Category priming with aliens: analysing the influence of targets' prototypicality on the centre surround inhibition mechanism

Marginally perceptible prototypes as primes lead to slowed reactions to related category exemplars as compared to unrelated ones. This at first glance counterintuitive finding has been interpreted as evidence for a particular mechanism of lateral inhibition, namely the centre surround inhibition mechanism. We investigated the semantic surround of category labels by experimentally manipulating the prototypicality of stimuli. Participants first learned two new categories of fantasy creatures in a 5-day-long learning phase before they worked through a semantic priming task with the category prototypes as primes and category exemplars as targets. For high-prototypical targets we observed benefit effects from related primes, whereas for low-prototypical targets we observed cost effects. The results define when the centre surround inhibition mechanism is applied, and furthermore might explain why previous studies with word stimuli (i.e., material that prevents experimental manipulation of prototypicality) observed mixed results concerning the prototypicality of targets.     

Center-surround or spreading inhibition: which mechanism caused the negative effect from repeated masked semantic primes?

In the paradigm of repeated masked semantic priming (Wentura & Frings. 2005), prime and mask are repeatedly and rapidly interchanged. Using this technique in a semantic priming task with category labels as primes and category exemplars as targets (related, e.g.. BIRD - swan --> BIRD - finch; unrelated, e.g., BIRD - lily --> FRUIT - finch), Wentura and Frings found a negatively signed priming effect. Here we used the repeated masking technique with category exemplars as targets and primes (i.e., identity priming) for analyzing, whether this effect reflects center-surround or spreading inhibition. If the repeated masked technique reflects spreading inhibition, a negative effect should also appear for identity priming. In contrast, a center-surround approach would predict a positive effect. In accordance with the latter hypothesis, we found a significant positive effect in identity priming (Experiment 1a) and significant difference to the negatively signed semantic priming effect when primes were category labels (Experiment 1b). This is indicative of the repeated masked semantic priming effect being a negatively signed semantic priming effect due to a center-surround mechanism.     

Inhibition from blinked category labels: Combining the attentional blink and the semantic priming paradigm

In the present experiment we combined the attentional blink and the semantic priming paradigm. We used category labels as primes and category exemplars as targets. The prime stimuli were embedded into a rapid serial visual presentation (RSVP) stream and presented at varying positions after a to-be-identified stimulus, albeit the stimulus–onset asynchrony between primes and targets remained constant throughout the experiment. As a result, participants’ prime awareness was reduced in some trials although the prime duration was always at levels usually considered to elicit awareness (60 ms). After each RSVP there was a forced choice discrimination test to assess participants’ prime awareness. When subjects could not identify the prime stimuli we observed slower responses to related as compared to unrelated targets. This result confirms results found with repeated masked primes. However, whereas former studies assessed unawareness rather coarsely at the level of individual participants, here unawareness was tested on a trial-by-trial basis.     

Inhibition from semantically related primes: Evidence of a category-specific inhibition

The phenomenon of inhibition from generating successive items within a category, reported by A. S. Brown (1981), was examined in two experiments. Subjects responded on target trials by either generating targets (e.g., generating BASS to B when it followed the category name FISH, Experiment 1) or reading them (reading BASS when it followed the category name FISH, Experiment 2). Prior to target trials, all subjects received priming trials consisting of either one or four exemplars from a single semantic category, which could be either the same category as the target’s category (related priming condition) or an unrelated category (unrelated priming condition). In both experiments, different groups of subjects either read or generated primes. When primes were read, target response times (RTs) were always facilitated in the related priming condition compared with in the unrelated priming condition. However, when primes were generated, this facilitation from related primes was eliminated, except in the one-prime condition, when targets were also generated. When primes and targets were both generated, RTs in the related priming condition were slower following four primes than following one prime. Thus, category-specific inhibition from multiple related primes is greatest when both primes and targets must be actively retrieved.     

Repeated masked category primes interfere with related exemplars: new evidence for negative semantic priming

In 4 experiments, the authors found evidence for negatively signed masked semantic priming effects (with category names as primes and exemplars as targets) using a new technique of presenting the masked primes. By rapidly interchanging prime and mask during the stimulus onset asynchrony, they increased the total prime exposure to a level comparable with that of a typical visible prime condition without increasing the number of participants having an awareness of the prime. The negative effect was observed for only low-dominance exemplars and not for high-dominance exemplars. The authors found it using lexical decision (Experiments 1 and 2), lexical decision with a response-window procedure (Experiment 3), and the pronunciation task (Experiment 4). The results are discussed with regard to different theories on semantic priming.     

