Categorization,attitude and memory for the source of attitude statements

In a study of factors influencing recognition-memory for the sources of attitude statements, a final sample of 107 subjects, aged 15–16, first rated their agreement with 24 statements concerning drug-use, 12 of which were attributed to one, and 12 to another, fictitiously named newspaper. Later, the statements were re shown to subjects with half the names altered, and subjects had to indicate which names were correct (i.e., unaltered). Discrimination sensitivity was very significantly higher in a condition where the initial relationship between the sources and the statements was systematic, so that the 12 most pro-drug statements were attributed to one newspaper and the 12 most anti-drug statements to the other, than in two conditions where the initial relationship was random, in which discrimination was at chance level. In the first of these conditions, subjects were also more likely to claim that the attributed source was correct if they had previously agreed with the statement. overall, subjects were more accurate in discriminating correct and incorrect sources for statements to which they had previously given a more moderate, or a more negative response on the agreement scale.     

The effects of attitudes toward feminism and perceived feminism on physical attractiveness ratings

The effects of perceived feminism of females and attitudes toward feminism of males on physical attractiveness ratings of female stimulus persons (SPs) were investigated, using two alternative hypotheses: first, SPs who are perceived as feminists would be rated as less attractive than SPs not perceived as feminists; second, profeminist males would rate profeminist women as more attractive than nonfeminist women, and vice versa for nonfeminist males. Seventy-six male college students responded to the Smith-Ferree-Miller questionnaire on attitudes toward feminism and then rated on an 8-point scale of attractiveness 6 photographs of female SPs which had been selected from a pretested sample of 18 photographs. Perceived feminism of the SPs in the photographs was manipulated by presenting the raters with four attitude statements, two of which related to feminism. Although there were no main effects for the two variables, significant interaction did occur, confirming the second (attitude similarity) hypothesis. A negative halo effect, as opposed to a belief in the unattractiveness of feminists, was offered as an explanation of the difference in results between this study and the Goldberg, Gottesdiener, and Abramson (1975) study.     

A postulate-based analysis of comparative preference statements

There has been a growing interest in the study of preferences for their utility in solving problems related to decision making. Most of the preference representation languages developed in the literature are based on comparative preference statements since they offer a simple and intuitive way for expressing preferences. They can be further interpreted following different semantics, imparting a greater flexibility on how outcomes can be compared. So far the main objective has been to rank-order the set of outcomes given a set of comparative preference statements and one or several semantics. Tackling this problem from a different angle, we look into the behavioural aspects of the preference semantics and statements by attempting to formalise the intuition behind them using postulates studied in preference logics and non-monotonic reasoning. We select the postulates w.r.t. three criteria: coherence, syntax independence and inference. Thus, our analysis provides a means to determine those properties that are satisfied for a given preference semantics.     

The generality of the automatic attitude activation effect.

Fazio, Sanbonmatsu, Powell, and Kardes (1986) demonstrated that Ss were able to evaluate adjectives more quickly when these adjectives were immediately preceded (primed) by attitude objects of similar valence, compared with when these adjectives were primed by attitude objects of opposite valence. Moreover, this effect obtained primarily for attitude objects toward which Ss were presumed to hold highly accessible attitudes, as indexed by evaluation latency. The present research explored the generality of these findings across attitude objects and across procedural variations. The results of 3 experiments indicated that the automatic activation effect is a pervasive and relatively unconditional phenomenon. It appears that most evaluations stored in memory, for social and nonsocial objects alike, become active automatically on the mere presence or mention of the object in the environment.     

善因营销对消费者态度的影响及其理论解释

善因营销是一种传播企业社会责任, 提升品牌形象的策略。当企业与善因事件结合时, 消费者可以获得参与慈善的机会。归因理论、SOR理论、自我信号理论、平衡理论可用于解释善因营销对消费者态度的影响。未来研究应进一步探讨在善因营销中是否存在其他影响消费者态度的因素, 从消费者角度深入研究善因营销的影响效果, 尝试从新的理论视角去分析善因营销影响消费者态度的内在机制。     

Assessing children's statements: the impact of a repeated experience on CBCA and RM ratings

This study examined the extent to which the Criteria‐based Content Analysis (CBCA) technique and the Reality Monitoring (RM) technique were affected by the number of times children had experienced or imagined an event. Children (age 10–13, N =87 ) participated in an experiment where half the sample experienced a health examination (either one or four times), and the other half imagined (either one or four times) that they took part in a health examination. One week after the final occasion, the children were interviewed. The results showed that RM was sensitive to both the authenticity of the statements (increased presence of the criteria for real events) and whether the event had been repeatedly experienced/imagined (increased presence of the criteria for the repeated actions). The CBCA did not successfully distinguish the real from the imagined. Copyright © 2004 John Wiley & Sons, Ltd.     

