothesis that idiographic stimuli (first name, birthday) are more central and therefore assess self‐concept in Implicit Association Tests (IATs) more validly than generic and nonspecific stimuli (me, you). Superior validity of the idiographic variant emerged across three different domains of self‐concept. First, an idiographic self‐esteem IAT displayed higher correlations than a generic IAT with self‐assessments and observer‐assessments of self‐esteem. Second, an idiographic body scheme‐IAT predicted subjective ratings of body image and objective body‐mass index. Third, an idiographic aggressiveness‐IAT had higher incremental validity for unprovoked aggression when interacting with explicit measures of aggressiveness. We conclude that idiographic stimuli focus participants' attention on the core features of the self, hence, tapping into self‐related associations to a stronger degree than generic stimuli. Copyright © 2011 John Wiley & Sons, Ltd.     

Reliability and validity of the Single‐Target IAT (ST‐IAT): assessing automatic affect towards multiple attitude objects

In contrast to the original Implicit Association Test (IAT), the Single‐Target Implicit Association Test (ST‐IAT) measures the evaluation of a target object without the need to simultaneously evaluate a counter‐category. The present research investigates (a) whether position within a series of several ST‐IATs affects reliability and validity, and (b) whether the ST‐IAT exhibits adequate construct validity if the target objects are closely interrelated. We address these questions by taking five interrelated yet distinct political parties in Germany as an exemplary domain. The ST‐IAT reliably and validly assessed attitudes towards political parties (Study 1). Serial position effects did not affect the results. The ST‐IATs mostly captured a specific party evaluation and exhibited discriminant validity. At the same time, discriminant validity was limited among parties within one wing of the political left–right spectrum that underlies implicit and explicit party evaluations (Study 2). If used with caution, the ST‐IAT can be a valuable supplement to implicit measures in the case of multiple single‐target assessments. Copyright © 2007 John Wiley & Sons, Ltd.     

Intentional faking of the single category Implicit Association Test and the Implicit Association Test

The Implicit Association Test (IAT) provides a relative measure of implicit association strengths between target and attribute categories. In contrast, the Single Category Implicit Association Test (SC-IAT) measures association strength with a single attribute category. This can be advantageous if a complementary category--as used in the IAT--cannot be composed or is undesired. If the SC-IAT is to be a meaningful supplement to the IAT, it should meet the same requirements. In an online experiment with a large and heterogeneous sample, the fakability of both implicit measures was investigated when measuring anxiety. Both measures were fakable through specific instruction (e.g., "Slow down your reactions") but unfakable through nonspecific faking instruction even though nonspecific instruction was given immediately before the critical blocks (e.g., "Alter your reaction times"). When comparing the methodological quality of both implicit measures, the SC-IAT had lower internal consistency than the IAT. Moreover, with specific faking instructions, the SC-IAT was possible to fake to a larger extent than the IAT.     

Predictive Validity of the Implicit Association Test in Studies of Brands,Consumer Attitudes,and Behavior

Three studies investigated implicit brand attitudes and their relation to explicit attitudes, product usage, and product differentiation. Implicit attitudes were measured using the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998). Study 1 showed expected differences in implicit attitudes between users of two leading yogurt brands, also revealing significant correlations between IAT‐measured implicit attitudes and explicit attitudes. In Study 2, users of two fast food restaurants (McDonald's and Milk Bar) showed implicit attitudi‐nal preference for their favorite restaurant. In Study 3, implicit attitudes of users of two soft drinks (Coca‐Cola and Pepsi) predicted brand preference, product usage, and brand recognition in a blind taste test. A meta‐analytic combination of the three studies showed that the use of IAT measures increased the prediction of behavior relative to explicit attitude measures alone.     

