Waif goodbye! Average-size female models promote positive body image and appeal to consumers

Despite consensus that exposure to media images of thin fashion models is associated with poor body image and disordered eating behaviours, few attempts have been made to enact change in the media. This study sought to investigate an effective alternative to current media imagery, by exploring the advertising effectiveness of average-size female fashion models, and their impact on the body image of both women and men. A sample of 171 women and 120 men were assigned to one of three advertisement conditions: no models, thin models and average-size models. Women and men rated average-size models as equally effective in advertisements as thin and no models. For women with average and high levels of internalisation of cultural beauty ideals, exposure to average-size female models was associated with a significantly more positive body image state in comparison to exposure to thin models and no models. For men reporting high levels of internalisation, exposure to average-size models was also associated with a more positive body image state in comparison to viewing thin models. These findings suggest that average-size female models can promote positive body image and appeal to consumers.     

Personality and individual difference correlates of positive body image

In the present study, 101 women and 106 men from a community sample of British adults completed the Body Appreciation Scale (BAS), along with a battery of individual difference measures and demographics. Contrary to previous findings, there were no sex differences in BAS scores, either before or after controlling for individual differences in other measures. The results also showed that, moderating for participants’ sex, self-assessed attractiveness, educational qualifications, neuroticism, extraversion, and BMI were all significant predictors of body appreciation. In addition, higher media consumption and higher (male-stereotypic) instrumentality were associated with, but did not predict, higher body appreciation. These results are discussed in relation to the extant work on body image.     

Muscle and fat aftereffects and the role of gender: Implications for body image disturbance

Body image disturbance – a cause of distress amongst the general population and those diagnosed with various disorders – is often attributed to the media’s unrealistic depiction of ideal bodies. These ideals are strongly gendered, leading to pronounced fat concern amongst females, and a male preoccupation with muscularity. Recent research suggests that visual aftereffects may be fundamental to the misperception of body fat and muscle mass – the perceptual component of body image disturbance. This study sought to establish the influence of gender on these body aftereffects. Male and female observers were randomly assigned to one of four adaptation conditions (low-fat, high-fat, low-muscle, and high-muscle bodies) and were asked to adjust the apparent fat and muscle levels of male and female bodies to make them appear as ‘normal’ as possible both before adaptation and after adaptation. While neither the gender of observers nor of body stimuli had a direct effect, aftereffect magnitude was significantly larger when observers viewed own-gender (compared with other-gender) stimuli. This effect, which may be due to attentional factors, could have implications for the development of body image disturbance, given the preponderance of idealized own-gender bodies in media marketed to male and female consumers.     

Appearance-based exercise motivation moderates the relationship between exercise frequency and positive body image

Individuals with a positive body image appreciate their bodies, hold an internal perspective of their bodies, and are satisfied with the functionality of their bodies. Research shows that positive body image is more complex than the absence of body dissatisfaction. Although exercise reduces women's body dissatisfaction, very little research has explored how, or even whether, exercise is associated with positive body image. Therefore, we examined whether exercise frequency was positively related to three aspects of positive body image (body appreciation, internal body orientation, and functional body satisfaction) among 321 college women. Appearance-based exercise motivation (the extent exercise is pursued to influence weight or shape) was hypothesized to moderate these associations. Hierarchical moderated regression analyses showed that exercise frequency was related to higher positive body image, but high levels of appearance-based exercise motivation weakened these relationships. Thus, messages promoting exercise need to de-emphasize weight loss and appearance for positive body image.     

Optimism and positive body image in women: The mediating role of the feared fat self

We predicted that an expectancy judgment about acquiring a feared fat self and an expectancy judgment about acquiring a hoped-for thin self would mediate dispositional optimism on positive body image. We also predicted that the mediation pathway through the feared self would be significantly stronger than that through the hoped-for self. Participants were 208 female college students who reported their age, height and weight and completed measures of dispositional optimism, the likelihood of acquiring the feared fat and hoped-for thin selves, and positive body image. Statistical analyses revealed that only the perceived likelihood of acquiring the feared fat self mediated dispositional optimism on positive body image. Implications for future research are discussed.     