A critical analysis of students' teacher ratings

Analysis of data obtained from 258 second-year undergraduate students revealed that sex differences are not associated with differences in students' teacher ratings. Significant differences in ratings were found to be associated with differences in academic performance and with differences in preference for anonymity when submitting ratings. These findings suggest that students' ratings of teaching performance suffer from significant validity problems and that such ‘performance indicators’ are likely to provide misleading information.     

The hydra-headed Mueller-Lyer effect: A theoretical puzzle

Three experiments were conducted to examine the effects of multiple fins on the magnitude of the Mueller-Lyer illusion. All studies showed that the multiple form of the elongation illusion was greater than the average of the components and that the multiple form of the shrinkage illusion was smaller than either of the components. The pattern of results failed to support either simple addition models or more complex averaging theories of illusions. A cross-attribute summation hypothesis and a filled space hypothesis were proposed as possible explanations for the results.     

The statistical analysis of concurrent detection ratings

The concurrent detection task is a powerful method for assessing interactions in the processing of two sensory signals. On each trial, a stimulus is presented that is composed of one, both, or neither signal, and the observer makes a detection rating for each stimulus. A classical bivariate signal-detection analysis applies to these data, but is limited by its inability to differentiate certain types of sensory interactions from more cognitive components, and by the lack of an associated testing procedure. The present paper presents an alternative analysis, based on the contingency table of sensory ratings. Six classes of effect can be distinguished and tested: (1) simple response bias, (2) detection of the two signals, (3) interference of each signal on the response to the other signal, (4) sensory and response correlation, (5) bivariate response biases, and (6) higher order association. Complete computational detail is provided.     

Social influence on attitudes and on anchoring of congeneric attitude scales

Criteria for distinguishing between attitude and response scale effects in “after-only” studies of source-recipient discrepancy were developed and applied in two experiments. These criteria refer to congeneric scales (i.e., multiple measures of the the same property, which may differ in origin, unit, and reliability). Persuasive information may function as a scale anchor, in which case it is expected to affect only that response scale to which it directly pertains. Alternatively, it may convice recipients to change attitudinal positions, and produce effects on all congeneric scales. In one experiment, the self-proclaimed leniency-sternness of a presiding judge in a manslaughter case was varied along with the sentence he imposed and his trustworthiness. In the second study, only the sentence was manipulated, while both leniency ratings and sentencing were measured as dependent variables. Both analyses revealed support for the response scale interpretation, in that effects were observed only on those scales that were directly manipulated.     

The effect of combined arousal states on attitude change

An experiment was devised in which subjects either were given a choice or were given no choice to listen to a counter-attitudinal communication. For half the subjects (Interrupt condition) the tape of the communication broke during the concluding sentence of the speech. The other half of the subjects (No Interrupt condition) heard the speech in its entirety. A recall measure indicated that subjects in the Interrupt condition recalled significantly more arguments made in the communication than subjects who heard the complete speech. This was interpreted as being a Zeigarnik effect caused by arousal created by the interruption. The choice manipulation should have created dissonance and motivated attitude change. Consistent with dissonance theory, measures of attitude change showed that greater attitude change toward the position of the speech occurred in the Choice condition than in the No Choice condition. In addition, an interaction in which significantly greater change occurred in the Choice-Interrupt condition than any of the other conditions was obtained. Since both the choice and interruption manipulations were hypothesized to be arousing, it was speculated that, in the Choice-Interrupt condition, the arousal created by the cognitive inconsistency and by the interrupted task may have combined to yield the increased attitude change. The conditions under which arousal states might combine were discussed.     

The effect of maternal depression on maternal ratings of child behavior

There have been continuing concerns about the extent to which maternal depression may influence maternal reports of child behavior. To examine this issue, a series of structural equation models of the relationships between maternal depression and errors in maternal reports of child behavior was proposed and tested. These models assumed that (a) maternal depression was unrelated to maternal reporting behavior; (b) maternal depression causally influenced maternal reporting accuracy; (c) maternal depression was correlated with reporting accuracy. These models were fitted to data on maternal depression and multipleinformant (mother, teacher, child) reports of conduct disorder and attention deficit behaviors for a birth cohort of 12 and 13yearold New Zealand children. The results of model fitting suggested the presence of small to moderate correlations (@#@ r=+.13 to+.40) between maternal depression and maternal reporting errors, indicating the presence of a tendency for increasing maternal depression to be associated with a tendency for mothers to overreport child behavior problems. However, independently of any effects of maternal depression on maternal reporting errors there was evidence of small but significant associations (r=.10 to .17; p<.05)between maternal depression and child conduct disorder and attention deficit behaviors.This research was funded by grants from the Health Research Council of New Zealand.