Acknowledgement

Four experiments examined the effects of noise on semantic memory. The first was a replication of a study by Eysenck, in which subjects had to retrieve words beginning with particular letters which were also instances of specified categories (e.g. Fruit-A). Whereas Eysenck had found that both noise and activation level of the individual interacted with the dominance of the category instance possible, the present study failed to repeat the findings.The remaining experiments used a paper-and-pencil modification of Eysenck's technique; the second and third were successful in showing interactions of dominance and noise, but in opposite directions. The two experiments differed only in the previous experience of the subjects. In a fourth experiment, the same materials were presented in a different sequence, mixing dominant and non-dominant instances. The interaction then disappeared again.These experiments therefore suggest that the effect of noise on memory is not a uniform and mechanical exaggeration of dominance, but depends on the retrieval strategies being employed by the particular subject.