Don't take another bite: how sociocultural norms for appearance affect women's eating behavior

Four studies tested the impact of exposure to thin images on women's eating behavior. In Study 1, women who were exposed to commercials containing thin models ate less in a taste test than women exposed to neutral commercials. The next two studies revealed that the impact of the thin images could be reduced by challenging the sociocultural norms for appearance. In Study 2, including images of relatively heavier women who have been successful in life (an indirect challenge to the norm) attenuated the impact of the thin images on women's eating behavior. Study 3 demonstrated that convincing women that their peers do not endorse the sociocultural norms also reduced the impact of the thin images. In Study 4, we found that exposure to thin images led to activation of an association between heaviness and rejection and that the more this association was activated, the less participants ate.     

Comparing to perfection: How cultural norms for appearance affect social comparisons and self-image

Theory and research suggests that cultural norms for appearance present unrealistic standards of beauty which may contribute to women's body dissatisfaction. In Study 1, women described their appearance more negatively than men and made more upward social comparisons about their bodies, but not about other domains. Women also compared more than men with unrealistic targets (e.g., models). In Study 2, we explored the role of cultural norms for appearance in social comparisons with relevant (peer) or irrelevant (model) superior targets. When cultural norms were not salient, participants judged a peer to be more relevant, compared more with the peer, and were more negatively affected by the peer. However, when cultural norms were salient, participants judged a professional model to be equally relevant, compared more with the model and felt worse after exposure to the model. We discuss the powerful role of cultural norms in determining social comparison processes and self-appraisals.     

A qualitative study of body image and appearance among men of Chinese ancestry in Australia

Little is known about the body image of non-White men living in Western countries, even though it has been suggested that they may be more at risk of body image concerns, especially if they internalize Western ideals. This study focused on identifying the main body image and appearance themes among 15 men of Chinese ancestry in Australia using semi-structured interviews and grounded theory. Moderate muscularity was the preferred ideal and height dissatisfaction was shown to be the primary concern. The majority was not invested in achieving muscularity and had a “holistic” approach to their body image that included concerns about hairstyling and clothing. In addition, the men were influenced by both Asian and Western ideals, and this included comparison targets with both Asian and Western men. Further studies are needed to assess the extent of men's body image and appearance concerns, and the role played by Asian and Western influences.     

The effects of "thin ideal" media on women's body image concerns and eating-related intentions: the beneficial role of an autonomous regulation of eating behaviors

The present study examines the protective role of an autonomous regulation of eating behaviors (AREB) on the relationship between trait body dissatisfaction and women's body image concerns and eating-related intentions in response to “thin ideal” media. Undergraduate women (n = 138) were randomly assigned to view a “thin ideal” video or a neutral video. As hypothesized, trait body dissatisfaction predicted more negative affect and size dissatisfaction following exposure to the “thin ideal” video among women who displayed less AREB. Conversely, trait body dissatisfaction predicted greater intentions to monitor food intake and limit unhealthy foods following exposure to the “thin ideal” video among women who displayed more AREB.     

Relations Between Body Image and Dieting Behaviors: An Examination of Gender Differences

Although links between body image and dieting behaviors have been established among women, little research is available to elucidate relations between these constructs among men. In the present study, we examined relations between men's and women's body image and healthy and unhealthy dieting behaviors. Two hundred and eight participants' (104 men, mean age = 25.88 years; 104 women, mean age = 23.87 years) body perceptions and body satisfaction were assessed using the Contour Drawing Rating Scale. Participants' dieting behaviors were assessed using the Weight Control Behavior Scale and weight status was assessed using body mass index (BMI). Analyses of relations among BMI, body satisfaction, and healthy dieting behaviors revealed a predictable pattern for both men and women; BMI was inversely related to body satisfaction and was positively related to healthy dieting behaviors. Body satisfaction was inversely related to both men's and women's healthy and unhealthy dieting behaviors. Further analyses of the relations between men's and women's body image and unhealthy dieting behaviors suggest different motives for men's and women's participation in these potentially health-compromising weight-management techniques. Results are discussed in terms of their contribution to researchers' understanding of the gendered nature of body image and dieting behaviors.     

Body size preferences and sociocultural influences on attitudes towards obesity among Moroccan Sahraoui women

The purpose of this investigation was to study body size preferences and to examine the influence of sociocultural factors on obesity among 249 Moroccan Sahraoui women. Participants rated their ideal body size and the size they thought to be “healthy,” using a figural scale consisting of nine images ranging from thin to obese. They also noted which particular sociocultural influences affected their body size ratings. The results indicated that women's rating of ideal body size (4.88) was significantly larger than their rating of healthy body size (4.33). The desire to lose weight was very low even among the majority of obese women, and educational level did not affect desire to lose weight. Women not satisfied with their body size were more likely to report trying to gain weight rather than to lose it. The major factors reported to influence body size ideal were mothers, men, and traditional clothing. It is an enormous challenge for the health institutions of Morocco to prevent obesity and its complications. Prevention programs should include teenagers and key family members.     