The impact of advertisements featuring ultra‐thin or average‐size models on women with a history of eating disorders

Previous research demonstrates that exposure to ultra‐thin media models leads to increased body image concerns amongst women (Groesz, Levine, & Murnen, 2002 ). There is emerging evidence that attractive, average‐size models do not have this negative effect and can be effective in advertising (e.g. Halliwell & Dittmar, 2004 ). The present study investigates these factors amongst women with a history of eating disorders. Participants either viewed advertisements featuring ultra‐thin, average‐size or control images. Immediately after exposure, they reported their body‐focused anxiety and rated the effectiveness of the advertisements. Whereas exposure to ultra‐thin models did not lead to increased body‐focused anxiety, exposure to average‐size models produced a relief effect, whereby women reported lower levels of body‐focused anxiety. Advertisements featuring ultra‐thin and average‐size models were equally effective. The results suggest that average‐size, attractive models could be used effectively in advertising, which may help to relieve body image concerns amongst these women. Copyright © 2005 John Wiley & Sons, Ltd.     

Interoceptive sensitivity,body image dissatisfaction,and body awareness in healthy individuals

Relationships among interoceptive sensitivity (IS), body image dissatisfaction, body mass index (BMI), and self‐reported body awareness were investigated in a cross‐sectional study. Eighty‐two Norwegian high school students and 70 Hungarian undergraduate university students participated in the study. Subjects completed two questionnaires (Body Image Ideals Questionnaire – BIQ; Body Awareness Questionnaire – BAQ) followed by the assessment of interoceptive sensitivity using the Mental Tracking Method (MTM). An inverse, medium‐level relationship between body image dissatisfaction and IS was found in both the Norwegian and the Hungarian samples. The relationships between IS and self‐reported body awareness, and between body image dissatisfaction and BMI were uniformly non‐significant in both samples. Predictors of body image dissatisfaction were resting heart rate, gender, and IS in the regression analysis after controlling for BMI, age, and nationality. The negative relationship between IS and body image dissatisfaction described in patients with anorexia nervosa also exists in healthy individuals. There is no direct connection between IS and self‐reported body awareness.     

Menopausal stage and age and perceptions of body image

Abstract

The aim of This study was to investigate the association between menopausal stage and age and women's perception of their body image. Females from a community sample (n = 304. age range from 35 to 65 years) volunteered to complete a structured questionnaire which contained the Multidimensional Body Self Relations Questionnaire (MBSRQ) and the Stunkard Body Shape Figure Scale. One hundred and twenty women were premenopausal, 76 women were perimenopausal and 108 were postmenopausal. The effects of age and menopausal stage could not be separated in ratings of appearance evaluation, fitness evaluation, current, ideal and societal ratings of the Stunkard Body Shape Figure Scale. Premenopausal women (who were likely to be younger) had more positive ratings of appearance evaluation and fitness evaluation than menopausal women (who were likely to be older). Women who were premenopausal nominated smaller figures from the Stunkard Body Shape Figure Scale for ratings of the current, ideal and societal body shape than women who were perimenopausal and postmenopausal. The implications of these findings as they relate to women as they progress through the menopausal transition and as they become older is discussed.     

男性身体意象失调:大众媒体的影响及作用机制

近年来,男性身体意象失调越来越普遍,大众媒体被认为是一种重要的影响因素。大量研究证实了媒体对男性身体意象的消极影响,主要表现在对身体意象的认知、情绪情感和行为调控等方面。研究者基于社会文化理论提出三重影响模型(Thompson,Heinberg,Altabe,Tantleff-Dunn,1999),用以解释媒体影响男性身体意象的作用机制。该模型假设社会文化因素,即家庭、同伴、媒体是身体意象失调的三个最初影响源;外貌比较和"瘦理想"或"肌肉理想"内化是社会文化和身体意象失调之间的中介变量。未来研究应关注被试群体的多样化,将实验室研究和纵向研究相结合,并考虑其他变量的影响作用,对三重影响模型进行丰富和拓展,同时运用脑科学技术探究其神经机制。此外,还应从干预的角度展开研究。     