Semantic priming in the pronunciation task: The role of prospective prime-generated expectancies

In the relatedness proportion effect, semantic priming increases with an increase in the probability that a word prime will be followed by a semantically related word target. This effect has frequently been obtained in the lexical decision task but not in a pronunciation task. In the present experiment, relatedness proportion was manipulated in two pronunciation tasks, one with and one without nonword targets, using category names as primes. In both tasks, a relatedness proportion effect occurred for high-dominance category exemplars but not for low-dominance category exemplars. These results converge with recent lexical decision results in suggesting that semantic priming in pronunciation is affected by a prospective prime-generated expectancy that is modulated by the relatedness proportion.     

Processing category terms in context: instantiation and the structure of semantic categories

The present study sought to determine if semantic categories processed in context are encoded as particular exemplars. In Experiment 1 we replicated previous results on an extended and modified set of stimuli by showing that when subjects read sentences containing a category term in a context designed to bias encoding toward an atypical exemplar, the atypical exemplar serves as a better retrieval cue than a typical exemplar. In Experiment 2 we tested whether these cued-recall results were due to processes operating at encoding or retrieval. The pattern of semantic interference obtained in a modified Stroop paradigm clearly contradicted the position that readers routinely encode general terms as examples, or "instantiations." In particular, there was significant color-naming interference when typical exemplars served as targets even when preceded by sentences designed to bias encoding toward an atypical exemplar. No significant color-naming interference was generated to atypical exemplars. Experiment 3 ruled out the possibility that differences between the cued-recall and Stroop results in the first two experiments were due to encoding strategy differences. It was concluded that assigning a referent to a category term is not a routine activity in sentence encoding and that processing category terms entails activation of summary representations.     

Limited transfer of subliminal response priming to novel stimulus orientations and identities

Recently, priming effects of unconscious stimuli that were never presented as targets have been taken as evidence for the processing of the stimuli's semantic categories. The present study explored the necessary conditions for a transfer of priming to novel primes. Stimuli were digits and letters which were presented in various viewer-related orientations (upright, horizontal, inverted). The transfer of priming to novel stimulus orientations and identities was remarkably limited: in Experiment 1, in which all conscious targets stood upright, no transfer to unconscious primes in a non-target orientation was found. Experiment 2, in which primes were presented without masks, ruled out the possibility that primes were presented too short to allow congruency effects. In Experiments 3 and 4, in which all targets were presented upside down, priming transferred to upright stimuli with target identities but neither to horizontal stimuli nor to stimuli with novel identities. We suggest that whether a transfer of priming to unpracticed stimuli occurs or not depends on observers' expectations of specific stimulus exemplars.     

Priming of emotion recognition

Four experiments investigated priming of emotion recognition using a range of emotional stimuli, including facial expressions, words, pictures, and nonverbal sounds. In each experiment, a prime-target paradigm was used with related, neutral, and unrelated pairs. In Experiment 1, facial expression primes preceded word targets in an emotion classification task. A pattern of priming of emotional word targets by related primes with no inhibition of unrelated primes was found. Experiment 2 reversed these primes and targets and found the same pattern of results, demonstrating bidirectional priming between facial expressions and words. Experiment 2 also found priming of facial expression targets by picture primes. Experiment 3 demonstrated that priming occurs not just between pairs of stimuli that have a high co-occurrence in the environment (for example, nonverbal sounds and facial expressions), but with stimuli that co-occur less frequently and are linked mainly by their emotional category (for example, nonverbal sounds and printed words). This shows the importance of the prime and target sharing a common emotional category, rather than their previous co-occurrence. Experiment 4 extended the findings by showing that there are category-based effects as well as valence effects in emotional priming, supporting a categorical view of emotion recognition.     

An exploratory mindset reduces preference for prototypes and increases preference for novel exemplars

Previous research has shown that prototypes of familiar categories are preferred over novel exemplars of familiar and unfamiliar categories. The present research demonstrates a reversal of this effect by simply inducing an exploratory mindset. Specifically, participants were asked to judge the attractiveness of dot patterns that represented prototypes of familiar categories, exemplars of familiar categories, or exemplars of novel categories. An exploratory mindset was manipulated by asking participants to imagine the stimuli as stars (versus as peas). Results show that participants in the exploration condition preferred exemplars of novel categories (thereby reversing the classical prototypicality effect), whereas participants in the control condition preferred prototypes. The role of mindsets and familiarity in attractiveness ratings is discussed.     

The undesired selves of repressors

Previous research has shown that prototypes of familiar categories are preferred over novel exemplars of familiar and unfamiliar categories. The present research demonstrates a reversal of this effect by simply inducing an exploratory mindset. Specifically, participants were asked to judge the attractiveness of dot patterns that represented prototypes of familiar categories, exemplars of familiar categories, or exemplars of novel categories. An exploratory mindset was manipulated by asking participants to imagine the stimuli as stars (versus as peas). Results show that participants in the exploration condition preferred exemplars of novel categories (thereby reversing the classical prototypicality effect), whereas participants in the control condition preferred prototypes. The role of mindsets and familiarity in attractiveness ratings is discussed.     

