The Effects of Social Identity and Perceived Autonomy Support on Health Behaviour Within the Theory of Planned Behaviour

The present study employed constructs from self-determination theory, social-identity theory, and the theory of planned behaviour to examine the combined effects that social identity and perceived autonomy support exerted on attitudes, intentions and health behaviour. A prospective design was employed measuring constructs from the theory of planned behaviour, group norms, group identification, and perceived autonomy support at baseline and physical activity behaviour 5 weeks later. Self-report questionnaires were administered to 231 pupils (male = 113, female = 118, M = 14.21 years, SD = .90). Hierarchical regression analysis demonstrated that group norms predicted participation in physical activities and attitudes, but only for participants who identified strongly with their group. Perceived autonomy support predicted attitudes, intentions and behaviour. The effects of perceived autonomy support and social-identity constructs were independent. It was concluded that both social identity and perceived autonomy support should be included in the theory of planned behaviour.     

Exploring Academic Dishonesty among University Students in Barbados: An Extension to the Theory of Planned Behaviour

This paper applies Beck and Ajzen’s (Journal of Research in Personality 25:285–301, 1991) extended version of the theory of planned behaviour model to the decisions of students to engage in academic dishonesty (cheating and lying). The model proposes that students’ intentions to engage in dysfunctional behaviours may be influenced by attitudes, subjective norms, perceived behavioural control and moral obligation. This study was done using a survey questionnaire of 363 undergraduate students at a West Indian University. Based on the extended version of the theory of planned behaviour, with the exception of subjective norms which only predicted students’ intentions to cheat, it was found that attitudes, perceived behavioural control and moral obligation were significant predictors of students’ intentions to perform academic dishonesty behaviours in the form of cheating and lying. The results of the study have given further support to the use of the extended version of the theory of planned behaviour. Implications are discussed.     

Development and Psychometric Evaluation of the Social Justice Scale (SJS)

The study describes the development of the Social Justice Scale (SJS). Practitioners, educators, students, and other members of the community differ on their attitudes and values regarding social justice. It is important to assess, not only individuals' attitudes and values around social values, but also other constructs that might be related to social justice behaviors. The implication of Ajzen in Organizational Behavior and Human Decision Processes 50:179-211, (1991) theory of planned behavior suggests that attitudes, perceived behavioral control, and social norms predict intentions, which then lead to behaviors. A scale was designed to measure social justice-related values, attitudes, perceived behavioral control, subjective norms, and intentions based on a four-factor conception of Ajzen's theory. Confirmatory factor analysis and analyses for reliability and validity were used to test the properties of the scale.     

Stress and the Theory of Planned Behavior: Understanding Healthy and Unhealthy Eating Intentions

Unhealthy and healthy eating intentions are predicted in a sample of 154 university students by the theory of planned behavior variables, in interaction with life stress. Specifically, subjective norms and perceived behavioral control (PBC) are shown to interact with life stress in relation to intentions to eat unhealthy foods, such that at high stress, the effects of subjective norms and PBC are attenuated. Implications are discussed for studies involving the planned behavior model and the study of life stress and unhealthy eating, for the theory of planned behavior more broadly, as well as for interventions targeting university students' eating intentions.     

Mindfulness and the intention-behavior relationship within the theory of planned behavior

The present study examined moderating effects of mindfulness on the intention-behavior relationship within the theory of planned behavior. Mindfulness describes a quality of consciousness characterized by heightened clarity and awareness of present experiences and functioning. Study 1 showed that mindfulness moderated the intention-behavior relationship in a leisure-time physical activity context such that intentions predicted physical activity among mindful individuals and not among less-mindful individuals. Study 2 measured counterintentional habits relating to binge-drinking and found that habitual binge-drinking obstructed the enactment of physical activity intentions among individuals acting less mindfully but not among individuals acting mindfully. Finally, Studies 1 and 2 demonstrated that the effects of mindfulness on physical activity were independent of effects observed for habit and variables contained in the theory of planned behavior. These findings suggest that mindfulness is a useful construct that helps understand the intention-behavior relationship within the theory of planned behavior.     