The swimsuit issue: Correlates of body image in a sample of 52,677 heterosexual adults

Past research on adults’ body image has typically used small convenience samples, limiting the ability to examine associations of personal characteristics to body satisfaction. This study of 52,677 heterosexual adults ages 18–65 examined associations of body satisfaction to age, height, gender, and body mass index (BMI). Age and height were mostly unrelated to body satisfaction. Consistent with an Objectification Theory perspective, fewer men than women reported being too heavy (41% versus 61%), rated their body as unattractive (11% versus 21%), or avoided wearing a swimsuit in public (16% versus 31%). Men felt better about their bodies than women across most of the weight span, although among underweight individuals, women felt better than men. Slender women (BMIs 14.5–22.49) were more satisfied than most other women (BMIs 22.5–40.5). Among men, underweight and obese men were least satisfied. These findings highlight gender differences in the association of weight to body satisfaction.     

Women and “body-isms” in television beer commercials

Research on women in print advertisements has shown that pictures of women's bodies and body parts (body-isms) appear more often than pictures of men's bodies. Men's faces (face-isms) are photographed more often than their bodies. This present study is the first to confirm this finding for television commercials. Results showed that men appear twice as often as women in beer commercials. The body-isms of women significantly outnumbered the body-isms of men. Women also appeared in swimwear more often than men, thus increasing the photo opportunities for body-isms. This study raises concerns about the dehumanizing influence of these images in beer commercials, and their association with alcohol use and the violence in the televised sporting events during which beer commercials are frequently aired.     

Satisfaction with Body Image and Peer Relationships for Males and Females in a College Environment

The purpose of this study was to examine body image and relationship satisfaction in male and female college students. A total of 101 males and 187 females, primarily Caucasian and middle class, completed a questionnaire designed to measure satisfaction with specific body parts, overall body characteristics, and relationship status. These variables were examined in light of gender and body size differences. Results indicated that women, especially those under or above average weight, were more dissatisfied with their appearance than were men, whereas men were more dissatisfied with their relationships and sex lives than were women. In addition, those body parts with which each gender was most dissatisfied were consistent with the body parts emphasized through ideal images. These results are discussed in relation to gender role dynamics and societal pressures.     

Idealized media images and adolescent body image: "comparing" boys and girls

Sociocultural theories of body image suggest that body dissatisfaction results from unrealistic societal beauty ideals, and one way of transmitting these ideals is through the mass media. The present research aimed to examine the effect of exposure to images of idealized beauty in the media on adolescent girls’ and boys’ body image. The participants (595 adolescents) viewed television commercials containing either images of the thin ideal for women, images of the muscular ideal for men, or non-appearance television commercials. Body dissatisfaction was measured before and after commercial viewing. It was found that exposure to idealized commercials led to increased body dissatisfaction for girls but not for boys. Idealized commercials led to increased negative mood and appearance comparison for girls and boys, although the effect on appearance comparison was stronger for girls. Further, participants high on appearance investment reported greater appearance comparison after viewing idealized commercials than those less strongly invested in their appearance. The results suggest the immediate impact of the media on body image is both stronger and more normative for girls than for boys, but that some boys may also be affected.     

Do men find "bony" women attractive?: Consequences of misperceiving opposite sex perceptions of attractive body image

Due to its role in the development and maintenance of eating disorders, body image perceptions and dissatisfaction continue to be an important area of study. Perceptions of attractive body images held by members of the opposite sex are an important determinant of body image satisfaction among both men and women. This research shows that men are accurate in their perceptions of what women find attractive among men, but women believe men want women to be thinner than men actually report. Furthermore, this inaccurate perception is associated with eating disorder symptomatology. The role of contingent self-worth was also assessed. Results indicate that individuals whose self-worth is more contingent on appearance-related standards experience more negative consequences than those who misperceive what the opposite sex finds attractive, but whose self-worth is less contingent on appearance. Implications for intervention are discussed.     

Sex differences in the links between attractiveness, self-esteem and the body

Two studies were conducted to determine: if the links between the body and self-perceived attractiveness and self-esteem for men and women differ. Following evolutionary and social learning theories, affective and cognitive links were hypothesized for women's attractiveness while no links were hypothesized for men's attractiveness. Additionally, affective links were expected for women's self-esteem while no links were expected for men's self-esteem. The results obtained supported these hypotheses. Findings are discussed in terms of the societal value placed on women's attractiveness and evolutionary theory.     