中国古典美学中的身体及其映像

Richard Shusterman’s Pragmatist Aesthetics: Living Beauty, Rethinking Art was published in China in 2002. In the preface of the Chinese edition, the author claimed that his tentative idea of soma esthetics was encouraged by Chinese philosophy and other ancient Asian philosophy. Shusterman’s background in pragmatist philosophy greatly constrains his understanding of the body in classical Chinese aesthetics in that he only pays attention to the technical aspects of physical training while neglecting the philosophical basis of this training. In Chinese philosophy the orientation of the body, the relationship between the body and the universe, the body characteristic of the beauty of nature and the beauty of art, etc., is a theoretical response to Shusterman’s oriental misreading. Translated by Lei Yongqiang from Wenyi Yanjiu 컄틕퇐뺿 (Literature & Art Studies), 2007, (4): 23–31     

Initial examination of the validity and reliability of the female photographic figure rating scale for body image assessment

The present study reports on the reliability and validity of an improved body image assessment scale, namely the female Photographic Figure Rating Scale (PFRS). This scale consists of ten photographic images of real women varying in body mass index (BMI) from emaciated to obese. The PFRS was designed to overcome many of the limitations associated with line-drawn figures that are currently in use, including a lack of realism and poor ecological validity. Based on a sample of 208 adult women, the results of the present study showed that the PFRS had good validity in that all images were correctly rank-ordered by BMI. In addition, construct validity was supported by the finding that current self-ratings of body size based on the PFRS were significantly correlated with participants’ BMI and that body dissatisfaction was negatively correlated with positive body image. Finally, test–retest reliabilities showed that the PFRS remained stable after a three-week interval. The discussion focuses on the strengths and limitations of the PFRS in relation to existing scales used in body image assessment.     

Dress fit and body image: A thematic analysis of women's accounts during and after trying on dresses

This study was designed to investigate women's experiences of dress fit and body image. Spontaneous speech of 20 women aged 18–45 years was audio-recorded while they tried on a number of dresses. They were also body-scanned and photographed in their chosen dress and discussed both the scan and the photograph in semi-structured interviews. Data were analysed using inductive thematic analysis and four key themes were found: the slim hourglass ideal, functional aspects of clothes fit, body confidence and clothes fit, and clothes dimensions and size coding. All themes and component sub-themes were ratified in follow-up sessions six months after the original interviews. It was concluded that these women had a complicated relationship with clothes fit and sizing and used well-fitting clothes to increase body confidence, cover perceived flaws, and to try to attain a slender hourglass look. Ideas for future directions for research in these areas are discussed.     

On the methodology of body image assessment: the use of figural rating scales to evaluate body dissatisfaction and the ideal body standards of women

We examined the use of figural rating scales to measure body dissatisfaction and the ideal body standards of women. We also attended to the potential influence of demand characteristics in body assessment research using these measures, a methodological concern largely ignored in this field. We used both within- and between-subjects designs to assess whether women hold different body standards for themselves compared to their same sex peers and whether their own ideal body size (IBS) is different from what they think men prefer. Regardless of the method of data collection (within or between design), we failed to find any differences on separate items of body image ideals. The findings do provide evidence of robust and large effects for the current–ideal discrepancy as measured by figural rating scales, but argue against including multiple questions about ideal body preferences on these types of scales. Concerns about the influence of demand characteristics were not supported by the data.     

Effects of a physical exercise session on state body image: The influence of pre-experimental body dissatisfaction and concerns about weight and shape

The effects of a physical exercise session on state body image and mood were examined. In a cross-over design, participants were randomised to two groups starting either with physical exercise (PE; experimental condition) or with reading a newspaper (RN; control condition). Before and after PE and RN, participants (N = 65) rated their body dimensions using a digital photo distortion technique and indicated their attitudinal body image and mood. Participants’ judgements of their ‘felt’ body dimensions and attitudes toward their own body were affected differently by PE and RN, indicating that participants felt slightly slimmer and were more satisfied with their bodies after PE. Exercise-induced changes in body perception were greater, the higher the pre-experimental drive for thinness, body dissatisfaction and weight/shape concerns were. Especially in those participants with higher body image disturbances, physical exercise can have a reinforcing effect on immediate body image and mood improvement.     