The nature and structure of infant form categories

The nature of form categories in 3 to 4-month infants was studied using the visual preference for novelty in the familiarization-novelty paradigm. Novelty preference indicates habituation to and recognition of the familiar. In a series of experiments employing three form categories composed of dot patterns, generalized habituation to new category members was used to assess categorization behavior in the recognition of visual forms. At 3 to 4 months of age, infants did not initially show any systematic preferences for “good” or symmetrical examples of a category relative to “distorted” examples (Experiment 1) and this was true for all three form categories used (i.e., square, triangle, and diamond). Evidence for categorization was seen in the recognition performance of 3- to 4-month infants (Experiment 2). Infants showed generalized habituation to the previously unseen category prototypes following exposure to six exemplars within each of the three form categories. Given evidence that infants could discriminate between the prototype and other category members (Experiment 3), “inability to discriminate” was ruled out as an explanation for this form categorization or generalized habituation effect. Four subsequent experiments were conducted to determine whether infants exhibit a prototypicality structure for their remembered categories and whether certain conditions which have been shown to enhance prototypicality effects with adults have similar effects with infants. No evidence of a prototypicality structure was found for the form categories of infants when the number of exemplars during familiarization was limited to 6 and the test for form recognition followed immediately (Experiment 4). However, a prototypicality structure for the remembered form categories was found when a 3-min delay was introduced between familiarization and tests for form recognition (Experiment 5), when 12 exemplars were presented during familiarization (Experiment 7), or when the prototype was included as one of the six exemplars during the familiarization period (Experiment 6).     

Investigating long-term semantic priming of middle- and low-familiarity category exemplars

The authors examined long-term semantic priming of middle- and low-familiarity category exemplar targets as a result of participants' studying multiple middle- and low-familiarity exemplar primes within a category. The authors used a lexical decision task to test the hypothesis that semantic encoding of middle- and low-familiarity category exemplar primes causes long-term priming of middle- and low-familiarity category exemplar targets from the same category. Participants were 12 undergraduate students who judged semantic characteristics of category exemplar primes at study and at test and who provided lexical decisions on both primes and targets in a paradigm in which at least 6 intervening items separated primes and targets. Results supported the hypothesis by showing long-term semantic priming of middle- and low-familiarity category exemplar targets. The authors discuss results in terms of theories of semantic priming.     

The direction of masked auditory category priming correlates with participants' prime discrimination ability

Semantic priming refers to the phenomenon that participants typically respond faster to targets following semantically related primes as compared to semantically unrelated primes. In contrast, Wentura and Frings (2005) found a negatively signed priming effect (i.e., faster responses to semantically unrelated as compared to semantically related targets) when they used (a) a special masking technique for the primes and (b) categorically related prime-target-pairs (e.g., fruit-apple). The negatively signed priming effect was most pronounced for participants with random prime discrimination performance, whereas participants with high prime discrimination performance showed a positive effect. In the present study we analyzed the after-effects of masked category primes in audition. A comparable pattern of results as in the visual modality emerged: The poorer the individual prime discrimination, the more negative is the semantic priming effect. This result is interpreted as evidence for a common mechanism causing the semantic priming effect in vision as well as in audition instead of a perceptual mechanism only working in the visual domain.     

Centre–surround inhibition is a general aspect of famous-person recognition: Evidence from negative semantic priming from clearly visible primes

A centre–surround attentional mechanism was proposed by Carr and Dagenbach (Journal of Experimental Psychology: Learning, Memory, and Cognition 16: 341–350, 1990) to account for their observations of negative semantic priming from hard-to-perceive primes. Their mechanism cannot account for the observation of negative semantic priming when primes are clearly visible. Three experiments (Ns = 30, 46, and 30) used a familiarity decision with names of famous people, preceded by a prime name with the same occupation as the target or with a different occupation. Negative semantic priming was observed at a 150- or 200-ms SOA, with positive priming at shorter (50-ms) and longer (1,000-ms) SOAs. In Experiment 3, we verified that the primes were easily recognisable in the priming task at an SOA that yielded negative semantic priming, which cannot be predicted by the original centre–surround mechanism. A modified version is proposed that explains transiently negative semantic priming by proposing that centre–surround inhibition is a normal, automatically invoked aspect of the semantic processing of visually presented famous names.     