Do representations of male muscularity differ in men's and women's magazines?

Men overestimate the degree of muscularity that is attractive to women, and women overestimate the degree of thinness that is most attractive to men. Consistent with the thesis that sociocultural input influences such body type preferences and beliefs, we postulated that magazines aimed at a male audience would portray a more muscular male body ideal than would magazines aimed at a female audience. Systematic comparison of popular magazines (Cosmopolitan, Men's Health, Men's Fitness, and Muscle & Fitness) revealed that the ideal male body marketed to men is more muscular than the ideal male body marketed to women. We introduce the Physical Trait Overvaluation Hypothesis, which proposes that gender-specific media fuel emphasis on certain body parts in within-gender prestige competitions. The resulting competitive escalation creates a disconnect between the preferences of one gender and the personal aspirations of the other.     

Defining body deception and its role in peer based social comparison theories of body dissatisfaction

The purpose of the current study was to operationalize the phenomenon of body deception, describe its theoretical importance, and validate its existence in an experimental paradigm. The definition of body deception includes the intentional misrepresentation of information about appearance to others. The present study examined body deception in a controlled experimental study of male and female same-sex peer groups using a series of hierarchical linear models. Ninety male and 90 female undergraduates were randomized to an experimental same-sex peer group or individual control condition. The results suggested that both men and women used body deception among peers, but men's body deception was muscularity driven whereas women's was thinness driven. Body dissatisfaction was significantly predictive of the degree of body deception used by both genders and it was significantly related to peer group membership. An integrated model for the role of body deception in body image disturbance is proposed.     

Television Viewers' Ideal Body Proportions: The Case of the Curvaceously Thin Woman

Dozens of studies have linked ideal-body media exposure to the idealization of a slim female figure, but none have examined the proportions of this figure. College women's and men's exposure to ideal-body images on television was correlated with their perceptions of the ideal female bust, waist, and hip sizes and their approval of surgical body-alteration methods. For women, exposure to ideal-body images on television predicted the choice of a smaller waist and hips, and either a larger bust (for those who perceived themselves to be smaller-busted) or a smaller bust (for those who perceived themselves to be larger-busted). For both women and men, exposure to ideal-body images on television predicted approval of women's use of surgical body-alteration methods such as liposuction and breast augmentation.     

Victoria's dirty secret: how sociocultural norms influence adolescent girls and women

The present studies tested whether the salience of sociocultural norms for ideal appearance leads women to base their self-worth more strongly on appearance, which in turn leads them to feel more concerned with others' perceptions and less satisfied with their bodies. Study 1 tested this model by manipulating the salience of the sociocultural norm among female university students. The model was supported. In Study 2 an intervention challenging the legitimacy of the sociocultural norm was delivered to female and male adolescents. Compared to controls, females who received this intervention were less accepting of the sociocultural norms for appearance, based their self-worth less strongly on appearance, and in turn were less concerned with others' perceptions and were more satisfied with their bodies. The implications for women are discussed.     

Hair today, gone tomorrow: a comparison of body hair removal practices in gay and heterosexual men

Although hairlessness is rapidly becoming a component of the ideal male body, little research has examined men's concerns about their body hair or their hair removal practices. Samples of gay and heterosexual men completed questionnaires that assessed whether they had ever removed their back, buttock or pubic hair, the frequency with which they did so, the methods used and their self-reported reasons for removing this hair, as well as their level of appearance investment. Results indicated that many gay and heterosexual men remove their back, buttock and pubic hair regularly and that their primary reason for doing so is to maintain or improve their appearance. The frequency of hair removal was also associated with the motivational salience component of appearance investment. The findings offer further support to the premise that gay and heterosexual men exhibit similar body image concerns.     

The consequences of being overweight: A controlled study of gender differences

The consequences of body weight were explored in a sample of 44 women and 40 men who were matched for body size on the basis of judges' ratings and height-weight proportions. Results indicated that the condition of being overweight had a more negative effect on women than on men: Average-weight subjects showed a preference for thin women but not for thin men; the condition of being overweight negatively affected the quantity and quality of women's relationships with men, but had little effect on men's relationships with women; overweight negatively affected the self-attitudes of all subjects, but particularly those of women. Furthermore, average-weight and, particularly, overweight women showed more concern regarding their body size than either average or overweight men. These findings were interpreted in terms of prevailing sex role pressures and expectations.We gratefully acknowledge the help of Alice Carpenter in planning this study and the help of Peggy Nevils during the data-gathering phase of the study.