Staying grounded? Applying the theory of planned behaviour to explore motivations to reduce air travel

Air travel has been highlighted as a key environmental behaviour contributing to climate change. Given this, there is a surprising lack of theory-based research aimed at identifying factors that underpin motivation to reduce the number of flights taken. This study explored whether an extended theory of planned behaviour (TPB) model could be usefully applied to identify significant predictors of intentions to reduce the number of flights taken for leisure, holidays or to visit family or friends. Results supported the predictive utility of the TPB; the extended model was able to account for 52% of the variance in intentions over and above past behaviour and socio-demographic variables. Attitudes, subjective norms and behaviour-specific self-identity emerged as significant linear predictors. Findings support the utility of applying the TPB to air travel and suggest key variables which could be targeted in interventions to promote motivation to reduce the number of flights taken.     

Pizza and pop and the student identity: the role of referent group norms in healthy and unhealthy eating

Using the Theory of Planned Behavior (I. Ajzen, 1985, 1991) and referent group (student) norms and identification (D. J. Terry & M. A. Hogg, 1996), the authors longitudinally predicted healthy eating intentions and behavior in a sample of 137 university students. Specifically, attitudes, subjective norms, and perceived control predicted intentions at Time 1, which predicted self-reported behavior at Time 2. There was also a link between intentions and observed behavior at Time 2. Beyond the planned behavior variables, referent group norms for university students' eating behavior interacted with participants' identification as students to predict healthy eating intentions. The authors discussed implications for researcher's conceptualization of normative influence and for interventions into this group's eating behavior.     

Factors influencing car use for commuting and the intention to reduce it: A question of self-interest or morality?

Car use for commuting contributes to various environmental and traffic problems, such as pollution and congestion. Policies aimed at reducing commuter car use will be more effective when they target important determinants of car use and willingness to reduce it. This study examined whether variables reflecting self-interest (from the theory of planned behavior [Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckmann (Eds.), Action control: From cognition to behavior (pp. 11–39). Berlin: Springer]) and variables reflecting moral considerations (from the norm-activation model [Schwartz, S. H. (1977). Normative influences on altruism. In L. Berkowitz (Ed.). Advances in experimental social psychology (Vol. 10, pp. 221–279). New York: Academic Press]) were able to explain self-reported car use for commuting and intentions to reduce it in a sample of Canadian office workers. Car use for commuting was mostly explained by variables related to individual outcomes (perceived behavioral control and attitudes) whereas the intention to reduce car use was mostly explained by variables related to morality (personal norms). The study also found that perceived behavioral control moderated the relation between personal norms and behavioral intentions: stronger personal norms were associated with stronger behavioral intentions, but only when perceived behavioral control was low. Some issues evoked by these results are discussed.     

Factors Influencing Ethical Intentions Among Future Accounting Professionals in the Caribbean

Ethical decision-making is an important function among accountants. This paper sought to determine the factors influencing the ethical intentions of future accounting professionals. Specifically, this study tested the applicability of the theory of reasoned action (TRA), theory of planned behavior (TPB) and the extended model of the theory of planned behavior (ETPB) in predicting accounting students’ intentions to act unethically (breaching confidentiality and charging expenses). Data was collected via a survey questionnaire from 298 accounting students at a Caribbean university. Results revealed that the independent variables (attitudes, subjective norms, perceived behavioral control and moral obligation) significantly predicted students’ intentions to breach confidentiality and charge personal expenses. Our findings show that the ETPB is a good predictor of ethical intentions among future accounting professionals.     

Individual and Group Bases of Social Influence in Online Environments

Online social interactions in the form of collaborative browsing and recreational chatting were studied. The theory of planned behavior and an augmented theory of planned behavior with the inclusion of group norms and social identity were used to explain decision making by Indian recreational chatters (n = 176) and decision making and behavior by American collaborative browsers (n = 160) and recreational chatters (n = 157). Consistent with predictions under the theory of planned behavior, attitudes and perceived behavioral control were significant determinants of intentions, and intentions influenced behavior. Subjective norms failed to affect intentions. Group norms also proved to be important determinants in all 3 samples, and social identity was salient for American and Indian recreational chatters but not for American collaborative browsers. In tests of hypotheses, intentions were reconceptualized as we- or shared-intentions, and all variables under test contained group action as the referent, in contrast to past research, which has focused on individual action.     