体像困扰与社会文化因素

数据显示大多数人对自己的体像不满意,而对体像的不满意可能形成困扰。存在体像困扰的个体更多体验抑郁、焦虑等负面情绪,且体像困扰和进食障碍、体像障碍等精神疾病均存在密切的关系。在介绍概念的同时,本文还对体像困扰相关社会文化因素的影响进行了综述。已有研究表明女性较男性更容易受到体像困扰的影响;体像困扰存在跨文化的一致性,也存在文化差异;家庭、同伴和媒体对于体像困扰均有影响。     

Strength of faith and body image in Muslim and non-Muslim women

A questionnaire was completed by 98 Muslim and 91 non-Muslim Australian women to examine the relationship between Islam and body image. Path analyses revealed that for Muslim women (but not non-Muslim women) strength of religious faith was inversely related to body dissatisfaction, body self-objectification, and dietary restraint. These relationships were mediated by increased use of modest clothing and by reduced media consumption. These results are consistent with the proposition that adherence to Islam can indirectly protect women's body image from appearance-based public scrutiny and from exposure to Western media.     

The role of body mass index,weight change desires and depressive symptoms in the health-related quality of life of children living in urban disadvantage: Testing mediation models

Objectives: This study was undertaken to ascertain whether or not the body mass index (BMI) of urban disadvantaged children indirectly affects their health-related quality of life (HRQoL) through weight change desires and depressive symptoms and whether such mediation is conditional upon age and gender.

Design: A total of 255 children aged 7–12 years (50% male) were recruited from 7 schools in urban disadvantaged districts in Ireland using consecutive sampling. A prospective longitudinal design was employed whereby children completed, at two time points, the Kidscreen-27, the Children’s Depression Inventory, and the Health Related Behaviour Questionnaire, and had their BMI measured. The analyses involved multiple-, half-longitudinal- and moderated-mediation.

Results: Results showed that the depressive symptoms of children wanting to change their weight may have lead, in large part, to poorer HRQoL (specifically psychological well-being when considering longitudinal data) rather than weight status per se. The mediation effect of weight change desires occurred regardless of age or gender.

Conclusions: Childhood obesity programmes that traditionally focus on the negatives of obesity and the need to control weight may need to take a more positive approach to health and well-being by, for example promoting intuitive eating, an active lifestyle, body acceptance and good mental health.     

A comparison of body size ideals, body dissatisfaction, and media influence between female track athletes, martial artists, and non-athletes

ObjectivesIn assessments of body image among athletes, there remains an important discrepancy between studies reporting, on one hand, increased body dissatisfaction among athletes and, on the other, lower body image concerns. In order to help resolve this contradiction, the present study examined body size ideals, body dissatisfaction, and media influence among female recreational athletes and non-athletes.MethodForty-one track athletes (a judged sport in which leanness is actively promoted), 47 women involved in Taek Won Do (a martial art with little or no emphasis on leanness), and 44 non-athletes completed self-report measures of ideal body size, body dissatisfaction, and media influence, and provided their demographic details.ResultsResults showed that, after controlling for participants' body mass index (BMI), there were no significant between-group differences in ideal body size. By contrast, track athletes reported the highest body dissatisfaction scores and the highest internalisation of athletic media messages. Results of a regression analysis showed that, for the total sample, participants' BMI and internalisation of athletic media messages predicted body dissatisfaction over-and-above involvement in the different sports.ConclusionThese results support the suggestion that women participating in leanness-promoting sports experience greater body dissatisfaction than women in other sports or non-athletes.     

Beyond differences between the body schema and the body image: insights from body hallucinations

The distinction between the body schema and the body image has become the stock in trade of much recent work in cognitive neuroscience and philosophy. Yet little is known about the interactions between these two types of body representations. We need to account not only for their dissociations in rare cases, but also for their convergence most of the time. Indeed in our everyday life the body we perceive does not conflict with the body we act with. Are the body image and the body schema then somehow reshaping each other or are they relatively independent and do they only happen to be congruent? On the basis of the study of bodily hallucinations, we consider which model can best account for the body schema/body image interactions.