内隐自尊与外显自尊的关系:多重内隐测量的视角

本研究以102名大学生为被试,从多重内隐测量的视角出发,运用内隐联想测验（IAT）、Go／No-go联想任务（GNAT）和外部情绪性Simon任务（EAST）三种实验程序对内隐自尊及其特性进行了测量和研究,同时运用结构方程建模对内隐自尊和外显自尊的结构关系进行了探讨。结果表明：（1）IAT、GNAT和EASI这三种基于反应时范式的内隐自尊测量方法是有效的,均能有效检测出内隐自尊效应,内隐自尊的特性表现为个体倾向于将自我与积极属性或事物相联,将他人与消极属性或事物相联;（2）内隐自尊与外显自尊是分离的结构,两者是相对独立的两个自我评价系统,支持内隐自尊和外显自尊的两维结构说;（3）双重态度模型和信息加工双过程模型两种理论模型都可以解释内隐自尊和外显自尊的分离现象。     

父母教养方式与内隐攻击性的关系研究

采用父母养育方式量表和内隐联想测验,分别测量53名初二学生的父母教养方式和内隐攻击性。研究结果表明,在父母教养方式上,男生和女生在父亲情感温暖、惩罚严厉和母亲干涉保护、惩罚严厉4个因子上差异显著;在内隐攻击性测验上,男生和女生没有显著差异。相关分析结果表明,内隐攻击性与父亲的惩罚严厉、过分干涉和母亲的惩罚严厉等3个因子有显著正相关。     

内隐攻击性的实验研究

本研究采用IAT测量个体内隐攻击性。研究发现,个体的攻击性行为倾向性表现出自动化特征,性别因素和IAT测试的联合任务次序不影响IAT效应;本研究支持了IAT测量个体内隐攻击性的有效性。     

Measuring the automatic negative self-schema: New evidence for the construct and criterion validity of the Depression Implicit Association

The construct and criterion validity of the Depression Implicit Association Test (Depression IAT) as a marker of an automatic negative self-schema was investigated. The Depression IAT and other measures were administered to a sample of 116 participants (72 females) aged 37.28 (SD = 15.69) that was composed by 56 patients with an history of suicide ideation (SI) and by 60 university students. Combining students and patients’ sub-samples, results revealed that the Depression IAT was significantly and positively correlated with self-report scales of depression and hopelessness as well as with implicit and explicit measures of death-life identification. On the contrary, it was negatively correlated with life satisfaction, optimism, and self-esteem scales. These results give new evidence for the construct validity of the Depression IAT. Moreover, considering only the patients’ sub-sample, significant correlations between Depression IAT scores and SI in the last year, month, and week, as well as in a follow-up observation two months later, were found. These correlations remain unchanged even when the Death IAT was controlled for, supporting the incremental validity of the Depression IAT. Overall, these results provide new evidence for the construct and criterion validity of the Depression IAT as a marker of an automatic negative self-schema.     

Predictive validity of an Implicit Association Test for assessing anxiety

The Implicit Association Test (IAT) was adapted to measure anxiety by assessing associations of self (vs. other) with anxiety-related (vs. calmness-related) words. Study 1 showed that the IAT-Anxiety exhibited good internal consistency and adequate stability. Study 2 revealed that the IAT-Anxiety was unaffected by a faking instruction. Study 3 examined the predictive validity of implicit and explicit measures and showed that the IAT-Anxiety was related to changes in experimenter-rated anxiety and performance decrements after failure. Study 4 found that several behavioral indicators of anxiety during a stressful speech were predicted by the IAT. Taken together, these studies show that the IAT-Anxiety is a reliable measure that is able to predict criterion variables above questionnaire measures of anxiety and social desirability.     

Using the Implicit Association Test to Assess Children's Implicit Attitudes toward Smoking

The development and psychometric properties of an Implicit Association Test (IAT) measuring implicit attitude toward smoking among fifth grade children were described. The IAT with "sweets" as the contrast category resulted in higher correlations with explicit attitudes than did the IAT with "healthy foods" as the contrast category. Children with family members who smoked (versus non-smoking) and children who were high in sensation seeking (versus low) had a significantly more favorable implicit attitude toward smoking. Further, implicit attitudes became less favorable after engaging in tobacco prevention activities targeting risk perceptions of addiction. Results support the reliability and validity of this version of the IAT and illustrate its usefulness in assessing young children's implicit attitude toward smoking.