Young adults' intention to eat healthy food: Extending the theory of planned behaviour

Abstract

The present study predicts adults' intention to eat healthily, using the theory of planned behaviour (TPB) and additive and moderating effects of role identity, group norms and group identification, derived from identity theory and self categorisation theory. A total of 735, 25 years old adults participated in a mailed questionnaire survey in 1997. The TPB explained 52% of the variance in young adults' decision to eat healthily, with perceived behavioural control and subjective norms being the strongest (β= .56, p < .001) and weakest (β = .05, p < .005) determinants, respectively. Although, role identity accounted for an additional amount of 4% of the variance in behavioral intention, past behaviour did not moderate the impact of role identity on intention, as hypothesised. Neither perceived group norm nor group identification added to the prediction of intention over and above the TPB. However, group identification was found to act as a moderator on the relation between group norm and behavioural intention in the predicted direction. The wider social context seems to play a stronger role for the formation of adults' healthy eating decisions than indicated by the TPB.     

Social and moral norm differences among Portuguese 1st and 6th year medical students towards their intention to comply with hand hygiene

This study examines social and moral norms towards the intention to comply with hand hygiene among Portuguese medical students from 1st and 6th years (N = 175; 121 from the 1st year, 54 from the 6th year). The study extended the theory of planned behaviour theoretical principles and hypothesised that both subjective and moral norms will be the best predictors of 1st and 6th year medical students' intention to comply with hand hygiene; however, these predictors ability to explain intention variance will change according to medical students' school year. Results indicated that the subjective norm, whose referent focuses on professors, is a relevant predictor of 1st year medical students' intention, while the subjective norm that emphasises the relevance of colleagues predicts the intentions of medical students from the 6th year. In terms of the moral norm, 6th year students' intention is better predicted by a norm that interferes with compliance; whereas intentions from 1st year students are better predicted by a norm that favours compliance. Implications of the findings highlight the importance of role models and mentors as key factors in teaching hand hygiene in medical undergraduate curricula.     

Speed behaviour as a choice between observing and exceeding the speed limit

Despite speed behaviour being defined as a choice between several possible speeds, studies using theory of reasoned action or theory of planned behaviour to predict and understand speed behaviour have focused on exceeding and not on observing the speed limit. This study examines whether the evaluation of exceeding but also of observing the speed limit contributes to improving predictions of self-reported speed behaviour and determining intentions to produce each of these two behavioural options. For a specific driving situation (straight road with 90 km/h speed limit), 238 young male drivers reported the speed at which they would drive at and where asked to assess the theory of planned behaviour key constructs with respect to observing and exceeding the speed limit by at least 20 km/h. Results showed that the amount of explained variance of self-reported speed behaviour, as well as intentions to observe and to exceed the speed limit by at least 20 km/h, increased significantly when the evaluations of the two options were introduced in the same stepwise regression analysis. Theoretical and practical implications of the results are discussed.     

The factors underlying the decision to text while driving

Using the Theory of Planned Behaviour (TPB), this study looked at the motivations and reasons behind the behaviour of texting while driving. Following an elicitation study, 150 participants completed a questionnaire measuring self-efficacy and moral norms in addition to traditional TPB variables. Texting while driving was found to be a common behaviour although prevalence varied between age groups. While the youngest age group were more likely to have ever sent a text message while driving, those aged 35–44 years old were most likely to have read a message while driving and to intend to text while driving in the future. Moral norms had the strongest significant correlation with intentions to text while driving. Similar to past research the traditional TPB variables explained significant variance in intentions to perform the behaviour. To be fully effective, future campaigns and interventions to reduce the behaviour are advised to focus on the moral aspect of the behaviour and the beliefs that it saves time and prevents boredom. The setting of campaigns or interventions and the mode of delivery should also be considered. Efforts to deter the behaviour should be aimed at those of all ages and not just younger drivers.