Boundary conditions for the influence of unfamiliar non-target primes in unconscious evaluative priming: The moderating role of attentional task sets

Evaluative priming by masked emotional stimuli that are not consciously perceived has been taken as evidence that affective stimulus evaluation can also occur unconsciously. However, as masked priming effects were small and frequently observed only for familiar primes that there also presented as visible targets in an evaluative decision task, priming was thought to reflect primarily response activation based on acquired S–R associations and not evaluative semantic stimulus analysis. The present study therefore assessed across three experiments boundary conditions for the emergence of masked evaluative priming effects with unfamiliar primes in an evaluative decision task and investigated the role of the frequency of target repetition on priming with pictorial and verbal stimuli. While familiar primes elicited robust priming effects in all conditions, priming effects by unfamiliar primes were reliably obtained for low repetition (pictures) or unrepeated targets (words), but not for targets repeated at a high frequency. This suggests that unfamiliar masked stimuli only elicit evaluative priming effects when the task set associated with the visible target involves evaluative semantic analysis and is not based on S–R triggered responding as for high repetition targets. The present results therefore converge with the growing body of evidence demonstrating attentional control influences on unconscious processing.     

Nature and facts about natural and artifactual categories: Sex differences in the semantic priming paradigm

There is abundant evidence from behavioral and neurophysiological experiments for the distinction of natural versus artifactual categories and a gender-specific difference: women’s performances in cognitive tasks increase when natural categories are used, whereas men’s performances increase with artifactual categories. Here, we used the semantic priming paradigm to study retrieval processes by presenting category labels as primes and exemplars as targets. Overall, in two experiments we found larger priming effects for natural than for artifactual categories. In addition, females showed positive priming effects for natural but negative effects for artifactual categories, whereas males showed positive priming effects for both categories. This pattern matches with that from other tasks and can be interpreted as evidence that the findings from these other tasks are, at least partially, indeed due to different representations or processing modes for males and females and not (exclusively) due to—for example—different familiarity with a category. In a further experiment, we showed that the found pattern for females can be manipulated by focusing on perceptual vs. functional features. The results can be interpreted as first evidence that there are (eventually in addition to different “crystallized” semantic structures) specific default processing modes that differ for males and females.     

Investigating the mechanisms underlying affective priming effects using a conditional pronunciation task

Recently, using a conditional pronunciation task, De Houwer and Randell (2004) reported evidence of affective priming effects only when pronunciation depended on the semantic category of targets. Although these findings support the notion that spreading of activation is the mechanism underlying affective priming effects, an explanation in terms of postlexical mechanism could not be ruled out. To clarify this point, we conducted two experiments in which nouns for both the to-be-pronounced as well as the not-to-be pronounced targets were used and all stimuli were affectively valenced words. In Experiment 1, the to-be-pronounced targets were object-words, and the not-to-be-pronounced targets were person-words, whereas in Experiment 2, the instructions were reversed. Results of experiment 1 showed affective priming effects only when pronunciation of target words was conditional upon their semantic category. Most importantly, affective priming effects were observed for both object-words (Experiment 1) and person-words (Experiment 2). These results are compatible with a spreading activation account, but not with a postlexical mechanism account of affective priming effects in the pronunciation task.     

Inferring category attributes from exemplar attributes: geometric shapes and social categories

Three experiments tested the hypothesis that judgments about the attributes of categories are disproportionately based on the characteristics of exemplars that best fit the category. In the first 2 experiments, subjects were presented with good and bad exemplars of categories with defining attributes (rectangles, triangles, pentagons, and ellipses) in which different colors were arbitrarily paired with the good and poor examples. In both experiments, subjects erroneously judged the colors paired with the good exemplars as more frequent than colors paired with the poor exemplars. A third experiment, using social categories, examined whether attributes associated with a single category member were more likely to generalize to the category as a whole for prototypical than for nonprototypical category members. Subjects were presented with information about individual fraternity members who varied in prototypicality, and the tendency to infer a target behavior (liberal vs. conservative voting behavior) from the individual fraternity member to the fraternity as a whole increased with the prototypicality of the category member. Implications for the contact hypothesis, category-exemplar relations, and belief stability are discussed.     

The influence of category representations on exemplar generation

The present study examined the influence of category representations on exemplar generation, which has been neglected in previous category research. An experiment on college students manipulated the category representation of insects in three conditions (prototypes, exemplars, and the hybrid of prototypes and exemplars). Participants were asked to generate as many exemplars as possible. The results demonstrate that category representations affect and constrain exemplar generation. The new findings are as follows. In the prototype and hybrid conditions with the prototype representation, people tend to generate more valid exemplars by using the prototype mutation mechanism, and exemplar generation conforms to the family resemblance structure. Exemplar generation in the hybrid condition is additionally constrained by known exemplars. In the exemplar condition, people tend to generate fewer valid exemplars by using miscellaneous strategies, and their exemplar generation may not conform to the family resemblance structure.